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How do you create custom product labels for your eCommerce site?

Here's everything you need to know about creating your own custom product labels. The colors, readability, white space, and images you should include.

Ben Kazinik
By Ben Kazinik
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Edited by Mayple staff

Updated November 28, 2023.

How do you create custom product labels for your eCommerce site? main image

Most eCommerce platforms have a feature that lets you create your own custom shipping labels. Remember, if you are shipping internationally then you would need to attach a separate customs declaration form to your package. If you are using fulfillment software like ShipBob or ShipStation then you would print the label directly on those tools, and not on your eCommerce platform.

Here are the processes to create and print custom shipping labels for the main eCommerce platforms:

Here’s the process for Shopify, BigCommerce, Magento, and WooCommerce.

7 Tips for designing professional product labels

Here are some tools for designing your own product labels.

  1. Use consistent brand logos and colors
  2. Include all the most important information
  3. Make sure everything is readable
  4. Use a smart combination of fonts
  5. Include at least one decorative element
  6. Look at other product labels in your industry
  7. Think about how the label will look on different containers & packaging

How to make your product labels stand out?

It’s quite a task to make your own DIY labels for your eCommerce product. Here are a few tips that will help you make your labels stand out.


Make sure that every part of your custom label is readable. Look at the sizes of your fonts, the colors, the contrast, and the spacing. These are all important elements of your label that affect readability.

White space

White space is super important. A lot of times eCommerce owners want to cram as much information, text, and images onto their label, making it very cramped and busy. Adding white space can actually elevate your design and make the label easier to read.


Make sure that you pick your brand’s colors early on and stick to them. You can always pick different shades of the same color, on the color spectrum. Make sure that the colors work with your design and don’t overpower the text.


Depending on your industry and the size of your product, images can be very crucial. If you are ceiling cereal, then you have a ton of space to add images and illustrations. On the other hand, if you are in the beer business then you probably only have space for your logo and one more image.

What makes a good label design?

In summary, a good label is memorable, eye-catching, and communicates the value of the product well. The last part is crucial. You could make the design look spectacular, but if it doesn’t communicate the value of your product, or doesn’t clearly show which product it is then it will only confuse the consumer and decrease your conversion rate.

Clarity is an important element of a good product label design.