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10 Best Campaign Managers to Hire for the Top Ad Strategies

Get insights into managing your ad campaign and hiring a specialist to aid you with strategic marketing success.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Published February 20, 2024.

a woman sitting in front of a computer on a desk

Do you know how to set measurable KPIs, track progress, and squeeze the highest returns from your marketing budget? Do you know how to juggle various marketing channels on multiple platforms for maximized exposure and conversions?

If you find this all a bit overwhelming, do yourself and your brand a favor by hiring a campaign manager who can see to all the above and more. A savvy campaign manager will tailor a cohesive marketing campaign to your brand's specific needs and audience, lightening your burden to focus your business acumen elsewhere.

Our top picks for the best campaign managers to hire

1. Elyasaf H. - Best overall

2. Noam F. - Best for large-scale campaign management

3. Kurt R. - Best for campaign management in food industries

4. Laureen B. - Best for cross-channel campaign management

5. Alona M. - Best for managing versatile marketing campaigns

6. Kate H. - Best for campaign management in lifestyle industries

7. Anthony K. - Best for app-focused ad campaigns

8. Lindsay A. - Best for ad campaign management in professional services

9. Limor G. - Best for identifying and improving KPIs in campaigns

10. Michael K. - Best for campaign improvement in the automotive industry



What is ad campaign management?

Ad campaign management involves planning and coordinating digital marketing/ advertising campaigns. This includes selecting the right platform, targeting the right audience, and coordinating content creation to drive conversions.

It also involves optimizing campaigns for maximum effectiveness and ensuring they comply with relevant regulations. Ad campaign management is essential for businesses looking to optimize their digital marketing/advertising efforts.

Best overall

1


Exceptional
10
a man wearing sunglasses standing on a boat in the water

Elyasaf H.

Expert campaign manager

Experience

8+ years


Country

Israel


Industry focus

Finance | Automotive | Travel | Home & garden

Elyasaf is an experienced campaign manager and media analyst working in the marketing and advertising industry, proficient with various social ads, marketing tactics, and strategies.

  • Campaign management
  • Social ads
  • Taboola
  • Outbrain
  • Google Ads
  • Google Analytics

Elyasaf has campaign management experience crossing multiple channels, with the know-how of popular marketing tools and tactics to get your ad game soaring.

Best for large-scale campaign management

2


Outstanding
9.9
noam-f-profile

Noam F.

Campaign management freelancer

Experience

10+ years


Country

Israel


Industry focus

Sports, outdoors & fitness | Health & wellness | Travel | Gaming | Baby | Beauty | Art & entertainment

Noam has an MBA in marketing with over a decade of campaign management and PPC specialty. She satisfies numerous clients from all verticals, in many industries.

  • Social ads
  • Search ads
  • Ad campaign management
  • Taboola
  • Outbrain
  • PPC

Noam is an honest and transparent multi-lingual marketer, able to cater to targets in English and Hebrew with a creative and analytical marketing mind.

Best for campaign management in food industries

3


Outstanding
9.8
a man sitting at a table with a plate of food

Kurt R.

Campaign optimization pro

Experience

10+ years


Country

Australia


Industry focus

Food & drink | Real estate | Automotive | Education | Gaming | Baby | Electronics

Kurt has over a decade of marketing and strategy experience and is highly proficient in the entire range of Google ad tools and services.

    • Campaign management
    • SEO
    • Search ads
    • Tracking and implementation
    • Google Shopping

Having spent nearly a decade in digital strategy and implementation, Kurt has thoroughly enjoyed growing businesses of all shapes and sizes - from cupcake bakeries in Melbourne to the launch of new menu items for KFC South Africa.

Best for cross-channel campaign management

4


Outstanding
9.7
a woman in a white suit smiling at the camera

Laureen B.

Ad campaign manager

Experience

10+ years


Country

Canada


Industry focus

Electronics | Finance | Beauty | Health & wellness | Home & garden | Style & fashion | Technology

Proactive, data and results-driven growth marketer with 10 years of hands-on experience in performance strategy, across 360 paid channels & platforms. Laureen has a wealth of experience with ad campaigns.

    • Social ads
    • Google Shopping
    • CRO
    • Marketing management
    • Growth hacking
    • Amazon PPC
    • Affiliate marketing

Laureen has worked in-house (startups and public companies) and in an agency for B2C|D2C|B2B|P2P, eCommerce, marketplace, subscription-model businesses, and scaled $10M+ global campaigns for corporations like L'Oreal. She's an excellent fit for ad campaign management with this level of experience.

Best for managing versatile marketing campaigns

5


Outstanding
9.6
Alona M icon

Alona M.

Marketing campaign strategist

Experience

15+ years


Country

Israel


Industry focus

Real estate | Travel | Beauty | Education | Pets | Home & garden | Electronics

Alona has been in marketing since 2007 and has handled a wide spectrum of clients, industries, and niches. Her versatility ranges from web design to ad strategies and campaign management.

  • Ad campaign strategy
  • Community management
  • Social ads
  • Search ads
  • Content
  • SMM
  • Web design

Alona maximizes any budget to its full potential while providing full coverage of all media, design, campaign building, and more. Her versatility makes for a great all-in-one marketing package.

Best for campaign management in lifestyle industries

6


Outstanding
9.5
a woman in a black dress posing for a picture

Kate H.

Experienced campaign manager

Experience

8+ years


Country

USA


Industry focus

Baby | Food & drink | Pets | Beauty | Style & fashion | Health & wellness

Hard-working, detail-oriented marketing strategist who believes in taking a holistic approach to improving business KPIs. Kate believes campaign creation and optimization are just a piece of the larger objective to assist business growth and ensure maximum performance across all digital channels.

  • Adroll
  • Social ads
  • Tracking and implementation
  • Campaign management
  • Marketing strategy
  • Google Shopping

Kate was brought on by an investing VC firm to drive EBITA and establish a solid, year-round customer base that would make the previously family-owned business as attractive as possible for resale.

As the lead marketing strategist, she oversaw website wireframe design, content development, site optimization, and digital campaign management.

Best for app-focused ad campaigns

7


Outstanding
9.4
Anthony K

Anthony K.

Specialist freelance campaign manager

Experience

8+ years


Country

USA


Industry focus

Food & drink | Travel | Art & entertainment | Education | Finance | Technology

Anthony is a growth marketing lead at CashApp, owning a $30+ million paid media budget across brand marketing, campaign management, and acquisition.

    • App store optimization
    • Apple Search Ads
    • Social ads
    • Search ads
    • Ad campaigns
    • Growth hacking

Anthony drives growth through tailored marketing strategies and campaign management. He has worked with paid acquisition teams at global brands like Uber and Spotify, attesting to his marketing skills.

Best for ad campaign management in professional services

8


Outstanding
9.3
a woman posing for a picture on a balcony

Lindsay A.

Marketing campaign specialist

Experience

8+ years


Country

Canada


Industry focus

Professional services

Lindsay is a strategic, laser-focused and creative digital ads manager and marketing professional who possesses strong client-facing skills and technical knowledge that allows her to scale digital advertising for brands both locally and globally.



  • Social ads
  • Google Shopping
  • PPC
  • Acquisition
  • Campaign management

Lindsay specializes in executing large-scale digital media campaigns driving measurable growth and millions in sales every quarter for her clients. She generates up to 44 ROAs on Google Ads, and 14 ROAs on Facebook Ads.

Best for identifying and improving KPIs in campaigns

9


Outstanding
9.2
Limor Gurevich

Limor G.

Professional campaign manager

Experience

9+ years


Country

Israel


Industry focus

Travel | Beaty | Style & fashion | Finance | Health & wellness

Limor is a Media VP, SEM expert, and PPC campaign manager with over 9 years of experience leading digital marketing campaigns for companies across diverse industries.

    • Email delivery optimization
    • Search ads
    • Social ads
    • Amazon PPC
    • Taboola
    • Outbrain

Limor has led media and marketing strategies for major brands and is an expert in media analysis, certified in Google AdWords, and experienced in all programmatic platforms. She can lead your campaigns to heights never before reached.

Best for campaign improvement in the automotive industry

10


Outstanding
9.1
a man in a blue shirt is smiling

Michael K.

Freelance campaign manager

Experience

12+ years


Country

USA


Industry focus

Automotive

Michael has over 12 years of digital marketing and ad campaign management experience, with a strong analytics background. He has a proven ability to drive efficient growth through creative solutions and tactical adjustments.

  • Campaign management and improvement
  • Yahoo Gemini
  • Social ads
  • Branding
  • Google Shopping

Michael's experience with full-cycle campaign management, including planning, implementation, optimization, and post-mortem analysis, has made him strive to be ahead of industry trends and always iterate strategies for improved results.



What does a campaign manager do?

A campaign manager, sometimes called a campaign director or campaign chairman, coordinates advertising campaigns (usually online). They select the channel, set up the campaign, request copy and creatives from the team, and measure the results, ensuring they report on key performance indicators for every campaign.

Skills your campaign manager should have

If you're not sure how to spot a good candidate, consider the following skills as "musts" for every good campaign management specialist:

Communication skills

Your campaign manager needs to be able to communicate effectively -- both with your customers/ target audience and with other marketing team members. This helps ensure your marketing efforts are well-targeted and efficient.

Project management

A good campaign expert needs to have organizational skills. They need to know how to manage projects, including how to set deadlines, coordinate tasks and team members, and track progress. This helps them ensure that campaigns are conducted in an organized, efficient manner.

Marketing and channel know-how

General marketing knowledge and marketing channel-specific knowledge are both must-haves when it comes to campaign management. These skills help campaign coordinators correctly oversee projects and preempt potential planning disasters.

Analytical thinking

The person who manages your campaigns should be a great analytical thinker. This will help them pull information from multiple sources, analyze them against your business goals, draw appropriate conclusions, and build the most efficient campaign strategies. 

Toolstack knowledge

A great campaign specialist will also have a good grip on the tool stack they need to leverage. They should know how to use data and analytics tools, automation platforms, and other marketing technologies to maximize the effectiveness of your campaigns.

Creativity

While campaign managers are not creative specialists, they should possess a certain degree of creativity to come up with out-of-the-box solutions and stand out from the competition. They should also know how to communicate with creatives in "their language," as this will make every campaign run smoother.

Attention to detail

Experienced campaign managers should be able to pay attention to the details, from creative elements to tracking analytics. They need to have an eye for detail to uncover and resolve potential issues with campaigns quickly.

Questions to ask a campaign expert before hiring them

If you're not sure what to ask your potential campaign manager when hiring them, here are some ideas:

  • Can you give us an example of a successful campaign you managed over the last 1-2 years? 
  • Do you have experience in managing ad campaigns based on content marketing efforts? 
  • What is your preferred business niche?
  • How does your work impact business growth, in your opinion?
  • How do you coordinate ad campaigns with other elements of the customer acquisition strategy? 
  • How do you make sure each campaign fits the customer journey you're aiming for? 

How to hire the perfect ad campaign expert

Traditional hiring process

If you prefer having a large pool of candidates to choose from, posting your job opening on different boards (like Indeed.com, for example) is your best bet. Taking this route allows you to review every candidate's credentials and portfolio.

Additionally, you can schedule interviews with the top-performing candidates and ask them about their experience and view on campaign management best practices.

Freelance platforms

Platforms like Fiverr and Upwork make the world a much smaller place with the power of remote work. You can quickly search for experienced freelance campaign managers and review their previous projects, reviews, and ratings.

Once you narrow down your search, you can contact candidates you deem suitable. Alternatively, you can also post your job and sift through the applications to choose the right candidate.

Asking for referrals

If you want a quick path to hiring a trustworthy campaign manager, asking for referrals might be your best option. When you ask your peers if they've worked with campaign managers, it's recommended that you automatically skip through the first stages of the recruitment process, straight to getting in touch with a specialist and assessing how good a fit they are for your business.

Hiring a vetted campaign manager through Mayple

The quickest, most efficient, and easiest way to hire a campaign manager is through Mayple. All you have to do is contact us, tell us more about your needs, and we'll automatically match you to someone with the right skills and experience.

We only work with vetted experts with a proven track record of success, so rest assured that, through Mayple, you'll hire someone who'll deliver great results.



FAQs

What is the benefit of a campaign manager?

The main benefit of a campaign manager is that they can save you time and make your processes more efficient by tracking and measuring the performance of your digital marketing campaigns, as well as helping you optimize the results. A good campaign manager can also help you segment your customers, deliver better campaigns, and automate part of the processes and workflows.

What is the difference between campaign manager and project manager?

The main difference between campaign managers and project managers is that the first oversees general campaign operations, while project managers get down into the nitty-gritty of managing a digital marketing campaign.

What is a campaign manager for social media?

A campaign manager for social media is responsible with lead generation, online media development, and social media campaigns. They will use analytics to measure the performance of social media campaigns, as well as adjust their strategy according to the results.