What is an eCommerce PPC agency?
It's an eCommerce agency that focuses on pay-per-click (PPC) advertising. PPC can take several different forms, it could refer to Google Ads, Google Shopping, display campaigns, or advertising campaigns on marketplaces like Amazon or eBay.
Why is PPC crucial for eCommerce stores?
PPC campaigns on search engines and online marketplaces are absolutely essential for any eCommerce business. There is a lot of competition in the industry, especially since the boost in online shopping in the last few years, and companies need to be visible on all the major platforms and marketing channels.
Unless an online store has a robust online audience and a large email list, it's going to be virtually impossible to grow and hit business goals without some kind of PPC campaign. Google Ads and Google Shopping campaigns can grow your brand's online presence, improve your search engine optimization efforts, and help you connect better with your target customers.
What are the benefits of hiring an eCommerce PPC agency?
The benefit of hiring an expert digital marketing agency is that you get all the expertise you need to execute your marketing campaigns from A to Z. There are a lot of different types of advertising campaigns that brands need and unless you have an in-house team of PPC experts it's going to be hard to implement all the various digital marketing strategies you need.
Here are the various elements of a successful eCommerce PPC campaign:
- Accurate conversion tracking set up on all pixels
- High conversion rates on every campaign
- Excellent copy and creatives
- Integration with the right product feeds
- Google Ads and Google Analytics setup to measure performance
Types of eCommerce PPC ads
Here are the various ads you'll need to set up:
Google Ads
Google Ads (previously known as Google Adwords) are the most well-known form of PPC marketing today. Google campaign management requires integration with your eCommerce platform, careful audience targeting, campaign planning, and an analysis of the various conversion metrics on a regular basis.
Google Shopping Ads
Google Shopping Ads are one of the most powerful types of search ads you could have. They show up above the organic search results and display images and reviews of your products, so they are much more visible to consumers. The main strategy here is to display as many reviews as possible, optimize your Google My Business profile, and offer free 2-day shipping. That significantly boosts your ranking on these ads.
Facebook ads
Google Ads are not the only ads an eCommerce store needs. Facebook Ads are also a necessary component of any successful eCommerce PPC strategy. Ecommerce businesses used to solely rely on them for customer acquisition until they got too saturated. They are great for retargeting your site visitors, more than ads on any other social media platform, and can be a powerful addition to your ad arsenal.
Remarketing ads
Each PPC service should include a remarketing option, which targets users based on their behavior and brings them back to your shopping funnel. For example, when a user adds something to their cart and then leaves your site you can retarget them with a remarketing campaign.
What should an eCommerce PPC plan include?
A good eCommerce PPC management plan should include Google, Facebook, and Bing Ads. It should also include remarketing campaigns, Google Shopping PPC campaigns, a dedicated account manager, custom eCommerce PPC campaign development, call tracking, custom reporting, strategic bid management, ongoing optimization, and monthly performance and analysis reports.
Advanced keyword research
Keyword research is one of the most fundamental parts of setting up a successful PPC campaign. A good PPC agency needs to pick the best keywords that will convert your potential customers and help you hit your marketing goals.
Ad copy
PPC Agencies should have an in-house design team that creates all the creatives for their clients. They should also know the best strategies for creating the top converting creatives. They should know what works and what doesn't work in your industry.
Bids management
Bid management is knowing how to adjust the bids on each campaign to maximize performance and revenue. A good eCommerce PPC agency should be an expert in bid management and improve month over month as they get more data on your audience and potential customers.
Questions to ask your eCommerce PPC agency
- How many years of experience do you have in search marketing?
- Have you worked with clients in my industry?
- What's your communication process like?
- How often do you report the results?
- Could you create custom reports and dashboards?
- Which team member will I be in touch with?
- Which ad types are you most experienced with? Google Ads? Google Shopping?
- Do you offer other ads management services?
- How big is your marketing team?
- What custom strategies would you recommend for my business?
What is PPC in eCommerce?
Pay-per-click or PPC advertising campaigns for eCommerce could include a wide range of advertising options including - search ads, display ads, social media ads, video ads, and remarketing ads. Each type has different campaign goals available and different audience targeting options.
How much do Google Ads agencies charge?
Ecommerce PPC agencies charge anywhere between $250 and $5,000 per month. Typically, the fee depends on your ad spend budget and is a percentage of it. Most PPC management companies charge you a fee on top of the ad spend, that's the most common business model.
How do I choose a PPC agency?
The best PPC agency for you should have in-depth knowledge of your specific industry and a successful track record doing online advertising for similar brands. They should have experience setting up a variety of search campaigns with high click-through rates and should be able to create the copy and the ads themselves for you.
What is PPC in Amazon?
Amazon PPC is an auction-style system where advertisers bid on keywords. When an Amazon consumer searches for something, the ad with the highest bid wins the action and gets displayed at the top of the list. Amazon Ads have been shown to improve organic rankings of product listings and significantly improve eCommerce sales on other channels and they should be taken into account in your SEO strategy.
Hire the perfect eCommerce PPC agency on Mayple
Looking for the right service provider to work with but not finding agencies with the right expertise? We have over 600+ of the world's top digital marketing experts and micro agencies. We can match you with the perfect partner that has proven experience working with other brands in your niche, can power up your search campaigns, work with your existing marketing team, and exceed your expectations. Get started today!
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