eternity-modern-case-study

How Eternity went from $0 to $289k/mo with Email Marketing

Learn how Eternity Modern, a home decor brand, grew to $289K/mo in email marketing revenue. Email flows + email segmentation and an optimized Klaviyo setup.

DOWNLOAD TEMPLATE
Table of contents:

Eternity is a high-end home decor shop. They sell mid-century modern sofas, high-end lighting, and beautiful wooden pieces.

It’s based in Vancouver and sells furniture globally.

In 2020 Eternity Modern had a lot of things right -> they had a robust site, an engaged audience on social media, and a comprehensive influencer marketing strategy.

But the one main marketing channel they were leaving unattended was email marketing.

Email marketing is by far the most lucrative marketing channel for any eCommerce brand. Studies show that brands make $42 for every $1 spent on email.

Shockingly, Eternity didn’t have any email marketing campaigns or flows set up. It could be because they didn’t have the expertise to properly manage the channel, or perhaps their other channels did really well and they didn’t have the time to deal with email marketing.

Eternity’s store revenue was at $63K, while their email marketing sales were at $0.

Source: Hu$ler Marketing

Then they met up with Hustler Marketing, one of the top eCommerce email marketing agencies, and the rest is history. Here’s the story of how they went from $0 to $289k/mo in just under 1 year.

Setting up the email flows

One of the first things that Eternity did was to set up their email flows.

They went with 9 different types of flows -

  1. Welcome flow
  2. Browser abandonment
  3. Cart abandonment
  4. Add to cart pop up
  5. Checkout abandonment
  6. 7-day email sequence (discounts and promos)
  7. Post-purchase (upsells by category)
  8. Upsell / Cross-sell
  9. Re-engagement & win-back

Here’s an example of one of their browser abandonment flows.

There are a few really great elements that I like about this flow.

The design - simple, plenty of white space, and the browsed product is dynamically displayed.

The content - most eCommerce emails have little to no content and that’s a mistake. It’s important to write copy that converts and explains the process (what they need to do with this coupon and how much it’s for). It provides an important anchor for those consumers that like to read.

Interactive elements - there’s an interactive timer that keeps counting down and reinforcing that urgency.

What makes these email flows tick? You guessed it - email segments.

Email marketing segments

One of the secrets behind making email flows work correctly are those pesky segments that everyone talks about. If you’re using Klaviyo it’s actually really easy to set them up.

how to create segments in klaviyo
Source: Klaviyo

Eternity had to create a different segment for each flow, and a few different ones for their email campaigns as well.

Increasing the campaign quantity

Another frequent tip we hear from email experts like Adam Kitchen and Chase Dimond is that eCommerce brands should increase the number of email campaigns they send. A lot of times we see brands with large email lists (100,000’s of contacts) that are under-utilizing their power.

Eternity Modern tested out sending 2x a week at first and slowly went up to 4x a week over several months. Email frequency increased during the holidays and around promo dates.

And it worked!

Here are some examples of their email campaigns.

Pro tip: look at that signature they add at the bottom of each email. Some of their campaigns even have a personal note: “Thank you for staying in touch and being engaged. Much appreciated! Sincerely, Madison Davis”.

It doesn’t even look like Madison is a real person, but it adds that special personal touch, and most customers don’t even care. It looks like an authentic home decor blogger’s email signature.

Let’s go back to email campaigns, how do you increase their quantity without getting marked as spam by your customers? Here’s how.

Decreasing spam rates

There are several ways you can decrease the probability of ticking off your email subscribers. Here are some ways that Eternity Modern tried:

1. Exclude unengaged customers - exclude those customers that haven't opened a single email in the last 60-90 days.

2. Create a sunset flow - create a flow targeting those unengaged customers, give them one last chance to re-engage with your content and if they don’t open or click through on an email then unsubscribe/archive them.

3. Send educational campaigns - don’t only send promotional emails, write content that educates the customer about your brand and your products. That provides value, without pushing a sale.

Here’s an example of an educational campaign.

The results

The results of applying all of these strategies to Eternity’s email marketing were pretty shocking. The revenue from email grew from $0 to $80k/mo in just 3 months. In 11 months it was already at $289k/mo.

eternity-klaviyo-results
Source: Hu$ler Marketing

Eternity Modern was able to monetize all its channels better because of the email marketing strategy in place. All traffic that came to the site and left their email on a popup or an email form would now be entered in Klaviyo and retargeted with the right message and content.

Takeaways

A few key points to remember:

  1. Don’t skimp on your email marketing strategy, spend the time on it.
  2. Send more email campaigns than you’re used to, campaign quantity is key.
  3. Set up segments and flows -> that’s going to bring 60%-80% of your email marketing sales
  4. Send educational campaigns as well as promotional ones
  5. Always be testing.

[Add Banner Here]

Author

Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL

FAQs

No items found.

How Eternity went from $0 to $289k/mo with Email Marketing

Learn how Eternity Modern, a home decor brand, grew to $289K/mo in email marketing revenue. Email flows + email segmentation and an optimized Klaviyo setup.

No items found.

Eternity is a high-end home decor shop. They sell mid-century modern sofas, high-end lighting, and beautiful wooden pieces.

It’s based in Vancouver and sells furniture globally.

In 2020 Eternity Modern had a lot of things right -> they had a robust site, an engaged audience on social media, and a comprehensive influencer marketing strategy.

But the one main marketing channel they were leaving unattended was email marketing.

Email marketing is by far the most lucrative marketing channel for any eCommerce brand. Studies show that brands make $42 for every $1 spent on email.

Shockingly, Eternity didn’t have any email marketing campaigns or flows set up. It could be because they didn’t have the expertise to properly manage the channel, or perhaps their other channels did really well and they didn’t have the time to deal with email marketing.

Eternity’s store revenue was at $63K, while their email marketing sales were at $0.

Source: Hu$ler Marketing

Then they met up with Hustler Marketing, one of the top eCommerce email marketing agencies, and the rest is history. Here’s the story of how they went from $0 to $289k/mo in just under 1 year.

Setting up the email flows

One of the first things that Eternity did was to set up their email flows.

They went with 9 different types of flows -

  1. Welcome flow
  2. Browser abandonment
  3. Cart abandonment
  4. Add to cart pop up
  5. Checkout abandonment
  6. 7-day email sequence (discounts and promos)
  7. Post-purchase (upsells by category)
  8. Upsell / Cross-sell
  9. Re-engagement & win-back

Here’s an example of one of their browser abandonment flows.

There are a few really great elements that I like about this flow.

The design - simple, plenty of white space, and the browsed product is dynamically displayed.

The content - most eCommerce emails have little to no content and that’s a mistake. It’s important to write copy that converts and explains the process (what they need to do with this coupon and how much it’s for). It provides an important anchor for those consumers that like to read.

Interactive elements - there’s an interactive timer that keeps counting down and reinforcing that urgency.

What makes these email flows tick? You guessed it - email segments.

Email marketing segments

One of the secrets behind making email flows work correctly are those pesky segments that everyone talks about. If you’re using Klaviyo it’s actually really easy to set them up.

how to create segments in klaviyo
Source: Klaviyo

Eternity had to create a different segment for each flow, and a few different ones for their email campaigns as well.

Increasing the campaign quantity

Another frequent tip we hear from email experts like Adam Kitchen and Chase Dimond is that eCommerce brands should increase the number of email campaigns they send. A lot of times we see brands with large email lists (100,000’s of contacts) that are under-utilizing their power.

Eternity Modern tested out sending 2x a week at first and slowly went up to 4x a week over several months. Email frequency increased during the holidays and around promo dates.

And it worked!

Here are some examples of their email campaigns.

Pro tip: look at that signature they add at the bottom of each email. Some of their campaigns even have a personal note: “Thank you for staying in touch and being engaged. Much appreciated! Sincerely, Madison Davis”.

It doesn’t even look like Madison is a real person, but it adds that special personal touch, and most customers don’t even care. It looks like an authentic home decor blogger’s email signature.

Let’s go back to email campaigns, how do you increase their quantity without getting marked as spam by your customers? Here’s how.

Decreasing spam rates

There are several ways you can decrease the probability of ticking off your email subscribers. Here are some ways that Eternity Modern tried:

1. Exclude unengaged customers - exclude those customers that haven't opened a single email in the last 60-90 days.

2. Create a sunset flow - create a flow targeting those unengaged customers, give them one last chance to re-engage with your content and if they don’t open or click through on an email then unsubscribe/archive them.

3. Send educational campaigns - don’t only send promotional emails, write content that educates the customer about your brand and your products. That provides value, without pushing a sale.

Here’s an example of an educational campaign.

The results

The results of applying all of these strategies to Eternity’s email marketing were pretty shocking. The revenue from email grew from $0 to $80k/mo in just 3 months. In 11 months it was already at $289k/mo.

eternity-klaviyo-results
Source: Hu$ler Marketing

Eternity Modern was able to monetize all its channels better because of the email marketing strategy in place. All traffic that came to the site and left their email on a popup or an email form would now be entered in Klaviyo and retargeted with the right message and content.

Takeaways

A few key points to remember:

  1. Don’t skimp on your email marketing strategy, spend the time on it.
  2. Send more email campaigns than you’re used to, campaign quantity is key.
  3. Set up segments and flows -> that’s going to bring 60%-80% of your email marketing sales
  4. Send educational campaigns as well as promotional ones
  5. Always be testing.

[Add Banner Here]

How Eternity went from $0 to $289k/mo with Email Marketing

Learn how Eternity Modern, a home decor brand, grew to $289K/mo in email marketing revenue. Email flows + email segmentation and an optimized Klaviyo setup.

Eternity is a high-end home decor shop. They sell mid-century modern sofas, high-end lighting, and beautiful wooden pieces.

It’s based in Vancouver and sells furniture globally.

In 2020 Eternity Modern had a lot of things right -> they had a robust site, an engaged audience on social media, and a comprehensive influencer marketing strategy.

But the one main marketing channel they were leaving unattended was email marketing.

Email marketing is by far the most lucrative marketing channel for any eCommerce brand. Studies show that brands make $42 for every $1 spent on email.

Shockingly, Eternity didn’t have any email marketing campaigns or flows set up. It could be because they didn’t have the expertise to properly manage the channel, or perhaps their other channels did really well and they didn’t have the time to deal with email marketing.

Eternity’s store revenue was at $63K, while their email marketing sales were at $0.

Source: Hu$ler Marketing

Then they met up with Hustler Marketing, one of the top eCommerce email marketing agencies, and the rest is history. Here’s the story of how they went from $0 to $289k/mo in just under 1 year.

Setting up the email flows

One of the first things that Eternity did was to set up their email flows.

They went with 9 different types of flows -

  1. Welcome flow
  2. Browser abandonment
  3. Cart abandonment
  4. Add to cart pop up
  5. Checkout abandonment
  6. 7-day email sequence (discounts and promos)
  7. Post-purchase (upsells by category)
  8. Upsell / Cross-sell
  9. Re-engagement & win-back

Here’s an example of one of their browser abandonment flows.

There are a few really great elements that I like about this flow.

The design - simple, plenty of white space, and the browsed product is dynamically displayed.

The content - most eCommerce emails have little to no content and that’s a mistake. It’s important to write copy that converts and explains the process (what they need to do with this coupon and how much it’s for). It provides an important anchor for those consumers that like to read.

Interactive elements - there’s an interactive timer that keeps counting down and reinforcing that urgency.

What makes these email flows tick? You guessed it - email segments.

Email marketing segments

One of the secrets behind making email flows work correctly are those pesky segments that everyone talks about. If you’re using Klaviyo it’s actually really easy to set them up.

how to create segments in klaviyo
Source: Klaviyo

Eternity had to create a different segment for each flow, and a few different ones for their email campaigns as well.

Increasing the campaign quantity

Another frequent tip we hear from email experts like Adam Kitchen and Chase Dimond is that eCommerce brands should increase the number of email campaigns they send. A lot of times we see brands with large email lists (100,000’s of contacts) that are under-utilizing their power.

Eternity Modern tested out sending 2x a week at first and slowly went up to 4x a week over several months. Email frequency increased during the holidays and around promo dates.

And it worked!

Here are some examples of their email campaigns.

Pro tip: look at that signature they add at the bottom of each email. Some of their campaigns even have a personal note: “Thank you for staying in touch and being engaged. Much appreciated! Sincerely, Madison Davis”.

It doesn’t even look like Madison is a real person, but it adds that special personal touch, and most customers don’t even care. It looks like an authentic home decor blogger’s email signature.

Let’s go back to email campaigns, how do you increase their quantity without getting marked as spam by your customers? Here’s how.

Decreasing spam rates

There are several ways you can decrease the probability of ticking off your email subscribers. Here are some ways that Eternity Modern tried:

1. Exclude unengaged customers - exclude those customers that haven't opened a single email in the last 60-90 days.

2. Create a sunset flow - create a flow targeting those unengaged customers, give them one last chance to re-engage with your content and if they don’t open or click through on an email then unsubscribe/archive them.

3. Send educational campaigns - don’t only send promotional emails, write content that educates the customer about your brand and your products. That provides value, without pushing a sale.

Here’s an example of an educational campaign.

The results

The results of applying all of these strategies to Eternity’s email marketing were pretty shocking. The revenue from email grew from $0 to $80k/mo in just 3 months. In 11 months it was already at $289k/mo.

eternity-klaviyo-results
Source: Hu$ler Marketing

Eternity Modern was able to monetize all its channels better because of the email marketing strategy in place. All traffic that came to the site and left their email on a popup or an email form would now be entered in Klaviyo and retargeted with the right message and content.

Takeaways

A few key points to remember:

  1. Don’t skimp on your email marketing strategy, spend the time on it.
  2. Send more email campaigns than you’re used to, campaign quantity is key.
  3. Set up segments and flows -> that’s going to bring 60%-80% of your email marketing sales
  4. Send educational campaigns as well as promotional ones
  5. Always be testing.

[Add Banner Here]

No items found.
No items found.


|

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Top brands trust our marketers

prev
next

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Deepak Shukla

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Limor Gurevich

Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.

Angel Djambazov

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Marija Todorovic

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Dan Ware

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Jay Neyer

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Dhariana Lozano

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Katrina Julia

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Roman Hotsiak

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Jason Hui

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Igor Zvagelsky

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Brenna Kleiman

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Jamie Simoni

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Hire How Eternity went from $0 to $289k/mo with Email Marketing

Table of contents

Hiring with Mayple

Reliable

Vetted and backed by AI tracking

Scalable

Avg. Growth of 380% in 6 months

Flexible

Monthly subscription

Easy

3 min to marketing brief

Affordable

1/3rd of typical agency costs

FAQ

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Explore Our Services

No items found.

How it works

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Create your marketing brief.

Create brief

Create your marketing brief.

Find a match

Find a match

Meet your perfect marketing team.

Grow your business

Grow your business

Get ongoing monitoring and strategic advice.

Find the Perfect Marketer
Get started

Hire top vetted marketers

Talk to an expert