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Top 10 Digital Marketers to Improve Your Marketing Campaigns

Drive engagement, leads, and conversions with the help of an experienced digital marketer.

Ben Kazinik
By Ben Kazinik
Octavia Drexler
Edited by Octavia Drexler

Published March 16, 2024.

A man is smiling while sitting at a table with a laptop

Let's face it: the digital marketing landscape is constantly in flux. Between ever-changing algorithms and the pressure to stay ahead of the curve, it's easy for even the most seasoned business owner to feel lost. But what if there was a way to tap into the expertise of a seasoned digital professional without the hefty overhead of a full-time marketing team? Enter the freelance digital marketing expert.

Below, we showcase the top 10 digital marketing freelancers who can inject fresh strategies and cutting-edge tactics into your campaigns. From SEO gurus to social media ninjas, these specialists can be your secret weapon for boosting brand awareness, driving leads, and ultimately, skyrocketing your sales.

Our top picks of the best digital marketers to hire

1. Barbara H. - Best overall

2. Alex M. - Best for enhancing digital marketing performance

3. Pawel K. - Best for digital marketing content

4. Sherisse W. - Best social media digital marketer

5. John M. - Best for email marketing

6. Matthew S. - Best for digital marketing SEO

7. Anthony P. - Best for paid advertising

8. Shreyas S. - Best affiliate marketer

9. Nicolas G. - Best digital marketing designer

10. Alesandro P. - Best digital marketer for eCommerce

ÔĽŅ

What is a digital marketer?

A digital marketer is a specialist who helps businesses leverage the power of the Internet to achieve their marketing goals. They wear many hats, from crafting compelling social media marketing plans and managing search engine optimization (SEO) campaigns to analyzing website traffic and creating email marketing strategies. In essence, digital marketers are the navigators of the digital world, ensuring a business reaches its target audience and establishes a strong online presence.

Best overall

1


Outstanding
9.8
a black and white photo of a woman

Barbara H.

Holistic digital marketer

Experience

10+ years


Country

Austria


Industry focus

Professional services | Health & wellness | Beauty | Gaming | Baby

Barbara is a passionate digital marketer with over 10 years of experience. Her expertise stretches from setting up marketing strategies and campaigns to tracking and reporting.

  • Marketing strategy
  • Affiliate marketing
  • Email marketing
  • Branding
  • Tracking implementation
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • LinkedIn Ads
  • Instagram Ads
  • YouTube Ads
  • Bing Ads
  • Amazon PPC
  • Apple Search Ads
  • Outbrain

Barbara tops our list for her decade of experience and data-driven approach. Unlike a one-size-fits-all marketer, she crafts customizable strategies that maximize results across SEM, social media, and performance marketing. Barbara thrives on staying ahead of trends, constantly innovating with her deep knowledge of A/B testing, growth hacking, and conversion optimization.

Best for enhancing digital marketing performance

2


Outstanding
9.9
Alex M Icon

Alex M.

Performance marketing specialist

Experience

15+ years


Country

United States


Industry focus

Finance | Art & entertainment | Style & fashion

Alex is a marketing leader with a proven track record in brand building, customer acquisition, and growth strategies. He possesses deep expertise in crafting effective marketing plans and driving measurable results.

  • Marketing strategy
  • Tracking implementation
  • Email marketing
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • YouTube Ads

Alex brings a performance marketing punch to your campaigns. With a proven track record (like growing Bloomberg Media revenue by 2,400%!), he excels at driving sales and conversions across platforms. From Facebook Ads to Google Ads, Alex optimizes every angle for maximum ROI.

Best for digital marketing content

3


Outstanding
9.6
Pawel Kijko

Pawel K.

Marketing and content expert

Experience

10+ years


Country

Poland


Industry focus

Electronics

Pawel is a digital marketer and project manager technical execution professional with a passion for technology, space, and science. His background combines technical, strategic marketing, creative skills, and project management.

  • Content
  • Copywriting
  • Web development
  • Web design
  • Marketing strategy
  • Tracking implementation
  • Google Ads
  • Google Shopping
  • Facebook Ads
  • Quora Ads
  • VK Ads
  • SEO

Pawel's SEO magic and content genius drive organic traffic and leads. He crafts engaging content that resonates with audiences and gets your website ranking high in search results. From website development to social media strategy, Pawel optimizes every step for online success.

Best social media digital marketer

4


Outstanding
9.9
a woman in a white shirt is smiling

Sherisse W.

Social media marketing expert

Experience

9+ years


Country

United States


Industry focus

Art & entertainment | Technology | Professional services | Food & drink | Health & wellness

Sherisse is a brand and digital marketer with over nine years of experience in social media, editorial, digital marketing, SEO, content creation, and content management.

  • Social media management
  • Branding
  • Content
  • Email marketing
  • Google Ads
  • Facebook Ads
  • Instagram Ads

Sherisse is your go-to for sizzling social media campaigns. With 9+ years of experience, she crafts engaging content that gets audiences talking and taking action. From B2B strategy to health tech expertise, she speaks your audience's language and drives conversions.

Best for email marketing

5


Outstanding
9.8
John Macintosh

John M.

Email marketing professional

Experience

20 years


Country

Canada


Industry focus

Health & wellness | Home & garden | Real estate | Style & fashion | Food & drink | Beauty | Technology

John is a results-driven digital expert and serial entrepreneur with 20+ years of experience in diverse industries, including SaaS, CPG, retail, consumer services, and B2B.

  • Email marketing
  • Marketing strategy
  • Google Ads

John's email magic gets results. With 20+ years of experience, he crafts email campaigns that drive action and sales across industries. He integrates email seamlessly into your overall marketing strategy for maximum impact, ultimately building stronger customer relationships and boosting revenue.

Best for digital marketing SEO

6


Outstanding
9.6
Matthew Silverman

Matthew S.

Marketing and SEO expert

Experience

15+ years


Country

United States


Industry focus

Professional services | Electronics | Home & garden | Art & entertainment

Matthew is an experienced digital marketer with over 15 years of experience. His primary focus is on SEO, paid ads and social, email, eCommerce, and digital strategy.

  • SEO
  • Growth hacking
  • Adroll
  • YouTube Ads
  • Bing Ads
  • Facebook Ads

Matthew's SEO expertise is unmatched. With 15+ years of experience, he gets websites ranking high on Google searches, driving organic traffic and brand visibility. From Fortune 500 companies to startups, Matthew optimizes websites for sustainable online success.

Best for paid advertising

7


a man sitting at a table with his hand on his chin

Anthony P.

PPC specialist

Experience

13 years


Country

United Kingdom


Industry focus

Electronics | Health & wellness | Travel | Professional services | Home & garden | Style & fashion

Anthony has 13 years of experience managing paid search and paid social campaigns in various verticals, including B2C and B2B.

  • PPC
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • LinkedIn Ads
  • Instagram Ads
  • Pinterest Ads
  • Bing Ads
  • YouTube Ads
  • Taboola
  • Outbrain

Anthony is a PPC master with 13+ years of experience. He crafts Google Ads & Shopping campaigns that get results, growing sales from furniture startups like Swoon Editions (he boosted their revenue by 4,900%!). He's your ticket to maximizing your ad spend.

Best affiliate marketer

8


Outstanding
9.7
a black and white photo of a man in a tuxedo

Shreyas S.

Affiliate marketing professional

Experience

9+ years


Country

Germany


Industry focus

Social & community | Gaming | Education | Automotive | NPOs & government | Finance | Travel | Food & drink | Baby

Shreyas is a digital marketer with 9+ years of experience in display and paid social advertising. His specialization includes affiliate marketing, Facebook Ads, Google Marketing Platform, and app installations.

  • Affiliate marketing
  • Marketing strategy
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • YouTube Ads
  • Snapchat Ads
  • Apple Search Ads
  • TikTok Ads
  • App store optimization

Shreyas isn't your average digital marketer. He's an affiliate marketing specialist with 9+ years of experience. Shreyas produces strategic campaigns using platforms like Facebook Ads and Google Marketing Platform to drive app installs and sales. Remember Clapper, the #1 social networking app? That's Shreyas' handiwork! He can help you find the right partners to reach new audiences and skyrocket your brand.

Best digital marketing designer

9


Outstanding
9.6
a man with a camera strap around his neck

Nicolas G.

Marketing and design expert

Experience

10+ years


Country

Japan


Industry focus

Professional services | Technology

Nicolas is a digital marketer with a strong background in customer success management, design, web development, front-end engineering, and digital strategies.

  • Design
  • Web design
  • Web development
  • Content
  • Copywriting
  • Marketing strategy
  • Social media management
  • Community management
  • Email marketing
  • Chatbot marketing
  • Branding
  • Facebook Ads
  • Google Ads

Nicolas is a design whiz with 10+ years of experience crafting beautiful websites (using React!) and eye-catching graphics. He integrates design into every aspect of marketing, creating campaigns that resonate and get results.

Best digital marketer for eCommerce

10


Outstanding
9.7
a man sitting at a desk in an office

Alesandro P.

eCommerce marketing expert

Experience

10 years


Country

United Kingdom


Industry focus

Art & entertainment | Beauty | Style & fashion | Home & garden | Technology | Sport, outdoors & fitness

Alesandro has dedicated the last 10 years to eCommerce and online marketing, scaling companies from 0 to over 7 figures.

  • Marketing strategy
  • SMS marketing
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • LinkedIn Ads
  • YouTube Ads
  • TikTok Ads

Alesandro speaks eCommerce. With 10+ years of experience, he's a PPC & CRO expert who helps online stores scale from launch to 7-figure success. He crafts targeted ads, optimizes funnels, and uses social proof to skyrocket sales and establish online marketplace domination.

ÔĽŅ

What does a digital marketer do? 

A digital marketer is someone who uses various digital platforms to advertise a company's product or service. At the core, it's someone who knows how to plan and successfully execute marketing campaigns through: 

  • ÔĽŅSocial media marketing: Publishing content on several social media channels, creating a social media strategy, and working with influencers and external partners.
  • ÔĽŅContent marketing: Creating different types of content (blog posts, white papers, landing pages) for the entire funnel, developing a content strategy, and optimizing existing content for search engines.
  • ÔĽŅEmail marketing: Nurturing leads that come through a variety of digital marketing channels, segmenting audiences, and creating personalized data-based campaigns and automated flows.
  • Data analysis: Using Google Analytics or the equivalent to analyze site traffic, track key performance indicators, and A/B test hypotheses.
  • SEO: Search marketing is organic acquisition that involves on-page (keyword optimization) and off-page optimization like guest posts and backlink campaigns.
  • ÔĽŅAffiliate marketing: Getting traffic through partnerships with influencers, bloggers, and online publishers.
  • Paid advertising: Launching paid advertising campaigns on social channels, advertising platforms, and search engines.¬†
  • Graphic design: A digital marketing expert should have a good grasp of design, as any strategy will require great visual content to entice the user.

Digital marketing is very broad, and there are many different disciplines within that spectrum. You need to know exactly what you're looking for before you start the hiring process.

If you're looking for a marketing manager or someone who could manage an entire team, then you'll probably need a full-stack marketer or someone who has the creative chops, tech skills, and a good understanding of sales best practices to create the best messaging for your target audience.

When should you hire a digital marketer? 

Here are different scenarios that require a marketing expert: 

Your first marketer hire

If you have a good product and are just starting out then it's a great time to hire an internet marketer. You need someone to create a strategy, pick the right channels and marketing efforts to focus on, and build your customer base.

Launching a new product

If you have a new product or are about to target a new audience then you may need someone that has experience with that target persona or niche as well as running influencer campaigns, brand partnerships, and establishing relationships with content creators, sellers, or marketplaces in your niche.

Expanding to a new marketing channel

You may need a digital marketing consultant to advise you on the best ways to maximize your marketing spending. 

Improving your marketing strategy

You've built a digital marketing team, and they're firing on all cylinders, but you're not happy with the results. Something doesn't seem to be working, and you're not sure what. That's when you hire a marketing leader who's grown the specific channels you're working on and could advise you on what to change.

Running a team

Sometimes, you hire several employees to do different tasks, and as your business grows, you don't have the time to manage them all. That's when you should hire a digital marketing manager to take the reigns and lead the team.

How to hire the top digital marketers

Write a job description

First, determine your goals and write down all the tasks you want your marketer to manage. Are you looking for a freelancer or a full-time employee? What kinds of digital marketing campaigns would they be running? Break down each channel by task and decide if you want them to plan and manage the strategy and delegate the execution to someone else or do everything themselves. For example:

  • Social media: Would they be creating social media posts, working with influencers, or getting customers to create UGC? And which social media platforms should they be experienced with?
  • Content creation: Long-form? Social content? Video content? Would they be conducting content optimization or working on broader content marketing efforts (like white papers + lead magnets)? Would they have a content team?¬†
  • SEO: Would they take direction from an external SEO expert or create their own SEO strategies? Would they be doing on-page or off-page optimization?¬†
  • Paid ads: Would they manage the campaigns themselves? Is it going to be social media ads or video ads? Would they manage an external¬†digital marketing agency?
  • Tech skills: Which tools and platforms should they know how to use? It could be Google Analytics, SEO tools, content tools, social media management tools, or ad optimization platforms. Look at similar jobs to get some ideas of what's required.

Post the job and ask your network

Once you outline the job description, it's time to publish your job post and ask your network. You should reach out to current and past partners, ask your colleagues for recommendations, and post on relevant Slack and Facebook groups. 

Work with Mayple 

If you want to skip the mediocre candidates and go straight for the gold then you should source your marketing talent from Mayple's expert community. We have 600+ of the world's top experts, and we'll match you with someone who has proven experience in your niche and a successful track record working with similar brands.

ÔĽŅ

Interview 

Now that you've got a few potential candidates, it's time to interview them. Asking the right questions is important. Don't just ask about the candidate's professional experience, make sure to cover all the angles. Here are some great interview questions to include:

  • Channel-specific expertise: Do they have what it takes to manage the channel or specific marketing activity you're hiring for?
  • Reporting: How well do they report their results? Which tools do they use? Which KPIs would they be tracking?
  • Communication: How well do they communicate? If they're an agency or a freelance marketer then how often do they speak with their clients?¬†
  • Overcoming challenges: How have they handled problems in the past? This could be communication breakdowns, misunderstandings, or marketing failures.
  • Future ambitions: Where do they see themselves in 5-10 years? What's their ideal job?¬†
  • Culture fit: Do they fit your company culture? Give them a personality test to see whether they would work well with other team members.

Test project 

The interview is a crucial part of the process, but most brands get stuck there. To really vet your candidate, you need to give them a test assignment. You can make it paid or non-paid (depending on the requirements and scope). 

You could ask them to create a digital marketing strategy for your project, a few designs or ideas for your social media channels, or write an article for your blog.  

Say farewell to marketing FOMO

The world of digital marketing is brimming with opportunity, but navigating it solo can be daunting. By collaborating with a freelance digital marketer, you gain access to specialized expertise without the long-term commitment of a full-time hire. They become your strategic partner, constantly learning and adapting their approach to ensure your campaigns stay ahead of the curve.

So, ditch the "fear of missing out" (FOMO) and embrace the freelance advantage. Consider this your first step towards a thriving online presence and a marketing strategy that ignites real results.

ÔĽŅ

FAQs

Why hire a digital marketer?

Companies hire digital marketing professionals when they want to increase their sales and traffic, improve the brand's reputation, attract better leads to the business, or grow a specific marketing channel.

How much does it cost to hire a digital marketer?

The average cost for digital marketing services ranges from $2,500 to $12,000 per month, $50 to $500 per hour if you're hiring a freelancer and $1,000 to $7,500 per project.

Is it worth hiring a digital marketer?

Yes, it's absolutely worth it. A digital marketing expert can manage your marketing strategy, align your messaging and ad copy to better target your ideal customers, and help you hit your sales and revenue goals.

How do I find a digital marketing person?

There are many different ways to find the ideal candidate for your marketing position. Here are a few of our favorite ones:

  • Promote from within
  • Ask your network
  • Post a job ad online
  • Hire on Mayple
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