What is an eCommerce SEO agency?
An Ecommerce SEO Agency is a type of eCommerce marketing agency that specializes in search engine optimization (SEO) for online stores. It can help with many different aspects of your website, including product descriptions and keywords, optimizing your technical SEO, building back links, gaining PR mentions, and much more.
Why do you need an eCommerce SEO agency?
The way to rank eCommerce stores on search engines is dramatically different than other businesses. First of all, it's much more competitive and business owners aren't able to optimize their pages themselves. And second, there is much more work to do. A typical search engine optimization campaign could include hundreds of product pages, and thousands of keywords, and may require a lot more expertise than an average SEO company could provide.
How long does it take to improve your search engine rankings?
SEO is definitely a long-term game. You're not going to be able to rank on the first page of Google overnight. It usually takes 6 to 12 months of hard work to get a page to rank really well and it could be longer with an eCommerce site.
What kind of ROI can I expect?
The ROI varies for every company, with some studies citing that SEO brings $2.75 for every dollar spent while others claim it's between 5x and 12.2x. The main KPI for SEO is organic traffic. So the job of any eCommerce SEO expert is to get you more traffic from Google. What happens after they land on your site depends on the quality of your product, your offer, and your site's conversion rates.
What eCommerce SEO services do agencies offer?
E-commerce SEO agencies provide a range of services including:
SEO audit
The first thing that every SEO agency should do is conduct an eCommerce SEO audit. It should conduct extensive keyword research, look at all the internal links, and the blog content to make sure there's quality content on the site, and get a sense of the backlinks the site has. This audit would then influence the type of SEO strategies the agency would recommend for your business. They may even create a comprehensive marketing strategy for the channel and present it to you.
Content creation
Some SEO agencies do full-on content marketing for brands. A full-service content marketing agency would offer a content audit and would then create a comprehensive content strategy which includes:
- What topics to cover (with lists of relevant keywords)
- Which target keywords to focus on
- How many posts to publish in a month
- The type of posts to write to increase organic revenue and hit your business goals
On-page optimization
On-page optimization is the core offering of any eCommerce SEO company. It involves optimizing your existing content for your selected keywords to better align with your target audience and get more traffic from organic search.
Technical SEO
Technical SEO could include testing the speed of the site, fixing broken links, improving metrics on Google Analytics, fixing errors on Google Search Console, and putting more schema code on the site. It's that technical stuff that most eCommerce business owners try to avoid doing.
Link building
Link building involves getting external links to your eCommerce site. This is one of the most important elements of SEO and even Google admits it (they confirmed that it's one of the top 3 search ranking factors in the Google algorithm).
Building links is one of the most time-consuming processes in SEO. You have to find the right sites, evaluate their SEO stats, reach out to them, and make sure these inbound links are published.
Marketplace optimization
A lot of brands advertise on marketplaces (like Amazon or eBay) but with the right effort, they could get a ton of organic conversions on these channels by improving their organic rankings. This involves optimizing the product titles and descriptions, uploading engaging videos and images to your product pages, and improving the design of these pages.
Local SEO
If your business has a physical presence then you also need some local SEO. This involves optimizing your Google My Business page and creating a variety of content to target the specific communities that you sell to.
How much does an eCommerce SEO agency charge?
A typical SEO agency charges between $3,000 and $5,000 per month, based on the scope of the project. If you're looking for a one-time consultation from an SEO consultant (or SEO strategist) it would cost you around $100-$300 per hour.
How do you do SEO on a product page?
A typical eCommerce SEO campaign involves adding the right keywords in the right places on the page. That means optimizing the product titles, product descriptions, tags, and schema code you have. It also involves optimizing existing content for the right intent to better attract and convert potential customers.
How do you optimize your eCommerce store for SEO?
You have to first develop a comprehensive eCommerce SEO strategy that would look at all of your pages, evaluate existing content, and pick the eCommerce keywords you're trying to rank for. You would then optimize your existing product pages and create new relevant content to get more organic traffic for your store. However, there's no one-size fits all so each brand would have its own eCommerce search engine optimization strategy in place for maximum results.
Questions to ask your eCommerce SEO agency
- How big is your in-house SEO team?
- What kind of SEO activities would you be carrying out on a regular basis (weekly/monthly)?
- Have you worked with other eCommerce websites in my niche?
- Do you have a team of content writers? Or would I have to hire one?
- Do your write long-form blog content for your customers or only product descriptions?
- Does your content development service include the design of blog thumbnails and other assets?
- Which keyword research tools do you use?
- What's the process look like from start to finish?
- Do you check each piece of content for duplicate content?
- Would you be able to create a custom strategy for my business? How long does that take?
- What's your level of expertise in my specific niche?
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