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10 Best YouTube Channel Managers for Hire to Increase Social Engagement in 2024

Get more traffic and leads, create viral content, and grow a vibrant community with our top YouTube channel experts.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Updated January 28, 2024.

Someone managing their YouTube channel on their smartphone and laptop

Is your YouTube channel failing to gain traction? YouTube is the world's second largest search engine and if you already have an active channel on the platform you don't want to miss the the thousands of impressions you could be getting.

Hiring an expert manager could be the breakthrough you need. With mastery of YouTube's algorithms, content optimization, analytics, and audience engagement strategies, they have the specialized skills to fuel subscriber and viewership growth.

Meet 10 of the best YouTube channel managers who can steer your channel to the next level.

Our top picks for the best YouTube channel experts

1. Gary E.- Best overall

2. Brad J.- Best for YoY commitment to channel growth

3. Gabriela O.- Best for KPI analytics on YouTube

4. Tom M.- Best for data-driven YouTube channel management

5. Michael M.- Best for artistic YouTube marketing materials

6. Alex M.- Best for multi-channel marketing

7. Philip J.- Best for B2B YouTube expertise

8. Matthew S.- Best for combining YouTube and social media strategies

9. Katia G.- Best for PPC and B2B SaaS YouTube concentration

10. Cody W.- Best for eCommerce YouTube focus

What is a YouTube channel manager?

A YouTube channel manager is an expert who holds the reins to a channel's success, orchestrating its content, audience engagement, and growth strategies. They're the creative and strategic force behind the scenes, crafting a cohesive content marketing strategy that resonates with the target audience while aligning with the channel's objectives.

From ideation to execution, they oversee the entire content lifecycle, coordinating video production, scripting, editing, and optimization for YouTube's platform. Guided by data analytics, they continuously evaluate performance metrics, extract insights, and adapt strategies to propel channel growth.

Whether working with YouTube influencers, navigating algorithm changes, or embracing trending content, the YouTube channel manager steers the channel toward expansion, striving for increased subscribers, views, and enduring success in the dynamic digital landscape.

Best overall


Gary E Icon

Gary E.

Proficient in YouTube marketing and channel growth


9+ years


United Kingdom

Industry focus

Automotive, electronics, finance, professional service

Brief overview

Gary is an experienced marketing executive with a strong history of using digital technologies to get accurate business results, including followers and views on TouTube channels for clients.


  • YouTube channel management
  • eCommerce
  • Email marketing
  • PPC
  • Social media marketing

Why hire Gary?

Gary's experience with SEO, SEM, social media management, UX, analytics, and marketing automation makes him a great candidate for growing a YouTube brand and putting that channel on the map.

Best for YoY commitment to channel growth


Brad J Icon

Brad J.

Concept-to-execution YouTube expert


12+ years



Industry focus

Beauty, education, finance, nonprofit & government, professional services

Brad has built marketing departments from the ground up for various clients, with one such successful division achieving a 20% year-on-year growth. He specializes in transforming concepts into executable programs that provide long-term benefits for his clients.

  • Social media marketing
  • YouTube channel management
  • Digital marketing campaigns
  • YouTube SEO
  • Assists colleges and universities with marketing
  • Focuses on the mortgages and loans, exercise and fitness, and home improvement industries

Brad possesses a marketing degree and extensive experience with multiple digital ad strategies. His excellence with YouTube and knowledge within his industries is a recipe for success.

Best for KPI analytics on YouTube


Gabriela O Icon

Gabriela O.

KPI-driven YouTube advertising strategist


8+ years



Industry focus

Automotive, finance, health & wellness, travel, art & entertainment

Gabriela is an experienced global digital marketing strategist who collaborates with advertising agencies and companies in diverse industries. Her expertise lies within multiple platforms, including YouTube.

  • YouTube channel management
  • Digital advertising
  • Strategy
  • Focuses on the automotive, finance, and health and wellness industries

Gabriela, specializing in launching and managing digital advertising accounts, prioritizes client KPIs, consistently drives results, and optimizes marketing investments. She adopts a personalized approach in various sectors.

Best for data-driven YouTube channel management


Tom M Icon

Tom M.

Certified data-driven YouTube marketing expert


20+ years



Industry focus

Finance and banking

Tom has a strong focus on the finance industry and banking. He brings over two decades of experience to the table, specializing in developing mission-critical systems as both a digital marketer and programmer.

  • Google and Microsoft-certified
  • Digital marketing
  • Computer programming
  • YouTube channel marketing

Not only is Tom a programmer and financial expert, but his vast experience with CRM in banking and finance makes him a one-stop expert for building marketing materials from scratch and taking them to the top.

Best for artistic YouTube marketing materials


Michael M Icon

Michael M.

Creative YouTube channel marketer


10+ years



Industry focus

Professional services, electronics

Michael, a former Artistic Director with managerial experience, has successfully transitioned into YouTube marketing, skillfully merging his administrative background with knowledge in content creation.

  • YouTube marketing and content
  • Social media marketing
  • Focuses on the electronics industry
  • Video campaigns

Michael choreographed a prestigious dance company for 6+ years and has been marketing since. His creativity with YouTube and his experience in PPC make for a winning digital advertising strategy.

Best for multi-channel marketing


Alex M Icon

Alex M.

Experienced cross-channel marketer


15+ years



Industry focus

Art & entertainment, finance, style & fashion

Alex is an experienced marketer with experience across all channels, including growth, performance, content, and brand. He boasts extensive experience in brand development, acquisition, and growth marketing.

  • Data Analysis
  • Social media marketing
  • YouTube channel growth
  • Facebook, Instagram, and Pinterest marketing

Alex managed to grow a media channel's subscription business from just $4 million in revenue to a whopping $100 million, speaking volumes of his ability to grow your YouTube channel beyond your expectations.

Best for B2B YouTube expertise


Philip J Icon

Philip J.

B2B and B2C YouTube marketing expert


10+ years



Industry focus

Beauty, home & garden, social & community, sports, outdoors & fitness, style & fashion, travel

Philip strategically drives robust growth initiatives for B2B and B2C products, leveraging expertise in diverse channels like paid marketing, email, SMS, influencer marketing, and YouTube.

  • YouTube channel management
  • Social media marketing
  • Focuses on home decor and fashion industries

Philip has a track record of reducing customer acquisition costs (CAC) with clients, meeting their targets 100% by combining quantitative and qualitative customer insights with platform-best practices.

Best for combining YouTube and social media strategies


a man in a suit and glasses smiling

Matthew S.

YouTube channel manager


10+ years



Industry focus

Art & entertainment, electronics, home & garden, professional services

Matthew is a skilled digital marketing expert with over 10 years of proficiency in YouTube marketing, Google and Bing paid ads, social media advertising on platforms like Facebook and LinkedIn, email marketing, eCommerce, and digital strategy.

  • Attorneys and lawyers
  • Computers, laptops, and accessories
  • Home improvement
  • Events and attractions

Matthew has a proven track record in YouTube marketing and channel management and has years of experience in various digital marketing skills. His record includes experience with giants like Apple, but he also approaches small-scale sites with a positive demeanor.

Best for PPC and B2B SaaS YouTube concentration


Katia G Icon

Katia G.

B2B YouTube marketing expert


9+ years



Industry focus

Education, professional services, technology

Katia specializes in PPC, SEO, and content marketing for B2B SaaS businesses, shaping CMO-led strategies. She dabbles in YouTube marketing and online course promotion.

  • PPC
  • Video SEO
  • B2B SaaS
  • YouTube marketing
  • Skilled at promoting online courses

She's a good mix of business marketing experience and content creation. Katia has been a fractional CMO and social media manager and has created growth strategies for a variety of businesses. She is an expert at YouTube channel growth and can help you hit your ROI goals. Schedule a call with her today!

Best for eCommerce YouTube focus


Cody W Icon

Cody W.

PPC marketing guru


10+ years



Industry focus

Electronics, finance, home & garden, pets, sports, outdoors & fitness, style & fashion

Cody brings extensive experience overseeing search, shopping, social, and Amazon campaigns, PPC expertise, and YouTube advertising. Proficient in collaborating with businesses of various sizes, managing budgets exceeding $2M/month.

  • YouTube ads
  • Facebook ads
  • Google Ads
  • Mortgages and loans
  • Furniture

Cody has proven himself with achievements like growing some marketing accounts by over 100% in various industries, adopting an aggressive year-on-year growth strategy, and a strong focus on ROAS.

What to look for in a YouTube channel manager

When seeking a proficient YouTube channel manager or YouTube Ads manager, several essential qualities stand out:

Expertise in content strategy and optimization

Look for someone who understands the platform's algorithms, knows how to conduct keyword research, and can develop engaging content that resonates with the target audience.

» Check out our Essential Guide to Finding Your Target Audience.

Advanced communication skills

The manager should effectively collaborate with content creators, graphic designers, and other team members to maintain consistency and quality across videos. Moreover, engaging with the audience through comments, messages, and community posts is invaluable for fostering a loyal viewer base.

A competent manager stays updated with platform changes, new trends, and audience preferences, adapting strategies to keep the channel competitive.

Strong analytical skills

They must analyze data, interpret metrics, and use insights to refine content strategies, improve engagement, and grow the channel's viewership. They should, therefore, be adept in analytical thinking and using analytics tools in the digital ads environment.

» Want to check if your strategy is working? Here's how to analyze your conversion rate.

Good track record

Look for evidence of successful channel growth, increased engagement, and a knack for turning viewers into loyal subscribers. A manager with a proven history of achieving tangible results is a strong contender.

Hiring a Youtube Channel manager FAQ

What does a YouTube channel manager do?

A YouTube channel manager helps content creators and businesses manage their YouTube channels. They can be a freelancer, an agency, or a specialized company. They can provide a range of services such as:

  • Create high-quality video content
  • Scheduling content
  • Managing analytics and metrics
  • Building playlists
  • Optimizing videos for search engine optimization (SEO)
  • Replying to comments
  • Distributing your YouTube videos across social channels and other video platforms
  • Managing communication with other YouTube influencers

What are the benefits of hiring a channel manager?

Hiring a YouTube channel manager can benefit content creators and businesses that want to supercharge their YouTube strategy. Here are some of the biggest advantages:

  • Save time: One of the biggest benefits of hiring a channel manager for YouTube is all the time you'll get back. By leaving the more repetitive tasks to someone else, you can focus on other important aspects of your business or channel, like building a strategy, filming high-quality content, and engaging with other creators for collaborations.
  • Grow your channel: A good channel manager will help you grow your YouTube channel by optimizing titles and video descriptions, selecting the best thumbnails, creating playlists, marketing your videos, and more. They'll also stay up to date with the latest trends and algorithm updates, so you don't have to worry about getting left behind.
  • Save money on advertising: If your YouTube channel manager has experience in advertising on the platform, they can help you save money on ads. They'll know how to get you thousands of views by optimizing your budget, getting the best results from campaigns, and making sure you're getting the most out of your ad spend.

Do I need a manager for my YouTube channel?

If you are just starting out as a content creator, it's unlikely that you'll need a YouTube manager. However, if you're a business owner or the manager of a marketing department, you will likely need a YouTube manager to help you manage your channel. Likewise, if you're a creator with a larger following and you want to scale your business, having a YouTube manager by your side can help a lot.

What is the difference between YouTube editor and manager?

The main difference between a YouTube editor and a YouTube manager is that the first specializes in editing videos for YouTube, whereas the latter is a generalist with various skills.

A YouTube manager can handle comments and replies, your content calendar, uploading and optimizing videos for search engines, and distributing your content across different channels. Some of them can also help with video editing and ad campaigns.

How to add a manager to my YouTube channel?

Once you’ve picked your your candidate, you can add them as a channel manager in YouTube Studio.

Click on Settings, click on Permissions and then Invite. Then, you can enter the email address of your new team member, and select the type of access you want to grant them.

Depending on the tasks they’ll be assigned, you’ll want to make them either a manager, an editor, or an editor with limited permissions. Remember: only an editor or manager can see your channel analytics so make you sure you select the right level of access for the role.

Did you create a new YouTube channel from your existing account? Then you’re likely using what Google calls a brand account. Brand accounts only have owner and manager roles, unlike the more fine-grained permissions that Studio makes available. That’s very useful if you want a trusted manager to have broad control over the channel, and it also gets around some of the limitations of Studio permissions.

You can still choose to move channel permissions to YouTube Studio to limit a manager’s access, if you don't want them to have access to your personal channels. You can always move it back to a brand account if necessary.

Why hire a YouTube manager through Mayple?

  • AI-powered matching process - you don't have to sift through 100's of applications anymore. Our platform will match you with the best expert for your needs (based on 50+ factors)
  • Meet your expert before you hire them - you can get a half-hour consultation with our top experts for free.
  • Flexible scope, month-to-month - want to have our expert manage your entire channel strategy? Done. Need them just as a consultant to help advise you part-time? Done.
  • Hire like the biggest brands on a smaller budget - some of our experts have worked for larger brands like Nike, Adidas, Apple, and Loreal. You can hire them for an affordable price.

Bring on a YouTube Pro to Level Up Your Channel

After reading about the integral role of a savvy YouTube channel manager, Why not leverage Mayple to find the right strategic leader for your channel? A dedicated advisor who lives and breathes the platform will optimize your content, analytically grow your viewership, and maximize engagement. Don't leave potential untapped — let an expert manager drive results.