Table of contents
homestyle-case-study

Homestyle

After finding that their marketing efforts weren't paying off, Tomer Ganzi decided to try something new. Enter Mayple, and Homestyle was never the same.

DOWNLOAD TEMPLATE
Table of contents:

Background

Homestyle specializes in the manufacture and import of home textile products. The company's products can be found in Homestyle's chain of stores and in Israel's leading marketing chains. In addition, the company markets its products to customers in Europe and US.

Homestyle challenge

Homestyle was willing to start selling its products Online on a highly competitive niche and didn't have a substantial expertise on this field.

Unlocking the full Online sale potential of the brand

Homestyle started their online marketing efforts, as most clients do when they don’t have in-house knowledge or resources, by hiring a Digital agency.

After a 6 months period with mediocre results he decided to change agencies although at this point he discovered he didn’t own his assets: all his accounts, audience data, creatives and copies “belonged” to the agency and he didn’t succeed to receive them.

For a 3 months period he struggled with the agency: as a matter of fact the agency didn’t want Homestyle to leave and the price for leaving was losing all his assets.

Very disappointed and frustrated by this experience, Tomer Ganzi, Homestyle's CMO, decided to take the Marketing efforts In-House and managed it by himself. Nobody knows the business as Tomer does but he is not a digital marketing expert. For 4 months working a weekly average of 20 hours in Facebook Ads alone he didn’t succeed to have a positive return on investment, he started doubting on the effectiveness of paid marketing.

Outstanding Results

In December 2017, Homestyle's CMO, Tomer Ganzi, signed-up into Selectom in order to find a Marketing talent freelancer for Homestyle particular needs. Tomer created a project on the platform and got suggestions for Marketers  specialized on B2C for home textile products targeting the Israeli market.

Within 24 hours after signing-up he got back 4 proposals from Marketers that were interested to work for him and after checking his past Marketing campaigns, 2 of them suggested they could improve significantly his current ROI and CPAs . Tomer chose Lior Zelering as his marketer as he had the most experience for his particular niche.

Within a month ROI doubled to 2.4 with a similar monthly spent through Facebook newly look-alike audiences created. On the second month Homestyle campaigns were running in Google Ads, Taboola and Outbrain, additionally to Facebook Ads and this further increased the ROI to 3.3.

Today, Homestyle is the sole owner of all its digital assets, they have the flexibility to change marketers at any given point without the threat of losing anything.

Additionally Tomer has full transparency on his campaigns performance for each channel, everything from one same platform: Mayple's cross-channel dashboard in real-time let him check the amount of clicks, conversions, cost and revenue at any time and any place as he can even access it from his mobile.

Homestyle actual CPA is 40% lower than before he started working with Lior Zelering for an ROI of 5.5.
Hire TOP Vetted Marketers
Get Started
Top Vetted Marketers Banner ThumbnailTop Vetted Marketers Banner Thumbnail

Author

Mayple LinkedIn
Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

No items found.
Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Mayple Your Scroe DashboardGet Access Now

Get The Ultimate Marketing Strategy Template

Marketing Template screenshotDownload Now

Homestyle achieves an ROI of 5.5 through Mayple's Platform

After finding that their marketing efforts weren't paying off, Tomer Ganzi decided to try something new. Enter Mayple, and Homestyle was never the same.

No items found.

FAQs

No items found.
Homestyle

Homestyle

After finding that their marketing efforts weren't paying off, Tomer Ganzi decided to try something new. Enter Mayple, and Homestyle was never the same.

No items found.
No items found.

Lindsay C. PPC expert
Lindsay C.
Homestyle
Sergio F.
Camila K. PPC Expert
Camila K.

Hire

with data-backed results

The challenge of assessing social media manager is real. With Mayple you don't need to rely on reviews and fancy sales pitches.

No items found.

Hire Homestyle

FAQs

No items found.

The trusted growth partner for many startups, eCommerce brands, and Fortune 500 companies

Our community of 600+ vetted experts have worked with some of the biggest brands in the world. Want to be like these brands? We're your secret weapon.

CIBC
Walgreens
Keen Footwear
Dior
Jeep
bath-body-works
Audible
Apple
Stubhub
Lemonade,_Inc
pampers
Ebay
GrubHub_Logo
BarkBox
Bank_of_America
Etoro
Facebook
Victoria’s_Secret

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best social media experts for the job. VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Explore Our Services

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Our Customers
Love Us

From SMBs to Fortune 500s, Here’s Why Businesses Choose Mayple

You can't get this level of service and care anywhere else. It makes my work much more effective.

Roee Arbel, Co-founder, CoreMasters

Mayple was able to help us choose the best marketer for our project. All the marketers are hand-picked and vetted by Mayple.

Deborah Herbet


Mayple truly restored my trust in digital marketing again.  I got the best PPC expert I've ever worked with.

Nicholas Taylor


Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I'm trying to do with my business.

Nicole Davies
Homestyle
Nitzan L.
4.9/5

I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager - Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional.

Read review on

G2: Business Software and Services Reviews LOGO
Homestyle
Melaina B.
4.9/5

It was great getting industry knowledge from experienced professionals. We feel like we gained a ton of insight and created actionable plans to move forward with our strategy.

Read review on

G2: Business Software and Services Reviews LOGO
Homestyle
Stephanie B.
4.9/5

They care and really listen to our needs as a company and continue to set calls to discuss future projects they can help with. Their customer service has been top notch

Read review on

G2: Business Software and Services Reviews LOGO
Homestyle
Jordan R
4.9/5

They didn't stop until they found the right candidate for me. The best part is your aren't charged anything until you approve your expert.

Read review on

G2: Business Software and Services Reviews LOGO

Find the Perfect Marketer For Your Project

Our easy-to-use platform can help you find the perfect marketer, with proven experience in your niche, and a successful track record. Skip the learning curve, no interviews, no headaches.

Tell us about your business

Answer a few basic questions.

Find your marketer

Our AI picks the top 3 experts you should talk to in our community.

Launch your project

Start working together, and scale your business like never before. The relief is real.

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Find the Perfect Marketer
Get started

No items found.