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Top 10 Branding Freelancers to Build a Memorable Brand in 2024

Stand out, speak to your target audience, and win their hearts.

Ben Kazinik
By Ben Kazinik
Octavia Drexler
Edited by Octavia Drexler

Updated March 13, 2024.

branding-freelancer

These days, the marketplace is crowded. Countless brands are vying for attention, so standing out requires a powerful and memorable brand identity. Relying solely on a catchy slogan or a visually appealing logo is no longer enough.

A strong brand identity goes deeper, capturing the essence of your company, fostering an emotional connection with your target audience, and building a foundation for long-term loyalty.

To help you along, we introduce the top 10 branding freelancers who can help you craft a brand experience that not only gets noticed but resonates deeply.

These individuals bring diverse skill sets to the table, offering expertise in brand strategy, messaging development, visual design, and implementation. They'll partner with you to navigate the entire branding journey, ensuring every decision aligns perfectly with your unique goals.

Our top picks of the best branding freelancers to hire

1. David D. - Best overall

2. Limor G. - Best for startups

3. Hisham K. - Best for growing eCommerce brands

4. Michael K. - Best for creating branding strategies

5. Mick B. - Best for elevating DTC brands

6. Michael K. - Best for turning branding into ROI

7. Nicolas G. - Best for website brand building

8. Sherisse W. - Best for branded social media marketing

9. Yuri P. - Best for branded Google Ads

10. Brad J. - Best for branded email marketing



What is a branding freelancer?

A branding freelancer is a digital marketing professional who specializes in helping businesses create, develop, and enhance their brand identity. They possess a deep understanding of branding principles, consumer psychology, and market trends.

Branding freelancers collaborate closely with businesses to craft a unique and impactful brand strategy, visual identity, and messaging that resonates with the target audience.

They can have experience in a variety of skills including: 

  • Graphic design skills from websites to social media profiles and landing pages.
  • Physical design experience, including package design, brochure design, and anything else that's needed.
  • Experience using various design and marketing tools like Adobe Creative Suite, Figma, and Canva.
Best overall

1


Outstanding
9.5
David Dubrino

David D.

Holistic branding freelancer

Experience

15+ years


Country

United States


Industry focus

Art & entertainment | Real estate | Beauty | Automotive | Baby | Electronics | Education | Finance | Food & drink

David is an omnichannel marketer with deep expertise in email, SMS, paid SEM, SEO, and affiliate marketing.

  • Branding
  • Community management
  • CRM implementation
  • Email marketing
  • SMS marketing
  • Tracking implementation
  • Wed design
  • Web development
  • Growth hacking
  • Google Ads
  • Facebook Ads

David is a versatile choice for building a memorable brand. He brings a data-driven approach to branding, crafting omnichannel marketing strategies that combine email, SMS, SEO, and more. David excels at integrating various marketing efforts, leading a team of specialists to deliver a cohesive brand experience. Plus, his expertise extends beyond traditional branding, encompassing community management, CRM implementation, and growth hacking.

Best for startups

2


Outstanding
9.5
Limor Gurevich

Limor G.

Freelance branding expert

Experience

9+ years


Country

Israel


Industry focus

Travel | Beauty | Style & fashion | Finance | Health & wellness

Limor is a Media VP, SEM expert, and PPC campaign manager with over 9 years of experience leading digital marketing campaigns for companies across diverse industries. She led a media and marketing strategy for major brands, demonstrating expertise in media analysis, Google AdWords, and all programmatic platforms.

  • Branding
  • Email marketing
  • Tracking implementation
  • Amazon PPC
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • LinkedIn Ads
  • Instagram Ads
  • YouTube Ads
  • Taboola
  • Outbrain

Limor goes beyond marketing tactics. She's a branding expert for startups, crafting holistic experiences from logo design to social media campaigns. Her 9+ years of experience leading digital marketing for major brands translate to success for young companies. She excels at identifying niche audiences and driving local engagement, ensuring your brand resonates with the right people. Limor's data-driven approach connects all branding efforts, measuring results to establish a strong presence and drive business growth.

Best for growing eCommerce brands

3


Outstanding
9.7
a man standing in front of a wall with graffiti

Hisham K.

Branding and eCommerce expert

Experience

10 years


Country

Australia


Industry focus

Style & fashion | Beauty | Health & wellness | Professional services | NPOs & government

Hisham has been working with eCommerce brands for 10 years and also operates a number of his own eCommerce brands. He's also a Google Ads, Facebook Ads, CRO and strategy expert.

  • Branding
  • Google Ads
  • Google Shopping
  • Facebook Ads
  • YouTube Ads
  • CRO

Hisham isn't just an eCommerce branding expert, he's an eCommerce entrepreneur himself. With 10+ years in the trenches, he crafts comprehensive strategies that combine digital marketing (Google/Facebook Ads, CRO) with business smarts to address your specific eCommerce challenges. He focuses on long-term success, building lasting customer relationships and driving repeat purchases.

Best for creating branding strategies

4


Outstanding
9.7
a man in a blue shirt is smiling

Michael K.

Marketing and branding strategist

Experience

12+ years


Country

United States


Industry focus

Automotive

Michael brings over 12 years of digital marketing expertise, with a keen focus on data-driven analytics. He has a track record of achieving efficient growth through innovative solutions. He excels at managing the entire campaign lifecycle, from strategic planning and implementation to ongoing optimization and performance analysis.

  • Branding
  • Google Shopping
  • Google Ads
  • Bing Ads
  • Pinterest Ads
  • Apple Search Ads
  • YouTube Ads
  • Yahoo Gemini

Data-driven marketer Michael creates innovative branding strategies for businesses. His 12+ years of experience unlock hidden growth opportunities through paid media, content marketing, and brand storytelling. He works closely with clients to develop a unique selling proposition and captivating narratives that resonate with audiences, driving not just sales but brand loyalty.

Best for elevating DTC brands

5


Outstanding
9.6
Mick B

Mick B.

Freelance branding professional

Experience

15+ years


Country

United States


Industry focus

Beauty | Health & wellness | Home & garden | Style & fashion | Technology | Food & drink

With over 15 years of experience leading strategic growth marketing and DTC initiatives, Mick has honed his expertise across diverse industries, such as beauty, fashion/apparel, and health and wellness. He empowers brands of all sizes to orchestrate seamless omnichannel marketing strategies.

  • Branding
  • CMO
  • Marketing strategy
  • Growth hacking
  • Amazon marketing
  • Amazon PPC
  • Google Ads
  • Google Shopping
  • Facebook Ads
  • Instagram Ads

Mick boasts 15+ years of experience helping DTC brands in beauty, fashion, and wellness thrive. His multi-channel approach optimizes marketing efforts with a focus on performance, content, and creative strategies. Mick's proven track record includes impressive results like 26% year-over-year revenue growth.

Best for turning branding into ROI

6


Outstanding
9.8
a man with a beard and a black shirt

Michael K.

Freelance marketing specialist

Experience

13 years


Country

United States


Industry focus

Beauty | Electronics | Automotive | Finance | Education | Food & drink | Health & wellness | NPOs & government | Pets

An advocate for collaboration, Michael leverages his 13 years of digital marketing expertise to craft unique marketing and advertising plans built around his clients' specific goals and KPIs. He understands that every business is one-of-a-kind, which is why he focuses on developing customized strategies that drive revenue through proven processes and frameworks.

  • Branding
  • Marketing strategy
  • Google Ads
  • Google Shopping
  • LinkedIn Ads
  • Instagram Ads
  • YouTube Ads
  • Pinterest ads
  • Bing Ads
  • Facebook Ads
  • Adroll

Forget empty branding promises. Michael leverages his 13+ years of digital expertise to craft personalized marketing strategies that deliver measurable ROI. As your partner, Michael works with you to translate your brand vision into a cohesive marketing plan, from website design to SEO optimization.

Best for website brand building

7


Outstanding
9.6
a man with a camera strap around his neck

Nicolas G.

Web design and content expert

Experience

8+ years


Country

Japan


Industry focus

Professional services | Technology

Nicolas's dedication to continuous learning has fueled his expertise in digital marketing, automation, and team and project management. He's skilled in front-end development (TypeScript, React) and content creation. This multifaceted approach allows him to craft efficient, scalable solutions that empower businesses to achieve their goals and cultivate exceptional customer experiences.

  • Branding
  • Web design
  • Web development
  • Content
  • Copywriting
  • Social media management
  • Email marketing
  • Chatbot marketing
  • Facebook Ads
  • Google Ads

Nicolas is your one-stop shop for crafting captivating websites that showcase your brand. He blends web development and design, marketing, and branding expertise to create user-friendly sites that resonate globally. From design to content, Nicolas optimizes every aspect for success.

Best for branded social media marketing

8


Outstanding
9.9
a woman in a white shirt is smiling

Sherisse W.

Social media and branding expert

Experience

9+ years


Country

United States


Industry focus

Art & entertainment | Technology | Professional services | Food & drink | Health & wellness

Sherisse is a brand and digital marketer with over nine years of experience in social media, editorial, digital marketing, SEO, content creation, and content management.

  • Branding
  • Social media management
  • Marketing strategy
  • Content
  • Email marketing
  • Google Ads
  • Facebook Ads
  • Instagram Ads

Sherisse is a social media management pro, wielding the latest tools (CoSchedule, Hootsuite) to strategically schedule, plan, and optimize every post for maximum impact. Her 9+ years of digital marketing experience focus on crafting engaging content and stories that resonate with your target audience.

Best for branded Google Ads

9


Outstanding
9.6
Yuri Podolsky

Yuri P.

Google Ads expert

Experience

7+ years


Country

Brazil


Industry experience

Health & wellness | Professional services | Finance | Food & drink | Education

Yuri's 7-year career in digital marketing and eCommerce has been driven by a strategic approach. He thrives on challenges and consistently exceeds company objectives, aiming for exceptional client satisfaction. As a certified Google Ads and Google My Business Product Expert in Brazil, Yuri brings additional expertise to the table.

  • Branding
  • Marketing strategy
  • Influencer marketing
  • Affiliate marketing
  • Email marketing
  • Google Ads
  • Google Shopping
  • Facebook Ads
  • Bing Ads

Yuri, a digital marketing veteran with 7+ years of experience, isn't your average Ads specialist. He compiles strategic Google Ads campaigns that not only drive results (increased conversions, ROI) but also showcase your brand's unique voice. Yuri's expertise as a certified Google Ads and Google My Business pro ensures your brand reaches the right audience. He weaves compelling narratives into every ad, making your brand stand out in the crowded search landscape.

Best for branded email marketing

10


Outstanding
9.9
Brad J Icon

Brad J.

Branding and email marketing expert

Experience

12+ years


Country

United States


Industry focus

Real estate | Beauty | NPOs & government | Finance | Sports, outdoors & fitness | Home & garden | Education | Professional services | Technology

Leveraging his 12 years of marketing expertise and a marketing degree, Brad has partnered with businesses of all sizes, from large corporations to local mom-and-pop shops. By combining education, experience, and innovation, Brad helps businesses translate their vision into executable marketing programs that deliver lasting benefits.

  • Branding
  • Email marketing
  • CRO
  • Marketing strategy
  • Tracking implementation
  • Google Ads
  • Facebook Ads
  • Bing Ads
  • Instagram Ads

Brad, a 12-year marketing veteran, builds email marketing strategies that convert. From small businesses to high-end brands, he breathes life into emails and drives engagement (think 300+ leads/month for a home improvement client!). His expertise goes beyond the inbox—Brad uses Google Ads and Facebook to build brand awareness and nurture leads.



Difference between a brand designer and a brand strategist

While brand designers and brand strategists play critical roles in the branding process, there are distinct differences between them:

  • Brand designer: A brand designer focuses on a brand's visual aspects, specializing in creating brand-representative elements like style guides, logos, typography, color palettes, packaging design, and other visual assets. They're very similar to graphic designers but with specialized skills.
  • Brand strategist: A brand strategist takes a holistic approach to developing a brand's overall strategy. They focus on market research, competitive analysis, defining target audiences, brand positioning, and messaging. They also ensure the brand's visual identity aligns with the strategic goals and resonates with the target audience.

Both roles are essential and often work collaboratively to create a cohesive and effective brand.

Why hire a branding expert?

Hiring a branding expert offers numerous benefits for businesses looking to establish a strong brand presence. Consider hiring a branding freelancer if:

Your brand is bland

If your product is great, but you're not seeing enough customer engagement, your branding might not represent your product attributes well enough. Branding freelancers bring extensive, specialized expertise and can help bring your brand to life.

They have a deep understanding of market trends, consumer behavior, and effective branding strategies that can elevate your business above the competition.

You need a strategic approach

What if you already have some brand elements in place? Sometimes, your efforts could be disjointed and still not bring you the right results. For example, your social media strategy could be on point, but your site's conversion rate could suck. That's when you need a unified approach to tie everything together.

A branding expert takes a strategic approach to develop your brand. They conduct thorough research, analyze the market, and define your brand's unique value proposition. This strategic foundation ensures that your brand messaging, visuals, and overall identity align with your target audience's preferences and market demands.

You need consistency and coherence

A brand strategist helps ensure consistency and coherence across all brand touchpoints. They create brand guidelines, establish a visual identity system, and provide clear direction on communicating your brand's values and messaging across various marketing channels.

You need differentiation and recognition

Building a distinctive brand that stands out in a crowded market is essential. A branding expert helps differentiate your business from competitors, creating a memorable brand identity that resonates with your target audience. They employ creative strategies to capture attention and foster brand recognition.

How much does a branding freelancer cost? 

The average hourly rate of a branding freelancer is $21 per hour. The actual cost depends on their experience, the visual design project, and the type of professional services that they offer.

5 Must-have skills for every branding freelancer

To be an effective branding freelancer, individuals need to possess a wide range of skills. Here are 5 essential skills that a freelance branding expert should have:

1. Strategic thinking 

Branding freelancers must think strategically and develop comprehensive brand strategies that align with business goals and target audience preferences.

2. Creative vision 

A strong sense of creativity is crucial for branding experts to develop unique and visually appealing brand identities that capture the essence of a business and resonate with potential clients.

3. Market research 

A branding manager should be skilled in conducting thorough market research to understand market trends, consumer behavior, and competitor positioning. This knowledge informs the development of an effective brand strategy.

4. Brand messaging

Crafting compelling brand messaging that communicates your unique value proposition is an essential skill for a branding expert. They should be adept at storytelling and creating a consistent brand voice across all communication channels.

5. Design and visual identity 

A branding freelancer must have proficiency in design principles and visual identity creation. They should be able to create or collaborate with designers to develop a cohesive visual identity that represents the brand's personality and values.

How to hire the perfect branding freelancer in 3 steps

Finding the perfect branding freelancer for your business requires careful consideration. Here's a step-by-step guide to help you in the hiring process:

1. Decide on your goals 

Clearly define your branding goals and objectives. Determine what you want to achieve with your brand identity and the specific areas in which you need assistance.

2. Write a job description

Craft a detailed job description that outlines your requirements, including skills, experience, budget, and any other specific qualifications you're seeking in a branding freelancer.

3. Hire with Mayple

Instead of wasting your time on online marketplaces, picking from a list of hundreds of freelance designers and brand marketers, hop on over to Mayple. We're a trusted platform that connects businesses with top-notch branding freelancers.

We offer a streamlined hiring process, matching you with experts who align with your goals and requirements. All our experts are vetted and have proven experience in specific niches.



Take Control of Your Brand Narrative

Finding the right branding freelancer can be the catalyst for your brand's transformation. By partnering with an expert who aligns with your vision and understands your industry, you can unlock the power of strategic branding to not only create a memorable identity but also build an emotional connection and fuel sustainable growth.

Remember, a strong brand is not just a logo or a tagline—it's the living, breathing essence of your company. It's the story you tell, the emotions you evoke, and the promises you deliver. By investing in the expertise of a top branding freelancer, you're investing in the future of your brand.