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social-media-ecommerce

11 Hot Social Media Trends for eCommerce Brands

The comprehensive guide to how eCommerce brands should use social media platforms to scale. We cover shoppable products, social commerce and more.

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Table of contents:

Social media has become ubiquitous in everyday life. There are well over four billion active users on social networks, especially in first-world countries.

Social media is a powerful tool that can open a world of possibilities for your eCommerce business. It allows you to maintain a constant presence in your customers’ lives and to reach new potential audiences that would’ve been unimaginable a few decades ago.

Some of the world's most popular brands have experienced explosive growth because of their social media efforts and you don't have to be an eCommerce agency to replicate their success.

In this guide, we highlight the benefits of using social media in your marketing strategy and tell you about 11 hot social media trends to jump on this year to boost your eCommerce sales.

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][orange]

Social media is essential for every eCommerce Brand

Building a community of active users has become very important in today’s business landscape. Many businesses compete for the same market, and staying in your customers’ minds should be a priority if you don’t want to be overtaken by the competition.

That’s where social media can play an important role.

Social networks allow you to:

  • Engage with your user base and help them build a lasting connection with your brand.
  • Sell your products directly on social media platforms. Ecommerce platforms like Facebook Shops and Instagram Shops are excellent for product discovery and social selling.
  • Get customer feedback in real time. Social media lets you see your audience’s reactions to your new products. This enables you to make changes quickly and successfully optimize your social media eCommerce strategy to meet the market’s demands.

If you run an eCommerce brand, your social presence is your bread and butter. Your social media campaigns and your online presence can make or break your business.

Benefits of using social media to advertise your eCommerce business

Let’s examine the main benefits of social media for eCommerce in detail.

Post content where your customers are

If you want potential customers to see you, you have to position your business where they spend a lot of their free time. Today, that means appearing in their social media feeds, where they are more likely to notice you.

You should have a solid social media presence on all the relevant social platforms for your business. Highlight your product catalog and promotional offers where customers are most likely to see them.

tiktok-baskin-robbins-post

But it’s not all about the hard sell. You should utilize different types of content to engage your audience. Organic content such as stories, news, and video content can all help you to keep in touch with your audience.

Social media allows you to stay in touch with your audience by communicating with them directly. It will help you build trust, grow an online community, and keep your customers loyal to your products.

Tell your brand story

If you want a close relationship with your follower base you need them to understand who your brand is and what it stands for. That’s why it’s so important to tell your brand story.

mvmt-brand-story

You could tell your brand story by writing a carefully crafted blog post detailing your beginnings, mission, and vision. But a more effective way is to use social media to share nugget-sized pieces of information about your brand. Short-form content will resonate much more with your followers and make them more receptive to your story.

Remember to make all your content engaging and on-brand to have the biggest impact.

It's extremely cost-effective

Social media has a high return on investment, which makes it extremely cost-effective. While you have to pay for the ad spend if you're doing paid advertising, sharing stories, posting pictures and videos, and chatting with your customers, are all free. Everything you do organically on social media is free advertising, so you can achieve a lot with a minimal investment.

It’s important to note that your social media efforts won’t boil down to exclusively running ads. Your strategy should consist of organic content and social media advertising to be well-rounded.

In the beginning, you might be able to do most of the work yourself. But as you grow you might want to hire a social media manager to take the reigns.

Customer service becomes easier

Customer service is an extremely important factor in eCommerce. If your customers feel they can approach you for support, or easily return a product if they’re unsatisfied, they’re more likely to make a repeat purchase.

Source: Sprout Social

Social media platforms allow you to provide round-the-clock support to your customers. Features like instant messaging and comment sections mean you can answer their questions quickly, which benefits everyone.

Your customers can get the information they need via their mobile devices, while you can provide answers no matter where you are. This is particularly important if you’re a new business that lacks a customer service team.

You can invest in paid ads

To unlock the full potential of social platforms you must use paid ads. It’s a great way to build a customer base. With a relatively low investment, you can target potential customers who are most likely to purchase your products.

There are many different types of ads you can use to promote offers, new products, or raise brand awareness. Collection ads are a great option to showcase your product catalogs. These visual ads use multiple images on a carousel to grab the customer’s attention.

facebook-acne-ad

How to leverage social media for eCommerce

Now that we’ve gone over the benefits of using social media to grow your eCommerce business, let's take a look at how you should do it. Here are some pro tips on how to maximize your social media efforts.

Set up your social media channels

First, take some time to carefully set up and optimize your social media channels. This is the foundation on which you’ll build your social media marketing plan.

Optimize your about section

The about section tells social media users who you are and what you do. Don’t greet potential buyers with a wall of text detailing everything. Instead, use a simple but catchy description that sums up your business. And use some humor!

about-us-page-designer

You should also include important links in the about section such as your product pages or include a link that leads to more details about what you do.

Make your link shoppable

Shoppable links are a powerful way to increase your online sales and optimize your customer experience. They are URLs that you can place into your posts that lead customers directly to your product pages.

shoppable-pin-soho-street-fashion

Launch a social media shop

Social commerce hit an estimated $992 billion in 2022. Facebook and Instagram allow you to set up shop and sell your products directly on the platform.

Facebook shops have proved to be a useful tool for eCommerce as they allow users to access the products they want without leaving the platform.

Instagram Shops are highly visual. Use high-quality product imagery in your social shop to grab your customers’ attention. The more eye-catching your content is the higher your chance of converting ‘likes’ into sales.

Both platforms have millions of monthly users, so there's a lot of potential there for business owners.

Use WhatsApp links for conversations with customers

WhatsApp links are a quick and easy way to start conversations with customers who prefer text messages or have complex questions that are easier to answer over the phone.

WhatsApp links are shareable URLs that open video or voice calls without the need to exchange telephone numbers. Each WhatsApp link you create is a unique, 22-digit code that uses end-to-end encryption. This means only those who join the call can listen in.

whatsapp-link-for-ecommerce-brands
Source: Blueprint

Be aware that everyone with the link can join the conversation, so you should be careful when sharing them.

Use both organic and paid strategies

Paid advertising allows you to get a quick, targeted boost in engagement and conversions but balance is key. Customers won’t trust ads from an inactive page. When you create and share organic content alongside your paid strategy, you create a trustworthy presence on social media.

Use shoppable social media posts

Shoppable posts supercharge your visual content. They allow you to link the images you share directly to your product pages. Shoppable posts simplify the pathway to conversion which increases purchase rates.

Instagram is a powerful platform for shoppable posts. Grid images, reels, and Instagram stories can all be made shoppable. When you use different formats to share your shoppable content, you increase the likelihood of new audiences discovering your products and becoming customers.

Use social proof

Social proof is a key component of social media marketing. It refers to the consumers’ ability to influence each other's purchasing behavior.

Incorporate social proof into your social media strategy by using user-generated content. Share positive reviews and feedback from loyal customers on your channels.

social-proof-ugc-vanity-planet
Source: Vanity Planet

Partner with influencers

Influencer marketing is one of the key strategies in social commerce. People are more likely to listen to recommendations from influencers they trust, and you should use that to your advantage.

When you partner with an influencer, you should discuss the different types of content they can create to promote your sales and special offers. You can even provide them with a discount to share with their fans.

influencer-post-instagram

From unboxing videos and product reviews to product recommendations, influencer content can be highly effective in opening your brand up to new audiences.

If you partner with the right influencers for your target audience, you can expect a rise in your conversions.

Leverage PR

A huge part of your social commerce success is how you interact with the public and how prospects perceive you.

You should carefully craft your business’s online image to appeal to your ideal audience. Outline your brand values and tone of voice, and always ensure you stick to these guidelines when communicating with the public.

Use social listening

Social listening is the practice of tracking your audience’s opinions of your brand, products, and services. It is important to monitor what your customers are saying about your brand and manage any negative interactions that may damage your brand in the long run.

If your customers have positive social commerce experiences, they will be more likely to recommend you. So how you interact with your customers publically, for example in social media comments sections, will speak volumes about how you treat customers privately.

social-listening-hubspot-example-on-twitter

If potential customers feel like they’ll be treated with care and respect, they’ll be more likely to buy from you.

Investing in a social media management tool can help you to carry out comprehensive social listening and have a complete view of your brand’s reputation.

Use analytics

Measure the success of your social media activity by monitoring analytics. Outline your brand KPIs for factors including engagement rate and conversions. Insights from your analytics will let you know if you should double down on what you’re doing or change your approach.

marketing-analytics-tools

Check out our guide to the top marketing analytics tools to use.

Ready to launch your own social media campaign?

If you're an eCommerce brands you need to use social media effectively. It will help you maximize your brand’s potential, improve customer loyalty, increase conversion rates, and improve your customer service. Time to start planning your campaign!

Don't have a social media team or looking for an expert in a specific channel? We got you.

Mayple's got over 600 marketing experts and agencies specializing in different niches. They are all hand-vetted by us and have proven experience in your niche. Ready to give us a try? Get started now!

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][blue]

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FAQs

What is an example of social eCommerce?

An example of social eCommerce is platforms like - Facebook, Instagram, TikTok, and Pinterest - and each of them offers specific features that help you promote your products to those audiences.

Is social media part of eCommerce?

Social media plays an important role in driving online sales for eCommerce brands. Brands can use their social media accounts to reach engaged audiences, launch advertising campaigns, and create valuable content that brings direct sales and traffic to their site.

How eCommerce uses social media

Social media plays a critical role in eCommerce, it helps to elevate brand awareness and target specific user segments. It can be used to promote/sell products, provide customer support, and build relationships with customers.

What are the features of social e-commerce?

Social commerce is the strategy of selling your product or service directly on social channels. Consumers can buy products directly from social posts without leaving the platform. Brands can upload their product collections to a Facebook Shop, use product pins on Pinterest, or use Instagram Shopping to tag each product and monetize their organic posts.

Is Instagram good for eCommerce? 

Yes, Instagram is a super powerful platform for eCommerce brands. It has over 2 billion users and a variety of features to help eCommerce companies sell their products on the platform.

Social media eCommerce statistics

Global eCommerce social media sales were estimated at $992 billion in 2022. In the US, social eCommerce sales had a value of $51.8 billion alone.

How to use social media eCommerce

There are 6 main ways to use social media eCommerce to scale your business. 

  1. Build brand awareness through viral organic and paid content
  2. Launch paid advertising campaigns
  3. Sell products directly on social media 
  4. Use social listening and monitoring tools
  5. Provide superior customer support
  6. Use a chatbot to automate your sales process online
Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now
Table of contents

11 Hot Social Media Trends for eCommerce Brands

DOWNLOAD TEMPLATE

Skip to What You Need

Social media has become ubiquitous in everyday life. There are well over four billion active users on social networks, especially in first-world countries.

Social media is a powerful tool that can open a world of possibilities for your eCommerce business. It allows you to maintain a constant presence in your customers’ lives and to reach new potential audiences that would’ve been unimaginable a few decades ago.

Some of the world's most popular brands have experienced explosive growth because of their social media efforts and you don't have to be an eCommerce agency to replicate their success.

In this guide, we highlight the benefits of using social media in your marketing strategy and tell you about 11 hot social media trends to jump on this year to boost your eCommerce sales.

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][orange]

Social media is essential for every eCommerce Brand

Building a community of active users has become very important in today’s business landscape. Many businesses compete for the same market, and staying in your customers’ minds should be a priority if you don’t want to be overtaken by the competition.

That’s where social media can play an important role.

Social networks allow you to:

  • Engage with your user base and help them build a lasting connection with your brand.
  • Sell your products directly on social media platforms. Ecommerce platforms like Facebook Shops and Instagram Shops are excellent for product discovery and social selling.
  • Get customer feedback in real time. Social media lets you see your audience’s reactions to your new products. This enables you to make changes quickly and successfully optimize your social media eCommerce strategy to meet the market’s demands.

If you run an eCommerce brand, your social presence is your bread and butter. Your social media campaigns and your online presence can make or break your business.

Benefits of using social media to advertise your eCommerce business

Let’s examine the main benefits of social media for eCommerce in detail.

Post content where your customers are

If you want potential customers to see you, you have to position your business where they spend a lot of their free time. Today, that means appearing in their social media feeds, where they are more likely to notice you.

You should have a solid social media presence on all the relevant social platforms for your business. Highlight your product catalog and promotional offers where customers are most likely to see them.

tiktok-baskin-robbins-post

But it’s not all about the hard sell. You should utilize different types of content to engage your audience. Organic content such as stories, news, and video content can all help you to keep in touch with your audience.

Social media allows you to stay in touch with your audience by communicating with them directly. It will help you build trust, grow an online community, and keep your customers loyal to your products.

Tell your brand story

If you want a close relationship with your follower base you need them to understand who your brand is and what it stands for. That’s why it’s so important to tell your brand story.

mvmt-brand-story

You could tell your brand story by writing a carefully crafted blog post detailing your beginnings, mission, and vision. But a more effective way is to use social media to share nugget-sized pieces of information about your brand. Short-form content will resonate much more with your followers and make them more receptive to your story.

Remember to make all your content engaging and on-brand to have the biggest impact.

It's extremely cost-effective

Social media has a high return on investment, which makes it extremely cost-effective. While you have to pay for the ad spend if you're doing paid advertising, sharing stories, posting pictures and videos, and chatting with your customers, are all free. Everything you do organically on social media is free advertising, so you can achieve a lot with a minimal investment.

It’s important to note that your social media efforts won’t boil down to exclusively running ads. Your strategy should consist of organic content and social media advertising to be well-rounded.

In the beginning, you might be able to do most of the work yourself. But as you grow you might want to hire a social media manager to take the reigns.

Customer service becomes easier

Customer service is an extremely important factor in eCommerce. If your customers feel they can approach you for support, or easily return a product if they’re unsatisfied, they’re more likely to make a repeat purchase.

Source: Sprout Social

Social media platforms allow you to provide round-the-clock support to your customers. Features like instant messaging and comment sections mean you can answer their questions quickly, which benefits everyone.

Your customers can get the information they need via their mobile devices, while you can provide answers no matter where you are. This is particularly important if you’re a new business that lacks a customer service team.

You can invest in paid ads

To unlock the full potential of social platforms you must use paid ads. It’s a great way to build a customer base. With a relatively low investment, you can target potential customers who are most likely to purchase your products.

There are many different types of ads you can use to promote offers, new products, or raise brand awareness. Collection ads are a great option to showcase your product catalogs. These visual ads use multiple images on a carousel to grab the customer’s attention.

facebook-acne-ad

How to leverage social media for eCommerce

Now that we’ve gone over the benefits of using social media to grow your eCommerce business, let's take a look at how you should do it. Here are some pro tips on how to maximize your social media efforts.

Set up your social media channels

First, take some time to carefully set up and optimize your social media channels. This is the foundation on which you’ll build your social media marketing plan.

Optimize your about section

The about section tells social media users who you are and what you do. Don’t greet potential buyers with a wall of text detailing everything. Instead, use a simple but catchy description that sums up your business. And use some humor!

about-us-page-designer

You should also include important links in the about section such as your product pages or include a link that leads to more details about what you do.

Make your link shoppable

Shoppable links are a powerful way to increase your online sales and optimize your customer experience. They are URLs that you can place into your posts that lead customers directly to your product pages.

shoppable-pin-soho-street-fashion

Launch a social media shop

Social commerce hit an estimated $992 billion in 2022. Facebook and Instagram allow you to set up shop and sell your products directly on the platform.

Facebook shops have proved to be a useful tool for eCommerce as they allow users to access the products they want without leaving the platform.

Instagram Shops are highly visual. Use high-quality product imagery in your social shop to grab your customers’ attention. The more eye-catching your content is the higher your chance of converting ‘likes’ into sales.

Both platforms have millions of monthly users, so there's a lot of potential there for business owners.

Use WhatsApp links for conversations with customers

WhatsApp links are a quick and easy way to start conversations with customers who prefer text messages or have complex questions that are easier to answer over the phone.

WhatsApp links are shareable URLs that open video or voice calls without the need to exchange telephone numbers. Each WhatsApp link you create is a unique, 22-digit code that uses end-to-end encryption. This means only those who join the call can listen in.

whatsapp-link-for-ecommerce-brands
Source: Blueprint

Be aware that everyone with the link can join the conversation, so you should be careful when sharing them.

Use both organic and paid strategies

Paid advertising allows you to get a quick, targeted boost in engagement and conversions but balance is key. Customers won’t trust ads from an inactive page. When you create and share organic content alongside your paid strategy, you create a trustworthy presence on social media.

Use shoppable social media posts

Shoppable posts supercharge your visual content. They allow you to link the images you share directly to your product pages. Shoppable posts simplify the pathway to conversion which increases purchase rates.

Instagram is a powerful platform for shoppable posts. Grid images, reels, and Instagram stories can all be made shoppable. When you use different formats to share your shoppable content, you increase the likelihood of new audiences discovering your products and becoming customers.

Use social proof

Social proof is a key component of social media marketing. It refers to the consumers’ ability to influence each other's purchasing behavior.

Incorporate social proof into your social media strategy by using user-generated content. Share positive reviews and feedback from loyal customers on your channels.

social-proof-ugc-vanity-planet
Source: Vanity Planet

Partner with influencers

Influencer marketing is one of the key strategies in social commerce. People are more likely to listen to recommendations from influencers they trust, and you should use that to your advantage.

When you partner with an influencer, you should discuss the different types of content they can create to promote your sales and special offers. You can even provide them with a discount to share with their fans.

influencer-post-instagram

From unboxing videos and product reviews to product recommendations, influencer content can be highly effective in opening your brand up to new audiences.

If you partner with the right influencers for your target audience, you can expect a rise in your conversions.

Leverage PR

A huge part of your social commerce success is how you interact with the public and how prospects perceive you.

You should carefully craft your business’s online image to appeal to your ideal audience. Outline your brand values and tone of voice, and always ensure you stick to these guidelines when communicating with the public.

Use social listening

Social listening is the practice of tracking your audience’s opinions of your brand, products, and services. It is important to monitor what your customers are saying about your brand and manage any negative interactions that may damage your brand in the long run.

If your customers have positive social commerce experiences, they will be more likely to recommend you. So how you interact with your customers publically, for example in social media comments sections, will speak volumes about how you treat customers privately.

social-listening-hubspot-example-on-twitter

If potential customers feel like they’ll be treated with care and respect, they’ll be more likely to buy from you.

Investing in a social media management tool can help you to carry out comprehensive social listening and have a complete view of your brand’s reputation.

Use analytics

Measure the success of your social media activity by monitoring analytics. Outline your brand KPIs for factors including engagement rate and conversions. Insights from your analytics will let you know if you should double down on what you’re doing or change your approach.

marketing-analytics-tools

Check out our guide to the top marketing analytics tools to use.

Ready to launch your own social media campaign?

If you're an eCommerce brands you need to use social media effectively. It will help you maximize your brand’s potential, improve customer loyalty, increase conversion rates, and improve your customer service. Time to start planning your campaign!

Don't have a social media team or looking for an expert in a specific channel? We got you.

Mayple's got over 600 marketing experts and agencies specializing in different niches. They are all hand-vetted by us and have proven experience in your niche. Ready to give us a try? Get started now!

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][blue]

No items found.

FAQs

What is an example of social eCommerce?

An example of social eCommerce is platforms like - Facebook, Instagram, TikTok, and Pinterest - and each of them offers specific features that help you promote your products to those audiences.

Is social media part of eCommerce?

Social media plays an important role in driving online sales for eCommerce brands. Brands can use their social media accounts to reach engaged audiences, launch advertising campaigns, and create valuable content that brings direct sales and traffic to their site.

How eCommerce uses social media

Social media plays a critical role in eCommerce, it helps to elevate brand awareness and target specific user segments. It can be used to promote/sell products, provide customer support, and build relationships with customers.

What are the features of social e-commerce?

Social commerce is the strategy of selling your product or service directly on social channels. Consumers can buy products directly from social posts without leaving the platform. Brands can upload their product collections to a Facebook Shop, use product pins on Pinterest, or use Instagram Shopping to tag each product and monetize their organic posts.

Is Instagram good for eCommerce? 

Yes, Instagram is a super powerful platform for eCommerce brands. It has over 2 billion users and a variety of features to help eCommerce companies sell their products on the platform.

Social media eCommerce statistics

Global eCommerce social media sales were estimated at $992 billion in 2022. In the US, social eCommerce sales had a value of $51.8 billion alone.

How to use social media eCommerce

There are 6 main ways to use social media eCommerce to scale your business. 

  1. Build brand awareness through viral organic and paid content
  2. Launch paid advertising campaigns
  3. Sell products directly on social media 
  4. Use social listening and monitoring tools
  5. Provide superior customer support
  6. Use a chatbot to automate your sales process online
Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now

11 Hot Social Media Trends for eCommerce Brands

The comprehensive guide to how eCommerce brands should use social media platforms to scale. We cover shoppable products, social commerce and more.

No items found.

Social media has become ubiquitous in everyday life. There are well over four billion active users on social networks, especially in first-world countries.

Social media is a powerful tool that can open a world of possibilities for your eCommerce business. It allows you to maintain a constant presence in your customers’ lives and to reach new potential audiences that would’ve been unimaginable a few decades ago.

Some of the world's most popular brands have experienced explosive growth because of their social media efforts and you don't have to be an eCommerce agency to replicate their success.

In this guide, we highlight the benefits of using social media in your marketing strategy and tell you about 11 hot social media trends to jump on this year to boost your eCommerce sales.

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][orange]

Social media is essential for every eCommerce Brand

Building a community of active users has become very important in today’s business landscape. Many businesses compete for the same market, and staying in your customers’ minds should be a priority if you don’t want to be overtaken by the competition.

That’s where social media can play an important role.

Social networks allow you to:

  • Engage with your user base and help them build a lasting connection with your brand.
  • Sell your products directly on social media platforms. Ecommerce platforms like Facebook Shops and Instagram Shops are excellent for product discovery and social selling.
  • Get customer feedback in real time. Social media lets you see your audience’s reactions to your new products. This enables you to make changes quickly and successfully optimize your social media eCommerce strategy to meet the market’s demands.

If you run an eCommerce brand, your social presence is your bread and butter. Your social media campaigns and your online presence can make or break your business.

Benefits of using social media to advertise your eCommerce business

Let’s examine the main benefits of social media for eCommerce in detail.

Post content where your customers are

If you want potential customers to see you, you have to position your business where they spend a lot of their free time. Today, that means appearing in their social media feeds, where they are more likely to notice you.

You should have a solid social media presence on all the relevant social platforms for your business. Highlight your product catalog and promotional offers where customers are most likely to see them.

tiktok-baskin-robbins-post

But it’s not all about the hard sell. You should utilize different types of content to engage your audience. Organic content such as stories, news, and video content can all help you to keep in touch with your audience.

Social media allows you to stay in touch with your audience by communicating with them directly. It will help you build trust, grow an online community, and keep your customers loyal to your products.

Tell your brand story

If you want a close relationship with your follower base you need them to understand who your brand is and what it stands for. That’s why it’s so important to tell your brand story.

mvmt-brand-story

You could tell your brand story by writing a carefully crafted blog post detailing your beginnings, mission, and vision. But a more effective way is to use social media to share nugget-sized pieces of information about your brand. Short-form content will resonate much more with your followers and make them more receptive to your story.

Remember to make all your content engaging and on-brand to have the biggest impact.

It's extremely cost-effective

Social media has a high return on investment, which makes it extremely cost-effective. While you have to pay for the ad spend if you're doing paid advertising, sharing stories, posting pictures and videos, and chatting with your customers, are all free. Everything you do organically on social media is free advertising, so you can achieve a lot with a minimal investment.

It’s important to note that your social media efforts won’t boil down to exclusively running ads. Your strategy should consist of organic content and social media advertising to be well-rounded.

In the beginning, you might be able to do most of the work yourself. But as you grow you might want to hire a social media manager to take the reigns.

Customer service becomes easier

Customer service is an extremely important factor in eCommerce. If your customers feel they can approach you for support, or easily return a product if they’re unsatisfied, they’re more likely to make a repeat purchase.

Source: Sprout Social

Social media platforms allow you to provide round-the-clock support to your customers. Features like instant messaging and comment sections mean you can answer their questions quickly, which benefits everyone.

Your customers can get the information they need via their mobile devices, while you can provide answers no matter where you are. This is particularly important if you’re a new business that lacks a customer service team.

You can invest in paid ads

To unlock the full potential of social platforms you must use paid ads. It’s a great way to build a customer base. With a relatively low investment, you can target potential customers who are most likely to purchase your products.

There are many different types of ads you can use to promote offers, new products, or raise brand awareness. Collection ads are a great option to showcase your product catalogs. These visual ads use multiple images on a carousel to grab the customer’s attention.

facebook-acne-ad

How to leverage social media for eCommerce

Now that we’ve gone over the benefits of using social media to grow your eCommerce business, let's take a look at how you should do it. Here are some pro tips on how to maximize your social media efforts.

Set up your social media channels

First, take some time to carefully set up and optimize your social media channels. This is the foundation on which you’ll build your social media marketing plan.

Optimize your about section

The about section tells social media users who you are and what you do. Don’t greet potential buyers with a wall of text detailing everything. Instead, use a simple but catchy description that sums up your business. And use some humor!

about-us-page-designer

You should also include important links in the about section such as your product pages or include a link that leads to more details about what you do.

Make your link shoppable

Shoppable links are a powerful way to increase your online sales and optimize your customer experience. They are URLs that you can place into your posts that lead customers directly to your product pages.

shoppable-pin-soho-street-fashion

Launch a social media shop

Social commerce hit an estimated $992 billion in 2022. Facebook and Instagram allow you to set up shop and sell your products directly on the platform.

Facebook shops have proved to be a useful tool for eCommerce as they allow users to access the products they want without leaving the platform.

Instagram Shops are highly visual. Use high-quality product imagery in your social shop to grab your customers’ attention. The more eye-catching your content is the higher your chance of converting ‘likes’ into sales.

Both platforms have millions of monthly users, so there's a lot of potential there for business owners.

Use WhatsApp links for conversations with customers

WhatsApp links are a quick and easy way to start conversations with customers who prefer text messages or have complex questions that are easier to answer over the phone.

WhatsApp links are shareable URLs that open video or voice calls without the need to exchange telephone numbers. Each WhatsApp link you create is a unique, 22-digit code that uses end-to-end encryption. This means only those who join the call can listen in.

whatsapp-link-for-ecommerce-brands
Source: Blueprint

Be aware that everyone with the link can join the conversation, so you should be careful when sharing them.

Use both organic and paid strategies

Paid advertising allows you to get a quick, targeted boost in engagement and conversions but balance is key. Customers won’t trust ads from an inactive page. When you create and share organic content alongside your paid strategy, you create a trustworthy presence on social media.

Use shoppable social media posts

Shoppable posts supercharge your visual content. They allow you to link the images you share directly to your product pages. Shoppable posts simplify the pathway to conversion which increases purchase rates.

Instagram is a powerful platform for shoppable posts. Grid images, reels, and Instagram stories can all be made shoppable. When you use different formats to share your shoppable content, you increase the likelihood of new audiences discovering your products and becoming customers.

Use social proof

Social proof is a key component of social media marketing. It refers to the consumers’ ability to influence each other's purchasing behavior.

Incorporate social proof into your social media strategy by using user-generated content. Share positive reviews and feedback from loyal customers on your channels.

social-proof-ugc-vanity-planet
Source: Vanity Planet

Partner with influencers

Influencer marketing is one of the key strategies in social commerce. People are more likely to listen to recommendations from influencers they trust, and you should use that to your advantage.

When you partner with an influencer, you should discuss the different types of content they can create to promote your sales and special offers. You can even provide them with a discount to share with their fans.

influencer-post-instagram

From unboxing videos and product reviews to product recommendations, influencer content can be highly effective in opening your brand up to new audiences.

If you partner with the right influencers for your target audience, you can expect a rise in your conversions.

Leverage PR

A huge part of your social commerce success is how you interact with the public and how prospects perceive you.

You should carefully craft your business’s online image to appeal to your ideal audience. Outline your brand values and tone of voice, and always ensure you stick to these guidelines when communicating with the public.

Use social listening

Social listening is the practice of tracking your audience’s opinions of your brand, products, and services. It is important to monitor what your customers are saying about your brand and manage any negative interactions that may damage your brand in the long run.

If your customers have positive social commerce experiences, they will be more likely to recommend you. So how you interact with your customers publically, for example in social media comments sections, will speak volumes about how you treat customers privately.

social-listening-hubspot-example-on-twitter

If potential customers feel like they’ll be treated with care and respect, they’ll be more likely to buy from you.

Investing in a social media management tool can help you to carry out comprehensive social listening and have a complete view of your brand’s reputation.

Use analytics

Measure the success of your social media activity by monitoring analytics. Outline your brand KPIs for factors including engagement rate and conversions. Insights from your analytics will let you know if you should double down on what you’re doing or change your approach.

marketing-analytics-tools

Check out our guide to the top marketing analytics tools to use.

Ready to launch your own social media campaign?

If you're an eCommerce brands you need to use social media effectively. It will help you maximize your brand’s potential, improve customer loyalty, increase conversion rates, and improve your customer service. Time to start planning your campaign!

Don't have a social media team or looking for an expert in a specific channel? We got you.

Mayple's got over 600 marketing experts and agencies specializing in different niches. They are all hand-vetted by us and have proven experience in your niche. Ready to give us a try? Get started now!

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][blue]

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11 Hot Social Media Trends for eCommerce Brands

The comprehensive guide to how eCommerce brands should use social media platforms to scale. We cover shoppable products, social commerce and more.

Social media has become ubiquitous in everyday life. There are well over four billion active users on social networks, especially in first-world countries.

Social media is a powerful tool that can open a world of possibilities for your eCommerce business. It allows you to maintain a constant presence in your customers’ lives and to reach new potential audiences that would’ve been unimaginable a few decades ago.

Some of the world's most popular brands have experienced explosive growth because of their social media efforts and you don't have to be an eCommerce agency to replicate their success.

In this guide, we highlight the benefits of using social media in your marketing strategy and tell you about 11 hot social media trends to jump on this year to boost your eCommerce sales.

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][orange]

Social media is essential for every eCommerce Brand

Building a community of active users has become very important in today’s business landscape. Many businesses compete for the same market, and staying in your customers’ minds should be a priority if you don’t want to be overtaken by the competition.

That’s where social media can play an important role.

Social networks allow you to:

  • Engage with your user base and help them build a lasting connection with your brand.
  • Sell your products directly on social media platforms. Ecommerce platforms like Facebook Shops and Instagram Shops are excellent for product discovery and social selling.
  • Get customer feedback in real time. Social media lets you see your audience’s reactions to your new products. This enables you to make changes quickly and successfully optimize your social media eCommerce strategy to meet the market’s demands.

If you run an eCommerce brand, your social presence is your bread and butter. Your social media campaigns and your online presence can make or break your business.

Benefits of using social media to advertise your eCommerce business

Let’s examine the main benefits of social media for eCommerce in detail.

Post content where your customers are

If you want potential customers to see you, you have to position your business where they spend a lot of their free time. Today, that means appearing in their social media feeds, where they are more likely to notice you.

You should have a solid social media presence on all the relevant social platforms for your business. Highlight your product catalog and promotional offers where customers are most likely to see them.

tiktok-baskin-robbins-post

But it’s not all about the hard sell. You should utilize different types of content to engage your audience. Organic content such as stories, news, and video content can all help you to keep in touch with your audience.

Social media allows you to stay in touch with your audience by communicating with them directly. It will help you build trust, grow an online community, and keep your customers loyal to your products.

Tell your brand story

If you want a close relationship with your follower base you need them to understand who your brand is and what it stands for. That’s why it’s so important to tell your brand story.

mvmt-brand-story

You could tell your brand story by writing a carefully crafted blog post detailing your beginnings, mission, and vision. But a more effective way is to use social media to share nugget-sized pieces of information about your brand. Short-form content will resonate much more with your followers and make them more receptive to your story.

Remember to make all your content engaging and on-brand to have the biggest impact.

It's extremely cost-effective

Social media has a high return on investment, which makes it extremely cost-effective. While you have to pay for the ad spend if you're doing paid advertising, sharing stories, posting pictures and videos, and chatting with your customers, are all free. Everything you do organically on social media is free advertising, so you can achieve a lot with a minimal investment.

It’s important to note that your social media efforts won’t boil down to exclusively running ads. Your strategy should consist of organic content and social media advertising to be well-rounded.

In the beginning, you might be able to do most of the work yourself. But as you grow you might want to hire a social media manager to take the reigns.

Customer service becomes easier

Customer service is an extremely important factor in eCommerce. If your customers feel they can approach you for support, or easily return a product if they’re unsatisfied, they’re more likely to make a repeat purchase.

Source: Sprout Social

Social media platforms allow you to provide round-the-clock support to your customers. Features like instant messaging and comment sections mean you can answer their questions quickly, which benefits everyone.

Your customers can get the information they need via their mobile devices, while you can provide answers no matter where you are. This is particularly important if you’re a new business that lacks a customer service team.

You can invest in paid ads

To unlock the full potential of social platforms you must use paid ads. It’s a great way to build a customer base. With a relatively low investment, you can target potential customers who are most likely to purchase your products.

There are many different types of ads you can use to promote offers, new products, or raise brand awareness. Collection ads are a great option to showcase your product catalogs. These visual ads use multiple images on a carousel to grab the customer’s attention.

facebook-acne-ad

How to leverage social media for eCommerce

Now that we’ve gone over the benefits of using social media to grow your eCommerce business, let's take a look at how you should do it. Here are some pro tips on how to maximize your social media efforts.

Set up your social media channels

First, take some time to carefully set up and optimize your social media channels. This is the foundation on which you’ll build your social media marketing plan.

Optimize your about section

The about section tells social media users who you are and what you do. Don’t greet potential buyers with a wall of text detailing everything. Instead, use a simple but catchy description that sums up your business. And use some humor!

about-us-page-designer

You should also include important links in the about section such as your product pages or include a link that leads to more details about what you do.

Make your link shoppable

Shoppable links are a powerful way to increase your online sales and optimize your customer experience. They are URLs that you can place into your posts that lead customers directly to your product pages.

shoppable-pin-soho-street-fashion

Launch a social media shop

Social commerce hit an estimated $992 billion in 2022. Facebook and Instagram allow you to set up shop and sell your products directly on the platform.

Facebook shops have proved to be a useful tool for eCommerce as they allow users to access the products they want without leaving the platform.

Instagram Shops are highly visual. Use high-quality product imagery in your social shop to grab your customers’ attention. The more eye-catching your content is the higher your chance of converting ‘likes’ into sales.

Both platforms have millions of monthly users, so there's a lot of potential there for business owners.

Use WhatsApp links for conversations with customers

WhatsApp links are a quick and easy way to start conversations with customers who prefer text messages or have complex questions that are easier to answer over the phone.

WhatsApp links are shareable URLs that open video or voice calls without the need to exchange telephone numbers. Each WhatsApp link you create is a unique, 22-digit code that uses end-to-end encryption. This means only those who join the call can listen in.

whatsapp-link-for-ecommerce-brands
Source: Blueprint

Be aware that everyone with the link can join the conversation, so you should be careful when sharing them.

Use both organic and paid strategies

Paid advertising allows you to get a quick, targeted boost in engagement and conversions but balance is key. Customers won’t trust ads from an inactive page. When you create and share organic content alongside your paid strategy, you create a trustworthy presence on social media.

Use shoppable social media posts

Shoppable posts supercharge your visual content. They allow you to link the images you share directly to your product pages. Shoppable posts simplify the pathway to conversion which increases purchase rates.

Instagram is a powerful platform for shoppable posts. Grid images, reels, and Instagram stories can all be made shoppable. When you use different formats to share your shoppable content, you increase the likelihood of new audiences discovering your products and becoming customers.

Use social proof

Social proof is a key component of social media marketing. It refers to the consumers’ ability to influence each other's purchasing behavior.

Incorporate social proof into your social media strategy by using user-generated content. Share positive reviews and feedback from loyal customers on your channels.

social-proof-ugc-vanity-planet
Source: Vanity Planet

Partner with influencers

Influencer marketing is one of the key strategies in social commerce. People are more likely to listen to recommendations from influencers they trust, and you should use that to your advantage.

When you partner with an influencer, you should discuss the different types of content they can create to promote your sales and special offers. You can even provide them with a discount to share with their fans.

influencer-post-instagram

From unboxing videos and product reviews to product recommendations, influencer content can be highly effective in opening your brand up to new audiences.

If you partner with the right influencers for your target audience, you can expect a rise in your conversions.

Leverage PR

A huge part of your social commerce success is how you interact with the public and how prospects perceive you.

You should carefully craft your business’s online image to appeal to your ideal audience. Outline your brand values and tone of voice, and always ensure you stick to these guidelines when communicating with the public.

Use social listening

Social listening is the practice of tracking your audience’s opinions of your brand, products, and services. It is important to monitor what your customers are saying about your brand and manage any negative interactions that may damage your brand in the long run.

If your customers have positive social commerce experiences, they will be more likely to recommend you. So how you interact with your customers publically, for example in social media comments sections, will speak volumes about how you treat customers privately.

social-listening-hubspot-example-on-twitter

If potential customers feel like they’ll be treated with care and respect, they’ll be more likely to buy from you.

Investing in a social media management tool can help you to carry out comprehensive social listening and have a complete view of your brand’s reputation.

Use analytics

Measure the success of your social media activity by monitoring analytics. Outline your brand KPIs for factors including engagement rate and conversions. Insights from your analytics will let you know if you should double down on what you’re doing or change your approach.

marketing-analytics-tools

Check out our guide to the top marketing analytics tools to use.

Ready to launch your own social media campaign?

If you're an eCommerce brands you need to use social media effectively. It will help you maximize your brand’s potential, improve customer loyalty, increase conversion rates, and improve your customer service. Time to start planning your campaign!

Don't have a social media team or looking for an expert in a specific channel? We got you.

Mayple's got over 600 marketing experts and agencies specializing in different niches. They are all hand-vetted by us and have proven experience in your niche. Ready to give us a try? Get started now!

[Banner][Looking for a Social Media Wiz?][Find Them on Mayple. Hand-picked vetted marketers, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-social-media-ecommerce][blue]

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Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Jamie S.

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Brenna K.

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Roman H.

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Katrina J.

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Dan W.

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Dhariana L.

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Jay N.

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Deepak S.

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Marija T.

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

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Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

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Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Jason H.

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

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Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Hire 11 Hot Social Media Trends for eCommerce Brands

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FAQs

What is an example of social eCommerce?

An example of social eCommerce is platforms like - Facebook, Instagram, TikTok, and Pinterest - and each of them offers specific features that help you promote your products to those audiences.

Is social media part of eCommerce?

Social media plays an important role in driving online sales for eCommerce brands. Brands can use their social media accounts to reach engaged audiences, launch advertising campaigns, and create valuable content that brings direct sales and traffic to their site.

How eCommerce uses social media

Social media plays a critical role in eCommerce, it helps to elevate brand awareness and target specific user segments. It can be used to promote/sell products, provide customer support, and build relationships with customers.

What are the features of social e-commerce?

Social commerce is the strategy of selling your product or service directly on social channels. Consumers can buy products directly from social posts without leaving the platform. Brands can upload their product collections to a Facebook Shop, use product pins on Pinterest, or use Instagram Shopping to tag each product and monetize their organic posts.

Is Instagram good for eCommerce? 

Yes, Instagram is a super powerful platform for eCommerce brands. It has over 2 billion users and a variety of features to help eCommerce companies sell their products on the platform.

Social media eCommerce statistics

Global eCommerce social media sales were estimated at $992 billion in 2022. In the US, social eCommerce sales had a value of $51.8 billion alone.

How to use social media eCommerce

There are 6 main ways to use social media eCommerce to scale your business. 

  1. Build brand awareness through viral organic and paid content
  2. Launch paid advertising campaigns
  3. Sell products directly on social media 
  4. Use social listening and monitoring tools
  5. Provide superior customer support
  6. Use a chatbot to automate your sales process online

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