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10 Best Google Analytics Consultants to Promote Your Business in 2024

Find a vetted Google Analytics expert to help you boost your business, increase traffic, get more leads, more attention, and more conversions.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Updated January 16, 2024.

Hire A Google Analytics Expert

In 2023, Google dominated the web analytics industry with 74% of the market share through its various analytics technologies. If you're not paying attention to your Google data, you're doing your business a disservice. That's where a Google Analytics consultant comes in. Here are the 10 best experts to help you understand your data and guide you on optimizing your website for success.

Our top picks for the best Google Analytics experts

1. Gabriela O.- Best overall

2. Tom M.- Best for Google Analytics in finance and banking

3. Alex M.- Best for cross-channel Google Analytics

4. Gary E.- Best for Google Analytics in SEO and SEM

5. Matthew S.- Best for paid ads analytics

6. Michael M.- Best for Google Analytics in creative marketing

7. Philip J.- Best for B2B and B2C-focused analytics

8. Cody W.- Best for Google Analytics with PPC marketing

9. Brad J.- Best for analytics across various sectors

10. Katia G.- Best for Google Analytics for SaaS businesses



What is a Google Analytics expert?

A Google Analytics consultant is a professional skilled in using Google Analytics, a web analytics service provided by Google. Their expertise lies in examining website data, deriving meaningful insights, and offering strategic advice to enhance website effectiveness and meet business goals.

These consultants thoroughly understand Analytics functions, data analysis methods, and industry best practices, enabling businesses to make informed choices based on data-backed insights.

Best overall

1


Exceptional
10
Gabriela O Icon

Gabriela O.

Google Analytics expert

Experience

8+ years


Country

Brazil


Industry focus

Automotive, finance, health & wellness, travel, art & entertainment

Brief overview

Gabriela is an experienced digital marketing strategist who collaborates with advertising agencies and companies across a wide range of industries. With expertise across multiple platforms, especially Google, she specializes in launching and managing digital advertising accounts.

Specialties

  • Google Analytics
  • Digital advertising
  • Strategy

Why hire Gabriela?

Gabriela prioritizes meeting client KPIs, consistently driving strong results, and optimizing marketing investments for her clients. She adopts a personalized, consultative approach, leveraging her in-depth knowledge of Google Analytics best practices to optimize campaigns for each client's unique business goals.

Best for Google Analytics in finance and banking

2


Outstanding
9.9
Tom M Icon

Tom M.

Financial expert in Google Analytics

Experience

20+ years


Country

USA


Industry focus

Finance and banking

Tom is a digital marketing and programming expert with over 20 years of experience focused on the finance and banking industries. Leveraging his expertise in developing mission-critical systems and deep knowledge of Google Analytics, he specializes in creating customized digital marketing strategies for financial services clients.

  • Google and Microsoft-certified
  • Digital marketing
  • Computer programming
  • Google Analytics

Tom couples his programming skills with his industry expertise in banking, finance, and CRM to build marketing campaigns from the ground up and drive them to success. His unique background spanning technology and financial services makes him a one-stop expert for financial services firms looking to upgrade their digital marketing and analytics capabilities.

Best for cross-channel Google Analytics

3


Outstanding
9.8
Alex M Icon

Alex M.

Experienced Google Analytics consultant

Experience

15+ years


Country

USA


Industry focus

Art & entertainment, finance, style & fashion

Alex is an experienced, multifaceted marketer with expertise across growth, performance, content, and brand building. Leveraging extensive experience in brand development, acquisition marketing, and Google Analytics, he has a proven track record of driving exponential growth.

  • Data Analysis
  • Social media marketing
  • Facebook, Instagram, and Pinterest marketing
  • Google Analytics

A testament to his analytics and growth capabilities, Alex expanded a media channel's subscription revenue from $4 million to over $100 million. With a stellar record of success in Google Analytics and taking brands and campaigns to new heights, Alex can develop data-driven marketing strategies that shatter expectations.

Best for Google Analytics in SEO and SEM

4


Outstanding
9.7
Gary E Icon

Gary E.

Specialist in SEO and Google Analytics

Experience

9+ years


Country

United Kingdom


Industry focus

Automotive, electronics, finance, professional service

Gary is an experienced marketing executive leveraging his robust expertise in digital technologies to deliver measurable business results. With extensive experience in SEO, SEM, social media, UX, analytics, marketing automation, and expertise in both Amazon marketing and Google Analytics, he is uniquely equipped to supercharge eCommerce store growth.

  • Google Analytics
  • eCommerce
  • Email marketing
  • PPC
  • Social media marketing

By integrating analytics into omnichannel digital strategies, Gary has a proven history of optimizing campaign performance and taking brands to new heights. Gary's analytical insight and digital marketing specialization across key channels make him an invaluable asset for exponentially growing any eCommerce business.

Best for paid ads analytics

5


Outstanding
9.6
Matthew S. icon

Matthew S.

Google Analytics consultant

Experience

10+ years


Country

USA


Industry focus

Art & entertainment, electronics, home & garden, professional services

Matthew is a digital marketing expert with over 10 years of experience across key channels, including Google Analytics, paid search, social media advertising, email marketing, eCommerce, and crafting data-driven strategies.

  • Attorneys and lawyers
  • Computers, laptops, and accessories
  • Home improvement
  • Events and attractions

Matthew pairs his analytical proficiency with an optimistic approach to providing customized digital solutions for clients of all sizes. His versatility spanning critical marketing functions and over a decade specializing in Google Analytics makes Matthew an invaluable asset for elevated growth and profitability.

Best for Google Analytics in creative marketing

6


Outstanding
9.5
Michael M Icon

Michael M.

Google Analytics consultant

Experience

10+ years


Country

Israel


Industry focus

Professional services, electronics

Michael leverages his artistic direction and management background with proficiency in content creation, merging creative capabilities with analytical skills. As a former Artistic Director who choreographed for an esteemed dance company for over 6 years, he transitioned into marketing and has since coupled his creative ingenuity with digital advertising specialization.

  • Google Analytics
  • Social media marketing

Blending inventive assets with technical prowess in Google Analytics and PPC, Michael develops multimedia campaigns that captivate audiences while optimizing ROI through data-informed strategies. His fusion of administrative aptitude, creative direction, and digital marketing mastery inform high-performing, conversion-focused campaigns.

Best for B2B and B2C-focused analytics

7


Outstanding
9.4
Philip J Icon

Philip J.

Google Analytics for B2B and B2C

Experience

10+ years


Country

USA


Industry focus

Beauty, home & garden, social & community, outdoors & fitness, style & fashion, travel

Philip is a strategic growth driver for B2B and B2C products, leveraging specialized expertise across paid marketing, email, SMS, influencer campaigns, and Google Analytics.

  • Google Analytics
  • Social media marketing

Philip's analytical proficiency in interpreting multi-channel data paired with insights into optimized engagement strategies enables him to inform robust initiatives that acquire and retain high-lifetime-value customers.

Best for Google Analytics with PPC marketing

8


Outstanding
9.3
Cody W Icon

Cody W.

Expert in Google Analytics

Experience

10+ years


Country

USA


Industry focus

Electronics, finance, home & garden, pets, sports, outdoors & fitness, style & fashion

Cody is an accomplished digital marketer with extensive expertise overseeing search, shopping, social, and PPC campaigns for businesses of all sizes. With proficiency managing monthly budgets over $2M, he adopts an aggressive growth strategy that has achieved over 100% YOY account growth across multiple industries.

  • Facebook ads
  • Google Ads
  • Google Analytics
  • Mortgages and loans

Cody has a proven track record of success focused on expanding ROAS for small and large businesses. By collaborating across organizations and skillfully optimizing multi-channel campaigns, he enables measurable expansion that delivers value via improved conversions and revenue growth.

Best for analytics across various sectors

9


Outstanding
9.2
Brad J Icon

Brad J.

Digital marketer and Google Analytics expert

Experience

12+ years


Country

USA


Industry focus

Beauty, education, finance, nonprofit & government, professional services

Brad is an accomplished marketing builder with a proven track record of cultivating high-growth departments from scratch. By transforming strategic concepts into executable programs delivering sustained value, he built one division that drove 20% YoY gains.

  • Social media marketing
  • Google Analytics
  • Digital marketing
  • Assists colleges and universities with marketing

Brad leverages his marketing degree and industry knowledge to craft long-term solutions that accelerate business success. His specialized skills in converting ideas into measurable marketing campaigns have produced overachieving divisions and injected new vitality into client ecosystems.

Best for Google Analytics for SaaS businesses

10


Outstanding
9.1
Katia G Icon

Katia G.

Google Analytics expert

Experience

9+ years


Country

Spain


Industry focus

Education, professional services, technology

Katia specializes in shaping CMO-led PPC, SEO, and content strategies for B2B SaaS companies. With expertise across online course promotion, marketing, and Google Analytics, she brings a powerful blend of business marketing insight and creative content building.

  • PPC
  • SEO
  • B2B SaaS
  • Google Analytics
  • Skilled at promoting online courses

Katia is uniquely equipped to optimize analytics campaigns driving measurable expansion. By harmonizing analytical optimization with human-centric engagement tactics, she produces marketing solutions that speak to the heart while persuading the mind - the ideal combination for customer acquisition and retention.



What does a Google Analytics expert do?

A Google Analytics expert performs various tasks to help businesses harness the full potential of their website data. They are proficient in the analytical tools offered by Google, which, once installed on your website, provide information about your site's performance, consumer trends, and more.

Here are the key areas where a Google Analytics consultant can make a significant impact:

Strategy

A web analytics freelancer partners with companies to understand their objectives, pinpoint key performance indicators (KPIs), and formulate a strategy based on data. This involves setting clear goals, implementing tracking systems, and creating tailored reports and dashboards to monitor progress and guide better business decisions.

» Use these KPI measuring tools to monitor your company's marketing success

Implementation

Properly setting up Google Analytics is essential for gathering accurate data. An expert in Analytics installs Google Tag Manager, ensures correct tracking code placement on the website, organizes goals and events tracking, prepares Google Data Studio reports, and activates advanced features like enhanced eCommerce tracking or cross-domain tracking. They also link Google Analytics with other tools for a more comprehensive data collection.

» Looking for alternatives to Google Analytics? Check out these eCommerce analytics tools

Optimization

An Analytics consultant reviews website data to pinpoint areas for improvement in your digital marketing approach. They conduct thorough data analyses, including conversion funnel, user behavior, traffic source analysis, and segmentation, to find valuable insights and opportunities.

Based on these insights, they offer suggestions to improve user experience, optimize digital marketing efforts, and increase conversions. They can also conduct a Google Analytics audit on request, helping sort through crucial data for better traffic and conversion rates.



Training

Training teams to effectively use Google Analytics is another key function of an Analytics expert. They conduct training sessions or workshops, enabling businesses to understand and use data, create reports, and derive practical insights.

This training helps your business become more data-driven and independent in using Google Analytics, enhancing your online marketing decisions, and achieving business goals.

Google Analytics 4 migration

Analytics recently launched a new version, Google Analytics 4 (GA4). An Analytics consultant assists businesses in smoothly transitioning from the previous version (Universal Analytics) to GA4. They ensure a seamless shift, maintain historical data, establish event tracking, and set up GA4's new features, ensuring ongoing valuable data collection.

» Feel like you're in the deep end? Our complete guide to Google Analytics will help you out.

Key factors to consider when hiring a Google Analytics consultant

Hiring a Google Analytics consultant requires research and some consideration, as the info they provide may steer your business decisions and practices.

  • Experience level: Look for years of hands-on experience with Google Analytics and familiarity with your business type. Seek quantifiable results they have driven for past clients through their Analytics work.
  • Technical expertise: Confirm expertise in Google Analytics implementation, tag management, customized reporting, analytics IQ, and productivity skills to extract insights efficiently via Analytics tools.
  • Solution alignment: Evaluate their ability to tie analytics to business goals and content to propose high-impact solutions vs. just presenting data. There should be a focus on ROI.
  • Communication ability: Analytic skills mean little without the ability to convey data insights clearly to drive tactical recommendations for your executive and marketing teams.
  • Cost and specialization: Choose specialists with niche expertise, if relevant, over generalists to get better value for money invested in expanding your analytics capabilities.

The consultant should combine analytics skills, business acumen, and communication strengths. Prior performance metrics and custom solution capabilities are also crucial indicators when vetting.

Leverage your Google data for success: Hire a Google Analytics expert

Consider hiring a Google Analytics consultant through a trusted platform like Mayple. Mayple offers a curated network of vetted marketing experts, including Google Analytics specialists. By partnering with Mayple, you can access a pool of highly skilled professionals and benefit from their expertise.

You can find the perfect Google Analytics specialist who aligns with your business goals, has the necessary skills and the extensive experience you need to grow your business, and can help you improve your marketing efforts' efficiency by unlocking your website data's full potential.