10 Top Advertising Consultants to Hire in 2024
Leverage the power of online marketing with the help of a Mayple-vetted advertising consultant who'll bring their expertise and know-how to the table.
Updated April 7, 2024.
Online advertising is one of the most efficient ways of getting the attention (and conversions) your business needs. But if you want to run successful ad campaigns, hiring an advertising consultant who knows your industry, understands your audience, and delivers real results is a must.
Luckily, you're in the right place for that. Keep reading and find out more.
Our picks for the best advertising consultants
1. Laureen B. - Best overall
2. Lara B. - Best for multi-platform advertising
3. David D. - Best for Amazon, Taboola, and Outbrain ads
4. Yonatan A. - Best for Bing ads
5. Jesus N. - Best for eCommerce & tech campaigns
6. Pawel J. - Best for SEM campaigns
7. Hilary S. - Best for creative campaigns
8. Noam F. - Best for gaming & eCommerce campaigns
9. Paulina S. - Best for lead generation campaigns
10. Anthony P. - Best for Pinterest ads
Why you should hire an advertising consultant
Running advertising campaigns can be confusing, time-consuming, and costly—precisely why you should consider hiring an advertising consultant.
An experienced ad consultant helps you build effective ad campaigns that drive the ROI you're aiming for—all while helping your team perform at their best by enhancing their skills and experience with added expertise.
1
Laureen B.
Sr. growth marketer
Experience
12+ years
Country
Canada
Industry focus
Financial, Computers & laptops, Tech, Online games, Nutrition & Weight loss, Telecom, Home security
Brief overview
Laureen has dealt with 360 paid channels & platforms, managed $1M+ in budgets, and helped scale businesses like Shutterstock, Tellus, and HelloFresh.
Specialties
- Google Ads
- Facebook Ads
- Bing Adsa
- YouTube Ads
- Instagram Ads
Why hire Laureen?
Laureen has more than 12 years of hands-on experience in performance strategy, across 360 paid channels & platforms. She has worked in-house (startups + public companies) and in agencies for B2C|D2C|B2B|P2P, eCommerce, marketplace, subscription-model businesses and scaled $10M+ global campaigns (eg. Turo, Shutterstock, HelloFresh, Best Buy, WestJet, Telus, L’Oréal).
2
Lara B.
Marketing analytics manager
Experience
12+ years
Country
Germany
Industry focus
Sports & Fitness, Events & Attractions, Charity, and Beauty.
Brief overview
Lara has more than 13 years of hands-on experience in pay-per-click campaigns and managing teams successfully, across multiple industries, like Sports & Fitness, Events & Attractions, Charity, and Beauty.
Specialties
- Instagram Ads
- Facebook Ads
- Google Ads
Why hire Lara?
Lara is an expert in paid media, data analytics, automation, MarTech, and budgeting. She has proven track record managing seven-figure budgets and exceeding revenue goals from 25-546%. She has managed campaigns for companies like Astral (ROAS +73%), the Museum of Pop Culture (ROAS 120%), and Babbel.
3
David D.
Marketing manager
Experience
26+ years
Country
US
Industry focus
Luxury real estate, Parenting, Travel, Gaming, Beauty, Fashion, Parenting, Education
Brief overview
David has experience in email, SMS, paid SEM, SEO, and affiliate marketing, across a wide range of industries, including (but not limited to) SaaS, Real estate, eCommerce,
Specialties
- Amazon Ads
- Google Shopping Ads
- YouTube Ads
- Facebook Ads
- Taboola
- Outbrain
Why hire David?
David is a profit-driven Marketing Executive with a 20+ year track record of leading omnichannel marketing and data analysis. Career advancement in increasingly accountable leadership roles. He has worked with clients like Das Keyboard and Cratejoy, where he increased the Return on Ad Spend by more than 300%.
4
Yonatan A.
PPC & user acquisition expert
Experience
9+ years
Country
Israel
Industry focus
Cybersecurity, SaaS, Fintech, Telecom, and Vitamins & supplements
Brief overview
Yonatan works with startups and brands to fulfil their acquisition and growth objectives globally. He provides strategy, execution, and optimization services.
Specialties
- Bing ads
- Google ads
- Facebook ads
- Twitter ads
- LinkedIn ads
- YouTube ads
Why hire Yonatan?
As a PPC consultant, Yonatan has managed budgets as high as $200k and drove excellent results for Mayple clients. Notable examples of previous clients include BridgerPay (where Yonatan reduced CPL by 55%), Envy, AppsFlyer, Otorio (where he was Director of Demand Generation), Media Brainers, and eTeacher Group.
5
Jesus N.
Seasoned paid media expert
Experience
12+ years
Country
Spain
Industry focus
Health, eCommerce, Telecom, Fitness, Tax and accounting, Educational.
Brief overview
Jesus is a seasoned paid media expert with experience in working with businesses and organizations in the Health, eCommerce, Telecom, Fitness, Tax and accounting, and Educational industries.
Specialties
- Facebook Ads
- YouTube Ads
- Instagram Ads
- Google Ads
Why hire Jesus?
Jesus is a paid media expert with 12+ years of experience and over $50M in media spend. He specializes in lead generation, working with Google Ads, LinkedIn Ads, and FB Ads, and clients ranging from startups to B2B industry leaders such as Real Madrid, Vodafone, the New York Blood Center the University of Miami, Crosschq, Everlance, Alloy.ai, Stratodesk and Sano Genetics.
6
Pawel J.
Digital marketing expert
Experience
10+ years
Country
Poland
Industry focus
Education, Electronics, Automotive, and Fashion
Brief overview
Pawel is an SEM and PPC performance pro with a decade of experience in driving results for businesses in the Education, Electronics, Automotive, and Fashion industries.
Specialties
Education, Electronics, Automotive, Fashion
Why hire Pawel?
Paweł is an experienced Digital Marketing and SEM/PPC Performance Professional with over 10 years of lead generation, ROAS and ROI. Experienced gained working with global eCommerce, Education and SaaS clients like: Unbrokendesigns, SomProduct Poland, Hult International Business School, Nestle, Land Rover, Jaguar, Ford, LG, ITV, and ChannelAdvisor (where he reduced CPL by 350%.)
7
Hilary S.
Performance marketing manager
Experience
11+ years
Country
US
Industry focus
Law, Marketing, Consulting services, Charity, Government services, Education, Fashion, Insurance , Travel, Design
Brief overview
Hilary is a results-driven performance marketer with experience in both leadership and hands-on positions, across industries like Law, Marketing, Consulting services, Charity, Government services, Education, Fashion, Insurance, Travel, and Design.
Specialties
- Google Ads
- Instagram Ads
- Facebook Ads
Why hire Hilary?
Hilary brings a unique approach to paid campaigns, as she is both creative and analytical in equal measures. Her experience includes working with Dakine (ROAS +130%), Sock it to Me (ROAS +350%), Multnomah University (CPL -125%), and North Drinkware (ROAS +660%).
8
Noam F.
Growth & performance marketer
Experience
10+ years
Coyntry
Israel
Industry focus
Financial, Real estate, Parenting, Gaming, Fitness, Travel, Fashion.
Brief overview
Noam Friedman holds a Marketing MBA and has more than a decade of experience in managing growth and performance marketing campaigns in the Financial, Real estate, Parenting, Gaming, Fitness, Travel, and Fashion industries.
Specialties
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Google Ads
Why hire Noam?
Noam has more than a decade of experience in performance marketing. He has worked with companies like Zara (CPM -26%), Pull & Bear (CPM -23%), Best Brilliance (CPO -18%), Ready Games (CPR -31%), and. Papa John’s (CPO -21%).
9
Paulina S.
Growth consultant
Experience
10+ years
Country
Canada
Industry focus
Auto, Banking, Fintech, Medical care, Government, SaaS
Brief overview
Paulina is a growth consultant and paid media manager for businesses in the Auto, Banking, Fintech, Medical care, Government, and SaaS industries.
Specialties
- Google Ads
- LinkedIn Ads
- Facebook Ads
Why hire Paulina?
Paulina helps businesses build their digital footprint to grow and scale using paid media and growth strategies. She specializes in lead generation with Google Ads, LinkedIn Ads, and Facebook Ads. One of her past clients includes Trolley, where she reduced the CPO by 20% on LinkedIn Ads and reduced CPL by 40% on Google Ads.
10
Anthony P.
PPC campaign manager
Experience
13+ years
Country
UK
Industry focus
eCommerce, Furniture
Brief overview
Anthony has more than 13 years of experience, three of which as a PPC Lead for Swoon Editions, an online store focused on furniture.
Specialties
- Pinterest Ads
- Google Ads
- Bing Ads
Why hire Anthony?
Anthony has a brilliant track record of success. At Swoon Editions, for example, he grew non-brand revenue from £10k a month to over £500k a month using Google Shopping and text ads. As part of the same role, he also reduced CPO by 30%. He also worked as a PPC manager at The Telegraph and has increased ROAS by as much as 30% for brands he worked with.
Situations when hiring an advertising consultant will help
If you own a business or run a marketing department, you might want to hire an advertising consultant if you:
- Lack of internal expertise on specific advertising channels (e.g; Google Ads, Facebook Ads, etc.)
- Need an objective and unbiased perspective
- Want to improve advertising and marketing strategy
- Aim to save time and resources
- Want to target new audiences
- Want to make sure you're up-to-date with the latest advertising trends and technology
- Aim to increase brand visibility and recognition
- Want to measure and evaluate advertising effectiveness
- Want to manage advertising budget more efficiently
- Aim to achieve specific business goals, such as increased sales or market share.
- Need help to make an extensive marketing plan happen
These are just some potential scenarios, but as a general rule, if you need an extra pair of eyes on your ad campaigns, you should hire an advertising consultant.
What is an advertising consultant, and what do they do?
An advertising or marketing consultant is a professional who works with companies to improve their advertising efforts. Many consultants focus on specific industries and niches, such as clothing, retail, automotive, food service, B2B advertising, etc. Also, many consultants specialize in one or two channels (like Google Ads, social media advertising, and so on).
Here's what an advertising consultant can do for you:
- Provide you with expert advice on ad campaigns
- Support your business in its advertising and marketing efforts
- Help you understand your target audience
- Help you drive clearer business objectives
- Help you overcome unique challenges
- Implement advertising strategies to help you achieve your goals
- Develop ad campaigns
- Select the right media channels for your business AND target audience
- Conduct market research
- Track, analyze, and report on ad campaign results
- Make recommendations for ongoing improvement
- Work with your team to complement their skills
- Help your team grow into their roles and gain more experience
This is not an exhaustive list of tasks and projects advertising consultants can help with, but you can contact an advertising consultant and discuss any other needs you may have.
How much do freelance marketing consultants charge?
Many freelance marketing consultants charge between $50 and $200 per hour. The price depends on the consultant's skills and experience, as well as the industry and types of clients they serve. A freelancer's reputation, portfolio, and proven track record might also influence how much they'll charge.
5 steps to hiring the perfect advertising consultant
OK, let's say you're keen on hiring an advertising consultant. Here's how to make sure this process ends with a good hire:
1. Come up with your goals
You can't find the right person if you don't know what you're looking for. What, more specifically, do you need help with? What type of projects will you involve your advertising consultant in? And what are your expectations from this professional relationship?
Once you have clear business and hiring goals, you can narrow your options and decide whether you need a consultant, a freelancer, or an advertising agency.
2. Pick the right channel
Most advertising consultants specialize in industries and/or channels. Someone who's very good at Google Ads might not be that good at social media channel advertising, for example—although many can do both.
To make sure you're getting the most value for your marketing dollar, decide which advertising channel you want to target and hire someone who's highly specialized in it. If you're not sure which channel to choose, try and run experiments on different networks to see what works best for your business.
3. Ask your network
Word-of-mouth recommendations are likely to yield great results. So before you turn the internet upside down, ask your network: do they have any recommendations for an ad consultant who delivers results? See if any experienced marketers you know are looking for a new opportunity.
4. Search on Mayple
Are your network recommendations not working?
Searching for an advertising consultant on Mayple is just as efficient (if not more!). We work with vetted, experienced advertising consultants who have a proven track record of success. So, if you want to get a leg up on the competition and have the best experts on your team, Mayple's a great choice.
Don't believe us? Hear it from the brands we've worked with—their stories speak for themselves.
5. Interview and hire
Once you have a short list of candidates, it's time to interview and hire. Make sure you are very clear about your expectations, budget, and scope of work (write a project description before the interview). Also, remember to check your consultant's portfolio, recommendations, and online reviews to assess their compatibility with your project.
20 questions to ask your advertising consultant before you hire them
If you're not sure what questions to ask when hiring an advertising consultant, consider the following:
- What is your experience and expertise in advertising, specifically in [your industry]?
- Can you provide examples of successful campaigns you have managed for previous clients?
- Did these campaigns bring any results? If so, can you share some data with us?
- How do you measure the success of an advertising campaign?
- How do you approach target market research and target audience analysis?
- Do you have experience running customer interviews?
- What tools and software are you experienced in?
- Provided we hire you, what are some of the tools you'd need to deliver your best work?
- How do you stay up-to-date with the latest advertising trends and technology?
- How do you collaborate with prospective clients to develop advertising strategies and campaigns?
- How do you handle budgeting and financial planning for advertising campaigns?
- How do you track and analyze advertising results and make recommendations for improvement?
- Can you provide references from previous clients?
- How do you approach transparency and communication throughout the advertising process?
- Do you have a reporting process, or will we share ours?
- How do you prioritize and allocate advertising resources and marketing budgets to achieve the best results?
- Can you help with creative direction and production for ad campaigns?
- How do you handle changes or unexpected developments during an advertising campaign?
- Can you provide case studies or metrics demonstrating the ROI of your advertising work for past clients?
- Can you work with other marketing and branding professionals, such as web designers, email marketing pros, or public relations specialists, to create an effective marketing strategy?
Of course, you should make sure to adapt these questions to your project requirements, business, industry, and needs. But overall, this type of question will give you a good idea of whether a candidate is the right choice for you.
Remember that every business is different, has different prospective clients, and works in a different market. The best marketing professionals and business marketing consultants understand the bigger picture and know how to choose the right marketing initiatives to help your business succeed. The questions you ask now should be entirely related to where you want to go with your marketing campaigns, as well as the types of marketing solutions you're looking for.
Need to hire an advertising consultant quickly (and be absolutely certain they really know your industry?) Contact Mayple and allow us to match you with one of the hundreds of PPC and advertising consultants we've vetted for you.
FAQs
What is a marketing and advertising consultant?
A marketing and advertising consultant is a person who works with companies to improve their advertising. Some consultants specialize in a particular industry (such as fashion, retail, or B2B marketing, for example). Others specialize in a particular PPC channel (e.g., Google Ads, Facebook Ads, and so on).
How much do advertising consultants charge?
An advertising consultant might charge between $50 and $200 per hour. However, the hourly rate will depend on their experience, your industry, as well as the project scope.
What skills are needed for advertising?
To be a good advertiser in the digital age, you need to be creative and possess the basic understanding and technical knowledge needed to set up, monitor and optimize campaigns. You should also have good strategy skills to craft an effective media plan.
You also need strong analytical skills to measure and analyze your campaigns' performance as well as good public relations and communication skills to collaborate with clients and other professionals.
What is a typical consulting fee?
A typical consulting fee depends on the experience of the consultant, their expertise and focus area, as well as the industry you're in. On average, an advertising consultant can charge between $50 and $200+ per hour, same is true for any area of marketing consulting. A financial consultant, however, will charge between $200 and $40
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