7 Best WhatsApp Marketing Tools for 2024
Develop successful and impactful marketing strategies on WhatsApp with the best WA marketing tools.
Published April 3, 2024.
WhatsApp marketing has engagement rates of up to 50%. That's a substantial number for anyone looking to connect with a target audience and drive sales. People across the US and abroad use it to send and receive instant messages, engaging with important communities and brands on the go.
To reach more people and create WhatsApp messages that get results, you just need the right tools and strategies. We've checked out the top solutions and have tips for effectively connecting with your audience.
Meet the expert
Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews.
Our top picks for WhatsApp marketing tools
1. Chatarmin - Best overall
2. Wapp Blaster - Best for large audience interaction
3. WhatSo - Best for bulk automated messaging
4. Ameyo - Best for combining WhatsApp with other digital marketing channels
5. Twilio - Best for multilingual marketing through WhatsApp
6. NovoChat - Best for integrating AI into WhatsApp marketing
7. Brevo - Best for marketing to segmented audiences
Why use WhatsApp for marketing
WhatsApp's popularity is undeniable. With 2 billion active users worldwide, it's the fourth most downloaded app in the US, and one in four people use it. It's user-friendly, affordable, and allows you to expand your reach locally and globally.
One of the most significant benefits of WhatsApp is that it's personal—many users reach for it when chatting with friends or groups they belong to. This is a double-edged sword for businesses, though. It offers a direct line to customers but risks interrupting their conversations.
However, over 55% of people feel more connected to brands they can message, making WhatsApp a valuable platform for fostering customer relationships and delivering real-time value. The key is to avoid promotional or sales messages that could annoy users.
WhatsApp is also an excellent tool for customer support, and you'll need to set up a business account and map your communication flows to ensure swift and helpful responses.
» Need help writing a compelling text? Discover nine conversational SMS examples.
Our pick of the 7 best WhatsApp marketing tools in 2024
1
Chatarmin
WhatsApp AI chatbot for online customer support
Pricing
Starts at $99/month
Free trial
No free trial & no free version
Standout features
Seamless integration with WhatsApp, CRM analytics, customizable templates
Brief overview
The Chatarmin tool is an AI-powered chatbot that's designed to assist users in managing their online customer support and communication. It uses natural language processing and machine learning algorithms to understand and respond to user queries and provide helpful information or solutions.
Why we chose Chatarmin
Chatarmin stands out for its ability to help businesses connect with customers, automate conversations, and recover lost sales. Its flow builder and API integration make it particularly suitable for eCommerce businesses.
- Industry experience: Multiple industries
- Track record: +30% in chat conversion, 3x higher success rate of product launch
- Services: WhatsApp Marketing | CRM Analytics
Pros and cons
Best global Klaviyo & Shopify integration
Easily sends bulk newsletters and campaigns through WhatsApp
Offers strong Flow Builder
Setup can be time-consuming, taking up to 30 minutes
Users need to bring their own WhatsApp number (recommended)
2
WappBlaster
Send unlimited bulk WhatsApp messages with ease
Pricing
Starts at $20/year
Free trial
Yes, a free trial is available
Standout features
Text messaging, customizable messages, bulk messages with API
Brief overview
WappBlaster is a top-notch WhatsApp marketing tool that allows you to effortlessly send unlimited bulk messages to both current and potential clients. With its intuitive design and no character limit, you can easily pitch your ideas and promotions.
Why we chose WappBlaster
WappBlaster offers features such as an anti-blocking algorithm, multi-language functionality, support for multiple accounts, and the ability to schedule texts and share various media formats.
- Industry experience: Multiple industries
- Track record: 5,000 + happy customers, 100% client satisfaction
- Services: WhatsApp Marketing | Campaign Creation | CTR Tracker
Pros and cons
Simultaneously send bulk messages to multiple WhatsApp contacts
You can reach and interact with a larger audience
Allows you to automate sending and scheduling of messages
Limited advanced targeting options
Privacy concerns may arise due to the use of third-party software
3
WhatSo
Increase user engagement and drive sales
Pricing
Starts at $89; one-time fee
Free trial
Free trial & free version available
Standout features
Automations, contact management, white labeling
Brief overview
WhatSo is a top-tier WhatsApp tool with over 25,000 clients. It offers anti-blocking technology so you can seamlessly send messages to targeted customers. WhatSo is an ideal tool for small and mid-sized businesses, with features that are intuitively designed to increase user engagement and drive sales faster.
Why we chose WhatSo
WhatSo offers customized messaging with greetings and customer names. It also allows you to import contacts from various file types, extract contacts from WhatsApp groups, schedule messages, filter contacts for targeted marketing, and send various media formats.
- Industry experience: Coaching centers, restaurants, real estate companies
- Track record: Over 25,000 clients, 5X Leads, 24/7 availability
- Services: WhatsApp Marketing | WhatsApp Payment | Broadcast Messaging
Pros and cons
Intuitive platform for easy campaign management
Bulk messaging saves time and effort
Valuable analytics provide data-driven improvements
Limited to WhatsApp, lacking access to other social channels
Susceptible to changes in WhatsApp's policies and restrictions
4
Ameyo
Omnichannel solution for integrated engagement
Pricing
Custom pricing based on specific needs
Free trial
No free trial available
Standout features
Reporting & analytics, import & export data, third-party integrations
Brief overview
Ameyo is a customer engagement platform that allows businesses to interact with customers across a range of channels. These channels include WhatsApp, SMS, voice, email, and social media.
Why we chose Ameyo
Ameyo offers enterprises omnichannel customer engagement to provide the best cross-channel user experience. You can easily monitor remote agent KPIs, and agents can manage inbound & outbound calls.
- Industry experience: Multiple industries
- Track record: 60% increase in productivity, 40% saving in operational costs
- Services: WhatsApp Business API | CRM Integration | Omnichannel Automation
Pros and cons
Comprehensive omnichannel capabilities
Great customer support
Powerful chatbot integration
Pricier than competitors
Interface can be complicated for some users
5
Twilio
APIs for building innovative communication
Pricing
Customized pricing based on specific needs
Free trial
Yes, a free trial is available
Standout features
Message scheduling, application testing, template messaging
Brief overview
Twilio is a cloud-based communication platform that allows businesses to communicate with customers across various channels. This includes SMS and WhatsApp to better reach your customers.
Why we chose Twilio
Twilio is easy to use and customizable to your specific needs. This allows you to build a business communication solution that works for you.
- Industry experience: Multiple industries
- Track record: 290,000+ brands use it, 41% reduction in cost per acquisition
- Services: WhatsApp Business API | Programmable Messaging | Programmable Voice
Pros and cons
Highly customizable
Great customer support
Powerful platform
Requires a technical team to be fully utilized
6
NovoChat
AI-powered customer support
Pricing
Starts at $40/month
Free trial
7-day free trial available
Standout features
Pre-built templates, campaign analytics, advanced chatbot technology
Brief overview
NovoChat is a messaging automation platform that leverages artificial intelligence and machine learning to help businesses automate their customer interactions on WhatsApp.
Why we chose NovoChat
As an omnichannel platform, NovoChat enables you to broadcast promotions and messages for easier communication with your loyal customers, thus improving your chances of experiencing business growth.
- Industry experience: Multiple industries
- Track record: 2x following-up time with clients, reduced lead response times
- Services: WhatsApp Marketing | Shopify Integration | Multi-channel Widget
Pros and cons
Powerful chatbot capabilities
Easy to set up
Robust analytics
Limited customization options for chatbots
7
Brevo
Get a wider reach and maintain close connections
Pricing
Starts at $25/month
Free trial
No free trial; free plan available
Standout features
Customizable templates, A/B testing, WhatsApp campaigns
Brief overview
Brevo is a cloud-based WhatsApp marketing platform. It is designed to help businesses send promotional messages, offers, and alerts in bulk to customers worldwide.
Why we chose Brevo
Since its rebranding, Brevo has evolved, providing enterprises with an impressive CRM suite available at a lower price point to accommodate smaller businesses. They offer more opportunities to connect with customers across various channels.
- Industry experience: Multiple industries
- Track record: 500,000+ customers, 2x open rates, 14% increase in survey click rates
- Services: WhatsApp Marketing | SMS Marketing
Pros and cons
Affordable pricing is a huge plus for startups and small businesses on tight budgets
User-friendly interface
Advanced automation
Limited features and functionalities compared to competitors
Practical strategies for WhatsApp marketing
Running a successful marketing campaign is about more than crafting a compelling piece of content. It's about building a solid foundation, creating systems that help your customers with their needs, and learning as you go. Some methods may include:
Optimizing your profile
Your WhatsApp Business Profile is your digital storefront, so you should keep it professional and user-friendly. Share key business information such as your address, website, and contact details.
Use a high-resolution logo and profile picture, write a clear and concise bio, and include all relevant contact information. You can also use the WhatsApp Business Profile to showcase your products or services and to link to your website or social media pages.
Building a list
To start sending messages, you first need a list of contacts who have opted into your campaigns. One way to do this is by offering existing contacts a freebie, such as an ebook or guide, in exchange for their WhatsApp consent.
Alternatively, add a WhatsApp opt-in form to your website and social media pages. This lets visitors join your WhatsApp marketing list with just a few clicks.
Once you've collected a list of WhatsApp contacts, you're ready to start sending promotional messages.
Sending promotional campaigns
WhatsApp is perfect for instant chatting on the go, making it ideal for flash sales or urgency-based campaigns. Keep your messages clear, concise, and personalized. Use a compelling call to action, like "Get 20% off until midnight. Shop now!" And make sure it's a seamless redemption process for your customer.
Tools like chatarmin.com can help you segment your customer contact list based on past purchases of specific products or services. Broadcast a special offer on a related product or service to this list.
Businesses that segment their contact lists and send targeted messages can expect higher open rates since they are more relevant to the recipient's interests.
» Ready to plan a winning campaign? Check out these essential promotional marketing tactics.
Creating automated flows
WhatsApp marketing automation tools can enhance the efficiency of your campaigns and save you time. These tools automate tasks like sending welcome messages to new subscribers, updating orders, and gathering customer feedback.
If your business involves shipping products to customers, you can create an automated workflow for sending order updates. This workflow is activated when a customer places an order, when it is shipped, and when it's delivered.
How to select the right WhatsApp marketing tool
WhatsApp marketing tools can help businesses of all sizes reach their target audience, build relationships, and drive sales. Here are a few key factors to keep in mind when selecting the right tools.
- Features: Make a list of the features that are most important to you, such as bulk and personalized messaging, chatbots, scheduled messaging, and analytics. Then, compare the features different WhatsApp marketing tools offer to find the best one for your needs.
- Ease of use: Choose a tool that is user-friendly and easy to navigate. This will save you time and frustration and allow you to start using the tool quickly and efficiently.
- Affordability: These tools can range in price from free to several hundred dollars per month. Choose an option that fits within your budget.
- Customer support: Good customer support is essential, especially if you are new to WhatsApp. Choose a tool that offers responsive and helpful customer support.
When integrating WhatsApp marketing tools and software into your tech stack, consider compatibility with existing systems.
Future trends in WhatsApp marketing
In the near future, WhatsApp marketing tools and software are expected to undergo several changes and advancements, such as:
- Increased use of AI and machine learning for automation and personalization. Machine learning will be used to segment audiences and send targeted messages.
- AI-powered chatbots for enhanced customer support.
- Real-time translation for global reach.
- More seamless integration with other marketing platforms, enabling businesses to gain a more complete view of the customer journey.
To ensure your business remains competitive, adaptability is key. Be open to change, willing to experiment with new strategies, and able to pivot quickly in response to new information or changes in the market. It's about staying agile and resilient in the face of uncertainty.
» Learn more about Bard trends and what to expect in the future of AI marketing.
Make an impact with WhatsApp marketing campaigns
As with any marketing channel, delivering successful WhatsApp marketing campaigns starts with understanding how your audience uses the app so you can align your messages with their expectations and needs.
This begins with learning as much as possible about your audience and finding the right tools to deliver impactful, customer-first messages. Tools like the ones recommended here can help you achieve this independently.
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