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10 Best Digital Advertising Agencies For Financial Services In 2024

Trying to attract new clients to your financial services firm but falling short? We'll show you how the right advertising agency can grow your online presence.

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By Christy Roberts
Janet Barben editor profile photo
Edited by Janet Barben

Published October 22, 2024.

Your financial institution may struggle to market its services online and navigate complex regulations. Digital advertising has become a key tool for financial services companies aiming to connect with potential clients where they spend most of their time—online.

Professional digital advertising agencies can help your financial services business build trust and improve customer retention. Experts can create campaigns that speak directly to your target audience through SEO, paid advertising, content marketing, and social media management. They understand the unique needs of the financial sector and can develop compliant, credible messaging that resonates with your ideal consumers.



Our top picks



How we choose the best experts

Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:

  • Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
  • Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.

Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:

  • A/B testing methodology

  • Account structure

  • Naming convention

  • Targeting approach

  • Shopping ads methodology

  • Attribution models

  • Revenue & ROAS

  • KPI's: CTR, CVR, CPA & more

  • Change-log

  • Funnel conversion rates



Top 5

1. We Scale Startups. - Best digital advertising agency overall.

2. Sophisticated Marketing. - Best for specific demographics.

3. Hop2TheTop. - Best for hands-on strategy.

4. Dan Digital. - Best for eCommerce optimization.

5. K6 Agency. - Best for underperforming websites.



Brief overview

We Scale Startups is a growth marketing agency specializing in helping startups achieve ambitious goals through a data-driven and first-principles approach. With extensive experience in the world's fastest-growing startups and companies, the agency focuses on customer persona research, Jobs-to-be-done modeling, growth experimentation, and thorough marketing strategy execution. It drives results by identifying what works best in digital advertising and continuously refining strategies based on real-world data.

Why we chose We Scale Startups

We chose We Scale Startups for their proven track record in dramatically enhancing the growth trajectories of startups. Its strategic focus on foundational marketing elements such as persona development, value proposition clarification, and rigorous testing protocols has been critical in scaling companies like eQuoo in the competitive gaming and mental health sectors. The agency's ability to navigate complex advertising challenges, even in restricted markets like CBD, showcases its adaptability and commitment to success.

  • Budget: Up to $1M+

  • Track record: We Scale Startups has successfully increased a client's monthly active users from zero to 12,500 and achieved rapid growth for various gaming brands.

  • Industry focus: Gaming, social & community, professional services, finance, education, art & entertainment, technology

Pros


  • Deep understanding of growth marketing specific to startups
  • Expertise in complex, regulated industries
  • Comprehensive approach covering from persona development to campaign execution

Cons


  • High-growth strategies might require significant investment, which could be a barrier for early-stage startups


Brief overview

Sophisticated Marketing is a digital advertising agency renowned for its analytical approach and detail-oriented strategies. The company leverages numbers and logic to solve complex marketing problems, ensuring meticulous planning and execution in every campaign. Specializing in paid search, remarketing campaigns, and analytics, Sophisticated Marketing caters to businesses looking for precision in digital strategy and execution.

Why we chose Sophisticated Marketing

We chose Sophisticated Marketing for its outstanding ability to deliver results through a meticulous and data-driven approach. Success stories include a comprehensive campaign for a vehicle dealership that saw test drives and vehicle purchases increase significantly through targeted Google and Bing Ads. Another notable achievement was its work with a language learning platform in India and Mexico, which registered over 250 new users in the first month at a cost of only $4.50 per lead. These examples demonstrate Sophisticated Marketing's capability to meet and exceed client expectations through strategic planning and precise targeting.

  • Budget: Up to $100k

  • Track record: Sophisticated Marketing Solutions reduced lead costs to $4.50, achieved a 7% conversion rate, and increased conversions by 22% within 120 days.

  • Industry focus: Finance, health & wellness, automotive, home & garden, education, professional services

Pros


  • Patience and dedication to client success translate into long-term strategies that evolve with market changes and client needs
  • The agency’s perfectionist nature means clients can expect meticulous attention to detail in every aspect of their campaign
  • Sophisticated Marketing’s analytical approach ensures that all decisions are data-driven, leading to highly optimized campaigns

Cons


  • Smaller businesses or those with extremely rapid scale-up needs might find the detailed and methodical approach less aligned with their pace requirements


Brief overview

Hop2TheTop stands out for its holistic approach to paid media, focusing on driving traffic and maximizing conversions after visitors land on a website. The team's expertise across platforms like Google, Facebook, and LinkedIn allows it to craft tailored strategies that align with each client's unique goals. Refining every aspect of the campaign—from audience targeting to landing page optimization—ensures higher ROI and long-term growth.

Why we chose Hop2TheTop

We chose Hop2TheTop for its commitment to continuous testing and iteration. The company collaborates closely with internal teams to fine-tune campaigns based on performance data, adjusting creative, platform selection, and campaign structure to hit key performance goals. This data-driven, adaptive strategy ensures that each campaign delivers results tailored to the client’s needs.

  • Budget: $5k - $1M+

  • Track record: Hop2TheTop successfully reduced LinkedIn CPC to $4.00, achieved a 2.2 ROAS on Facebook campaigns, and improved overall ROAS from 0.3 to 1.75.

  • Industry focus: Beauty, health & wellness, finance, real estate, style & fashion, professional services, automotive

Pros


  • Specializes in optimizing campaigns for budget and performance goals
  • Focuses on post-click optimization for maximum ROI
  • Expertise in paid media across multiple platforms

Cons


  • Limited emphasis on organic strategies like SEO or content marketing.


Brief overview

Dan Digital is a dynamic digital advertising agency with eight years of experience in digital marketing, specializing in eCommerce growth and digital strategy. The agency prides itself on its capacity to bring creative marketing ideas to life through meticulous technical execution. Focused on driving tangible results, Dan Digital applies innovative approaches to help eCommerce businesses overcome challenges and achieve their goals, continuously seeking new methods to enhance their advertising and marketing strategies.

Why we chose Dan Digital

We chose Dan Digital for its proven track record in significantly boosting sales for its clients through expert digital advertising strategies. Its success stories, including a remarkable +90% sales increase for a beverage company, a +70% rise for a tour and travel business, and a +37% boost for a retail brand, underscore its expertise in optimizing eCommerce platforms for growth. Dan Digital's innovative approach to digital marketing captures and sustains customer engagement and conversion, making it an invaluable partner for businesses aiming to dominate competitive markets.

  • Budget: Up to $50k

  • Track record: Dan Digital increased sales by +90% for משקאות, +70% for Fun-Time Tour & Travel, and +37% for הגלגלים,

  • Industry focus: Finance, style & fashion, travel, technology

Pros


  • Creative and effective integration of technical solutions
  • Adaptive strategies tailored to specific client needs and market conditions
  • Proven expertise in eCommerce growth, with significant sales increases

Cons


  • An intense focus on aggressive growth strategies may not suit all business models


Brief overview

K6 Agency is a full-service digital advertising agency specializing in paid advertising, social media management, and conversion rate optimization for eCommerce brands. With robust expertise in crafting tailored marketing strategies, K6 Agency excels in revitalizing online presences through comprehensive audits, rebranding, and innovative content strategies. It's dedicated to functioning as a true partner to its clients by providing expert services, open communication, and honest feedback, helping businesses achieve dramatic improvements in engagement and sales.

Why we chose K6 Agency

We chose K6 Agency for its comprehensive approach to digital marketing, which includes a blend of creativity, strategy, and technical execution. The team's success stories, such as increasing a client's return on ad spend (ROAS) from 0.5 to 5 and booking all client rooms year-round, underscore its capability to transform digital marketing outcomes. K6 Agency's commitment to open communication and delivering innovative solutions aligns perfectly with the needs of businesses seeking to enhance their online marketing and eCommerce sales.

  • Budget: Up to $200k

  • Track record: K6 Agency boosted ROAS from 0.5 to 5, achieved $13,484 in revenue from a $1,467 ad spend, and increased Facebook ad ROAS by 68%.

  • Industry focus: Beauty, professional services, art & entertainment, home & garden, style & fashion, pets, sports, outdoors & fitness, real estate, finance, baby, food & drink, health & wellness

Pros


  • Expertise in multiple digital advertising channels
  • Creative and technical proficiency in marketing execution
  • Successful in managing both social media and paid campaigns

Cons


  • The high-touch, partner-based service model might not align with all business cultures or expectations


Brief overview

WebTmize acts as an extension of a client's marketing team, collaborating closely to help businesses in the eCommerce and SaaS industries reach their full potential online. The team achieves this by combining data-driven strategies with hands-on expertise across various digital marketing services, ensuring a comprehensive and performance-focused approach. Its commitment to open communication and a collaborative problem-solving approach fosters strong client relationships, allowing it to effectively tailor solutions to meet specific business needs and exceed expectations.

Why we chose WebTmize

We chose WebTmize for its proven track record of successfully implementing and managing multi-channel marketing campaigns, scaling paid media advertising to maximize returns, and driving conversions through compelling ad creatives and targeted strategies. Its expertise extends to launching platforms, running app download campaigns, and optimizing digital media strategies to align with global marketing guidelines. It is a versatile partner for businesses seeking to expand their online presence and drive revenue growth.

  • Budget: Up to $1M+

  • Track record: WebTmize achieved 50-100% annual revenue growth, doubled eCommerce sales for a local store, and significantly increased leads through targeted digital campaigns.

  • Industry focus: Baby, beauty, education, finance, food & drink, health & wellness, home & garden, professional services, real estate, sports, outdoors & fitness, style & fashion, technology, travel

Pros


  • Data-driven strategies for all campaigns
  • Offers multi-channel marketing solutions
  • Specializes in eCommerce and SaaS

Cons


  • Montreal location may not suit all clients


Brief overview

SnapAdvantage is a digital marketing agency dedicated to helping businesses achieve substantial growth through high-performing digital marketing strategies. The founder, who ran a successful 7-figure eCommerce business, brings firsthand experience and a deep understanding of the digital advertising landscape. The agency specializes in crafting creative and integrity-driven marketing solutions tailored to meet business owners' unique challenges and ambitions.

Why we chose SnapAdvantage

We chose SnapAdvantage for its robust paid media management expertise and innovative approach to scaling businesses. The agency's founder, having firsthand experience in building and scaling an eCommerce business, brings valuable insights into what truly works in digital marketing. The success story of HearGift, which saw exponential growth within months thanks to meticulously tested and optimized campaigns, highlights SnapAdvantage's ability to drive significant business outcomes through strategic ad spending and retargeting efforts.

  • Budget: Up to $100k

  • Track record: SnapAdvantage has achieved remarkable success, generating $1.5 million in sales within 18 months for HearGift and facilitating a 160% revenue increase year-over-year for Bellissimo.

  • Industry focus: Style & fashion, technology, professional services, art & entertainment, finance, beauty, home & garden

Pros


  • Handles complex digital marketing across various platforms and maintains low CPP while scaling ad budgets
  • Strong focus on creativity and integrity in all marketing efforts
  • Expertise in managing and optimizing paid media campaigns

Cons


  • Aggressive growth strategies might require significant upfront investment, not suitable for all businesses


Brief overview

Hop Skip Media is a digital advertising agency renowned for its expertise in managing and optimizing Google AdWords campaigns. The agency prides itself on a deep understanding of digital marketing dynamics, focusing on achieving a high return on investment for its clients. With a strong track record of helping businesses from various sectors improve their lead quality, decrease costs per acquisition, and significantly enhance their conversion rates, Hop Skip Media stands out as a specialist in driving efficient and effective digital advertising strategies.

Why we chose Hop Skip Media

We chose Hop Skip Media for its exceptional ability to turn underperforming digital ad campaigns into profitable investments. The team's approach involves a comprehensive audit and strategic overhaul of existing ad campaigns, exemplified by its work with Adventure Warehouse, where it achieved a staggering 563% ROI in the second month of campaign management. The company's methodical and data-driven strategy ensures that campaigns are tailored to its clients' unique needs and align with the latest industry standards and practices.

  • Budget: $10k - $100k

  • Track record: Hop Skip Media achieved a 478% ROI in the first month, reduced cost-per-acquisition by 92.37%, and increased conversions by 300%.

  • Industry focus: Automotive, education, finance, nonprofit & government, professional services, home & garden, health & wellness, pets, style & fashion, technology

Pros


  • Expertise in Google AdWords ensures targeted and effective ad placements
  • A strong focus on data-driven decisions enhances the precision of campaign adjustments
  • Ability to handle complex digital marketing challenges and deliver measurable results

Cons


  • The intense focus on PPC might overlook other aspects of a holistic digital marketing strategy