tiktok-advertising

The Beginner’s Guide to TikTok Advertising: Strategies, Tips and Best Practices [2023]

Here's a comprehensive guide on TikTok advertising. Which type of ads to use, how to setup your campaigns, audience targeting, and optimize your TikTok ads.

DOWNLOAD TEMPLATE
Table of contents:

Let's face it, Meta Ads and Google Ads have been a duopoly when it comes to PPC for far too long! Both platforms have dominated digital marketing budgets for years and the audience’s attention is shifting to greener shores - TikTok.

TikTok was the most downloaded app in 2021 and is still the most downloaded in 2022. And when it overtook YouTube as the most popular way users search for video, brands started to take notice.

If you've spent any time scrolling TikTok you may have noticed that brands like Chipotle, Gymshark, and even the San Diego Zoo have grabbed TikTok by the horns and amassed significant followings by creating engaging short-form videos.

TikTok might not be right for every brand, but most brands will find that they have a captive audience ready and waiting to consume their content. But be prepared - unless you are willing to educate or entertain, the TikTok algorithm won't be showing your content on many For You Pages (which is like the TikTok news feed).

In this post, I share some of the top strategies I’ve learned from my extensive experience in TikTok Ads working for brands and making over $338,000 in attributable revenue on the advertising platform.

Let’s get started!

What are TikTok ads?

TikTok ads enable brands to promote their content via the TikTok Ads Manager by buying media placements. There are a range of different ad types, outlined below, which give brands the opportunity to connect with their customers beyond organic reach.

TikTok is one of the largest social media platforms with over 1 billion active users and has many different types of advertising available for brands. It’s a great platform to expand to new international audiences.

[Add Banner Here]

TikTok is not only for younger audiences

The most common question I get when it comes to advertising on TikTok is - "Isn't TikTok for teenagers, and isn't it just kids following dance trends?"

Absolutely not! 75% of TikTok users are over 20 years old, and 53% of TikTok users are over 30 years old (Statista). The platform provides a unique opportunity to expand reach and engagement for all types of brands.

distribution-of-age-group-tiktok-audience

Types of TikTok Ads

There are four main types of TikTok Ads - Brand Takeover, In-Feed Video, the Hashtag Challenge, and Branded Lenses. Here’s a quick breakdown of each one and some of the things you can do with it.

TopView ads

Ready to grab attention? TopView ads are the very first piece of content a user will see when they open the TikTok app. These ads are 67% more effective than all other ad formats on the platform. TopView ads are incredibly effective for brand awareness and conversion campaigns.

In-feed ads

TikTok In-feed ads show up on a user’s For You Page ('FYP' if you want to be down with the TikTok lingo). This is the most common placement for ads within the TikTok ecosystem and these ads integrate into the native news feed. Ideally, in-feed video ads should feel like a continuation of the TikTok experience by being in the 'TikTok style' and by being engaging and authentic.

Branded Hashtag Challenge

Branded Hashtag Challenges are amazing for creating brand awareness and conversion actions. Brands can create a campaign, develop a unique hashtag, and then offer prizes to encourage the TikTok community to create user-generated content (UGC) using the unique branded hashtag.

Branded Hashtag Challenges are where TikTok absolutely excels over every other advertising platform when it comes to customers interacting, sharing, and promoting brands authentically through their own content creation.

Hashtags work on TikTok in the same way they do on Instagram in that they allow users to find similar content. If you are a Crocs lover, check out the #ThousandDollarCrocs challenge. But, you've been warned, you might end up down a rabbit hole of TikTok Crocs user-generated content.

Branded Lense

Another unique advertising option on TikTok is Branded Effects. Brands can customize stickers, filters, and special effects to create engaging experiences that enable users to interact with your brand.

Spark ads

Spark ads were introduced in July 2021, and have been an advertiser's dream! Spark ads are a native ad format that gives advertisers an easy way to use organic TikTok content as an ad.

They provide a really easy way to get your organic content into the TikTok Ads Manager. In some ways, it feels very similar to how you might boost a Facebook post but with additional targeting options through the ads manager interface.

Pangle ads

Pangle ads are ads set up through the TikTok ads manager platform that run on 3rd party apps. Pangle ads are able to be delivered in a variety of formats including reward video ads, native ads, banner ads, and more. Currently, Pangle ads are offered to a limited number or regions.

Video ads

These ads are full-screen videos that appear in a user’s “For You” feed. They are usually 5 to 60 seconds in length.

Now that you know the types of ads you can create, let’s walk through actually making one from start to finish.

TikTok Ads Structure

If you have used the Meta Ads manager in the past you will be familiar with the overarching campaign setup inside TikTok. TikTok Ads Manager is structured into 3 parts:

1. Campaigns - this is where you select your objectives and budget.

2. Ad Groups - you will identify your placements, audiences, budgets, optimization goals, and bids.

3. Ads - this is where you will create or select the content that will be displayed as an ad and set the destination and tracking.

How to set up a TikTok ad campaign

There are a few steps involved in getting started with your very first TikTok ads campaign. It's pretty straightforward and the platform is relatively intuitive.

Create a TikTok business account

The first step is to create your business account. You can either create an account using your details or by signing in with your TikTok profile if you have one.

create-a-tiktok-business-account

Create an ad account

Once you have created a business account, the next step is to create your ad account. Fill in your country/region and let TikTok know what you will be using your ad account for.

create-a-tiktok-ads-account

Implement pixel tracking

Next, you have to make sure that your tracking is in place. You can install the TikTok pixel via GTM, add it directly to your site, or by using the TikTok integration for your Shopify or WooCommerce store.

Setup a campaign

When you’re inside your new ad account, select the campaign tab from the top of the page and click on the 'Create' button on the top left of the ads platform interface and choose your campaign objective.

tiktok-ads-advertising-objective

There are three broad campaign categories:

  1. Awareness: This objective will show your ads to as many people as possible within your set targeting. This objective usually has the lowest cost per impression but may not lead to leads or sales.
  2. Consideration: This objective will show your ads to people who are likely to perform a specific action. This includes website clicks, app installs, video views, form submissions, or interactions.
  3. Conversion: This is the preferred type for eCommerce brands and is built to target those users that are likely to buy from your online store via ads and catalog sales, and also through your TikTok Shop if you have one set up.

In this part, you will also give your campaign a name and choose your campaign budget.

Setup your ad group

There are a number of steps at the ad group level. Be sure to take your time as you work through this process as once you launch your campaign, you won’t be able to change some of these settings.

Create a name for your ad group and then select if you are promoting a website or app.

setup-tiktok-ad-group

If you are promoting a website, it will ask for you to select the pixel you have already installed, plus an optimization event.

Choose your ad placement options

Automatic means TikTok will show your ad on all its available placements, manual means you choose for your ad to only be available on selected placements.

tiktok-ad-placement-options

You can also decide if you would like to allow users to comment on your ads (which is great for engagement tagging, and ensuring your ad reaches more people) and if users are allowed to download your ad creative.

Import ad creatives

Select if you would like TikTok to create ad creatives for you by using existing images, videos, and copy from your account. This can be a great way to get your first TikTok ads up and running, but it significantly limits your creative options for your campaign.

Set your audience targeting

This is one of the most important steps when setting up your campaign as it tells TikTok exactly to who you want to show your ads. 'Custom targeting' gives you the full suite of targeting options available, while 'automatic targeting' only allows you to select the users' location, and TikTok will do the rest and determine who to show your ad to.

The first step when using custom targeting is to set your broad demographics including location, languages, gender, and age. You'll also need to identify here if you are promoting a product that fits into the HFSS category of products.

tiktok-custom-targeting

The first audience section here is where you can use your own data to determine the audience. These are called TikTok custom audiences. This is where you can include custom audiences based on website visits, video views, or any other trackable actions.

It is also where you can include a lookalike audience if have created one. You can create your own audience by uploading a list of email addresses in a CXV, TXT, or a zip file.

If you want to exclude a group, like people who have purchased from your store in the past 30 days, you can also do that in this section.

exclude-audience-on-tiktok-ads

Choosing the interests and behaviors of your target audience is where you can really drill down to the audience you want to target.

Interests: First, determine if you want to target users with a general interest, or purchase intent interest. Then search for interests that are relevant to your business.

Interaction with videos: You can also select users who have performed a specific action on videos, and segment further by the type of videos they have performed these actions on.

Interaction with creators: creators have a ton of influence on TikTok and a useful way to identify and reach the right audience is to target users who follow creators in a specific category.

tiktok-audience-targeting-user-behavior

Watched videos with hashtags: Choose any relevant hashtags for your business to help identify your audience further.

tiktok-hashtags

There is no need to complete all four targeting sections above. Only complete the sections that are relevant to your business and the specific ad group you’re setting up.

Choose your budget

Select your desired budget which can be a daily budget or a lifetime budget. You can also choose to have an end date for your campaign, and input any dayparting requirements in this section. TikTok requires a minimum budget of $500 and a $20 minimum for ad groups.

tiktok-choose-your-ad-budget

Choose your bidding and optimization goal

Each campaign needs to have an optimization goal and the one that’s displayed here will depend on the initial campaign objective you set.

Bidding and optimization is a fine art and where most brands really see the benefit in working with a PPC expert.

tiktok-ad-budget-optimization

Set up the creative

There are a number of ways to set up your ad creatives and this will mostly depend on if you are going to be using organic content originally posted to your TikTok profile (these are called Spark Ads), or uploading content specifically to be used as an ad.

Start off by naming your ad content. Then, decide if you want to use your TikTok account to deliver Spark Ads, or alternatively, create a profile for the purposes of running the ads. More often than not you will want to use your profile to run ads as this will help a potential customer explore your brand through your TikTok profile and explore the other exciting content you have.

set-up-the-creative-tiktok-ads

If you are using Spark Ads, you can click on the '+TikTok post' to access all of the content on your TikTok profile.

tiktok-post

Add interactive add-ons to your ad content to drive on-platform engagement, and display enticing offers to increase your conversion rate.

tiktok-interactive-add-on

Submit your ad

Finally, choose your destination. Here you have the option to send a user to your website or create a TikTok Instant Page.

choose-tiktok-destination-page

Hit Submit and your ad will go through the TikTok review process before going live. TikTok has an Ad Review Checklist which is worth reviewing to make sure you are meeting the TikTok guidelines.

Now that you know how to set up a TikTok advertising campaign, let’s talk about best practices.

TikTok advertising best practices

The type of content a brand uses for its ads plays a significant role in determining if a campaign will be successful. Here are some expert tips that can help you optimize your ads and increase your revenue.

Use the right format

Successful TikTok campaigns require TikTok-style content. Brands can't get away with using content that may have been successful on other social platforms and think they will get the same results. The videos that do best are vertical videos with a 9:16 ratio.

Show your personality

If there is one thing the TikTok revolution has shown, it's that brands have personalities! Some bigger brands like Doughnut Time have dedicated marketing budgets and use in-house content producers to grow their TikTok following.

Smaller brands like Fitbakes can also show their personalities at a fraction of the cost either using their own staff or micro-influencers.

Be authentic

People don't always want to be sold to so be authentic. Brands should aim to either educate or entertain and if they do this authentically then people will come along for the ride.

Work with content creators

Specialist content creators have a great understanding of the TikTok platform, trends, and how to create content that is appropriate for TikTok. There are plenty of ways to source content creators, including the TikTok Creator Marketplace or though Mayple's Influencer Marketing package.

@tiktokforbusiness

Want to work with creators? Head to the TikTok Creator Marketplace to find and connect with the perfect creators for your brand. #MadeForTikTok

♬ original sound - TikTok for Business

Launch Branded Missions

Brands can amplify their campaigns by creating Branded Missions. This exciting new concept from TikTok enables brands to set missions for content creators for financial rewards and exclusive access to products. It's a win for brands as they get to work with new creators and a win for creators as they have the opportunity to work with more brands and get paid for it.

@tiktokforbusiness

Put your business on a Branded Mission 🚀 to success. Collaborate with creators, crowdsource your creative and achieve bigger and better wins for your brand. Learn more about this exciting tool from @tejas!

♬ original sound - TikTok for Business

TikTok ads strategies

1. Content should be in the TikTok style

A typical ad will stand out and be skipped very quickly if it is not in the TikTok style. Make sure you have a firm grasp on how typical TikTok videos are created so your content fits.

2. Use the right music and sounds

Music or sounds with impact is critical. Make sure any soundtracks you use have an impact and fit the style of your content, and support the transitions of the video. Familiarise yourself with the relevant copyright requirements for using your selected track as well.

3. Optimize the video length

Keep it short and snappy. Get straight to the point and don't drag out your content.

4. Use compelling CTAs

What action do you want a user to take as a result of watching your ad? Make sure this is crystal clear and that the user can easily take the action you are optimizing for. This is where using the interactive add-ons can help you reach your campaign goals.

5. Use a TikTok landing page

Having a landing page dedicated to your TikTok ad campaigns is critical for maximizing conversion opportunities.

Recap

A TikTok audience is unique compared to other forms of channels and the content and structure of the landing page should be optimized for a TikTok audience. Ideally, you could have more video content in the TikTok style, TikTok only discounts, concise language, and most of all, ensure the landing page is educational, entertaining, and optimized for conversions.

Author

Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

How do I track my TikTok ads?

First, you need to create a TikTok pixel and connect it to your site. Then you should use the TikTok Ads Manager dashboard for in-depth reporting on campaign performance which you can use to inform your ongoing strategy. Through the ads manager, you can see metrics at the campaign, ad-set, and ad level. Important metrics include CPA, ROAS, CTR, CPC, CMP, and others relevant to your business.

Who should advertise on TikTok?

TikTok is best for brands that want to advertise to customers 35 and younger. It’s especially powerful for brands targeting women, especially those aged 18 to 25.

How much do TikTok ads cost?

There is a minimum daily spend of $20 or $50 depending on the campaign type. As with all digital platforms that are algorithm-driven, the greater your daily budget, the more of an opportunity the algorithm has to learn and deliver results. The minimum CPM (cost per mile) starts at $10 and they also require you to spend a minimum of $500 on a campaign.

Can I get more sales with TikTok ads?

TikTok advertising is an excellent way to reach new audiences and increase sales. You have to create a comprehensive marketing strategy, pick the best targeting options, and optimize your creative and copy.

How should I structure my TikTok Ad Account?

TikTok advertising is similar to other marketing channels in that you have to start at the campaign level and work your way down to the ad. Pick your objectives, your marketing budget, your reach, and audience targeting, upload your creative and publish your ad. The image below is a good example of one option for setting up top-of-funnel campaigns.

tiktok-ads-campaign-setup
Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now

The Beginner’s Guide to TikTok Advertising: Strategies, Tips and Best Practices [2023]

Here's a comprehensive guide on TikTok advertising. Which type of ads to use, how to setup your campaigns, audience targeting, and optimize your TikTok ads.

No items found.

Let's face it, Meta Ads and Google Ads have been a duopoly when it comes to PPC for far too long! Both platforms have dominated digital marketing budgets for years and the audience’s attention is shifting to greener shores - TikTok.

TikTok was the most downloaded app in 2021 and is still the most downloaded in 2022. And when it overtook YouTube as the most popular way users search for video, brands started to take notice.

If you've spent any time scrolling TikTok you may have noticed that brands like Chipotle, Gymshark, and even the San Diego Zoo have grabbed TikTok by the horns and amassed significant followings by creating engaging short-form videos.

TikTok might not be right for every brand, but most brands will find that they have a captive audience ready and waiting to consume their content. But be prepared - unless you are willing to educate or entertain, the TikTok algorithm won't be showing your content on many For You Pages (which is like the TikTok news feed).

In this post, I share some of the top strategies I’ve learned from my extensive experience in TikTok Ads working for brands and making over $338,000 in attributable revenue on the advertising platform.

Let’s get started!

What are TikTok ads?

TikTok ads enable brands to promote their content via the TikTok Ads Manager by buying media placements. There are a range of different ad types, outlined below, which give brands the opportunity to connect with their customers beyond organic reach.

TikTok is one of the largest social media platforms with over 1 billion active users and has many different types of advertising available for brands. It’s a great platform to expand to new international audiences.

[Add Banner Here]

TikTok is not only for younger audiences

The most common question I get when it comes to advertising on TikTok is - "Isn't TikTok for teenagers, and isn't it just kids following dance trends?"

Absolutely not! 75% of TikTok users are over 20 years old, and 53% of TikTok users are over 30 years old (Statista). The platform provides a unique opportunity to expand reach and engagement for all types of brands.

distribution-of-age-group-tiktok-audience

Types of TikTok Ads

There are four main types of TikTok Ads - Brand Takeover, In-Feed Video, the Hashtag Challenge, and Branded Lenses. Here’s a quick breakdown of each one and some of the things you can do with it.

TopView ads

Ready to grab attention? TopView ads are the very first piece of content a user will see when they open the TikTok app. These ads are 67% more effective than all other ad formats on the platform. TopView ads are incredibly effective for brand awareness and conversion campaigns.

In-feed ads

TikTok In-feed ads show up on a user’s For You Page ('FYP' if you want to be down with the TikTok lingo). This is the most common placement for ads within the TikTok ecosystem and these ads integrate into the native news feed. Ideally, in-feed video ads should feel like a continuation of the TikTok experience by being in the 'TikTok style' and by being engaging and authentic.

Branded Hashtag Challenge

Branded Hashtag Challenges are amazing for creating brand awareness and conversion actions. Brands can create a campaign, develop a unique hashtag, and then offer prizes to encourage the TikTok community to create user-generated content (UGC) using the unique branded hashtag.

Branded Hashtag Challenges are where TikTok absolutely excels over every other advertising platform when it comes to customers interacting, sharing, and promoting brands authentically through their own content creation.

Hashtags work on TikTok in the same way they do on Instagram in that they allow users to find similar content. If you are a Crocs lover, check out the #ThousandDollarCrocs challenge. But, you've been warned, you might end up down a rabbit hole of TikTok Crocs user-generated content.

Branded Lense

Another unique advertising option on TikTok is Branded Effects. Brands can customize stickers, filters, and special effects to create engaging experiences that enable users to interact with your brand.

Spark ads

Spark ads were introduced in July 2021, and have been an advertiser's dream! Spark ads are a native ad format that gives advertisers an easy way to use organic TikTok content as an ad.

They provide a really easy way to get your organic content into the TikTok Ads Manager. In some ways, it feels very similar to how you might boost a Facebook post but with additional targeting options through the ads manager interface.

Pangle ads

Pangle ads are ads set up through the TikTok ads manager platform that run on 3rd party apps. Pangle ads are able to be delivered in a variety of formats including reward video ads, native ads, banner ads, and more. Currently, Pangle ads are offered to a limited number or regions.

Video ads

These ads are full-screen videos that appear in a user’s “For You” feed. They are usually 5 to 60 seconds in length.

Now that you know the types of ads you can create, let’s walk through actually making one from start to finish.

TikTok Ads Structure

If you have used the Meta Ads manager in the past you will be familiar with the overarching campaign setup inside TikTok. TikTok Ads Manager is structured into 3 parts:

1. Campaigns - this is where you select your objectives and budget.

2. Ad Groups - you will identify your placements, audiences, budgets, optimization goals, and bids.

3. Ads - this is where you will create or select the content that will be displayed as an ad and set the destination and tracking.

How to set up a TikTok ad campaign

There are a few steps involved in getting started with your very first TikTok ads campaign. It's pretty straightforward and the platform is relatively intuitive.

Create a TikTok business account

The first step is to create your business account. You can either create an account using your details or by signing in with your TikTok profile if you have one.

create-a-tiktok-business-account

Create an ad account

Once you have created a business account, the next step is to create your ad account. Fill in your country/region and let TikTok know what you will be using your ad account for.

create-a-tiktok-ads-account

Implement pixel tracking

Next, you have to make sure that your tracking is in place. You can install the TikTok pixel via GTM, add it directly to your site, or by using the TikTok integration for your Shopify or WooCommerce store.

Setup a campaign

When you’re inside your new ad account, select the campaign tab from the top of the page and click on the 'Create' button on the top left of the ads platform interface and choose your campaign objective.

tiktok-ads-advertising-objective

There are three broad campaign categories:

  1. Awareness: This objective will show your ads to as many people as possible within your set targeting. This objective usually has the lowest cost per impression but may not lead to leads or sales.
  2. Consideration: This objective will show your ads to people who are likely to perform a specific action. This includes website clicks, app installs, video views, form submissions, or interactions.
  3. Conversion: This is the preferred type for eCommerce brands and is built to target those users that are likely to buy from your online store via ads and catalog sales, and also through your TikTok Shop if you have one set up.

In this part, you will also give your campaign a name and choose your campaign budget.

Setup your ad group

There are a number of steps at the ad group level. Be sure to take your time as you work through this process as once you launch your campaign, you won’t be able to change some of these settings.

Create a name for your ad group and then select if you are promoting a website or app.

setup-tiktok-ad-group

If you are promoting a website, it will ask for you to select the pixel you have already installed, plus an optimization event.

Choose your ad placement options

Automatic means TikTok will show your ad on all its available placements, manual means you choose for your ad to only be available on selected placements.

tiktok-ad-placement-options

You can also decide if you would like to allow users to comment on your ads (which is great for engagement tagging, and ensuring your ad reaches more people) and if users are allowed to download your ad creative.

Import ad creatives

Select if you would like TikTok to create ad creatives for you by using existing images, videos, and copy from your account. This can be a great way to get your first TikTok ads up and running, but it significantly limits your creative options for your campaign.

Set your audience targeting

This is one of the most important steps when setting up your campaign as it tells TikTok exactly to who you want to show your ads. 'Custom targeting' gives you the full suite of targeting options available, while 'automatic targeting' only allows you to select the users' location, and TikTok will do the rest and determine who to show your ad to.

The first step when using custom targeting is to set your broad demographics including location, languages, gender, and age. You'll also need to identify here if you are promoting a product that fits into the HFSS category of products.

tiktok-custom-targeting

The first audience section here is where you can use your own data to determine the audience. These are called TikTok custom audiences. This is where you can include custom audiences based on website visits, video views, or any other trackable actions.

It is also where you can include a lookalike audience if have created one. You can create your own audience by uploading a list of email addresses in a CXV, TXT, or a zip file.

If you want to exclude a group, like people who have purchased from your store in the past 30 days, you can also do that in this section.

exclude-audience-on-tiktok-ads

Choosing the interests and behaviors of your target audience is where you can really drill down to the audience you want to target.

Interests: First, determine if you want to target users with a general interest, or purchase intent interest. Then search for interests that are relevant to your business.

Interaction with videos: You can also select users who have performed a specific action on videos, and segment further by the type of videos they have performed these actions on.

Interaction with creators: creators have a ton of influence on TikTok and a useful way to identify and reach the right audience is to target users who follow creators in a specific category.

tiktok-audience-targeting-user-behavior

Watched videos with hashtags: Choose any relevant hashtags for your business to help identify your audience further.

tiktok-hashtags

There is no need to complete all four targeting sections above. Only complete the sections that are relevant to your business and the specific ad group you’re setting up.

Choose your budget

Select your desired budget which can be a daily budget or a lifetime budget. You can also choose to have an end date for your campaign, and input any dayparting requirements in this section. TikTok requires a minimum budget of $500 and a $20 minimum for ad groups.

tiktok-choose-your-ad-budget

Choose your bidding and optimization goal

Each campaign needs to have an optimization goal and the one that’s displayed here will depend on the initial campaign objective you set.

Bidding and optimization is a fine art and where most brands really see the benefit in working with a PPC expert.

tiktok-ad-budget-optimization

Set up the creative

There are a number of ways to set up your ad creatives and this will mostly depend on if you are going to be using organic content originally posted to your TikTok profile (these are called Spark Ads), or uploading content specifically to be used as an ad.

Start off by naming your ad content. Then, decide if you want to use your TikTok account to deliver Spark Ads, or alternatively, create a profile for the purposes of running the ads. More often than not you will want to use your profile to run ads as this will help a potential customer explore your brand through your TikTok profile and explore the other exciting content you have.

set-up-the-creative-tiktok-ads

If you are using Spark Ads, you can click on the '+TikTok post' to access all of the content on your TikTok profile.

tiktok-post

Add interactive add-ons to your ad content to drive on-platform engagement, and display enticing offers to increase your conversion rate.

tiktok-interactive-add-on

Submit your ad

Finally, choose your destination. Here you have the option to send a user to your website or create a TikTok Instant Page.

choose-tiktok-destination-page

Hit Submit and your ad will go through the TikTok review process before going live. TikTok has an Ad Review Checklist which is worth reviewing to make sure you are meeting the TikTok guidelines.

Now that you know how to set up a TikTok advertising campaign, let’s talk about best practices.

TikTok advertising best practices

The type of content a brand uses for its ads plays a significant role in determining if a campaign will be successful. Here are some expert tips that can help you optimize your ads and increase your revenue.

Use the right format

Successful TikTok campaigns require TikTok-style content. Brands can't get away with using content that may have been successful on other social platforms and think they will get the same results. The videos that do best are vertical videos with a 9:16 ratio.

Show your personality

If there is one thing the TikTok revolution has shown, it's that brands have personalities! Some bigger brands like Doughnut Time have dedicated marketing budgets and use in-house content producers to grow their TikTok following.

Smaller brands like Fitbakes can also show their personalities at a fraction of the cost either using their own staff or micro-influencers.

Be authentic

People don't always want to be sold to so be authentic. Brands should aim to either educate or entertain and if they do this authentically then people will come along for the ride.

Work with content creators

Specialist content creators have a great understanding of the TikTok platform, trends, and how to create content that is appropriate for TikTok. There are plenty of ways to source content creators, including the TikTok Creator Marketplace or though Mayple's Influencer Marketing package.

@tiktokforbusiness

Want to work with creators? Head to the TikTok Creator Marketplace to find and connect with the perfect creators for your brand. #MadeForTikTok

♬ original sound - TikTok for Business

Launch Branded Missions

Brands can amplify their campaigns by creating Branded Missions. This exciting new concept from TikTok enables brands to set missions for content creators for financial rewards and exclusive access to products. It's a win for brands as they get to work with new creators and a win for creators as they have the opportunity to work with more brands and get paid for it.

@tiktokforbusiness

Put your business on a Branded Mission 🚀 to success. Collaborate with creators, crowdsource your creative and achieve bigger and better wins for your brand. Learn more about this exciting tool from @tejas!

♬ original sound - TikTok for Business

TikTok ads strategies

1. Content should be in the TikTok style

A typical ad will stand out and be skipped very quickly if it is not in the TikTok style. Make sure you have a firm grasp on how typical TikTok videos are created so your content fits.

2. Use the right music and sounds

Music or sounds with impact is critical. Make sure any soundtracks you use have an impact and fit the style of your content, and support the transitions of the video. Familiarise yourself with the relevant copyright requirements for using your selected track as well.

3. Optimize the video length

Keep it short and snappy. Get straight to the point and don't drag out your content.

4. Use compelling CTAs

What action do you want a user to take as a result of watching your ad? Make sure this is crystal clear and that the user can easily take the action you are optimizing for. This is where using the interactive add-ons can help you reach your campaign goals.

5. Use a TikTok landing page

Having a landing page dedicated to your TikTok ad campaigns is critical for maximizing conversion opportunities.

Recap

A TikTok audience is unique compared to other forms of channels and the content and structure of the landing page should be optimized for a TikTok audience. Ideally, you could have more video content in the TikTok style, TikTok only discounts, concise language, and most of all, ensure the landing page is educational, entertaining, and optimized for conversions.

Browse Agencies by Expertise

The Beginner’s Guide to TikTok Advertising: Strategies, Tips and Best Practices [2023]

Here's a comprehensive guide on TikTok advertising. Which type of ads to use, how to setup your campaigns, audience targeting, and optimize your TikTok ads.

Let's face it, Meta Ads and Google Ads have been a duopoly when it comes to PPC for far too long! Both platforms have dominated digital marketing budgets for years and the audience’s attention is shifting to greener shores - TikTok.

TikTok was the most downloaded app in 2021 and is still the most downloaded in 2022. And when it overtook YouTube as the most popular way users search for video, brands started to take notice.

If you've spent any time scrolling TikTok you may have noticed that brands like Chipotle, Gymshark, and even the San Diego Zoo have grabbed TikTok by the horns and amassed significant followings by creating engaging short-form videos.

TikTok might not be right for every brand, but most brands will find that they have a captive audience ready and waiting to consume their content. But be prepared - unless you are willing to educate or entertain, the TikTok algorithm won't be showing your content on many For You Pages (which is like the TikTok news feed).

In this post, I share some of the top strategies I’ve learned from my extensive experience in TikTok Ads working for brands and making over $338,000 in attributable revenue on the advertising platform.

Let’s get started!

What are TikTok ads?

TikTok ads enable brands to promote their content via the TikTok Ads Manager by buying media placements. There are a range of different ad types, outlined below, which give brands the opportunity to connect with their customers beyond organic reach.

TikTok is one of the largest social media platforms with over 1 billion active users and has many different types of advertising available for brands. It’s a great platform to expand to new international audiences.

[Add Banner Here]

TikTok is not only for younger audiences

The most common question I get when it comes to advertising on TikTok is - "Isn't TikTok for teenagers, and isn't it just kids following dance trends?"

Absolutely not! 75% of TikTok users are over 20 years old, and 53% of TikTok users are over 30 years old (Statista). The platform provides a unique opportunity to expand reach and engagement for all types of brands.

distribution-of-age-group-tiktok-audience

Types of TikTok Ads

There are four main types of TikTok Ads - Brand Takeover, In-Feed Video, the Hashtag Challenge, and Branded Lenses. Here’s a quick breakdown of each one and some of the things you can do with it.

TopView ads

Ready to grab attention? TopView ads are the very first piece of content a user will see when they open the TikTok app. These ads are 67% more effective than all other ad formats on the platform. TopView ads are incredibly effective for brand awareness and conversion campaigns.

In-feed ads

TikTok In-feed ads show up on a user’s For You Page ('FYP' if you want to be down with the TikTok lingo). This is the most common placement for ads within the TikTok ecosystem and these ads integrate into the native news feed. Ideally, in-feed video ads should feel like a continuation of the TikTok experience by being in the 'TikTok style' and by being engaging and authentic.

Branded Hashtag Challenge

Branded Hashtag Challenges are amazing for creating brand awareness and conversion actions. Brands can create a campaign, develop a unique hashtag, and then offer prizes to encourage the TikTok community to create user-generated content (UGC) using the unique branded hashtag.

Branded Hashtag Challenges are where TikTok absolutely excels over every other advertising platform when it comes to customers interacting, sharing, and promoting brands authentically through their own content creation.

Hashtags work on TikTok in the same way they do on Instagram in that they allow users to find similar content. If you are a Crocs lover, check out the #ThousandDollarCrocs challenge. But, you've been warned, you might end up down a rabbit hole of TikTok Crocs user-generated content.

Branded Lense

Another unique advertising option on TikTok is Branded Effects. Brands can customize stickers, filters, and special effects to create engaging experiences that enable users to interact with your brand.

Spark ads

Spark ads were introduced in July 2021, and have been an advertiser's dream! Spark ads are a native ad format that gives advertisers an easy way to use organic TikTok content as an ad.

They provide a really easy way to get your organic content into the TikTok Ads Manager. In some ways, it feels very similar to how you might boost a Facebook post but with additional targeting options through the ads manager interface.

Pangle ads

Pangle ads are ads set up through the TikTok ads manager platform that run on 3rd party apps. Pangle ads are able to be delivered in a variety of formats including reward video ads, native ads, banner ads, and more. Currently, Pangle ads are offered to a limited number or regions.

Video ads

These ads are full-screen videos that appear in a user’s “For You” feed. They are usually 5 to 60 seconds in length.

Now that you know the types of ads you can create, let’s walk through actually making one from start to finish.

TikTok Ads Structure

If you have used the Meta Ads manager in the past you will be familiar with the overarching campaign setup inside TikTok. TikTok Ads Manager is structured into 3 parts:

1. Campaigns - this is where you select your objectives and budget.

2. Ad Groups - you will identify your placements, audiences, budgets, optimization goals, and bids.

3. Ads - this is where you will create or select the content that will be displayed as an ad and set the destination and tracking.

How to set up a TikTok ad campaign

There are a few steps involved in getting started with your very first TikTok ads campaign. It's pretty straightforward and the platform is relatively intuitive.

Create a TikTok business account

The first step is to create your business account. You can either create an account using your details or by signing in with your TikTok profile if you have one.

create-a-tiktok-business-account

Create an ad account

Once you have created a business account, the next step is to create your ad account. Fill in your country/region and let TikTok know what you will be using your ad account for.

create-a-tiktok-ads-account

Implement pixel tracking

Next, you have to make sure that your tracking is in place. You can install the TikTok pixel via GTM, add it directly to your site, or by using the TikTok integration for your Shopify or WooCommerce store.

Setup a campaign

When you’re inside your new ad account, select the campaign tab from the top of the page and click on the 'Create' button on the top left of the ads platform interface and choose your campaign objective.

tiktok-ads-advertising-objective

There are three broad campaign categories:

  1. Awareness: This objective will show your ads to as many people as possible within your set targeting. This objective usually has the lowest cost per impression but may not lead to leads or sales.
  2. Consideration: This objective will show your ads to people who are likely to perform a specific action. This includes website clicks, app installs, video views, form submissions, or interactions.
  3. Conversion: This is the preferred type for eCommerce brands and is built to target those users that are likely to buy from your online store via ads and catalog sales, and also through your TikTok Shop if you have one set up.

In this part, you will also give your campaign a name and choose your campaign budget.

Setup your ad group

There are a number of steps at the ad group level. Be sure to take your time as you work through this process as once you launch your campaign, you won’t be able to change some of these settings.

Create a name for your ad group and then select if you are promoting a website or app.

setup-tiktok-ad-group

If you are promoting a website, it will ask for you to select the pixel you have already installed, plus an optimization event.

Choose your ad placement options

Automatic means TikTok will show your ad on all its available placements, manual means you choose for your ad to only be available on selected placements.

tiktok-ad-placement-options

You can also decide if you would like to allow users to comment on your ads (which is great for engagement tagging, and ensuring your ad reaches more people) and if users are allowed to download your ad creative.

Import ad creatives

Select if you would like TikTok to create ad creatives for you by using existing images, videos, and copy from your account. This can be a great way to get your first TikTok ads up and running, but it significantly limits your creative options for your campaign.

Set your audience targeting

This is one of the most important steps when setting up your campaign as it tells TikTok exactly to who you want to show your ads. 'Custom targeting' gives you the full suite of targeting options available, while 'automatic targeting' only allows you to select the users' location, and TikTok will do the rest and determine who to show your ad to.

The first step when using custom targeting is to set your broad demographics including location, languages, gender, and age. You'll also need to identify here if you are promoting a product that fits into the HFSS category of products.

tiktok-custom-targeting

The first audience section here is where you can use your own data to determine the audience. These are called TikTok custom audiences. This is where you can include custom audiences based on website visits, video views, or any other trackable actions.

It is also where you can include a lookalike audience if have created one. You can create your own audience by uploading a list of email addresses in a CXV, TXT, or a zip file.

If you want to exclude a group, like people who have purchased from your store in the past 30 days, you can also do that in this section.

exclude-audience-on-tiktok-ads

Choosing the interests and behaviors of your target audience is where you can really drill down to the audience you want to target.

Interests: First, determine if you want to target users with a general interest, or purchase intent interest. Then search for interests that are relevant to your business.

Interaction with videos: You can also select users who have performed a specific action on videos, and segment further by the type of videos they have performed these actions on.

Interaction with creators: creators have a ton of influence on TikTok and a useful way to identify and reach the right audience is to target users who follow creators in a specific category.

tiktok-audience-targeting-user-behavior

Watched videos with hashtags: Choose any relevant hashtags for your business to help identify your audience further.

tiktok-hashtags

There is no need to complete all four targeting sections above. Only complete the sections that are relevant to your business and the specific ad group you’re setting up.

Choose your budget

Select your desired budget which can be a daily budget or a lifetime budget. You can also choose to have an end date for your campaign, and input any dayparting requirements in this section. TikTok requires a minimum budget of $500 and a $20 minimum for ad groups.

tiktok-choose-your-ad-budget

Choose your bidding and optimization goal

Each campaign needs to have an optimization goal and the one that’s displayed here will depend on the initial campaign objective you set.

Bidding and optimization is a fine art and where most brands really see the benefit in working with a PPC expert.

tiktok-ad-budget-optimization

Set up the creative

There are a number of ways to set up your ad creatives and this will mostly depend on if you are going to be using organic content originally posted to your TikTok profile (these are called Spark Ads), or uploading content specifically to be used as an ad.

Start off by naming your ad content. Then, decide if you want to use your TikTok account to deliver Spark Ads, or alternatively, create a profile for the purposes of running the ads. More often than not you will want to use your profile to run ads as this will help a potential customer explore your brand through your TikTok profile and explore the other exciting content you have.

set-up-the-creative-tiktok-ads

If you are using Spark Ads, you can click on the '+TikTok post' to access all of the content on your TikTok profile.

tiktok-post

Add interactive add-ons to your ad content to drive on-platform engagement, and display enticing offers to increase your conversion rate.

tiktok-interactive-add-on

Submit your ad

Finally, choose your destination. Here you have the option to send a user to your website or create a TikTok Instant Page.

choose-tiktok-destination-page

Hit Submit and your ad will go through the TikTok review process before going live. TikTok has an Ad Review Checklist which is worth reviewing to make sure you are meeting the TikTok guidelines.

Now that you know how to set up a TikTok advertising campaign, let’s talk about best practices.

TikTok advertising best practices

The type of content a brand uses for its ads plays a significant role in determining if a campaign will be successful. Here are some expert tips that can help you optimize your ads and increase your revenue.

Use the right format

Successful TikTok campaigns require TikTok-style content. Brands can't get away with using content that may have been successful on other social platforms and think they will get the same results. The videos that do best are vertical videos with a 9:16 ratio.

Show your personality

If there is one thing the TikTok revolution has shown, it's that brands have personalities! Some bigger brands like Doughnut Time have dedicated marketing budgets and use in-house content producers to grow their TikTok following.

Smaller brands like Fitbakes can also show their personalities at a fraction of the cost either using their own staff or micro-influencers.

Be authentic

People don't always want to be sold to so be authentic. Brands should aim to either educate or entertain and if they do this authentically then people will come along for the ride.

Work with content creators

Specialist content creators have a great understanding of the TikTok platform, trends, and how to create content that is appropriate for TikTok. There are plenty of ways to source content creators, including the TikTok Creator Marketplace or though Mayple's Influencer Marketing package.

@tiktokforbusiness

Want to work with creators? Head to the TikTok Creator Marketplace to find and connect with the perfect creators for your brand. #MadeForTikTok

♬ original sound - TikTok for Business

Launch Branded Missions

Brands can amplify their campaigns by creating Branded Missions. This exciting new concept from TikTok enables brands to set missions for content creators for financial rewards and exclusive access to products. It's a win for brands as they get to work with new creators and a win for creators as they have the opportunity to work with more brands and get paid for it.

@tiktokforbusiness

Put your business on a Branded Mission 🚀 to success. Collaborate with creators, crowdsource your creative and achieve bigger and better wins for your brand. Learn more about this exciting tool from @tejas!

♬ original sound - TikTok for Business

TikTok ads strategies

1. Content should be in the TikTok style

A typical ad will stand out and be skipped very quickly if it is not in the TikTok style. Make sure you have a firm grasp on how typical TikTok videos are created so your content fits.

2. Use the right music and sounds

Music or sounds with impact is critical. Make sure any soundtracks you use have an impact and fit the style of your content, and support the transitions of the video. Familiarise yourself with the relevant copyright requirements for using your selected track as well.

3. Optimize the video length

Keep it short and snappy. Get straight to the point and don't drag out your content.

4. Use compelling CTAs

What action do you want a user to take as a result of watching your ad? Make sure this is crystal clear and that the user can easily take the action you are optimizing for. This is where using the interactive add-ons can help you reach your campaign goals.

5. Use a TikTok landing page

Having a landing page dedicated to your TikTok ad campaigns is critical for maximizing conversion opportunities.

Recap

A TikTok audience is unique compared to other forms of channels and the content and structure of the landing page should be optimized for a TikTok audience. Ideally, you could have more video content in the TikTok style, TikTok only discounts, concise language, and most of all, ensure the landing page is educational, entertaining, and optimized for conversions.

No items found.
No items found.


|

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Top brands trust our marketers

prev
next

Jay Neyer

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Katrina Julia

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Deepak Shukla

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Jason Hui

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Limor Gurevich

Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Brenna Kleiman

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Angel Djambazov

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Igor Zvagelsky

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Jamie Simoni

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Dan Ware

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Marija Todorovic

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Dhariana Lozano

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Roman Hotsiak

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Hire The Beginner’s Guide to TikTok Advertising: Strategies, Tips and Best Practices [2023]

Table of contents

Hiring with Mayple

Reliable

Vetted and backed by AI tracking

Scalable

Avg. Growth of 380% in 6 months

Flexible

Monthly subscription

Easy

3 min to marketing brief

Affordable

1/3rd of typical agency costs

FAQ

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Explore Our Services

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Social Media Manager
Lindsay C.
Social Media Manager
Sergio F.
Social Media Manager
Camila K.

Hire Social marketing experts with data-backed results

The challenge of assessing marketers skills is real. With Mayple you don't need to rely on reviews and fancy sales pitches.

No items found.

The trusted growth partner for many startups, eCommerce brands, and Fortune 500 brands

We are a group of marketing specialists. We work with ambitious brands who have a growth mindset. eCommerce companies with purpose and substance that aren’t afraid to stand out from the crowd.

chevrolet
T-Mobile
Target
Bank_of_America
Virgin_Atlantic
Ulta_Beauty
Rivalry
Gillette
nike
Keen Footwear
Victoria’s_Secret
Samsung
Nivea
Jeep
grove-wordmark-cream
Amazon
hult
Dior

Hire The Beginner’s Guide to TikTok Advertising: Strategies, Tips and Best Practices [2023]

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Our Customers
Love Us

From SMBs to Fortune 500s, Here’s Why Businesses Choose Mayple

 

You can't get this level of service and care anywhere else. It makes my work much more effective.

Roee Arbel, Co-founder, CoreMasters
 

Mayple was able to help us choose the best marketer for our project. All the marketers are hand-picked and vetted by Mayple.

Deborah Herbet
 

Mayple truly restored my trust in digital marketing again.  I got the best PPC expert I've ever worked with.

Nicholas Taylor
 

Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I'm trying to do with my business.

Nicole Davies
Nitzan L.
4.9/5

I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager - Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional.

Read review on

Melaina B.
4.9/5

It was great getting industry knowledge from experienced professionals. We feel like we gained a ton of insight and created actionable plans to move forward with our strategy.

Read review on

Stephanie B.
4.9/5

They care and really listen to our needs as a company and continue to set calls to discuss future projects they can help with. Their customer service has been top notch

Read review on

Jordan R
4.9/5

They didn't stop until they found the right candidate for me. The best part is your aren't charged anything until you approve your expert.

Read review on

Nikolaus B.
4.9/5

Having the whole bureaucratic setup part handled in Mayple. It’s now a very simple process, which traditionally took multiple phone calls and numerous emails.

Read review on

Elhanan B.
4.9/5

Once we started working together, it was wonderful to sort of sit back and let the magic happen. We were able to see in real-time what was working and wasn’t, and Mayple offered optimization suggestions as well.

Read review on

Keith L.
4.9/5

Mayple connected me with a great marketing partner

Read review on

Yusuf U.
4.9/5

Mayple gave us access to top-performing PPC talent in our competitive market so we didn't waste time shopping around.

Read review on

Katia G.
4.9/5

We love the transparency. We can always keep an eye on how our campaigns in real-time. no more waiting around for a lengthy monthly report which is hard to understand.

Read review on

How it works

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Create your marketing brief.

Create brief

Create your marketing brief.

Find a match

Find a match

Meet your perfect marketing team.

Grow your business

Grow your business

Get ongoing monitoring and strategic advice.

Find the Perfect Marketer
Get started

Hire top vetted marketers

Talk to an expert
I hope you enjoy reading this blog post.
If you want my our team at Mayple  to help you get more sales, just book a call.
Schedule a call