10 Best PPC Agencies for Successful Advertising Campaigns in 2024
Looking for the best advertising guru to boost your PPC reach? Here are the top pay-per-click agencies out there today.
Updated April 11, 2024.
It pays to work with top PPC agencies to save time and money. Bidding strategies can be complex, especially with competitive keywords, and it can be difficult to maximize your return on ad spend if you don't have a background in PPC.
At Mayple, we vet paid advertising agencies to ensure businesses like yours secure professionals who know the PPC trade well and work hard to match you with someone who is the right fit for your business.
Our top picks for PPC agencies
1. AdCore - Best overall
2. PPC Boost - Best for scaling PPC campaigns with a focus on ROI
3. SEM Booster - Best for maximizing online campaigns
4. Pixated - Best for PPC performance marketing
5.360 Om - Best for strategic PPC marketing services
6. Tale Digital - Best for tailored PPC strategies
7. Terrific Digital - Best PPC agency for B2B startups
8. Cedarwood Digital - Best PPC agency for small to mid-sized businesses
9. Sortino Marketing - Best for B2B & B2C PPC solutions
10. Hop Skip Media- Best for data-backed PPC advertising
What is a PPC agency?
A PPC agency is a company that specializes in managing pay-per-click (PPC) advertising campaigns. They understand the most effective strategies behind this form of online advertising, where businesses pay a fee each time someone clicks on their ad. These adverts are shown when an individual searches keywords linked to the advertiser's products or services. PPC ads can appear almost anywhere, including search engine results pages (SERPs), social media platforms, and websites.
1
Adcore
Pricing
Starts at $306/year, billed annually
Free trial
21-day free trial
Standout features
Data-driven approach, account managers, reporting & analytics dashboard
Brief overview
Adcore is all about getting results and growing your business through their "Effortless Marketing" approach. Their single license has empowered over 10,000 global users to achieve their advertising goals and gives you access to a ton of different digital tools.
Why we chose AdCore
AdCore pairs expertise with proven performance to help clients get the most from their ad spend. Their Marketing Cloud optimizes campaigns with automation tools and data-driven insights for efficiency. What's more, real-time analysis underscores their commitment to transparency and open communication with clients.
- Industry experience: Multiple industries
- Track record: Recognized as the Microsoft Advertising Global Channel Partner of the Year in 2023
- Services: PPC | Marketing Cloud | Marketing Analysis | Performance Metrics
Pros and cons
Customizable and affordable pricing options
Real-time analysis for data-driven decision-making
A range of success stories and client testimonials showcasing AdCore's positive impact on businesses
Some users may prefer more extensive human support options in addition to the online resources
2
PPC Boost
Pricing
Pricing depends on project scope
Free trial
No free trial; free PPC audit
Standout features
Automated campaign management, performance-based pricing, AI-powered optimization
Brief overview
PPC Boost is an ROI-driven eCommerce PPC agency specializing in scaling pay-per-click campaigns for high-growth companies on major advertising platforms like Google Ads, Facebook Ads, and Amazon Ads. PPC Boost's primary goal is to ensure the profitability of campaigns before expanding them.
Why we chose PPC Boost
With extensive industry experience, PPC Boost prioritizes high ROI, serving as a dependable partner for businesses looking to scale their PPC campaigns. Furthermore, their strategy emphasizes profitability and efficiency.
- Industry experience: Mostly eCommerce
- Track record: The agency's client testimonials and case studies demonstrate their success in significantly increasing revenue and maintaining impressive ROAS.
- Services: PPC | Analytical Marketing | Google Ads | Facebook Ads
Pros and cons
ROI-focused approach ensures profitability
Dedicated account manager for personalized service and communication
Month-to-month contract policy with no long-term commitments
While PPC Boost specializes in eCommerce, it may not be the ideal choice for businesses with different marketing objectives
Their services may not be as budget-friendly for smaller businesses with limited ad spend
3
SEM Booster
Pricing
Custom quotes based on campaign complexity
Free trial
No
Standout features
Google Ads & Microsoft Ads experience, conversion optimization focus, performance reports
Brief overview
SEM Booster helps maximize the money you make from online campaigns. They offer certified services in PPC, conversion optimization, social media, and more. This means you get expertise, transparency, and innovative strategies tailored to your target audience.
Why we chose SEM Booster
With Google AdWords Certified expertise, SEM Booster excels in managing PPC campaigns across platforms. Their strategy prioritizes metrics, transparency, and ROI-focused budgeting.
- Industry experience: Multiple industries
- Track record: Clients have praised their ability to achieve a positive return on investment (ROI) for over 13 years
- Services: PPC | Google Adwords | Google Analytics
Pros and cons
Expertise in PPC management, including Google Ads, Bing Ads, and Yahoo
Proficiency in social media marketing, targeting channels that yield great results for various business types
Google AdWords Certified expertise ensures that only experienced professionals handle your campaigns
The wide range of services may be overwhelming for businesses with specific and niche-focused needs
Businesses with limited budgets may find some of SEM Booster's services, such as conversion rate optimization too pricey
4
Pixated
Pricing
Project-based pricing or retainer model
Free trial
No
Standout features
A/B testing, data analysis, transparent reporting
Brief overview
Pixated is a performance marketing and web design specialist agency that prioritizes tangible growth and results without the typical agency fluff. Their primary goal is to assist ambitious brands in achieving recognition, profitability, and sustainable development as quickly as possible.
Why we chose Pixated
With a team of seasoned performance marketers and website designers, Pixated offers tried and tested strategies that deliver real-world outcomes. They leverage a rich tapestry of data, ensuring that hard metrics and a thorough understanding of consumer behavior inform every decision made.
- Industry experience: Multiple industries
- Track record: The numerous case studies and success stories presented by Pixated highlight their ability to generate substantial ROAS for their clients.
- Services: PPC | Funnel Management | Data-driven Marketing
Pros and cons
Personalized and tailored marketing strategies
Comprehensive full-funnel management
Strong emphasis on transparency and responsiveness in client communication
The pricing model and features may require regular reviewing to adapt to evolving business goals
5
360 Om
Pricing
Custom pricing based on campaign goals
Free trial
No
Standout features
International PPC campaign expertise, multi-channel marketing integration, advanced reporting
Brief overview
360 OM is a top pick for paid advertising with the skills, experience, and global scope to deliver. Their extensive expertise keeps your ads secure while accelerating performance in national, European, and worldwide markets. With 360 OM, you can trust your advertising is in good hands no matter where you want to grow your online campaigns.
Why we chose 360 Om
The team at 360 OM offers a wide range of specialties like PPC, paid social, email marketing, SEO, Apple search ads, and Google App campaigns. They customize their services to match your specific goals and needs. Whether you need help with one area or an entire digital marketing strategy, they've got you covered to get your brand noticed.
- Industry experience: Multiple industries
- Track record: They've led large-scale campaigns for global brands.
- Services: PPC | Paid Social Ads | SEO
Pros and cons
Transparent and clear communication in their reporting for a concise understanding of your campaign performance
They offer ongoing strategy and planning sessions to keep campaigns fresh and effective in evolving markets
Pricing models are unclear and need researching
6
Tale Digital
Pricing
Flexible pricing options based on campaign size
Free trial
No
Standout features
Local SEO and PPC campaigns, Google My Business expertise, results-oriented approach
Brief overview
Tale Digital is an award-winning online marketing agency that delivers exceptional PPC marketing solutions. Founded in 2014 by an ex-Googler, the agency prides itself on its expertise and performance-driven approach.
Why we chose Tale Digital
Tale Digital understands that one-size-fits-all approaches in PPC marketing can't capture the essence and objectives of each brand. Hence, the agency's strategic approach is characterized by its fine-tuned, tailored campaigns.
- Industry experience: Multiple industries
- Track record: Tale Digital's results-driven approach is evident, with clients like the MS Society highlighting their capability to deliver brilliant strategies since 2015
- Services: PPC | Google Ads | Facebook Ads | Microsoft Ads
Pros and cons
Great communication with clients
Proactive approach to paid search and shopping campaigns
Comprehensive auditing of digital marketing & PPC work
Might not cater to very niche industries
7
Terrific Digital
Pricing
Custom tiered pricing based on project scope
Free trial
No
Standout features
Automation, PPC campaign management, ongoing campaign optimization
Brief overview
Terrific Digital leverages data-driven marketing strategies to offer a holistic 360° solution. Their motto, "Sail with Hyper-Growth Pirates," captures the essence of their commitment to helping businesses achieve exponential growth in online marketing.
Why we chose Terrific Digital
Terrific Digital's emphasis on hyper-growth aligns perfectly with the aspirations of emerging companies seeking rapid expansion in the online sphere. This makes them ideal for businesses looking to scale quickly and establish a strong presence in the digital market.
- Industry experience: Multiple industries
- Track record: Proven experience with large global brands and client testimonials
- Services: PPC | Google Shopping | Social Media Ads
Pros and cons
Wide range of services from branding to automation
Emphasis on creating a unique brand identity
Focus on both product promotion and service provision
No explicit mention of specific PPC platforms they specialize in
Pricing details not provided
8
Cedarwood Digital
Pricing
Project-based pricing or retainer model
Free trial
No
Standout features
Lead generation strategies, eCommerce PPC campaign specialists, data-driven decision-making
Brief overview
Cedarwood Digital is a Manchester-based PPC agency known for its award-winning expertise in pay-per-click advertising, specializing in Google Ads and Microsoft Ads. Their portfolio showcases a proven track record of driving leads and conversions for businesses of varying sizes and industries.
Why we chose Cedarwood Digital
With a strong emphasis on data-driven strategies, Cedarwood Digital has garnered recognition as a trusted Google and Bing partner. Their comprehensive services cover everything from text and display ads to remarketing, shopping ads, AdWords scripts, and feed optimization.
- Industry experience: Multiple industries
- Track record: Cedarwood Digital's case studies and client references demonstrate their ability to deliver successful campaigns and positive ROI
- Services: PPC | Google Ads | Bing Ads | Facebook Ads
Pros and cons
Expertise in Google Ads and Microsoft Ads
Data-driven strategies for optimized campaigns
Transparent communication and regular performance reporting
May not be suitable for businesses with minimal PPC budgets
9
Sortino Marketing
Pricing
Flexible quotes based on project scope
Free trial
No
Standout features
Social media advertising, paid search integration, landing page optimization
Brief overview
Sortino Marketing is a performance-driven marketing agency specializing in PPC advertising, SEO, and analytics services. With a team of seasoned professionals, they have a proven track record of delivering substantial profits to their clients.
Why we chose Sortino Marketing
Sortino Marketing stands out by offering tailored performance marketing solutions, optimizing organic and paid traffic, and providing precise data analytics to enhance their clients' marketing effectiveness.
- Industry experience: Multiple industries; focus on eCommerce
- Track record: Established track record and testimonials dating back to 2012
- Services: PPC | SEO | Analytical Marketing Services
Pros and cons
Targeted traffic generation for enhanced ROI
Profound SEO capabilities for long-term growth
Data-driven approach with custom analytics
Transparent reporting and communication
B2B and B2C marketing
High-performance expectations may require a substantial ad spend
Extensive data analytics might overwhelm some clients
Availability might be limited for smaller projects
10
Hop Skip Media
Pricing
Custom quotes based on campaign goals
Fre trial
No
Standout features
Budget-efficient strategies, A/B testing, data analysis
Brief overview
Hop Skip Media is skilled at optimizing Google Ads. They research keywords, create high-converting ads, and actively manage PPC campaigns. This helps maximize the results of your Google Ads.
Why we chose Hop Skip Media
The Hop Skip Media team are PPC advertising experts. They use transparency and communication to provide data-driven insights, helping you to optimize your advertising strategies and increase your return on investment.
- Industry experience: Multiple industries
- Track record: Over 500% ROI, nine years of experience
- Services: PPC | Performance Marketing | Google Ads | Facebook Ads
Pros and cons
They offer and ensure regular and transparent communication
They have a team of experts who work both fast and effectively
There might be a potential learning curve for clients unfamiliar with the intricacies of PPC advertising
How to choose a PPC agency
Your ideal PPC agency should have in-depth knowledge of your specific industry and a successful track record of doing online advertising for similar brands. They should have experience setting up various search campaigns with high click-through rates and should be able to create the copy and the ads for you.
Read our comprehensive guide on choosing the right PPC agency for your business.
Questions to ask your PPC agency
- How many years of experience do you have in PPC marketing?
- Are you familiar with the target market in my industry?
- What's your communication process like?
- What is your results-reporting process like?
- Do you offer dashboard customization per client?
- Who is my point of contact during the PPC campaign?
- Do you offer other ad management services?
- What custom PPC strategies would you recommend for my business?
Services offered by a top-notch PPC agency
Before you hire a PPC agency, make sure they offer the following services:
PPC Audit
A PPC management agency takes the first step by conducting a thorough PPC audit. This audit encompasses your advertising campaigns, how you target your audience, the tracking of conversions, and the configuration of your account. An effective agency also takes the responsibility to confirm that no ad types or retargeting campaigns are overlooked.
A/B testing
A/B testing and experimentation are essential for PPC campaign management. They regularly test different creatives, ad types, and audience targeting variations to improve conversion rates.
Channel strategy
A PPC agency should be able to create a digital marketing strategy for each channel. For example, Amazon PPC differs significantly from Google PPC, so you need a different design for each channel.
The channel strategy should also match the business's overall digital marketing strategy. There is often overlap between a company's PPC campaigns and its social media marketing or the A/B tests it's running as part of its conversion rate optimization program, which can be used to benefit the campaign strategy.
Competitor analysis
A critical part of the PPC audit is looking at what your competitors are doing. This involves looking at their ad copy, creatives, and landing pages and seeing the type of campaigns they run.
Monitoring
An effective agency diligently monitors all campaigns and ads they manage, consistently tracking the outcomes. They proactively update the account, often weekly or daily, implementing adjustments to enhance performance.
Keyword analysis
Search engines and social media networks have different rules for keywords. That's why you should work with an agency experienced in your field so they can effectively review your keyword lists, including positive and negative keywords.
» Learn how to find the perfect keywords for your brand.
Work with Mayple
Mayple offers a unique blend of services as a bridge between you and your project's ideal digital marketing agency. We streamline the back-office responsibilities, including payment, overseeing task completion, providing strategic guidance, and more.
Our extensive network comprises 600+ vetted agencies specializing in diverse fields such as content marketing, digital strategy, social media marketing, sales funnel optimization, managing online campaigns of various sizes, and comprehensive digital growth services.
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