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10 Best eCommerce Freelancers for Grow Your Online Store in 2024

Enhance sales and get the best returns for your online store with the help of experienced eCommerce freelancers.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Updated March 17, 2024.

two women work on an eCommerce order, with multiple boxes on a table and a laptop

eCommerce represents an immense revenue opportunity for businesses today. But realizing the full potential of your online store requires specialized expertise across technical build-out, digital marketing, branding, analytics, and more.

While many online store owners handle operations and branding themselves, the complexities of maximizing an eCommerce presence can overwhelm even the most dedicated entrepreneur, and a freelancer may be your solution.

Our top picks for the best eCommerce freelancers

1. Gabriela O.- Best overall

2. Tom M.- Best for ROI-focused eCommerce assistance

3. Alex M.- Best for analytical freelancing

4. Gary E.- Best for eCommerce content creation

5. Matthew S.- Best for CRO-based freelance strategies

6. Michael M.- Best for creative eCommerce freelancing

7. Philip J.- Best for B2C eCommerce focus

8. Cody W.- Best for social media and eCommerce integration

9. Brad J.- Best for tailored eCommerce freelancing

10. Katia G.- Best for SaaS eCommerce marketing

What is an eCommerce freelancer?

An eCommerce freelancer specializes in providing various services for eCommerce businesses and store owners. Many eCommerce freelancers niche down in a specific area of expertise (such as marketing or customer service) or a certain type of product, but some are generalists and can provide assistance in many areas.

Areas of concentration for an eCommerce freelancer would include:

  • Operations - handling sales, customer queries, and returns.
  • Fulfillment - creating and executing marketing materials; automation of eCommerce fulfillment.
  • SEO copywriting - getting your items the clicks needed to convert sales by optimizing keywords and copy for searches.
  • Blog writing - writing interesting copy for your website and product pages to enhance user engagement.
  • Listing optimization - using specialist techniques like Amazon listing optimization ensures store listings are well-placed.
  • Marketing - handling marketing campaigns through various methods like SMM, emails and SMS, and PPC ads.
Best overall


Gabriela O Icon

Gabriela O.

KPI-driven eCommerce expert


8+ years



Industry focus

Automotive, finance, health & wellness, travel, art & entertainment

Leveraging expansive digital marketing knowledge, Gabriela empowers brands to maximize their eCommerce potential through optimized advertising and personalized strategies tailored to each client's business goals.

  • eCommerce expert
  • Digital advertising
  • Digital strategy solutions

Gabriela, specializing in launching and managing digital advertising accounts, prioritizes client KPIs, consistently drives results, and optimizes marketing investments. She adopts a personalized approach to being a freelance eCommerce expert.

Best for ROI-focused eCommerce assistance


Tom M Icon

Tom M.

Certified data-driven eCommerce freelancer


20+ years



Industry focus

Finance and banking

Offering over 20 years of development and marketing prowess, Tom provides integrated eCommerce solutions designed for financial industry brands, building optimized digital assets from the ground up.

  • eCommerce freelancing
  • Google and Microsoft-certified
  • Digital marketing
  • Computer programming
  • Amazon marketing and FBA

Not only is Tom a programmer and financial expert, but his vast experience with CRM in banking and finance makes him a one-stop expert for building eCommerce marketing materials from scratch and taking them to the top.

Best for analytical freelancing


Alex M Icon

Alex M.

Experienced cross-channel eCommerce marketer


15+ years



Industry focus

Art & entertainment, finance, style & fashion

With a stellar record driving exponential growth for subscription businesses across digital channels, Alex applies his cutting-edge advertising and content expertise to elevate brands through targeted eCommerce solutions.

  • Data Analysis
  • Social media marketing
  • eCommerce strategies
  • Facebook, Instagram, and Pinterest marketing

Alex managed to grow a media channel's subscription business from just $4 million in revenue to a whopping $100 million, speaking volumes of his ability to grow your eCommerce store beyond your expectations.

Best for eCommerce content creation


Gary E Icon

Gary E.

Proficient eCommerce freelancer


9+ years


United Kingdom

Industry focus

Automotive, electronics, finance, professional service

Blending robust digital marketing skills with eCommerce proficiency, Gary develops data-driven eCommerce strategies to scale online store presence and unlock revenue growth potential.

  • Online marketing guru
  • eCommerce services
  • Email marketing
  • PPC
  • Social media marketing

Gary's experience with SEO, SEM, social media management, UX, analytics, and marketing automation makes him a great candidate for growing an eCommerce store and taking it to new heights.

Best for CRO-based freelance strategies


Matthew S. icon

Matthew S.

eCommerce freelancing expert


10+ years



Industry focus

Art & entertainment, electronics, home & garden, professional services

Matthew uses over a decade of digital marketing and eCommerce advertising experience to accelerate brand visibility and channel revenue through analytical rigor and creative vision.

  • SEO
  • PPC
  • YouTube advertising
  • Google Ads
  • eCommerce marketing

Matthew has a proven digital marketing and channel management track record and has years of experience in various digital marketing sectors. His record includes experience with giants like Apple, but he also approaches small-scale sites with the same enthusiastic goals.

Best for creative eCommerce freelancing


Michael M Icon

Michael M.

Creative eCommerce marketer


10+ years



Industry focus

Professional services, electronics

Michael draws on extensive artistic direction and digital marketing backgrounds to craft compelling brand stories that engage audiences and convert through strategic content creation and optimized eCommerce advertising.

  • eCommerce marketing and content
  • Social media marketing
  • Performance marketing

Michael choreographed a prestigious dance company for 6+ years and has been marketing since. His creativity with eCommerce marketing and his experience in PPC make for a winning digital advertising strategy.

Best for B2C eCommerce focus


Philip J Icon

Philip J.

B2B and B2C eCommerce marketing expert


10+ years



Industry focus

Beauty, home & garden, social & community, sports, outdoors & fitness, style & fashion, travel

Philip leverages his breadth of digital marketing knowledge and ROI-focused approach to develop integrated eCommerce strategies that reduce customer acquisition costs and maximize profitability.

  • Freelance eCommerce services
  • Amazon ads
  • Social media marketing

Philip has a track record of reducing customer acquisition costs (CAC) with clients, meeting their targets 100% by combining quantitative and qualitative customer insights with platform-best practices.

Best for social media and eCommerce integration


Cody W Icon

Cody W.

PPC and eCommerce marketing specialist


10+ years



Industry focus

Electronics, finance, home & garden, pets, sports, outdoors & fitness, style & fashion

Drawing on expansive eCommerce advertising experience, Cody optimizes high-volume campaigns, driving 100%+ growth for brands through relentless testing and refinement strategies.

  • PPC marketing
  • eCommerce marketing
  • Facebook ads
  • Google Ads

Cody has proven himself with achievements like growing some marketing accounts by over 100% in various industries, adopting an aggressive year-on-year growth strategy, and a strong focus on ROAS. He is diverse in his services to both small and large businesses.

Best for tailored eCommerce freelancing


Brad J Icon

Brad J.

Concept-to-execution eCommerce strategist


12+ years



Industry focus

Beauty, education, finance, nonprofit & government, professional services

With a marketing degree and passion for innovative eCommerce tactics, Brad builds executable roadmaps that deliver sustainable benefits and year-over-year growth for online retail businesses.

  • Social media marketing
  • eCommerce focus
  • Digital marketing
  • Marketing strategy

Brad possesses a marketing degree and extensive experience with multiple digital ad strategies. His excellence with eCommerce strategies and knowledge within his industries is a recipe for success.

Best for SaaS eCommerce marketing


Katia G Icon

Katia G.

B2B eCommerce marketing expert


9+ years



Industry focus

Education, professional services, technology

Blending robust digital marketing skills with eCommerce advertising capabilities, Katia creates holistic strategies designed for subscription-based business growth and improved brand presence across channels.

  • PPC
  • SEO
  • B2B SaaS
  • eCommerce freelance marketing
  • Skilled at promoting online courses

She has a good mix of business marketing experience and content creation. Katia has formed CMO-leading marketing and success strategies for subscription-based businesses, perfect for your eCommerce store growth and marketing optimization.

Factors to consider when looking for an eCommerce freelancer

A professional eCommerce freelancer will be your right hand in your store's success. They must have the skills and expertise to carry out a wide range of tasks to aid ongoing operations and optimize them for growth. Look for the following in an ideal candidate:

Technical skills

Look for demonstrated skills in online marketplaces, analytics, advertising platforms, and automation tools needed to optimize your online store. Your freelancer should be well-versed in eCommerce best practices. They should know which eCommerce marketing tools are available and how to use them for great marketing success.

The ideal candidate could:

  • Build and optimize your e-Commerce website
  • Add new products and collections to the site
  • Develop a functional shopping cart
  • Help add payment options to the site
  • Troubleshoot technical issues
  • Develop on any eCommerce platform

Skills could include:

  • SEO website design
  • mobile-responsive design
  • PHP website design
  • Mobile apps

Creative skills

To successfully engage your target customer base with enhanced branding, visuals, and content to engage your target customer base, your eCommerce freelancer needs a creative skillset. Seek previous creative work and brand-building examples in their portfolio to understand their imaginative scope.

» Discover the most creative eCommerce ad campaigns

Data-driven approach

The ability to track key metrics, run tests, analyze performance data, and translate insights into optimized strategies is strongly needed. Analytical skills will allow your freelancer to tend to eCommerce areas that need work and aim for perfection.

Knowledge of third-party analytical tools on various platforms gives them the arsenal they need to explore every option available for expanding and fine-tuning your marketing strategy.

The ideal candidate could:

  • Improve the delivery speed of your physical products
  • Improve the effectiveness of your ad campaigns on various marketplaces
  • Understand what customers are searching for by getting data from the search box
  • Study customer reviews to identify feature requests
  • Improve your fulfillment process

Communication skills

A hired freelancer should be able to communicate eCommerce strategies and technical solutions clearly to you, relaying anything you need to know about successes, failures, improvements, and areas that need refining or rethinking.

To mitigate any misunderstandings, there needs to be clear communication of the scope of work, the effort needed, the budgets allocated to projects, and the responsibilities expected between you and your freelancer.

The ideal candidate could:

  • Get more customer reviews
  • Ensure a better customer experience
  • Respond to customer questions on various e-Commerce platforms and marketplaces

Marketing experience

Prior experience building, managing, or marketing eCommerce businesses in your industry is ideal. This results in faster traction and potential results from your freelancer.

The right freelancer match will combine their technical capabilities with creative flair and analytical rigor to provide strategies tailored to your business goals. Examine proven case studies and past results they have driven for clients. With an aligned expert freelancer, your business can execute more efficiently at a greater scale.

The ideal freelancer could:

  • Get your online business in front of more potential customers
  • Improve the level and effectiveness of your marketing campaigns

» Ready to take the next step? Learn how to start working with a freelancer.

Questions to ask your eCommerce freelancer before you hire them

  • How much experience do you have working with similar online shops in our niche?
  • Do you have experience with eCommerce search engine optimization (improving product descriptions, backlink building, digital PR)?
  • Which e-Commerce platforms do you have experience in?
  • Can help us improve the conversion rate and user experience on the site?
  • Do you have a strong understanding of fulfillment (shipping options, operations, logistics)?

Hire a vetted eCommerce freelancer to drive your success

Seeking assistance from freelance experts focused on eCommerce success can provide the talent and human bandwidth you need to accelerate your store's growth. Your company can execute more efficiently at scale with the right freelancer partnership informed by your business goals and audience insights.

Just as the right marketing strategy triggers exponential growth, the right freelancer match unlocks improved conversion, engagement, and sales. Find your perfect freelancer match through Mayple with our vetted and trusted eCommerce freelance experts.