Top 10 Google Ads Experts to Hire in 2024
Make the most of what Google Ads has to offer: build PPC campaigns that hit the bull's eye with perfect targeting, copy, and design.
Updated April 11, 2024.
In 2022, people in the U.S. spent an average of 8 hours and 14 minutes daily on digital media, with Google being the main entry point for most of this content. This underscores the importance for businesses to not just establish an online presence but also leverage online advertising to ensure visibility. Explore our curated list of trusted Google Ads experts for expert guidance in optimizing your online advertising strategy.
» Not sure how Google Ads work? Check out this comprehensive Google Ads guide.
Our top picks for the best Google Ads experts
1. Barbara H. - Best overall
2. Itzett R. - Best for Google Ads strategies in the tech sector
3. Michael K. - Best for Google Ads strategies aimed at KPIs
4. Pawel K. - Best for Google Ads in tech companies
5. Nicolas D. - Best for high-value Google Ads strategies
6. Akihiro N. - Best for Google Ads and customer engagement strategies
7. Dan G. - Best for CMO and CRO Google Ads consults
8. Murtaza A. - Best for Google Ads strategies in the finance industry
9. Alesandro P. - Best for experienced PPC marketing and Google Ads campaigns
10. Jose J. - Best for Google Ads in professional service industries
What is a Google Ads expert?
A Google Ads expert specializes in creating, managing, and optimizing advertising campaigns on Google's platform. They craft targeted ads using keywords, demographics, and budgets to maximize a business's online visibility. They continually analyze data, adjust strategies, and utilize various ad formats (text, display, video) to drive traffic, conversions, and revenue for businesses aiming to reach their target audience on Google's vast network.
Why hire a Google Ads expert?
There are many reasons to hire a Google Ads expert to manage your ad campaigns. Ad strategies and trends are constantly changing, and you need an expert knowledgeable in what works in your particular industry or niche. They need to know how to optimize your quality score, which bidding strategies to use, and which keywords to target.
A Google Ads manager also brings expertise in maximizing ad spend efficiency. They know how to navigate complexities within Google Ads, target specific demographics, optimize keywords, and craft compelling ad copy.
They'll fine-tune your campaigns for optimal performance, stay abreast of the latest trends, and adapt your strategies to the ever-evolving algorithms. Ultimately, their expertise will save you time and resources, as their knowledge reduces trial and error, ensuring campaigns align with business goals while improving ROI.
» Learn how to calculate and maximize your ROI.
What does a Google Ads expert do?
A PPC expert's job is to launch successful campaigns on the advertising platform of choice and improve campaign performance over time through monitoring and optimization. For a Google ads specialist, this includes a wide range of tasks.
- Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
- Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
- Brilliant campaign structuring: Organize all campaign types (Display Ads, Google Shopping, Performance Max campaigns, Programmatic) with clear campaign goals, tight ad groups, relevant keywords, and compelling ad copy.
- Keyword optimization: Regularly review and refine keywords, adding negative keywords and leveraging match types for precision.
- Conversion tracking: Implement and monitor conversion tracking to accurately assess campaign success and ROI.
- Conversion optimization: Improve landing page content, CTAs, and the overall flow of the campaign. Ensure that the search queries, keywords, and content match the user intent.
- Audience targeting: Utilize audience targeting features to reach specific demographics and retarget past visitors.
- Ad extensions: Maximize the visibility and engagement of your search campaigns by using ad extensions strategically.
- Performance analysis: Analyze data regularly to identify trends, make data-driven decisions, and optimize campaigns and the advertising budget effectively to improve your return on investment (ROI). They should also generate monthly performance reports and combine Google Analytics with their data analysis.
With all this in mind, a Google Ads specialist can make your online marketing strategy that much easier and more efficient with their expertise in the industry.
What you should look for in a Google Ads specialist
Don't get blinded by all the bells and whistles. Here are the most essential requirements you should be looking for in an advertising specialist.
- Hands-on experience - extensive knowledge of ads isn't enough. You can't learn everything from doing those online ads certifications. The ideal candidate should be proficient at running ads campaigns on an advanced level.
- Past success with similar brands - make sure that your advertising specialist or agency has a successful track record running similar campaigns targeting the same ideal customers.
- The right communication and reporting - the worst is when you hire someone and then they don't communicate enough when things go wrong. Make sure that your candidate's communication style matches yours and that they stay proactive and report on progress regularly.
Hire a Google Ads expert with data-backed results
Choosing the right Google Ads specialist can be tricky, especially with all the flashy sales pitches and conflicting reviews out there. That's where Mayple steps in, offering a smart solution by connecting you with proven Google Ads pros.
- The right expertise - work with certified Google Partners that are vetted by us
- The right experience - work with experts who have successfully scaled campaigns for similar brands with an in-depth understanding of what will work
- The perfect match - find the right candidate for your team
FAQs
How much does it cost to hire a Google Ads expert?
On average, Google Ads specialists charge between $75-$125/hour. All of our Google Ads plans have standard pricing, and our experts have over five years of experience and a proven track record in your niche.
Should I pay someone to do Google Ads?
Yes, you should definitely pay someone to manage your Google Ads. Your ROI will be higher if you use an expert who's experienced in the ins and outs of Google AdWords, bidding strategies, keyword research, and is able to correctly set up and optimize your campaigns.
How much should I pay for Google Ads?
The average Google ad should cost between $2 and $4 per click on the search network. On the display network, ads usually cost $1 per click. The most expensive keywords on Google and other search engines can cost $50 or more per click.
How much does a freelance Google Ads specialist make?
A freelance Google Ads specialist makes an average of $25.49 per hour in the United States. The hourly rate depends on their experience with the channel and their location.
What is a Google Ads consultant?
A Google Ads consultant is someone that helps you optimize your Google advertising strategy and improve your campaigns. They aren't usually involved with the day-to-day management of the campaigns but with the overall strategy.
A consultant can work with your internal marketing team or your digital marketing agency and help steer the strategy in the right direction.
Hire Google Ads experts near you: