Our marketers have worked with 1000+ eCommerce brands with over $20M+ budgets, and have contributed to over $100M in sales. In this guide, we've asked some of our top experts to share their secret PPC strategies.
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Our marketers have worked with 1000+ eCommerce brands with over $20M+ budgets, and have contributed to over $100M in sales. In this guide, we've asked some of our top experts to share their secret PPC strategies.
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Hailey is a search engine marketing expert, a chef-in-training and a San Francisco resident. She's the co-founder of Growth Marketing Pro which she built into a 6-figure passive income business in 18 months, and of the SEO tool Growth Bar.
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David Sayce is a Digital Marketing & SEO Strategy Consultant based in London - Working with businesses who are moving forward and transforming the way they do business, from high level site audits to SEO, migration and business improvement projects.
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Eagan is the founder of Get Found Madison where he helps eCommerce, local and B2B businesses grow by reaching prospects and customers online through search engine optimization (SEO) and pay-per-click (PPC) ads, and then measuring the results using website analytics. He also teaches marketing at the DreamBank in Madison, Wisconsin.
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Robbie Richards is the Co-Founder of Virayo, an SEO agency that helps B2B SaaS companies scale their MRR. He is also the creator of The SEO Playbook training program, and author of a reputable independent SEO blog where he shares in-depth case studies and tutorials.
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SEO | PR | Lead Generation
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SEO Expert- Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. Bootstrapped the business from my mum's house to a £275k company in less than 24 months. Invested in algorithmic trading, launched 5-figure online courses and continue to grow.
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Jason is a former attorney and CPA, who discovered his passion for digital marketing and has become an SEO and eCommerce expert. He has written 2 books on Amazon marketing & SEO and is the CEO and founder of a marketing agency in Los Angeles called Get Visible Inc.
Our marketers have worked with 1000+ eCommerce brands with over $20M+ budgets, and have contributed to over $100M in sales. In this guide, we've asked some of our top experts to share their secret PPC strategies.
Hailey is a search engine marketing expert, a chef-in-training and a San Francisco resident. She's the co-founder of Growth Marketing Pro which she built into a 6-figure passive income business in 18 months, and of the SEO tool Growth Bar.
GrowthBar - it's the best way to spy on your competitors and see what marketing tactics are working for them. You can use it to find the best keywords to target, hone in on the right backlink strategy and much more. I would say that it's crucial for any eCommerce business to have a really good SEO tool and really get a handle on their search rankings.
SEO is the way we’ve been able to turn Growth Marketing Pro into the largest growth marketing blog on the internet. And it’s the unlock that’s helped us produce nearly a million dollars a year in passive income, without spending a dollar on ads. We've used SEO to scale dozens of eCommerce businesses with success.
I've used SEO & affiliate marketing to grow our blog. So many marketers think of Facebook ads as the best source of traffic, and that totally depends on the business that you're running. For us, we focused on writing high-quality content and optimizing it to rank on the major search engines. We then monetized it with affiliate marketing, and voila! We now have a really great source of passive income. So don't focus all your time on ads, think outside the box, look at all your options and then decide.
We helped Dipsea reach 135,000 app downloads in year 1, raise $5.5 million in VC funding, and get featured in NYT and Forbes 30 Under 30. We've grown our marketing blog to over $60k MRR, with no ads or paid traffic.
David Sayce is a Digital Marketing & SEO Strategy Consultant based in London - Working with businesses who are moving forward and transforming the way they do business, from high level site audits to SEO, migration and business improvement projects.
Probably my go to tool across content marketing continues to be SEMrush, from researching topics through to creating, delivering and monitoring the content and its impact on the business. It covers a lot, and is always evolving.
Probably a not so obvious one from someone in digital is the blending and integration of offline, working with UHNW and luxury areas, something as simple as integrating a well developed direct mail element into the campaign can work wonders.
Possibly bias due to my own placement and projects but I still believe email is vastly undervalued and all too often misused. There was a significant drop as social media marketing became the buzzword and resources shifted. It might not be quite a sexy but there is no doubt the return on investment of email marketing is huge
For me I think there were two; My first business as I shifted a B2B wholesale business to a D2C online model back in 1998, by then I already had a good understanding how the website could be more visible with directories and search engines.
The second was my work in the legal sector, at a time when there was still resilience to marketing, let a lone digital marketing. We went from a simple brochure style website to (almost) full integrated marketing with email, social and data all working together.
Eagan is the founder of Get Found Madison where he helps eCommerce, local and B2B businesses grow by reaching prospects and customers online through search engine optimization (SEO) and pay-per-click (PPC) ads, and then measuring the results using website analytics. He also teaches marketing at the DreamBank in Madison, Wisconsin.
HotJar for heat maps, screen recordings and user polls. It's the best tool that I've found to get user data and improve your conversion rates.
Custom Intent Audiences for Google Display Ads. The CPCs are often well under a dollar and you can target based on people's recent search and browsing history.
Deeply understanding your customer persona and speaking viscerally to their pains and aspirations.
We set our client Burman Coffee up on Facebook ads over a year ago and they are still seeing 20x Return on Ad Spend (ROAS).
SEMrush is a key tool in my arsenal, and one of the best tools for SEOs and content marketers. It allows me to quickly find out which channels - organic, paid, referral, social, direct - drive the most organic traffic across different devices. With that knowledge, I'm able to then quickly focus my analysis on the highest-growth areas. For example, SEMrush allows me to quickly drill in to see which keywords, URLs and/or subfolders drive the most search engine traffic. I can use these insights to build out a strategic content roadmap.
Similarly, if I find out that paid channels are driving a lot of traffic, I can see how much a competitor is spending, how that budget has trended over time, and then drill in to see which specific terms and ad copy have been rotation the longest. A good directional cue for high-converting terms. Then, I can see the landing pages they use to convert the paid traffic. It eliminates all the foundational guesswork.
Retargeting people who enter varying stages of the sales funnel with different retargeting messaging. For example, if someone lands on a product page but doesn't convert, they might get targeting with a special offer or discount. If someone abandons their shopping cart, they might get see ad creative with a reminder that they forgot to checkout and relevant offer for free shipping, or a discount. The key is personalization, and aligning the messaging with the buyer stage.
I'll always use a tool like SEMrush' Ad History report to find out which ads have been rotation the longest for my competitors across high-value terms. This gives me a good idea what ad frameworks are working well for them. On top of this, I try to stick closely to the AIDA (Attention, Interest, Desire and Action) formula when writing ad copy.
Ran a year long ad campaign across Google and Facebook for a brand that sells underwater LED lights to wake boats. The marketing campaigns generated a 5:1 ROI, and increased their online revenue by 700% in 12 months. I'm particularly proud of this campaign because it required a lot of audience research and segmentation, and required a lot of creativity when it cam to ad copy, imagery and landing page testing.
SEO Expert- Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. Bootstrapped the business from my mum's house to a £275k company in less than 24 months. Invested in algorithmic trading, launched 5-figure online courses and continue to grow.
Build a compelling email newsletter. Most businesses just use it for sending bland emails. Instead it should be used for creating highly engaging content and build customer loyalty!
Email marketing, but not just emails...personalised and highly energetic emails. By kicking the tone up a notch there is much better engagement with the campaigns. Included in these are also additional resources for sign-ups and coming on board. Things like access to courses and ultimate guides free to subscribers. These additional freebies allow for the message itself to be that more enticing as it adds an emotional factor that is satisfied for the reader, such as “what’s in it for me?”
Upwork has been excellent for us in hiring as well as winning work. It also demonstrates track record in a way that's more objective than case studies on your own website.
Astteria Diamonds. Astteria has been an ongoing client with us for a while now. We have been running an ongoing SEO campaign with Astteria since February 2019. We ran and are running a Magento based e-commerce campaign. In just three months alone we were able to get their site to have an increase in site visits by 30% and an increase in click-to-chat by 42%.
Jason is a former attorney and CPA, who discovered his passion for digital marketing and has become an SEO and eCommerce expert. He has written 2 books on Amazon marketing & SEO and is the CEO and founder of a marketing agency in Los Angeles called Get Visible Inc.
My favorits is an eCom platform (www.Adrecom.net) that sits between Shopify and Magento in terms of cost. It's a tightly integrated CMS and Shopping cart system.
Boost and Roost. It's 3-part combination of writing an organic post, boosting it and then adding personal outreach in order to get virality out of the post. And then do the typical remarketing to recycle the traffic.
Saying the unexpected. Simply breaking the rhythm in order to overcome the natural tendency to ignore and not see the white noise of ordinary text. So if I start telling you about purple cows, you want to know why I didn't say brown cows.
A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of). www.CrazyCups.com is the world's largest flavored coffee cup company. They have more flavors for Kcup devices than anyone. We have created fun videos and static images that are captivating and brand building. Client is thrilled because he's getting people into his email list on top of getting direct sales from outreach.
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Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.
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Social Media Manager
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Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.
Email Marketer
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Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.
SEO Specialist
Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.
Paid Ads Specialist
Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.
Marketing Manager
Growth Marketer
Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.
Influencer Marketer
Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.
Social Media Manager
Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.
Social Media Manager
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Dorian grew Lenskart to over 10k followers and increased engagement by 50%.
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Social Media Manager
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Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.
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Email Marketer
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Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.
Paid Ads Specialist
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Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.
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Conversion Rate Optimization Marketer
Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.
Growth Marketer
Marketing Manager
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Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.
SEO Specialist
Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.
Conversion Rate Optimization Marketer
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Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.
SEO Specialist
Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.
Conversion Rate Optimization Marketer
Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.
Influencer Marketer
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Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.
Growth Marketer
Marketing Manager
Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.
Influencer Marketer
Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.
Paid Ads Specialist
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Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.
Email Marketer
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