nectar-case-study

How Nectar Grew to $250M in 2 Years

Learn how Nectar grew from $0 to $250M in just 2 years with this brilliant one-page product page strategy. Conversion optimization + UGC + social proof.

DOWNLOAD TEMPLATE
Table of contents:

Here’s an incredible story of how data and A/B testing won the day. Nectar was a small home decor brand making mattresses. It was competing with some of the giants of the day - Casper, Purple, and others.

Nectar needed to stand out in a very competitive industry.

Luckily for them, they had some Google veterans on their team, that knew the power of collecting data and optimizing the conversion rate.

They started out with a regular product page - pictures + description + specs + CTA. They quickly realized that users land on their product pages and then leave to other areas on the site - such as “our story” and “about us” - to get the entire brand story. So they started A/B testing and ended up creating the 1 product page to rule them all.

The new long-form product page has in it every section Nectar needed to convert their visitors, and it ended up improving their conversion rate to X. Here’s the top of their product page.

Notice that it has a nice countdown timer + an offer + “low in stock” (scarcity) + and a very visible CTA.

nectar-mattress-product-page-ecommerce

When you scroll down, only the right side of the page changes to a selection of bases (a great upsell opportunity).

Probably the first question that mattress shoppers ask themselves is - does it come with a base? And that’s the first thing they see when they start scrolling.

nectar-product-page-case-study

Next, you see their customer service phone number/chat and a quick price comparison with their competitors.

As you can see, they beat their competitors on price and every single feature.

mattress-nectar-comparison-page-nectar-vs-casper-vs-purple

Next, they display all the awards that their products have received (social proof).

nectar-award-winning-layers-of-comfort

Then they display user-generated content (more social proof).

nectar-instagram-hashtag-ecommerce-ilovemynectar

Then they explain how their product is made (the product story).

nectar-five-layers-of-life-changing-comfort

They also display 2 quick movies that beautifully illustrate the main features of the product.

Then they show how much their customers LOVE their product.

nectar-product-review-page-ecommerce

Only then, do they get to the boring part of every product page - the product specs. Once the user is convinced that it’s a good product they usually look for the specs to make sure the dimensions fit their space. And this is where Nectar displays them.

nectar-product-specs

They also show that their mattresses fit all bed styles.

nectar-bed-types

Then there’s another video with a CTA.

nectar-product-page-CTA

More product story.

nectar-how-does-the-product-feel-scale

And one more video.

nectar-product-video-page

Then another image with a CTA, highlighting the longest trial in the history of home decor - a whopping 365 nights home trial.

nectar-try-our-risk-free-365-night-home-trial

Then they display the instructions on how to unpack the mattress.

nectar-memory-foam-mattress-unboxing-instructions

Notice, by this time the sticky menu on the top has changed to a much simpler version - the name of the product, # of reviews, price, and a CTA.

nectar-sticky-top-bar-CTA-ecommerce

Then a longer 15-second video shows a couple unpacking the mattress and setting it up in their bedroom.

nectar-unboxing-video-ecommerce

Then we get to see a fuller version of a competitor comparison table.

nectar-product-comparison-table-page

Finally, we get to the FAQs, which most brands place on top after the video and product description.

Notice that Nectar only put this element here after they got a chance to tell the full brand and product story and show the mattress in action.

nectar-faqs-frequently-asked-questions

And finally, there are customer reviews.

nectar-product-reviews-widget-example

Nectar’s brilliant long-form product page consists of 19 elements, beautifully executed, and rigorously A/B tested.

‍To recap, all of these elements combined together vastly improve Nectar’s conversion rate because they answer all if not most customer objections about the product and provide really great CTAs throughout the page. And the best part - the company changes the sequence of these elements through A/B tests and advanced customer segmentation.

Want to improve your eCommerce conversion rate? Get started with Mayple today.

[Add Banner Here]

Author

Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

No items found.

How Nectar Grew to $250M in 2 Years

Learn how Nectar grew from $0 to $250M in just 2 years with this brilliant one-page product page strategy. Conversion optimization + UGC + social proof.

No items found.

Here’s an incredible story of how data and A/B testing won the day. Nectar was a small home decor brand making mattresses. It was competing with some of the giants of the day - Casper, Purple, and others.

Nectar needed to stand out in a very competitive industry.

Luckily for them, they had some Google veterans on their team, that knew the power of collecting data and optimizing the conversion rate.

They started out with a regular product page - pictures + description + specs + CTA. They quickly realized that users land on their product pages and then leave to other areas on the site - such as “our story” and “about us” - to get the entire brand story. So they started A/B testing and ended up creating the 1 product page to rule them all.

The new long-form product page has in it every section Nectar needed to convert their visitors, and it ended up improving their conversion rate to X. Here’s the top of their product page.

Notice that it has a nice countdown timer + an offer + “low in stock” (scarcity) + and a very visible CTA.

nectar-mattress-product-page-ecommerce

When you scroll down, only the right side of the page changes to a selection of bases (a great upsell opportunity).

Probably the first question that mattress shoppers ask themselves is - does it come with a base? And that’s the first thing they see when they start scrolling.

nectar-product-page-case-study

Next, you see their customer service phone number/chat and a quick price comparison with their competitors.

As you can see, they beat their competitors on price and every single feature.

mattress-nectar-comparison-page-nectar-vs-casper-vs-purple

Next, they display all the awards that their products have received (social proof).

nectar-award-winning-layers-of-comfort

Then they display user-generated content (more social proof).

nectar-instagram-hashtag-ecommerce-ilovemynectar

Then they explain how their product is made (the product story).

nectar-five-layers-of-life-changing-comfort

They also display 2 quick movies that beautifully illustrate the main features of the product.

Then they show how much their customers LOVE their product.

nectar-product-review-page-ecommerce

Only then, do they get to the boring part of every product page - the product specs. Once the user is convinced that it’s a good product they usually look for the specs to make sure the dimensions fit their space. And this is where Nectar displays them.

nectar-product-specs

They also show that their mattresses fit all bed styles.

nectar-bed-types

Then there’s another video with a CTA.

nectar-product-page-CTA

More product story.

nectar-how-does-the-product-feel-scale

And one more video.

nectar-product-video-page

Then another image with a CTA, highlighting the longest trial in the history of home decor - a whopping 365 nights home trial.

nectar-try-our-risk-free-365-night-home-trial

Then they display the instructions on how to unpack the mattress.

nectar-memory-foam-mattress-unboxing-instructions

Notice, by this time the sticky menu on the top has changed to a much simpler version - the name of the product, # of reviews, price, and a CTA.

nectar-sticky-top-bar-CTA-ecommerce

Then a longer 15-second video shows a couple unpacking the mattress and setting it up in their bedroom.

nectar-unboxing-video-ecommerce

Then we get to see a fuller version of a competitor comparison table.

nectar-product-comparison-table-page

Finally, we get to the FAQs, which most brands place on top after the video and product description.

Notice that Nectar only put this element here after they got a chance to tell the full brand and product story and show the mattress in action.

nectar-faqs-frequently-asked-questions

And finally, there are customer reviews.

nectar-product-reviews-widget-example

Nectar’s brilliant long-form product page consists of 19 elements, beautifully executed, and rigorously A/B tested.

‍To recap, all of these elements combined together vastly improve Nectar’s conversion rate because they answer all if not most customer objections about the product and provide really great CTAs throughout the page. And the best part - the company changes the sequence of these elements through A/B tests and advanced customer segmentation.

Want to improve your eCommerce conversion rate? Get started with Mayple today.

[Add Banner Here]

Browse Agencies by Expertise

How Nectar Grew to $250M in 2 Years

Learn how Nectar grew from $0 to $250M in just 2 years with this brilliant one-page product page strategy. Conversion optimization + UGC + social proof.

Here’s an incredible story of how data and A/B testing won the day. Nectar was a small home decor brand making mattresses. It was competing with some of the giants of the day - Casper, Purple, and others.

Nectar needed to stand out in a very competitive industry.

Luckily for them, they had some Google veterans on their team, that knew the power of collecting data and optimizing the conversion rate.

They started out with a regular product page - pictures + description + specs + CTA. They quickly realized that users land on their product pages and then leave to other areas on the site - such as “our story” and “about us” - to get the entire brand story. So they started A/B testing and ended up creating the 1 product page to rule them all.

The new long-form product page has in it every section Nectar needed to convert their visitors, and it ended up improving their conversion rate to X. Here’s the top of their product page.

Notice that it has a nice countdown timer + an offer + “low in stock” (scarcity) + and a very visible CTA.

nectar-mattress-product-page-ecommerce

When you scroll down, only the right side of the page changes to a selection of bases (a great upsell opportunity).

Probably the first question that mattress shoppers ask themselves is - does it come with a base? And that’s the first thing they see when they start scrolling.

nectar-product-page-case-study

Next, you see their customer service phone number/chat and a quick price comparison with their competitors.

As you can see, they beat their competitors on price and every single feature.

mattress-nectar-comparison-page-nectar-vs-casper-vs-purple

Next, they display all the awards that their products have received (social proof).

nectar-award-winning-layers-of-comfort

Then they display user-generated content (more social proof).

nectar-instagram-hashtag-ecommerce-ilovemynectar

Then they explain how their product is made (the product story).

nectar-five-layers-of-life-changing-comfort

They also display 2 quick movies that beautifully illustrate the main features of the product.

Then they show how much their customers LOVE their product.

nectar-product-review-page-ecommerce

Only then, do they get to the boring part of every product page - the product specs. Once the user is convinced that it’s a good product they usually look for the specs to make sure the dimensions fit their space. And this is where Nectar displays them.

nectar-product-specs

They also show that their mattresses fit all bed styles.

nectar-bed-types

Then there’s another video with a CTA.

nectar-product-page-CTA

More product story.

nectar-how-does-the-product-feel-scale

And one more video.

nectar-product-video-page

Then another image with a CTA, highlighting the longest trial in the history of home decor - a whopping 365 nights home trial.

nectar-try-our-risk-free-365-night-home-trial

Then they display the instructions on how to unpack the mattress.

nectar-memory-foam-mattress-unboxing-instructions

Notice, by this time the sticky menu on the top has changed to a much simpler version - the name of the product, # of reviews, price, and a CTA.

nectar-sticky-top-bar-CTA-ecommerce

Then a longer 15-second video shows a couple unpacking the mattress and setting it up in their bedroom.

nectar-unboxing-video-ecommerce

Then we get to see a fuller version of a competitor comparison table.

nectar-product-comparison-table-page

Finally, we get to the FAQs, which most brands place on top after the video and product description.

Notice that Nectar only put this element here after they got a chance to tell the full brand and product story and show the mattress in action.

nectar-faqs-frequently-asked-questions

And finally, there are customer reviews.

nectar-product-reviews-widget-example

Nectar’s brilliant long-form product page consists of 19 elements, beautifully executed, and rigorously A/B tested.

‍To recap, all of these elements combined together vastly improve Nectar’s conversion rate because they answer all if not most customer objections about the product and provide really great CTAs throughout the page. And the best part - the company changes the sequence of these elements through A/B tests and advanced customer segmentation.

Want to improve your eCommerce conversion rate? Get started with Mayple today.

[Add Banner Here]

No items found.
No items found.


|

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Top brands trust our marketers

prev
next

Dhariana Lozano

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Marija Todorovic

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Dan Ware

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Jamie Simoni

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Roman Hotsiak

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Jason Hui

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Jay Neyer

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Deepak Shukla

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Limor Gurevich

Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.

Katrina Julia

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Angel Djambazov

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Igor Zvagelsky

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Brenna Kleiman

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Hire How Nectar Grew to $250M in 2 Years

Table of contents

Hiring with Mayple

Reliable

Vetted and backed by AI tracking

Scalable

Avg. Growth of 380% in 6 months

Flexible

Monthly subscription

Easy

3 min to marketing brief

Affordable

1/3rd of typical agency costs

FAQ

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Explore Our Services

How it works

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Create your marketing brief.

Create brief

Create your marketing brief.

Find a match

Find a match

Meet your perfect marketing team.

Grow your business

Grow your business

Get ongoing monitoring and strategic advice.

Find the Perfect Marketer
Get started

Hire top vetted marketers

Talk to an expert