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10 Top A/B Testing Specialists to Hire in 2024

Take the guesswork out of your marketing strategy. Hire an A/B testing specialist to help you make data-driven decisions.

Octavia Drexler
By Octavia Drexler

Updated February 20, 2024.

a woman sitting at a desk in front of a computer

Guesswork and hunches might work when you're with friends playing board games—but they shouldn't be a strategy when you're trying to find what marketing approach really works with your audience.

A/B testing does, though. It helps you test out different tactics and then scale on the one that resonates most with your ideal customer. And if you want to do multivariate testing right, hiring a brilliant A/B testing specialist is just what you need.

Luckily, you're in the right place for that!

Our selection for the top 10 A/B testing specialists

1. Ben F - Overall best

2. Brad J - best for advertising A/B testing

3. Josh M - best for conversion copywriting

4. Ashna R - best for eCommerce wellness & beauty

5. Austin L - best for growing businesses

6. Patricia B - best for large businesses

7. Bing Han - best for acquisition campaigns

8. Matthew W - best for app install campaigns

9. Ryan Bennion - best for lead campaigns

10. Maxime G - branding campaigns

Why should you hire an A/B testing specialist?

A/B testing, also known as multivariate testing, is the practice of testing two (or more) versions of the same campaign material to see which one works best. Instead of relying on hunches and feelings, A/B testing gives you the opportunity to be truly data-driven in your approach to marketing—whether for ad campaigns, emails, or any element on your website.

Overall Best


Ben f

Ben F.

Conversion Rate Optimization Expert


7+ Years


United States

Industry focus

Exercise & fitness

Ben is a Conversion Rate Optimization specialist with a fantastic track record of delivering results for Mayple clients. He has more than seven years of experience in digital marketing for eCommerce businesses and his approach is 100% customer-centric. 

  • eCommerce marketing
  • Conversion Rate Optimization (CRO) 
  • A/B testing 

Ben will put forward everything he knows to help you out — and he knows a lot. His track record, focus on eCommerce optimization, and genuine interest in honing his clients’ marketing investment all recommend him as a great hire if you need an A/B testing specialist who will make sure you always choose the best options for your paid ads. 

Best For - Advertising A/B Testing


Brad J Icon

Brad J.

Fullstack Marketer


16+ years


United States

Industry Focus

Real Estate, Mortgage & Loans, Home Improvement, College and Universities, Auto Rentals, Charity, Marketing Agencies

Brad is a strategic thinker with a knack for developing lead generation strategies that are measurable and scalable. His services are deemed as more than just a transactional affair — he’s all in for his customers, working alongside with them to drive more attention and revenue with thoughtful digital marketing strategies.

  • Lead generation
  • Advertising

  • Search Engine Marketing (SEM)

Brad takes pride in the fact that, in more than sixteen years in marketing, he has never been unable to generate leads for his customers. On the contrary: each and every one of his clients got exactly what they were promised. And that’s exactly what you will get too, should you decide to work with Brad for A/B testing. 

Best For - Conversion Copywriting


Josh Morrow

Josh M.

Conversion Copywriter & CRO


9+ Years


United States

Industry Focus

Insurance, Nutrition & Weight Loss, Wellness & Healthy Living, Computers, Laptops, and Accessories

Josh is an expert Conversion Copywriter and Conversion Rate Optimization specialist. He spends his days tinkering with websites and copy to help businesses generate more leads, increase conversions, and make more money from their online ventures.

  • Conversion Rate Optimization 
  • Conversion Copywriting
  • A/B Testing 

Josh has more than nine years of experience as a digital marketer and Conversion Rate Optimization expert. His track record of success at Maple (and outside of it) is spotless, and his focus on eCommerce, beauty, wellness, and home improvements make him an ally to anyone in these niches looking to improve their conversion rates and find the best strategy for their businesses. 

Best For - eCommerce Wellness & Beauty


Ashna R. icon

Ashna R.

CRO & eCommerce Growth


7+ Years


United States

Industry Focus

eCommerce Beauty, Food & Nutrition, Dental Care, Vitamins & Supplements

Ashna is an up-and-coming Conversion Rate Optimization star. Her experience is in eCommerce wellness, beauty, and food-related businesses and her track record at Mayple is a testament to her abilities. She’ll not just adjust your website to sell more, but build a customer-centric experience for each person who visits your online store. 

  • A/B Testing
  • Branding Campaigns 
  • Customer Acquisition Campaigns 

If you run or market an eCommerce startup, Ashna’s your top choice. Her experience in working with new companies and helping them get off the ground, in both B2B and B2C, as well as her unique skillset position her as a specialist who’ll move the needle for your business — and fast. 

Best For - Growing Businesses


Austin L Icon

Austin L

Performance Marketer


8+ Years


United States

Industry Focus

Wellness, Beverages, Fitness, Vitamins & Supplements

Austin is a no-frills, let’s-get-it-done kind of marketer. He has more than eight years of experience in working with businesses that need to scale. He’s worked with fantastic names like Notion, Dropbox, and Prezi, and has an impeccable track record working with Mayple clients too. 

  • Acquisition campaigns
  • Lead Campaigns 
  • App Install Campaigns 

He’s a pro — not only does he have famous names in his portfolio, but he maintains his high standards with each and every customer. He has experience in taking businesses from launch to scale mode, has worked with budgets as small as $1 (and as large as $3 million), and his results speak for themselves: up to 30% increase in ROAS on ad campaigns and millions of dollars of budget managed successfully. 

Best For - Large Businesses


Patricia Barzotti

Patricia B.

CRO Specialist


9+ Years


United Kingdom

Industry Focus

Hotels and Accommodations, Home Improvement, Financial,

Patricia has led Conversion Rate Optimization campaigns for Fortune 500 companies. Her superpowers include deep diving into customer pain points, data analysis, and UX best practices, and she has experience in managing successful branding campaigns too. 

  • eCommerce marketing
  • Brand marketing
  • A/B testing 

Patricia has a unique skill set she has been using with both start-ups and Fortune 500 and established businesses. This means she has the bird’s eye view on growth at every level of the process, for businesses  in various eCommerce niches, as well as financial, hotel, and travel industries.

Best For - Acquisition Campaigns


Bing Han

Bing H.

Growth Marketer


10+ Years


United States

Industry Focus

Telecom, Medical Equipment, Sporting Equipment, Furniture, Home Decor, Home Electronics

Bing Han is a full-stack marketer with experience in user acquisition & retention, paid search, SEO, conversion rate optimization, web and product analytics, marketing automation (email), and content marketing. 

  • Acquisition campaigns
  • eCommerce campaigns
  • Branding campaigns

Bing Han has more than a decade of experience in marketing, and a career trajectory that proves her drive to grow, learn, and succeed. She has a keen eye for detail, exceptional analytical skills, and a passion for continuous improvement that make her an invaluable asset to any team or project.

Best For - App Install Campaigns


Matthew Weitzman

Matthew W.

Marketing Consultant




United States

Industry Focus

Beauty, Fashion, Financial, Healthcare

Matthew Weitzman is a seasoned professional with a diverse skill set in digital marketing. His expertise lies in website design, development, search engine optimization (SEO), influencer marketing, and review management. 

  • App install campaigns
  • Acquisition campaigns
  • eCommerce campaigns

Matthew's extensive experience and proven success in digital marketing make him the ideal partner for businesses in the electronics eCommerce, healthcare, and wellness industries. He has also worked with both startups and established businesses, which gives him a well-rounded understanding of different business needs and goals.

Best For - Lead Campaigns


Ryan Bennion

Ryan Bennion

Customer Acquisition Specialist


12+ Years


Unitedt Staes

Industry Focus

Beauty, Fashion, Exercise, Colleges

Ryan has ads, creative, landing page, and site optimization experience in the food, beauty, and fashion spaces. His track record is flawless, at more than $100M spent in Customer Acquisition and an average of 2-4X ROAS boost per client.

  • Acquisition campaigns
  • Lead campaigns

Ryan will put his decade of experience in marketing to your advantage. His niche experience in the food, beauty, and fashion industries gives him a unique perspective on customer behavior and how to effectively reach and convert target audiences. He is also skilled at optimizing campaigns for maximum ROI, making him an ideal partner for businesses looking to grow and scale.

Best For - Branding Campaigns


Maxime G

Maxime G.

Digital Marketing Expert


13+ Years



Industry Focus

Travel Agencies, Banking & Finances, Fashion, Console and PC Games

Maxime is a digital marketer with more than a decade of experience in providing businesses with a holistic marketing approach. He is straightforward,  results-driven, and has a proven track record of success in digital marketing.

  • Branding campaigns
  • Acquisition campaigns
  • App install campaigns

Maxime's extensive experience in both branding and eCommerce makes him a valuable asset for businesses looking to build strong brand identities while driving conversions and sales. His expertise includes the travel, healthcare, gaming, fashion, and food & beverage industries, and his track record shows a consistent improvement in ROAS and customer acquisition for his clients.

In other words, A/B testing takes the guesswork out of your website optimization efforts and enables you to make data-driven decisions. In A/B testing, A refers to the "control version" (the original one), while B is the "variation version" (a new version derived from the original one). If you want to test multiple variations, that's called multivariate testing. 

A/B testing is crucial to ensure your website is as effective and efficient as possible. By hiring an experienced A/B testing specialist, you can make sure your website or app reaches its maximum potential. Here are a few main benefits of hiring a conversion optimization specialist.

The benefits of hiring an A/B testing expert

Hiring an A/B testing specialist might be an investment, but it's one that's well worth it! Here are some of the main advantages of taking this route:

Increase revenue per visitor

When you A/B test different assets (emails, landing pages, product images, long-form content, ad copy, etc.), you have a better understanding of what works and what doesn't. Hence, you can double down on the assets that perform best and drop the ones that don't to increase your revenue per visitor (or email subscriber).

Monitor the results of your activities

You can't know if you're doing well if you don't measure your efforts—and A/B testing helps you do that. Optimization specialists can set up, monitor, and analyze all your experiments so you can pinpoint which strategies are working best for your specific business and audience.

Make sure new developments don't impact the business negatively

A/B testing lets you know right away if a new strategy or feature is successful or not—instead of waiting for months and only then realizing the changes are hurting your results.

So many companies do a complete site redesign without looking at their site data and without knowing how their design choices are going to impact potential customers. Instead, brands should have an optimization roadmap and conduct quantitative analysis to figure out what works, what doesn't, and what should be changed.

Collect more data to help you make better decisions

Data means power. And with A/B testing, you can collect essential information about your customers and how they react to different tactics and strategies.

You can measure customer behavior and engagement on your website, track clicks, and see which areas of your website or campaigns need improvement. This can help you craft better, more effective strategies and maximize the ROI of your marketing efforts.

An A/B testing specialist can help you design tests that generate measurable results and gain valuable insights into customer behavior and preferences. With their expertise, you can validate or discard new strategies efficiently and quickly to take your business to the next level.

What does an A/B testing specialist do?

A split testing specialist designs, implements, and analyzes A/B tests to give you data-driven insights about what works for your business. They can help you identify areas for improvement and develop effective marketing campaigns.

A/B testing specialists typically work with clients to:

  • Build a testing strategy by looking at Google Analytics, current conversion rates, and other data points
  • Design and implement A/B testing programs to evaluate the impact of different assets (blog posts, email subject lines, product videos, landing pages)
  • Analyze test results and provide actionable insights
  • Help with conversion rate optimization
  • Develop strategies based on customer data and insights to improve the customer experience

Here are some of the tasks an A/B tester can do for your business:

Creates and prioritizes A/B test hypotheses

This is the analysis stage in which your A/B tester can help you build and prioritize your A/B test hypotheses. They analyze data points and customer behavior to determine which changes have the best potential for success.

Then, in the planning stage, they document their hypotheses and create an A/B testing program or framework to validate or discard their ideas.

Implements A/B tests and measures results

An A/B testing specialist implements data-backed hypotheses and specific tests that need to be carried out. They develop a testing framework to measure the results of your operations and track how different elements affect customer behavior.

Suggests design changes

Next, study the test data from previous tests and suggest design changes based on their findings. They can help you identify areas where your website or app needs improvement. For example, they might find a CTA button in a different color helps your sign-up form convert better - and thus, suggest the change to your design team.

Technical implementation and support

A/B testing specialists can also carry out the technical implementation of your tests and provide ongoing support. They ensure that the tests are up and running, monitor the results, and ensure that there are no issues that could interfere with their accuracy.

Continuous coaching

An A/B tester's job is never done - they can provide you with continuous coaching to help you analyze the test data and plan for future tests. They can help you identify patterns in customer behavior and adjust your tests and strategies to maximize the results.

7 skills every A/B testing specialist needs to have

You don't want to hire just any A/B testing specialist—you want to hire someone who will deliver results. Here are some of the skills and qualities you should look for in an A/B testing pro:

1. Testing platform expertise

Testing platform expertise is one of the most important skills for A/B testing experts. They need to be able to use different testing platforms and testing tools, such as Optimizely, VWO, Google Optimize. These tools allow marketers to run multivariate testing on websites and apps, measure the results of their tests, and document them for further tests.

2. User experience (UX) and design

UX and design are two key elements in any website or app. A/B testers need to understand how users interact with a particular page or feature, and how design decisions affect the customer journey. Solid UX and design skills will help your A/B testing specialist create optimized web and mobile experiences for your customers.

3. Graphic design chops

Although A/B testers are not designers, they need to understand graphic design and be able to work with designers to improve the conversion funnel.

A/B testers need to be able to create or modify design elements such as images, buttons, and colors. They should also be able to communicate with designers efficiently in a language that bridges the gap between marketing and design.

4. Project management

Some project management knowledge is also essential. Experts need to be able to plan, organize, and manage tests and keep track of the results. They should also have good communication skills to coordinate the efforts of different teams.

5. Familiarity with website analytics

Your A/B testing pro should know how to work with website analytics tools, like Google Analytics, heat mapping tools (Hotjar and Crazyegg), or session replays (FullStory). These tools allow testers to track user behavior, identify patterns in customer journeys, and measure the results of their tests.

Solid knowledge of these platforms will help your A/B testing specialist identify:

  • Testing hypotheses
  • What to test
  • When to test it (and for how long)
  • How to interpret the test data

6. Understanding of your customer persona

Your expert must understand customer personas to identify viable hypotheses and test variables. They should also be able to draw on the data they collect to understand who your customers are and how to match your marketing messaging to fit their needs.

7. Understanding of marketing best practices

Your A/B testing expert is part of your marketing team - or works closely with them. This means they have to understand the best practices of digital marketing and how to drive better conversion rates, engagement, and customer lifetime value. Although they may not specialize in other areas of marketing, A/B testers need to have a good understanding of the "bigger picture" of what marketing entails.

How much does it cost to hire an A/B testing specialist?

How much it costs to hire an A/B testing specialist depends on various factors, including the size of your website or project, the number of tests you need, and the level of experience you're looking for. Generally, though, an experienced A/B testing pro will cost around $150/hour, or $1500-$3000 per month.

Questions to ask your potential new hire: 

  • Which testing tools do you have experience with (Google Optimize, Optimizely)? 
  • What types of tests have you done in the past (multivariate testing, split testing, etc)
  • Do you have any testing examples you can show us? 
  • What does your testing process look like? 
  • Have you seen improvement in conversion rates for similar brands?
  • What would you do to improve our cart abandonment rate?
  • Which approach would you recommend for our brand?