Hire Content Planner

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Our easy-to-use platform can help you find the perfect marketer, with proven experience in your niche, and a successful track record. Skip the learning curve, no interviews, no headaches.

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Our AI picks the top 3 experts you should talk to in our community.

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HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Hire a Content Planner to Help You Stay Consistent

Tap into the compounding power of content marketing.

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Content Planner

with data-backed results

The challenge of assessing social media manager is real. With Mayple you don't need to rely on reviews and fancy sales pitches.

Nike
Gary E.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(103 jobs)
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Freelancer
Brad J.
Social media manager
4.6/5
Expert StarExpert StarExpert StarExpert Star
(87 jobs)
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Freelancer
Gabriela O.
Social media manager
4.8/5
Expert StarExpert StarExpert StarExpert Star
(104 jobs)
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Freelancer
Tom M.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(104 jobs)
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Freelancer
Michael M.
Social media manager
4.7/5
Expert StarExpert StarExpert StarExpert Star
(84 jobs)
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Freelancer
Alex M.
Social media manager
4.8/5
Expert StarExpert StarExpert StarExpert Star
(65 jobs)
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Freelancer
Philip J.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(114 jobs)
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Freelancer
Alex B.
Social media manager
4.9/5
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(94 jobs)
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Freelancer
Katia G.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(101 jobs)
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Freelancer
Limor G.
Social media manager
4.7/5
Expert StarExpert StarExpert StarExpert Star
(106 jobs)
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Matthew S.
Social media manager
4.7/5
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(124 jobs)
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Cody W.
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Why hire a content planning expert?

A content planning expert can transform your content marketing efforts from "we post when we can" to "we post strategically and are ready for whatever the future throws our way." Here's how content planners do this:

  • Content planning experts have the knowledge and experience to create an effective content marketing strategy tailored to your goals.
  • They understand what types of content will resonate with your target audience and how to use that content to accomplish business objectives.
  • A content planning expert can help you stay on track, meet deliverable deadlines, and create a consistent and varied content schedule.
  • They can also analyze data, determine what content elements are working (and which aren't), make strategic suggestions for improvements, and adjust processes as needed.

Difference between content strategists and content planners

Although content strategists often act as content planners (and the other way around), the two roles are different. Where a content planner is more of an Operations Manager, a content strategist is focused on the overall strategy.

A content planner will focus more on implementing and delivering the tactical elements that make up a larger content marketing strategy. They will create calendars, fill in briefs, assign them, ensure the content is done on time, and orchestrate the moving parts of publishing content regularly (including, but not limited to, requesting designs and ensuring they fit both content goals and branding guidelines.)

A content strategist works with all stakeholders to develop a cohesive message and brand story, while a content planner focuses on creating an effective system for delivering that message most efficiently and effectively as possible. A content strategist will outline the strategy behind creating content and how it should be used to reach a particular audience or goal, while a content planner will focus on making sure that system is actually implemented artistically and in line with best practices.

In short, while they often work together, content strategists and content planners meet different functions of a content team.

How much does it cost to hire a content planner?

Generally, the cost of hiring a content planner depends on whether you want them to work full-time or on a freelance/ contractual basis. The cost may also vary based on their experience, whether or not they can build and adapt processes to your specific needs, and their knowledge of content marketing best practices.

On average, you can expect to pay between $1,850 and a few thousand dollars per month for a good content planner who can have a bird's eye view of what content your company creates and publishes.

How to hire a content planner

Not sure how to hire a content planner successfully? Here's a quick process you can use.

Write an effective content planner job post

The best way to start writing an enticing content planner job post is by assessing your needs. Do you need a content planner with a lot of experience handling people management or someone to help with the day-to-day content creation and distribution?

Once you know what kind of content planner you need, it's time to create a job post that accurately reflects your requirements. Use language that communicates your expectations and sets realistic expectations for the role.

Decide on the platform

There are multiple job platforms you can choose from:

Freelance websites

Sites like Freelancer.com, Guru, and Fiverr are good options when looking for a freelancer for a quick project. However, remember that sifting through the candidates can get super frustrating, as many tend to lack the required experience.

Social media

Posting your job opening on social media is a relatively easy way to tap into your network - and maybe even end up hiring someone who comes from a recommendation from your peers. Like freelance sites, though, social media recruitment can turn a nice idea into a chaotic process - and your inbox into a disaster.

Job boards

This one's a classic: job boards are your best bet if you want to take the traditional route and go through a lengthier hiring process. But if you don't have 3-6 months, here's a much better way of doing it.

Hire on Mayple

Mayple only works with vetted experts with a proven track record of success. If you want to start working with a professional content planner in a few days, contact us, and let's chat about your needs. We'll find the perfect person for your job opening!

Questions to ask your content planning pro when interviewing them

Not sure what to ask your content planner candidates when hiring them? Here are some examples of questions you could ask: 

1. What is your experience working with content writers? 

2. Do you prefer working with in-house content writers or freelancers? 

3. What is the key to making sure content writers deliver their assignments on time? 

4. Have you ever created a content strategy or social media strategy -- or brought contributions to one? 

5. What is your experience planning blog posts for our industry? 

6. What type of content do you have most experience in? 

7. How many pieces of content did you manage at your previous job? 

8. What is your personal, favorite type of content to plan and manage? 

9. How do you ensure a piece of content adheres to the brief? 

10. Have you ever planned content for social media platforms? 

11. How do you incentivize a freelance writer to deliver high-quality work? 

12. Have you ever worked with business owners directly? 

13. What are some of your favorite content marketers on social media these days? 

14. How do you ensure consistent and accurate communication between you, writers, and the content managers? 

15. What is your "secret" to publishing consistent content? 

16. What are some of the most common challenges in creating a content calendar? 

17. Where would you go first if you were to hire a professional content writer

18. Do you have experience planning and publishing video content? 

19. How do you make sure your planned social media posts are relevant to the external context (e.g., holidays, audience, etc.) 

20. What are some of your favorite social media tools? 

21. How do you ensure your content calendar meets business goals? 

22. What is your favorite social platform to create content on? 

23. Do you have experience planning for social media advertising campaigns? 

24. What type of writer would you hire for our blog? 

25. How do you adjust your editorial calendar to unforeseen circumstances? 

FAQs

How do I hire a content planner?

How do I hire a content planner?

If you want to hire a content planner, you can post your job opening on job boards, share it with your network on social media, and/or post the job/ outsource it on freelance sites (like Fiverr and Guru, for example.) Alternatively, you can hire a professional, vetted content planner on Mayple, in days.

What is the rate for a freelance content planner?

What is the rate for a freelance content planner?

Freelance content planner rates start at around $12 and go as high as $40 or more, depending on experience, the length of the project, and other factors.

What is the difference between a copywriter and content strategist?

What is the difference between a copywriter and content strategist?

The main difference between a copywriter and a content strategist lies in each content expert's specific job. Generally, the content strategist defines the site and campaign structure, along with the information, messaging, and narrative you want to use. On the other hand, the copywriter crafts the copy or content for the website pages, blogs, emails, or downloadable pieces.

How much does it cost to hire a social media content creator?

How much does it cost to hire a social media content creator?

At the lowest end of the spectrum, you can expect to pay at least $750/ month for a social media content creator with little experience or track record. If you want to hire someone with a track record of success in growing engaging social media accounts, expect to pay between $1,850 and $3,950/ month. These costs vary depending on the experience of your chosen social media manager, how many posts you need them to create, how many channels you need to post on, and whether they need to handle the graphics/ video creation as well.

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HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best social media experts for the job. VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

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