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ChatGPT Advertising: How to Write Good PPC Ads Using ChatGPT Scripts

Adeel Qayum writer profile photo
By Adeel Qayum
Anelisa Nokoyo editor profile photo
Edited by Anelisa Nokoyo

Updated September 27, 2023.

chatgpt-advertising

Pay-per-click (PPC) advertising plays a huge role in digital marketing. Being just one tactic in the search advertising realm, it's expected to hit a whopping $279 billion in 2023.

For nearly 20 years since the inception of PPC, brands have used it to boost their awareness and revenue. And now, as AI plays a growing role in transforming advertising strategies, it's also changing the way brands create their PPC ads.

» Back to basics: Try these master tips to start your PPC advertising strategy from scratch.

Leveraging ChatGPT in PPC advertising

More and more brands are realizing they can integrate ChatGPT advertising into their strategies without much effort. It boosts their campaign's impact, scalability, personalization, and efficiency.

For example, you have multiple customer segments, and you want to ensure each group sees the most relevant ads. ChatGPT can whip up a highly targeted copy for each group in seconds, shaving off critical time and resources for your team.

» Follow this essential guide to easily find and connect with your target audience.

Navigating challenges and ethics

Of course, there are a few things to consider. First, it's important that AI-generated copy authentically resonates with your audience. Plus, it has to be compliant with legal and advertising regulations in your area. Ethics are also a big concern in AI, as it raises questions about transparency and trust.

To navigate these challenges, consider a few tactics like:

  • Involving human oversight in your content creation.
  • Clearly disclosing when and how you're using AI in your customer-facing materials.
  • Regularly reviewing AI-generated content to make sure it aligns with your brand values and legal standards.


Crafting compelling ad copy with ChatGPT

When learning how to write PPC ads with the help of ChatGPT, it's important to consider fundamental principles like clarity, conciseness, and relevance to your audience.

You should also pay special attention to maintaining your company's voice and identity. This is a common issue advertisers face, as AI can easily skew or warp your voice, harming your advertising campaigns.

Here's a PPC ad example of a first take on a hiking boot ad, which can now be optimized by hand or further prompted and refined in ChatGPT.

a screenshot of a text message from google



Balancing AI automation and human creativity

At the end of the day, it's all about striking the right balance. For example, you might need to add your own emotional element to make sure you're resonating with your audience. You might also need to make certain connections on your own, like ones fueled by your company's unique performance data that ChatGPT doesn't have access to.

This collaborative blending technique for AI-human content creation has yielded optimal outcomes in all types of industries, including media, healthcare, e-commerce, finance, gaming, and many more.



Enhancing campaigns with Mayple: A winning blend of AI and expertise



A great option for achieving the perfect AI-human blend for your campaigns is to use a platform like Mayple. This platform allows you to connect with marketing experts who can add that special touch to your campaigns and bring about results you couldn't have gotten otherwise.

When you combine AI-generated copy from ChatGPT with the expertise of marketing professionals, you can create more laser-targeted campaigns that speak directly to the needs and wants of your audience.




Optimizing for clicks, conversions, and refinement

Another consideration is optimization. You need to strike a balance between ad copy that drives clicks and conversions while maintaining brand authenticity.

Include persuasive elements like compelling headlines, concise messaging, and a clear call to action. Also, try to incorporate other elements like urgency, social proof, and tailored benefits to increase conversions effectively.

Once you've taken your first run, be sure to continually test, iterate, and refine your copy over time. This can be the difference between moderate and incredible results.

» Here's how to calculate and improve your PPC conversion rate.

Measuring effectiveness and ROI

Comparing your own performance metrics against industry benchmarks and historical data can help you gauge the impact of AI-generated content on the success of your campaigns.

To test, iterate, and optimize for conversions, you'll need to measure the effectiveness and return on investment (ROI) of your AI-generated PPC ad campaigns. Focus on key performance indicators (KPIs) like:

  • Click-through rates (CTR)
  • Conversion rates
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)
  • Quality score
  • Ad position
  • Bounce rate

» Advertising on Facebook? Optimize your Facebook ads for the highest ROI.

Embracing the future: AI-powered PPC advertising

Advertisers can really benefit from using ChatGPT scripts as the base of their PPC advertising campaigns. To succeed, make sure to focus on key practices and fundamentals, like crafting compelling ad copy, optimizing for clicks and conversions, and refining based on effectiveness and ROI.

As AI continues to shape the way we market, it will be increasingly important to leverage collaborative solutions to stay competitive and authentic. Consider a platform like Mayple, which can help you find the perfect blend of AI automation with human creativity. If you can strike this balance, your PPC advertising campaigns can see incredible growth.