10 Best YouTube Channel Expert Managers for Hire to Increase Social Engagement in 2024
Get more traffic and leads, create viral content, and grow a vibrant community with our top YouTube channel experts.
Updated July 17, 2024.
Is your YouTube channel failing to gain traction? YouTube is the world's second largest search engine and if you already have an active channel on the platform you don't want to miss the the thousands of impressions you could be getting.
Hiring an expert manager could be the breakthrough you need. With mastery of YouTube's algorithms, content optimization, analytics, and audience engagement strategies, they have the specialized skills to fuel subscriber and viewership growth.
Meet 10 of the best YouTube channel managers who can steer your channel to the next level.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands, according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 10
1. Mateusz S. - Best overall YouTube channel manager
2. Gil M. - Best for data-driven YouTube marketing
3. Kurt R. - Best for cross-channel YouTube strategies
4. Doron D. - Best for demographic-driven PPC
5. Barbara H. - Best for targeted YouTube campaigns
6. Leslie I. - Best for artistic YouTube
7. Jacy N. - Best for B2B & B2C YouTube ads
8. Sonya K. - Best for lifestyle businesses
9. Andrew D. - Best for academic YouTube
10. Shreyas S. - Best for SaaS businesses
Brief overview
Mateusz sees all his clients & projects as partnerships & thus works with the same goals, objectives, and KPIs that the internal team does. Measurement & data are super important within the ever-changing landscape of privacy & cookies, so it's the first and most important step of any engagement for him, ensuring that they have all the data needed to make decisions & a unified source of truth.
Why we chose Mateusz
Mateusz has expertise in YouTube advertising and analytics. He first focused on deeply auditing the current Google Ads setup & email marketing setups in order to create action plans for the two channels, including YouTube campaigns. There were a lot of ad updates & keyword optimizations, and conversion tracking fixes to ensure that they were accurately tracking against their KPIs for YouTube and other channels.
- Budget: $2K - $1M
- Experience: 8+ years
- Industry focus: Art & entertainment, Electronics, Education. Finance, Food & drink, Health & wellness
Brief overview
Gil has worked in the PPC/SEM field for over 6 years until very recently when he wanted to get started on a self-employed kind of business. His experience includes managing massive accounts.
Why we chose Gil
Gil has exclusively run PPC accounts for Fortnite at $6 million per month. Gil has also run traffic for giant companies such as Zynga, Playtika, Gett, Plarium and many others. He possesses in-depth knowledge of running traffic on platforms like Google, Facebook, YouTube, and others.
With his extensive background managing high-spending PPC campaigns for major companies across various industries, Gil brings tremendous expertise in paid advertising and video marketing to any new self-employed venture he undertakes.
- Budget: $2K - $100K
- Experience: 6+ years
- Industry focus: Education, Finance, Electronics, Automotivd, Professional services
Brief overview
Kurt has spent nearly a decade in digital strategy and implementation. He has thoroughly enjoyed growing businesses of all shapes and sizes - from cupcake bakeries in Melbourne to the launch of new menu items for KFC South Africa.
Why we chose Kurt
When he's not tinkering with campaigns or presenting recommendations, Kurt can be found spending quality time with family, online gaming, or playing soccer with friends. With his broad experience working with companies across various industries and verticals, Kurt brings a versatile skill set in digital marketing strategy and execution on YouTube.
His passion lies in helping businesses grow through effective digital campaigns and initiatives while maintaining a balanced lifestyle outside of work.
- Budget: $5K - $100K
- Experience: 10+ years
- Industry focus: Food & drink, Real estate, Art & entertainment, Automotive, Education,Electronics
Brief overview
Doron has worked with/for over 100 startups worldwide and has over 10 years of experience in digital marketing. He formerly served as the Head of User Acquisition at Lemonade (LMND) and was the former VP of Growth of Lili banking. Doron is a startup mentor in the TechStars accelerator and serves as a Board Growth advisor.
Why we chose Doron
Doron's expertise has been recognized by Forbes Israel, which featured him in an article titled "Israeli Success: The Digital Marketing Expert for Startups".
With his extensive background working with numerous startups globally and holding leadership roles in user acquisition and growth at companies like Lemonade and Lili, Doron brings a wealth of knowledge and experience in digital marketing strategies, ad campaigns, and YouTube marketing for startups.
His advisory roles at TechStars and as a Board Growth advisor further solidify his reputation as a go-to expert for startups seeking guidance on growth and digital marketing.
- Budget: $20K - $1M
- Experience: 6+ years
- Industry focus: Travel, Art & entertainment, Health & wellness, Finance, Technoloy, Nonprofit & government
Brief overview
Barbara is a passionate digital marketer with over 10 years of experience. She is a performance-driven data analyst. For Barbara, it is important to dedicate enough time to researching and familiarizing herself with her client's business and industry.
She does not use a "one size fits all" formula but rather puts a lot of thought into how an account or strategy could be set up to be successful.
Why we chose Barbara
With her decade-long career in digital marketing, Barbara brings a seasoned eye for data analysis and tracking performance metrics. What sets her apart is her dedication to deeply understanding each client's unique business needs and tailoring strategies accordingly.
Barbara avoids cookie-cutter solutions, instead taking the time to develop customized YouTube marketing approaches that align with the specific goals and industry landscape of the clients she works with. Her passion for digital marketing, coupled with an analytical mindset, allows her to craft data-driven strategies designed for success.
- Budget: up to $100K
- Experience: 10+ years
- Industry focus: Professional services, Health & wellness, Beauty, Baby
Brief overview
Leslie has worked for several agencies and served as the digital marketing lead for several different online companies, spanning industries from retail to travel. Throughout her career, she has utilized multiple marketing channels and always found new and creative ways to drive traffic and optimize for conversions.
Why we chose Leslie
Leslie is certified in all things Google and Microsoft Advertising, demonstrating her deep expertise in these key platforms. She is based in Northern California.
With experience across both agency and in-house roles, Leslie brings a well-rounded perspective to YouTube marketing. Her background working with diverse online businesses has allowed her to develop unique strategies tailored to each company's industry and objectives.
Leslie's certification credentials with Google and Microsoft underline her technical proficiency in paid advertising. Moreover, her track record of identifying innovative tactics to attract audiences to YouTube and boost conversions showcases her ability to think outside the box while remaining grounded in metrics-driven decision-making.
- Budget: $100K - $1M
- Experience: 6+ years
- Industry focus: Travel, Professional services
Brief overview
Jacy takes a holistic approach by formulating overarching positioning and go-to-market strategies tailored to her client's business goals. From conceptualization to execution, she develops detailed marketing roadmaps that lay out the strategic vision and tactical plans to achieve desired outcomes.
Why we chose Jacy
Jacy's end-to-end services ensure her clients benefit from cohesive, integrated YouTube marketing initiatives driven by data-backed strategies across various other channels and touchpoints.
Her paid advertising proficiency allows her to design and execute high-performing campaigns across Google and Microsoft's platforms, maximizing ad spend efficiency.
- Budget: $20K - $100K
- Experience: 14+ years
- Industry focus: Sports, outdoors & fitness, Technology, Home & garden, Style & fashion, Beauty
Brief overview
Sonya has worked in paid search for almost 15 years, lending her expertise to many types of accounts. She has collaborated with small and large agencies to help drive business growth while supporting clients' needs. One of Sonya's key strengths stems from her extensive experience working across different industries.
Why we chose Sonya
Sonya gravitates towards direct response performance marketing, focusing on strategies that directly generate sales or leads. With nearly a decade and a half immersed in the paid search landscape, Sonya brings a seasoned perspective to paid advertising campaigns. Her tenure at agencies of varying sizes has exposed her to a diverse array of clients and marketing objectives.
This cross-industry experience allows Sonya to apply best practices and proven tactics from various verticals to develop robust paid search strategies on YouTube. Her affinity for direct response marketing underscores her ability to craft data-driven campaigns and video marketing precisely aimed at delivering measurable business results.
Sonya's comprehensive knowledge of paid search principles, combined with her zeal for quantifiable marketing outcomes, positions her as a valuable asset for agencies and clients seeking an expert hand in revenue-focused digital advertising.
- Budget: $2K - $100K
- Experience: 15+ years
- Industry focus: Art & entertainment, Education, Professional service, Beauty, Style & fashion
Brief overview
Andrew focuses on brand-driven messaging to create raving fans of clients' products. He has worked with companies like NOIZE, Tony Robbins RMT, Hattori Hanzo, ProFlowers, and more.
Why we chose Andrew
With his brand-centric approach and expertise across platforms like YouTube, Google, and Facebook, Andrew drives impressive performance uplifts for eCommerce companies and lead generation clients alike.
His ability to craft compelling messaging resonates with audiences, fostering brand affinity and customer loyalty.
- Budget: $2K - $100K
- Experience: 8+ years
- Industry focus: Technology, Style & fashion, Beauty, Health & wellness
Brief overview
Shreyas is a digital marketer with over 9 years of experience in display and paid social advertising. With nearly a decade under his belt, Shreyas has cultivated deep expertise across a wide array of digital advertising channels and platforms. His extensive display and social media marketing background allows him to craft holistic, omnichannel strategies for clients.
Why we chose Shreyas
Shreyas' proficiency spans both the Facebook and Google ecosystems, enabling him to leverage the full suite of advertising products and targeting capabilities offered by the tech giants. His specialized skills in app install ads, and ASO, empower him to drive substantial user acquisition for mobile apps, YouTube channels, and mobile games.
Moreover, Shreyas has hands-on experience in executing programmatic campaigns across various demand-side platforms, providing him with a comprehensive understanding of the programmatic landscape.
Shreyas' diverse specializations in digital marketing pose him as a versatile asset capable of developing innovative, data-driven advertising strategies tailored to meet his clients' unique objectives across industries.
- Budget: $2K - $500K
- Experience: 8+ years
- Industry focus: Social & community, Nonprofit & government, Baby, Travel, Finance, Automotive
What is a YouTube manager?
A YouTube manager is an expert who holds the reins to a channel's success, orchestrating its content, audience engagement, and growth strategies. They're the creative and strategic force behind the scenes, crafting a cohesive content marketing strategy that resonates with the target audience while aligning with the channel's objectives.
From ideation to execution, they oversee the entire content lifecycle, coordinating video production, scripting, editing, and optimization for YouTube's platform. Guided by data analytics, they continuously evaluate performance metrics, extract insights, and adapt strategies to propel channel growth.
Whether working with YouTube influencers, navigating algorithm changes, or embracing trending content, the YouTube channel manager steers the channel toward expansion, striving for increased subscribers, views, and enduring success in the dynamic digital landscape.
What to look for in a YouTube channel manager
When seeking a proficient YouTube channel manager or YouTube Ads manager, several essential qualities stand out:
Expertise in content strategy and optimization
Look for someone who understands the platform's algorithms, knows how to conduct keyword research, and can develop engaging content that resonates with the target audience. YouTube channel management doesn’t have to be rocket science – but you DO need someone who knows YouTube well and knows how to make your message heard.
» Check out our Essential Guide to Finding Your Target Audience.
Advanced communication skills
The manager should effectively collaborate with content creators, graphic designers, and other team members to maintain consistency and quality across videos. Moreover, engaging with the audience through comments, messages, and community posts is invaluable for fostering a loyal viewer base.
A competent manager stays updated with platform changes, new trends, and audience preferences, adapting strategies to keep the channel competitive.
Strong analytical skills
They must analyze data, interpret metrics, and use insights to refine content strategies, improve engagement, and grow the channel's viewership. They should, therefore, be adept in analytical thinking and using analytics tools in the digital ads environment.
» Want to check if your strategy is working? Here's how to analyze your conversion rate.
Good track record
Look for evidence of successful YouTube channel management and growth, increased engagement, and a knack for turning viewers into loyal subscribers. A manager with a proven history of achieving tangible results is a strong contender.
YouTube channel management services
Different YouTube channel managers might provide different types of services, so it's best you ask before you hire someone. Typically, the services that come with YouTube channel management include:
Crafting a content marketing strategy that aligns with the channel's objectives
Keyword research and optimization for YouTube's algorithm
Scripting, editing, and optimizing videos for the platform
Engaging with viewers through comments, messages, and community posts
Analyzing data metrics to refine strategies and improve engagement
Staying updated with platform changes, trends, and audience preferences
Collaborating with content creators, graphic designers, and other team members
Using analytics tools to measure success and make data-driven decisions
Difference between YouTube SEO expert and YouTube ads manager
Although both an YouTube SEO expert and a YouTube ads manager will help you grow your channel, they usually do this in different ways. More specifically, the main differences between these YouTube marketers include:
Scope of expertise
A YouTube expert in SEO focuses on optimizing video content to rank higher in search results and suggested videos, aiming to increase organic visibility. In contrast, a YouTube ads manager specializes in creating and optimizing paid advertising campaigns to reach targeted audiences and drive conversions.
Responsibilities
A YouTube SEO expert handles keyword research, video metadata optimization, and improving engagement metrics to boost organic traffic. A YouTube ads manager designs and executes ad campaigns, creates ad creatives, sets budgets, targets audiences, and monitors performance to maximize ROI from paid ads.
Tools and techniques
YouTube SEO experts use tools like Google Keyword Planner, TubeBuddy, and VidIQ to conduct keyword research and analyze performance. They optimize titles, descriptions, tags, and thumbnails to improve discoverability. YouTube ads managers use Google Ads and YouTube Studio to create and monitor ad campaigns, employing techniques like audience segmentation and A/B testing.
Goals and outcomes
The goal of a YouTube expert in SEO is to enhance organic visibility and discoverability, resulting in higher search rankings, increased watch time, and more subscribers. The objective of a YouTube ads manager is to achieve specific marketing goals through paid ads, measured by metrics such as click-through rates, cost per view, and campaign ROI.
What does a YouTube editor do?
A YouTube editor might also be needed when you want to make sure all of your videos are perfect for your audience. In short, a YouTube editor will help with:
Video editing
A YouTube editor is responsible for cutting and arranging video footage to create a cohesive and engaging final product. This involves trimming clips, adding transitions, and ensuring the video flows smoothly from start to finish.
Audio enhancement
YouTube editors enhance audio quality by adjusting levels, removing background noise, and syncing audio with video. They may also add background music, sound effects, and voiceovers to improve the overall audio experience.
Visual effects
Editors incorporate visual effects to enhance the video's appeal. This can include adding text overlays, graphics, animations, and color correction to ensure the video looks professional and visually appealing.
Thumbnail creation
A YouTube expert/ editor often creates custom thumbnails that are eye-catching and relevant to the video content. Thumbnails are crucial for attracting viewers and encouraging clicks on the video.
FAQs
What is YouTube channel management?
YouTube channel management is a service provided to those who own a YouTube channel (such as businesses or content creators, for example), and which usually entails account management, audience interactions and engagement, content planning and content creation, and other adjacent services. Different YouTube channel managers offer different services – but do make sure to know your needs before you hire someone, so you can find the right match.
Consistency and branding
Maintaining consistency in style and branding across all videos is another key role of a YouTube editor. They ensure that each video aligns with the channel's overall aesthetic and brand guidelines.
Exporting and uploading
Finally, YouTube editors handle the exporting of the final video in the appropriate format and quality. They also upload the video to YouTube, ensuring all metadata, such as titles, descriptions, and tags, are correctly filled out to optimize for search and discovery.
Hiring a Youtube Channel manager FAQ
What does a YouTube channel manager do?
A YouTube channel manager helps content creators and businesses manage their YouTube channels. They can be a freelancer, an agency, or a specialized company. They can provide a range of services such as:
- Create high-quality video content
- Scheduling content
- Managing analytics and metrics
- Building playlists
- Optimizing videos for search engine optimization (SEO)
- Replying to comments
- Distributing your YouTube videos across social channels and other video platforms
- Managing communication with other YouTube influencers
What are the benefits of hiring a channel manager?
Hiring a YouTube channel manager can benefit content creators and businesses that want to supercharge their YouTube strategy. Here are some of the biggest advantages:
- Save time: One of the biggest benefits of hiring a channel manager for YouTube is all the time you'll get back. By leaving the more repetitive tasks to someone else, you can focus on other important aspects of your business or channel, like building a strategy, filming high-quality content, and engaging with other creators for collaborations.
- Grow your channel: A good channel manager will help you grow your YouTube channel by optimizing titles and video descriptions, selecting the best thumbnails, creating playlists, marketing your videos, and more. They'll also stay up to date with the latest trends and algorithm updates, so you don't have to worry about getting left behind.
- Save money on advertising: If your YouTube channel manager has experience in advertising on the platform, they can help you save money on ads. They'll know how to get you thousands of views by optimizing your budget, getting the best results from campaigns, and making sure you're getting the most out of your ad spend.
Do I need a manager for my YouTube channel?
If you are just starting out as a content creator, it's unlikely that you'll need a YouTube manager. However, if you're a business owner or the manager of a marketing department, you will likely need a YouTube manager to help you manage your channel. Likewise, if you're a creator with a larger following and you want to scale your business, having a YouTube manager by your side can help a lot.
What is the difference between YouTube editor and manager?
The main difference between a YouTube editor and a YouTube manager is that the first specializes in editing videos for YouTube, whereas the latter is a generalist with various skills.
A YouTube manager can handle comments and replies, your content calendar, uploading and optimizing videos for search engines, and distributing your content across different channels. Some of them can also help with video editing and ad campaigns.
How to add a manager to my YouTube channel?
Once you’ve picked your your candidate, you can add them as a channel manager in YouTube Studio.
Click on Settings, click on Permissions and then Invite. Then, you can enter the email address of your new team member, and select the type of access you want to grant them.
Depending on the tasks they’ll be assigned, you’ll want to make them either a manager, an editor, or an editor with limited permissions. Remember: only an editor or manager can see your channel analytics so make you sure you select the right level of access for the role.
Did you create a new YouTube channel from your existing account? Then you’re likely using what Google calls a brand account. Brand accounts only have owner and manager roles, unlike the more fine-grained permissions that Studio makes available. That’s very useful if you want a trusted manager to have broad control over the channel, and it also gets around some of the limitations of Studio permissions.
You can still choose to move channel permissions to YouTube Studio to limit a manager’s access, if you don't want them to have access to your personal channels. You can always move it back to a brand account if necessary.
Why hire a YouTube manager through Mayple?
- AI-powered matching process - you don't have to sift through 100's of applications anymore. Our platform will match you with the best expert for your needs (based on 50+ factors)
- Meet your expert before you hire them - you can get a half-hour consultation with our top experts for free.
- Flexible scope, month-to-month - want to have our expert manage your entire channel strategy? Done. Need them just as a consultant to help advise you part-time? Done.
- Hire like the biggest brands on a smaller budget - some of our experts have worked for larger brands like Nike, Adidas, Apple, and Loreal. You can hire them for an affordable price.
Bring on a YouTube Pro to Level Up Your Channel
After reading about the integral role of a savvy YouTube channel manager, Why not leverage Mayple to find the right strategic leader for your channel? A dedicated advisor who lives and breathes the platform will optimize your content, analytically grow your viewership, and maximize engagement. Don't leave potential untapped — let an expert manager drive results.
