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How to Create Custom Wine Labels for your eCommerce Site?

What goes on a wine label? And what are the various visual requirements it has by law? Here is how you make a custom wine label for your business.

Ella Goldfeld
By Ella Goldfeld
Natalie Stenge
Edited by Natalie Stenge

Published November 18, 2023.

How to Create Custom Wine Labels for your eCommerce Site? main image

Your first step is to find a company that could print labels for you. Then, simply display the types of custom wine labels that you’d like to offer and add your prices.

Then when the user checks out, ask them to provide the picture they would like to be printed and the text that they want to add to the label. Then send the text and picture to your printing company or print it in-house and voila! You’ve got yourself a custom wine label.

This type of customization is offered by many sellers on Etsy, so it might be a better idea for you to offer your products on both your own eCommerce site as well as Etsy (and other marketplaces).

How much does a wine label design cost?

A professional wine label design can cost anywhere between $1,000 and $30,000. This doesn’t include focus groups or printing charges. It depends on the type of wine you make and the size of your operation. You could also get a much cheaper more basic design ranging between $500 and $1,000

What is required on a wine label?

There are strict laws about what information must be shown on a wine label. Here are the requirements:

  • Brand name - this could be the name of the company, the winery, or the vineyard.
  • Wine type - this could include terms like ‘table wine’, ‘desert wine’, or ‘sparkling wine’. It could also include classifications like ‘pinot noir’ or ‘chardonnay’.
  • Alcohol content - this must be explicitly stated on the label for wines over 14% ABV. For wines that have less than 14% ABV the can be labeled with the specific alcohol content or with the generic classification (like ‘desert wine’).
  • Name and address of the producer or bottler - pretty self-explanatory. Consumers want to know where the grapes came from or where they were bottled.
  • Volume - must be in fluid ounces (fl.oz), liters (l), or milliliters (ml)
  • Sulfide declaration - this is a requirement for all wines that contain more than 10 parts per million of sulfur dioxide. Wines that are labeled ‘organic’ must be free of any artificially added sulfites.
  • Government health warnings - required for any alcoholic beverage on sale in the US. Might vary depending on the state you’re selling in.