Mayple logo

10 Best Instagram Ads Managers to Hire for Increasing Social Engagement

Get more Instagram traffic and leads, create viral content, and grow a vibrant community with positive engagement.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Updated April 14, 2024.

a woman sitting at a desk looking at her phone

With over 2 billion monthly active users worldwide, Instagram offers brands far-reaching potential to connect with target audiences. However, an ever-growing number of businesses have flocked to the platform, making it noisy and competitive. Breaking through requires strategic vision and systematic optimization expertise that most brands lack in-house.

An experienced Instagram Ads manager understands the platform's unique formats and algorithms and your brand vision and audience psyche. Rather than wasting time and money figuring it out yourself, hiring a specialist provides the creative ideation, optimization skills, and relentless improvement required to drive better campaign performance.

Here are 10 Instagram Ads managers to help your business stand out.

Our top picks for the best Instagram Ads manager

1. Gabriela O.- Best overall

2. Tom M.- Best for Instagram content on finance and banking

3. Alex M.- Best for analytics-based Instagram ads optimization

4. Gary E.- Best for Instagram ads tailored eCommerce brands

5. Matthew S.- Best for organic Instagram ads management

6. Michael M.- Best for creative and original Instagram ads

7. Philip J.- Best for Instagram ads in B2B and B2C environments

8. Cody W.- Best for scaling Instagram ads to maximize reach

9. Brad J.- Best for concept-to-execution Instagram ads management

10. Katia G.- Best for focusing on SaaS industries' Instagram campaigns

What is an Instagram Ads manager?

An Instagram Ads manager is a specialized professional who leverages Instagram as a marketing and branding tool. With expertise in the platform's advertising features, analytics, and content creation, they optimize campaigns for maximum engagement and impact.

Their role involves analyzing data, interpreting insights, and adapting strategies to align with Instagram's evolving algorithms. Target audience research, compliance with ethical guidelines, and crisis management are all skillful traits of an Instagram Ads manager, ensuring effective promotion while maintaining brand integrity.

Best overall


Gabriela O Icon

Gabriela O.

Instagram Ads manager


8+ years



Industry focus

Automotive, finance, health & wellness, travel, art & entertainment

As an accomplished digital marketer, Gabriela develops high-converting Instagram Ads campaigns and nurturing content strategies that engage audiences and achieve KPIs for leading brands across sectors.

      • Instagram Ads management
      • Social media marketing strategies
      • KPI-driven marketing
      • Digital advertising

Gabriela optimizes Instagram Ads accounts through robust analytics, personalized creatives, and messaging tailored to each client's objectives. Her results-driven approach consistently improves marketing ROI.

Best for Instagram content on finance and banking


Tom M Icon

Tom M.

Certified data-driven Instagram manager


20+ years



Industry focus

Finance and banking

With 20+ years of technical and creative digital marketing expertise, Tom builds optimized Instagram presences from the ground up for finance brands using advanced, data-backed tactics.

    • Google and Microsoft-certified
    • Instagram Ads
    • Computer programming
    • Online content creator

Tom leverages Instagram's full suite of capabilities and pairs analytical rigor with creative content innovation to drive measurable results. As a seasoned programmer and writer, he builds marketing assets from the ground up to drive results.

Best for analytics-based Instagram ads optimization


Alex M Icon

Alex M.

Cross-channel Instagram marketer


20+ years



Industry focus

Art & entertainment, finance, style & fashion

Alex exponentially scales brand audiences on Instagram by combining analytical optimization with imaginative ads and organic content tailored to each client's niche.

      • Data Analysis
      • Social media marketing
      • Content writing and creation
      • Instagram Ads management

Alex employs proven Instagram growth strategies that engage the right audiences and convert them into loyal followers and customers over time.

Best for Instagram ads tailored eCommerce brands


Gary E Icon

Gary E.

Instagram Ads manager


9+ years


United Kingdom

Industry focus

Automotive, electronics, finance, professional service

Gary leverages robust digital marketing prowess to create targeted Instagram Ads campaigns that speak to hearts and minds, driving conversions through analytical optimization and creative finesse.

      • Instagram Ads
      • eCommerce
      • Email marketing
      • PPC

Gary develops Instagram content and ad strategies that foster genuine engagement between brands and audiences and measurable business impact. He creates content that speaks to the minds and hearts of consumers for iconic brands.

Best for organic Instagram ads management


Matthew S. icon

Matthew S.

Content writer and Instagram Ads marketer


10+ years



Industry focus

Art & entertainment, electronics, home & garden, professional services

Matthew uses over 10 years of versatile digital expertise to craft integrated Instagram Ads campaigns and organic content that promote brand visibility through optimization and positive storytelling.

      • Instagram Ads
      • Computers, laptops, and accessories specialist
      • Creative copywriting

Matthew is adept at leveraging data and creative skills to maximize Instagram presence and channel revenue for diverse brands and projects. His positive approach shines through in all aspects of his marketing content.

Best for creative and original Instagram ads


Michael M Icon

Michael M.

Creative Instagram Ads manager


10+ years



Industry focus

Professional services, electronics

Michael combines artistic flair and digital savvy to produce winning Instagram content strategies brought to life through engaging and conversion-focused narratives.

      • Creative content writing
      • Instagram Ads
      • Social media marketing

Michael develops captivating Instagram Ads campaigns that strategically blend imagination with metrics to achieve results. He finds stories that captivate audiences and drive conversions.

Best for Instagram ads in B2B and B2C environments


Philip J Icon

Philip J.

B2B and B2C marketing manager


10+ years



Industry focus

Beauty, home & garden, social & community, sports, outdoors & fitness, style & fashion, travel

Philip leverages content expertise and analytical digital marketing skills to create conversion-focused Instagram campaigns tailored to each customer segment's journey. His ability to reduce customer acquisition costs (CAC) and meet targets aligns with his proficiency in Instagram marketing skills and online marketing strategies.

      • Content writing
      • Creative marketing
      • Instagram Ads

Philip uses data-backed insights to inform Instagram initiatives that efficiently guide individuals through the marketing funnel to meet KPI targets. He is an expert at articulating complex concepts through compelling content across formats tailored to each customer segment.

Best for scaling Instagram ads to maximize reach


Cody W Icon

Cody W.

Expert Instagram Ads manager


10+ years



Industry focus

Electronics, finance, home & garden, pets, sports, outdoors & fitness, style & fashion

Cody continuously tests and refines high-volume Instagram Ads campaigns through relentless data-driven optimization to maximize relevance, engagement, and bottom-line impact.


      • Instagram Ads management
      • Facebook ads
      • Google Ads
      • Marketing optimization

Cody uses relentless optimization and aggressive growth strategies to scale your Instagram presence and exceed performance benchmarks for diverse brands. His focus on ROI pushes perpetual improvement in his marketing.

Best for concept-to-execution Instagram ads management


Brad J Icon

Brad J.

Instagram marketing specialist


12+ years



Industry focus

Beauty, education, finance, nonprofit & government, professional services

Brad uses robust digital marketing knowledge and creative storytelling to craft Instagram content that promotes brand narratives and converts audiences through organic and paid channels.

      • Instagram Ads
      • Digital marketing
      • Assists colleges and universities with marketing

Brad excels at transforming high-level Instagram marketing concepts into executable campaigns that drive measurable ROI through optimization. His excellence with marketing and Instagram Ads skills position him as a recipe for success.

Best for focusing on SaaS industries Instagram campaigns


Katia G Icon

Katia G.

Instagram marketing and content creation


9+ years



Industry focus

Education, professional services, technology

Katia employs analytical rigor and imaginative content skills to engage B2B SaaS audiences through conversion-focused Instagram marketing tailored to nurture individuals based on data.

      • Instagram Ads
      • PPC
      • SEO
      • B2B SaaS
      • Skilled at promoting online courses

Blending marketing knowledge with optimization expertise, Katia develops integrated Instagram strategies to increase brand visibility and loyalty through data-backed engagement.

What does an Instagram Ads manager do?

An Instagram Ads manager is responsible for planning, executing, and optimizing Instagram advertising campaigns for businesses. Their role could involve content creation, ad optimization, general campaign management, and organic social media work on various platforms.

Here are some key responsibilities of an Instagram Ads manager:

  • Instagram advertising strategy: An Instagram Ads expert develops a comprehensive paid advertising strategy aligned with the business goals on the platform. They conduct research, identify target audiences, and determine the best ad formats and placements to achieve optimal results.
  • Content creation: Any social media ad manager creates visually appealing and engaging Instagram content that aligns with the brand's aesthetics. They work with designers, copywriters, and other creative professionals to develop eye-catching visuals, compelling copy, and compelling calls to action.
  • User-generated content: Leveraging user-generated content is a vital aspect of Instagram advertising. Social advertising managers encourage and curate user-generated content that showcases real customers' experiences, which can enhance brand credibility and resonate with the target audience.
  • Influencer marketing campaigns: Collaborating with relevant influencers can amplify the reach and impact of Instagram ad campaigns. Ads managers identify suitable influencers, negotiate partnerships, and oversee influencer marketing campaigns to leverage the influencers' reach and engagement with their audience.
  • Reporting and optimization: Monitoring and analyzing campaign performance is crucial for success. Instagram ad managers track key metrics, generate reports, and derive insights to optimize ad campaigns. They make data-driven decisions to refine targeting, messaging, and creative elements for continuous improvement.

Why hire someone to manage your Instagram Ads?

Hiring an Instagram expert offers numerous benefits for businesses. Here are a few reasons why you should consider bringing in an expert to manage your Instagram advertising strategy:

Expertise and experience

Instagram marketing managers have specialized knowledge and experience in running successful ad campaigns. They understand the platform's nuances, best practices, and the latest trends, allowing them to develop effective strategies tailored to your business.

So many companies hire rookies and expect to get results. It takes years to learn best practices, A/B test copy and creatives, and in-depth knowledge of what works and doesn't.

Save time and money

Managing ads on any social media platform requires time and effort. It's not a one-and-done kind of task. You must set up the campaigns, design the creatives, and constantly optimize the targeting and keywords.

By outsourcing this channel to a dedicated professional, you can focus on other aspects of your business while ensuring your ad campaigns receive expert attention.

Maximize ROI

Instagram Ads experts optimize ad campaigns for maximum engagement and social media marketing ROI. They use targeting, messaging, and creative optimization to help you achieve better campaign results and increase conversions.

Gain industry insights

Instagram Ads specialists stay updated on the latest marketing industry trends, algorithm changes, and advertising features. Their insights and knowledge can give your business a competitive edge and ensure you stay ahead of the curve.

Tips for hiring an Instagram Ads manager

Before hiring a social media advertising expert, there are several factors you should consider. These considerations will help you find the right professional who aligns with your business goals and requirements. Here are five essential aspects to evaluate:

  • Experience in your niche: Finding an Instagram Ads specialist with experience working in your specific industry or niche is crucial. They will understand your market's unique challenges, target audience preferences, and effective strategies.
  • Proven track record: Look for a social media marketing expert who can demonstrate a track record of success. Request case studies, client testimonials, or examples of previous campaigns they have managed to assess their ability to deliver results.
  • Ad budget: Consider your ad budget and discuss it with potential candidates. Some specialists may have a minimum spend requirement, while others may be flexible. Ensure their pricing aligns with your budget, expectations, and project scope. The budget matters a great deal here. The more ad dollars you have to spend, the more A/B testing you can run. 
  • Full-time or ad-hoc basis: Determine whether you need a full-time social media ads expert or someone to work on an ad-hoc basis. This decision depends on your business needs, the scale of your advertising efforts, and the number of campaigns you want to run.

Questions to ask your Instagram Ads expert

Ask your candidates the right questions to filter through false promises and get to work with the best people. Here is a list of some questions you could ask a potential candidate:

  • Ask to see their portfolio
  • How many clients have they managed?
  • Would they work with in-house designers or create the designs themselves?
  • Do they have experience running ads on other platforms? (Google Ads, Facebook Ads, LinkedIn, etc)
  • Do they offer other marketing services?
  • What kind of campaign budgets do they have the most experience with?
  • What do they cost per month? Are there any additional costs?
  • What kind of conversion rate have they seen from similar work?

Get the best Instagram Ads manager for your marketing success

Get the best Instagram Ads manager for your marketing success. As Instagram grows its advertising and business use, finding specialists to optimize your presence is key. Yet reviewing profiles alone can be risky - slick personal brands may hide spotty client results and retention. By hiring pre-vetted Instagram talent through Mayple, the guesswork disappears.

Our thorough evaluation process identifies Instagram marketers driving ROI through strong creative direction, technical skills, and proven performance. We review client results across industries to curate a selective network of top social advertisers. Let Mayple match you with an Instagram Ads manager to boost your brand through compelling creative informed by data. Connect with your next wave of brand advocates and customers.