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Top 10 Retargeting Freelancers to Hire for Repeat Funnel Engagement

Don't let visitors with buying intent fade away. Convert them with creative retargeting techniques!

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Published March 8, 2024.

a woman sitting at a table with a laptop

Acquiring new customers is a given for any business, but retaining and nurturing existing ones is equally vital for sustainable growth and profitability. Retargeting, the practice of reaching out to customers who have previously engaged with your brand, is a powerful strategy that can significantly impact repeat sales and customer loyalty.

Research has consistently shown that retaining existing customers is more cost-effective than acquiring new ones. By retargeting customers who have already demonstrated an interest in your products or services, you can capitalize on their familiarity with your brand and increase the likelihood of making additional sales.

Effective retargeting campaigns can serve as gentle reminders, keeping your brand top-of-mind for customers who may have abandoned their shopping carts or expressed interest in specific products or services.

Our picks for the top retargeting freelancers

1. Dorian R. - Best overall

2. Joao P. - Best for audience segmentation through retargeting

3. Paulina S. - Best for long-term customer loyalty in retargeting

4. Aristide B. - Best for customer retention and retargeting in eCommerce

5. Alesandro P. - Best for scaling retargeting campaigns for max ROAS

6. Mark S. - Best for retargeting through consumer insights

7. John M. - Best for retargeting by streamlining funnel journeys

8. Philip N. - Best for retargeting in style, fashion, and beauty industries

9. Stephen R. - Best for re-engaging audiences and driving conversions

10. Simon F. - Best for target audience outreach optimization



What is a retargeting freelancer?

A retargeting freelancer specializes in creating and managing retargeting campaigns to drive conversions and increase brand awareness. They deeply understand consumer behavior, data analysis, retargeting strategies, and advertising best practices. Their primary goal is to help businesses maximize the impact of their retargeting campaigns, ultimately boosting their ROI and driving business growth.

Best overall

1


Exceptional
10
a black and white photo of a man in a suit holding a microphone

Dorian R.

Professional retargeting and marketing freelancer

Experience

8+ years


Country

Canada


Industry focus

Health & wellness | Food & drink | Travel | Art & entertainment | Education | Finance | Sports, outdoors & fitness

Dorian is a skilled marketer who specializes in crafting immersive user experiences and driving engagement through strategic inbound marketing tactics. With a deep understanding of pay-per-click advertising, Dorian excels at developing precisely targeted campaigns that guide audiences seamlessly through the marketing funnel.

  • Branding
  • Targeting and retargeting
  • Design
  • Social media management
  • SEO
  • Google Shopping
  • Search ads
  • Social ads

Dorian's expertise lies in creating delightful user journeys that elevate brand value and nurture potential customers until they convert. His retargeting prowess allows him to effectively re-engage audiences who have previously interacted with a brand, delivering personalized messaging that resonates and encourages repeat conversions.

Through his seamless integration of compelling content, optimized user interfaces, and data-driven PPC strategies, Dorian consistently delivers impactful marketing solutions that captivate target audiences and drive tangible business growth.

Best for audience segmentation through retargeting

2


Outstanding
9.9
a man wearing glasses standing in front of a brick wall

Joao P.

Freelance retargeting ads expert

Experience

8+ years


Country

USA


Industry focus

Home & garden | Finance | Food & drink | Style & fashion

    Joao is a passionate digital marketing expert driven by an insatiable curiosity to understand the intricacies of direct-response advertising. He considers himself a "forever learner," constantly seeking to expand his knowledge through marketing experiments and professional development training. Joao's unique mindset, unwavering work ethic, and exceptional communication skills are among his greatest strengths.

    Retargeting is a key component of Joao's marketing arsenal. He excels at developing comprehensive remarketing strategies that effectively re-engage audiences who have previously interacted with a brand.

    Search ads

    Social ads

    Google Shopping

    Targeting and retargeting

    Leveraging advanced techniques such as audience segmentation based on purchase stages and proactive targeting aligned with customer interests and behaviors, Joao delivers highly personalized messaging that resonates and drives conversions.

    Joao's process begins by meticulously building and optimizing acquisition funnels, starting with high-intent campaigns targeting customers actively researching products or services. He employs a multi-channel approach, seamlessly integrating platforms like Google Ads, YouTube, Facebook, Amazon, Microsoft, and Pinterest to capture audiences at every touchpoint.

    Continuously analyzing performance data, Joao reallocates budgets towards the most revenue-driven opportunities while optimizing low-performing segments for improved cost efficiencies.

Best for long-term customer loyalty in retargeting

3


Outstanding
9.8
Paulina S

Paulina S.

Retargeting ads strategist freelancer

Experience

8+ years


Country

Canada


Industry focus

Health & wellness | Automotive | Finance | Technology | Art & entertainment | Nonprofit & government

Paulina is a digital marketing strategist dedicated to helping companies build a strong online presence and scale their businesses through effective paid media campaigns and growth strategies. Her specialties lie in lead generation across channels like Google Ads, LinkedIn, and Facebook, where she leverages in-depth platform knowledge to drive impactful results.

With a curiosity that fuels her desire to stay ahead of the curve, Paulina is always eager to test new platforms, adapt to emerging trends, and challenge industry norms. Her approach is holistic, encompassing full-funnel marketing tactics that span from brand awareness initiatives to precision lead generation and retargeting campaigns.



    • Social ads
    • Search ads
    • Marketing strategy
    • Growth hacking
    • Targeting and retargeting

Paulina's expertise in retargeting allows her to craft highly targeted campaigns that re-engage audiences who have previously interacted with a brand, nurturing them through personalized messaging and compelling offers. By combining data-driven insights with creative strategies, she ensures that retargeting efforts are tailored to specific audience segments, maximizing the chances of conversion and cultivating long-term customer loyalty.

Beyond her retargeting prowess, Paulina excels at developing comprehensive growth plans, including media budget forecasting and acquisition strategies that align with business objectives. Her meticulous planning and execution skills enable her to deliver cohesive, full-funnel marketing solutions that drive measurable results and sustainable growth for her clients.

Best for customer retention and retargeting in eCommerce

4


Outstanding
9.7
a man standing in the middle of a desert

Aristide B.

Retargeting freelance expert

Experience

8+ years


Country

Canada


Industry focus

Beauty | Art & entertainment | Home & garden | Style & fashion | Pets | Sports, outdoors & fitness

Aristide is a versatile digital marketing professional who specializes in paid advertising, social media management, and conversion rate optimization (CRO) for eCommerce brands. With a partner-oriented approach, he positions himself as a reliable ally, offering not only exceptional work but also valuable traits such as brutal honesty, open communication, and a wellspring of exciting ideas.



    • Branding
    • Targeting and retargeting
    • Content
    • Social media management
    • Design
    • Google Shopping
    • Search ads
    • Social ads

Retargeting is a core component of Aristide's paid advertising expertise. He adeptly crafts retargeting campaigns that re-engage audiences who have previously interacted with a brand, nurturing them through tailored messaging and compelling offers. By leveraging advanced audience segmentation and data-driven insights, Aristide ensures that retargeting efforts are precisely targeted, maximizing their impact and driving conversions.

Beyond his technical expertise, Aristide brings a unique blend of inspiration, innovation, and creativity to every project he undertakes. His commitment to pushing boundaries and exploring new avenues for growth sets him apart, making him a valuable asset for eCommerce brands seeking to stay ahead of the curve and achieve sustained success in the digital landscape.

Best for scaling retargeting campaigns for max ROAS

5


Outstanding
9.6
a man sitting at a desk in an office

Alesandro P.

Transformative freelance retargeting marketer

Experience

10+ years


Country

UK


Industry focus

Beauty | Technology | Art & entertainment | Style & fashion | Sports, outdoors & fitness

Alesandro is an entrepreneurial marketer and PPC & CRO wizard who has dedicated the last decade to mastering the realms of eCommerce and online marketing. With a proven track record of scaling companies from ground zero to seven-figure success stories, Alesandro's expertise is unparalleled.

Retargeting is a crucial component of Alesandro's marketing arsenal. He has developed sophisticated systems and processes to structure and scale retargeting campaigns rapidly while maintaining profitability and maximizing return on ad spend (ROAS).

    • Targeting and retargeting
    • Marketing strategy
    • SMS marketing
    • Google Shopping
    • Search ads
    • Social ads

Alesandro's approach is comprehensive, often beginning with a deep dive into product-market fit and the development of overarching business strategies that align with client objectives. He excels at crafting captivating campaigns, leveraging high-quality visuals, and optimizing ad structures for peak performance.

One of Alesandro's notable achievements includes helping an eCommerce brand raise over $15 million on Kickstarter, a testament to his ability to craft compelling narratives and leverage the power of social proof through customer testimonials and influencer collaborations.

Whether restructuring ad accounts, conducting exhaustive keyword research, or implementing advanced bid strategies, Alesandro's data-driven mindset and meticulous processes enable him to continually optimize campaigns for maximum impact.

Best for retargeting through consumer insights

6


Outstanding
9.5
Mark Sherr

Mark S.

Professional retargeting freelancer

Experience

8+ years


Country

USA


Industry focus

Sports, outdoors & fitness | Home & garden | Style & fashion | Technology | Food & drink | Beauty | Pets

Mark, hailing from the vibrant streets of Brooklyn, NYC, embarked on an unconventional journey into the world of marketing. His first foray into the advertising industry was at a boutique full-service agency in Manhattan, where he quickly made his mark by managing an impressive advertising spend of over 10 million USD across more than 60 clients.

During this formative experience, Mark honed his expertise in crafting comprehensive advertising strategies, creating compelling ad campaigns, and meticulously managing ad programs tailored to diverse industries. His ability to seamlessly navigate the nuances of retargeting proved invaluable, as he deftly implemented techniques to re-engage audiences who had previously interacted with his client's brands.

    • Branding
    • Targeting and retargeting
    • Design
    • Social media management
    • SEO
    • Google Shopping
    • Search ads
    • Social ads

Mark's retargeting prowess lies in his deep understanding of consumer behavior and his talent for developing targeted messaging that resonates with specific audience segments. By leveraging data-driven insights and ad platform capabilities, he strategically delivers personalized content to nurture potential customers along the marketing funnel, maximizing the chances of conversion and fostering long-term brand loyalty.

Beyond retargeting, Mark's versatility extends to a wide array of marketing disciplines, including creative ad development, channel diversification, and meticulous performance optimization. His ability to adapt to ever-evolving industry trends and leverage cutting-edge tools and technologies further solidifies his position as a well-rounded and innovative marketing professional.

With an extensive portfolio spanning numerous industries and a proven track record of delivering tangible results, Mark brings a unique blend of strategic acumen, creative flair, and data-driven decision-making to every project he undertakes, positioning himself as a valuable asset for businesses seeking to establish a commanding presence in the digital landscape.

Best for retargeting by streamlining funnel journeys

7


Outstanding
9.4
John Macintosh

John M.

Freelance marketer and retargeting specialist

Experience

20+ years


Country

Canada


Industry focus

Health & wellness | Beauty | Food & drink | Technology | Style & fashion

John is a results-driven digital expert and serial entrepreneur with over two decades of experience working across diverse industries, including SaaS, CPG, retail, consumer services, and B2B. He possesses a deep understanding of developing and deploying comprehensive digital strategies and executing impactful paid digital campaigns across all major platforms, such as Google Ads, YouTube, Facebook, Instagram, TikTok, LinkedIn, and programmatic advertising.

    • Email marketing
    • Targeting and retargeting
    • Search ads
    • Social ads

One of John's notable strengths lies in his ability to create compelling content that resonates with target audiences, showcasing brands, products, and value propositions in a captivating manner. Whether through video, static, or carousel formats, he leverages engaging visuals and persuasive storytelling to drive inbound traffic and foster brand affinity.

John's expertise extends to website optimization, landing page development, and conversion rate optimization (CRO) techniques. He employs data-driven insights and best practices to streamline user journeys, eliminate friction points, and optimize online experiences for maximum conversions and revenue generation.

With a diverse portfolio spanning numerous industries and a track record of delivering tangible results, John brings a unique blend of strategic vision, creative flair, and data-driven decision-making to every project he undertakes, positioning himself as a valuable asset for businesses seeking to establish a commanding presence in the digital landscape and achieve sustainable growth.

Best for retargeting in style, fashion, and beauty industries

8


Outstanding
9.3
a man in a striped shirt looking at the camera

Philip N.

Innovative freelance retargeting master

Experience

8+ years


Country

USA


Industry focus

Style & fashion | Beauty

Philip is a versatile marketing professional with extensive experience in generating strategic approaches to analyze performance data and engineer dynamic solutions to increase revenue and optimize performance across various channels.

Retargeting is a key area of expertise for Philip, who has developed sophisticated strategies to effectively re-engage audiences that have previously interacted with a brand. His retargeting prowess is particularly evident in his work with platforms like Google and Facebook/Instagram, where he meticulously structures campaigns to capture brand search traffic, maximize impression and click share, and outmaneuver competitors in bidding wars without escalating costs.

    • Branding
    • Targeting and retargeting
    • Design
    • Social media management
    • SEO
    • Google Shopping
    • Search ads
    • Social ads

Philip's approach to retargeting involves a deep understanding of consumer behavior and the strategic implementation of tactics such as dynamic product ads (DPAs) and funnel optimization. By leveraging DPAs and precisely targeting audiences based on their position in the marketing funnel, he delivers highly personalized messaging and product recommendations, fostering increased engagement, conversions, and customer lifetime value.

Beyond retargeting, Philip's skillset encompasses a wide range of marketing disciplines, including campaign structure optimization, creative brief development, and comprehensive funnel strategy implementation. He excels at auditing existing campaigns, identifying areas for improvement, and implementing data-driven solutions to drive performance and scalability.

One of Philip's notable strengths lies in his ability to analyze and interpret data from various sources, such as Google Analytics, to uncover insights and inform strategic decision-making. By closely examining user behavior, demographics, and conversion paths, he develops targeted approaches that resonate with specific audience segments and align with business objectives.

Best for re-engaging audiences and driving conversions

9


Outstanding
9.2
a man with sunglasses on taking a selfie

Stephen R.

Engagement-focused freelance retargeting pro

Experience

8+ years


Country

UK


Industry focus

Finance | Electronics | Automotive | Travel

Stephen is a growth-driven digital marketing specialist who excels in acquiring valuable, lifelong customers through strategic and impactful campaigns. His focus has always been on driving growth and directly impacting bottom lines, making him a valuable asset for businesses seeking to reach their next milestone.

Customer acquisition through digital channels is Stephen's forte. He possesses a deep understanding of consumer behavior and leverages this knowledge to connect with audiences at the right time and on the right platforms, seamlessly guiding them through the marketing funnel and converting them into loyal customers.

    • Amazon PPC
    • Targeting and retargeting
    • Taboola
    • Social media management
    • Outbrain
    • Google Shopping
    • Search ads
    • Social ads

Retargeting plays a pivotal role in Stephen's marketing strategies. He adeptly crafts retargeting campaigns that re-engage audiences who have previously interacted with a brand, nurturing them through tailored messaging and compelling offers. By leveraging advanced audience segmentation, data-driven insights, and platform-specific targeting capabilities, Stephen ensures that retargeting efforts are precisely targeted and resonate with specific audience segments, maximizing their impact and driving conversions.

Stephen's expertise extends to pay-per-click (PPC) advertising and social media marketing, where he meticulously sets up and optimizes campaigns to deliver exceptional results. His work with Google Ads and Google Merchant Center showcases his proficiency in leveraging the power of shopping campaigns and product feeds to drive eCommerce success.

One of Stephen's notable strengths lies in his ability to develop comprehensive retargeting strategies that complement and support broader acquisition efforts. He creates cohesive and effective campaigns that maximize reach, engagement, and conversions across multiple touchpoints by seamlessly integrating retargeting tactics with other digital marketing initiatives.

Best for target audience outreach optimization

10


Outstanding
9.1
Simon Freeman

Simon F.

Retargeting freelance marketer

Experience

15+ years


Country

UK


Industry focus

Education | Travel | Beauty | Food & drink | Baby | Health & wellness | Home & garden

Simon, boasting over 15 years of digital marketing expertise, is poised to elevate your brand to new heights with captivating campaigns. With a keen eye for detail, he collaborates closely with clients to grasp the essence of their brand, products, and, crucially, their target audience.

Simon's recent endeavors have focused on crafting campaigns that engage prospects at the top of the funnel and guide them seamlessly toward conversion, yielding sustained revenue growth for brands like Hunter and Gather.

    • Targeting and retargeting
    • Google Shopping
    • Search ads
    • Social ads

In his approach, Simon leverages the power of retargeting strategies to optimize campaign effectiveness. Notably, his proficiency in utilizing Facebook Ads to target specific demographics, such as the active Keto community, has consistently driven impressive return on ad spend (ROAS) and cost per acquisition (CPA) metrics. For direct-to-consumer (D2C) initiatives, Simon adeptly harnesses platforms like Facebook and Instagram to engage health-conscious consumers, often integrating influencer collaborations to bolster campaign impact.

Recognizing the importance of evolving digital landscapes, Simon remains at the forefront of emerging trends. For instance, he adeptly identified the need for diversified content formats, advocating for user-generated video content reminiscent of TikTok's style. This strategic shift not only reduced cost per acquisition but also enhanced overall engagement metrics.

Looking ahead, Simon remains committed to expanding his arsenal of advertising channels, with plans to incorporate Google Ads and LinkedIn Ads into his repertoire. His dedication to staying ahead of industry shifts ensures that brands under his guidance not only thrive but also maintain resilience in dynamic market environments.



Why should you hire a retargeting expert?

In today's digital landscape, reaching and engaging potential customers is essential for business success. Customer acquisition is getting increasingly expensive, and companies spend tens of thousands of dollars creating effective marketing campaigns.

Unfortunately, the vast majority of users who click don't convert. A great way to recoup some advertising costs and increase conversion rates is by building personalized campaigns for those audiences using retargeting.

Retargeting, also known as remarketing, is a powerful advertising technique that allows businesses to reconnect with users who have previously interacted with their website or online content and have not converted. It could be done on social media platforms, via email marketing, or digital advertising. 

How much does a retargeting expert cost?

The cost of hiring a retargeting specialist can vary based on several factors, such as their level of experience, the scope of the project, and their geographic location. Hourly rates for retargeting freelancers can range from $50 to $150 per hour, depending on their expertise and track record of success. Project-based fees can vary significantly depending on the complexity and duration of the retargeting campaign.

While it's essential to consider the cost of hiring an expert, evaluating their experience, expertise, and track record is equally important. Investing in a skilled professional can lead to more effective remarketing campaigns and a higher return on investment.

Which tools can retargeting ad experts use?

Retargeting ad experts have access to various tools and platforms to execute and optimize campaigns. Here are some of the common tools and platforms they may use:

Google Ads offers powerful retargeting capabilities through its Display Network and remarketing campaigns. Experts can leverage the available audience segmentation, dynamic ads, and conversion tracking features.

Facebook Ads Manager

With billions of active users, Facebook provides an excellent platform for remarketing. Experts can use Facebook Ads Manager to create custom audiences, set up retargeting campaigns, and leverage features like lookalike audiences and conversion tracking.

AdRoll

AdRoll is a popular retargeting platform that allows businesses to target users across multiple channels, including display ads, social media, and email. It has awesome features like advanced audience segmentation, dynamic creative optimization, and cross-device targeting capabilities.

Criteo

Criteo is a leading platform that specializes in programmatic ads. It uses advanced machine learning algorithms, dynamic product ads, and real-time bidding to deliver highly targeted and personalized campaigns.

LinkedIn Marketing Solutions

LinkedIn offers robust retargeting options for businesses targeting professionals and B2B audiences. Retargeting ad experts can leverage LinkedIn's audience targeting filters, lead generation forms, and sponsored content to reach and engage their desired audience.

5 Must-have skills for a retargeting expert

To excel as a retargeting expert, individuals need diverse skills to effectively strategize, execute, and optimize retargeting campaigns. Here are the top five skills that an expert needs:

  • Data analysis: A strong foundation in data analysis is crucial for a retargeting expert. They should be able to interpret and analyze campaign performance metrics, audience insights, and user behavior data to identify trends, patterns, and opportunities for optimization. Proficiency in tools like Google Analytics and other data analysis platforms is essential.
  • Audience segmentation: Retargeting experts must be skilled in audience segmentation (dividing a larger audience into smaller, targeted segments based on specific criteria.) They should be able to identify and define relevant segments based on demographics, behavior, interests, or other factors. Effective audience segmentation allows experts to deliver tailored messages to specific user groups.
  • Creative thinking: Another important skill is creativity, which is required to develop compelling ad creatives and messaging that resonate with the target audience. The ideal candidate should be able to think outside the box, generate fresh ideas, and experiment with different approaches to capture the attention of potential customers and drive conversions.
  • Platform proficiency: Experts need a deep understanding of various retargeting platforms, such as Google Ads, Facebook Ads, LinkedIn Marketing Solutions, or specialized platforms like AdRoll or Criteo. They should be well-versed in setting up and managing campaigns, utilizing advanced targeting options, optimizing bid strategies, and leveraging platform-specific features.
  • Continuous learning: Marketing constantly evolves, with new platforms, tools, and strategies emerging regularly. A true expert must have a thirst for knowledge and a commitment to continuous learning. They should stay updated on the latest industry trends, attend webinars or conferences, and explore new technologies and techniques to stay ahead of the competition.

These skills, combined with a strong understanding of digital marketing principles, strategic thinking, and a results-oriented mindset, empower experts to create impactful campaigns that drive conversions and maximize business ROI.

Questions to ask your retargeting marketer

When interviewing potential candidates, consider asking the following questions to assess their expertise and fit for your business:

  • Can you provide examples of successful retargeting campaigns you've managed in the past?
  • How do you approach audience segmentation for campaigns?
  • Which retargeting platforms and tools do you have experience with?
  • How do you measure the success of campaigns, and what metrics do you focus on?
  • Can you explain your process for creating compelling ad creatives?
  • How do you optimize ad campaigns to improve performance over time?
  • How do you stay up-to-date with the latest trends and best practices?
  • Have you worked with businesses in our industry or similar niches before?
  • Can you provide references from previous clients or employers?
  • What is your preferred communication style, and how frequently will you provide campaign updates?

How to hire the perfect retargeting specialist

Finding the perfect retargeting specialist for your business requires careful consideration and a well-planned hiring process. Here are three steps to help you hire the ideal candidate:

Define your goals

Clearly define your goals and objectives. Determine what specific outcomes you want to achieve with your campaigns, such as increased conversions, improved brand awareness, or higher engagement.

Define the scope

Identify the scope of the project and the specific tasks and responsibilities you expect the expert to handle. This could include campaign setup, audience segmentation, creative development, campaign optimization, and performance tracking. 

You have a few possible options when it comes to remarketing, including: 

  • Social media ads: targeting an audience segment based on the social network they use
  • Email marketing: creative email marketing campaigns to re-engage customers who haven't purchased in a while or have abandoned their cart
  • Google ads: launching Google Ads/remarketing campaigns to target specific segments
  • Native ads: content that is used to target users at the top of the funnel 

These are the common types of remarketing. It all depends on your specific project and your existing marketing channels. 

Write a job description

Now that you're set on a goal, it's time to craft a comprehensive job description outlining the skills, experience, and qualifications you're seeking. Communicate the project scope, expected deliverables, and any specific tools or platforms they should be proficient in, clearly.

Hire a vetted retargeting freelancer through Mayple

The best place to hire your next expert is through Mayple. We have a curated network of vetted marketing experts that we match to your project based on several criteria: their experience, their proven track record working with similar brands in your niche, availability, personality, and more. 

We aim to ensure you get the perfect marketer for your project and continue growing your business.