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Top 10 Freelance Consultants to Hire in 2024

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Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Published February 24, 2024.

a woman sitting on the floor using a laptop computer

When you're running a business, there will inevitably be times when you need some outside expertise. No one can be a master of everything. As the leader of your company, it's important to recognize your strengths and weaknesses and know when to seek assistance.

An outside set of eyes can often identify opportunities, inefficiencies, or solutions you may have overlooked. Bringing in a freelance consultant can provide a fresh, objective perspective on issues or projects where you may be too close to see things clearly.

Our picks for the top freelance consultants

1. Matthew T. - Best overall

2. Kate H. - Best for content creation and web optimization

3. Maxime G. - Best for marketing using holistic strategies

4. Hisham K. - Best for online marketing strategies in eCommerce

5. Howard S. - Best for optimizing Amazon product pages and PPC

6. Bing H. - Best for focusing on user acquisition and retention

7. Michael K. - Best for omnichannel SMM

8. Kathryn L. - Best for email marketing and ad campaigns

9. Tony H. - Best for high-budget targeted marketing

10. Pouria N. - Best for data-driven ad strategies



What are freelance consultants?

A freelance consultant works with companies on a freelance/ contractual basis, rather than as a full-time employee. Freelance consultants specialize in a wide range of areas, including, but not limited to:

  • marketing
  • sales
  • operations
  • HR
  • marketing
  • IT

Furthermore, there are two main categories of freelance consultants:

Specialized

This type of freelancer specializes in a particular area of their industry. For example, a marketing consultant can be an expert in SEO, paid ads, social media marketing, email marketing, or even more specific areas, such as Google Ads, Facebook marketing, or Klaviyo email marketing.

Diversified

Diversified consultants usually have a broad range of skills that allow them to work with multiple industries and on different types of projects. Most often, they cluster different adjacent skills to create a diverse portfolio. For instance, a diversified consultant might offer services such as market research, content creation, and SEO.

Best overall

1


Exceptional
10
a man with a beard standing in front of an orange wall

Matthew T.

Expert freelance marketing consultant

Experience

8+ years


Country

London


Industry focus

Travel | Home & garden | Style & fashion | Food & drink

Brief overview

Matthew is a holistic digital marketing specialist freelancer working remotely as an SEO and PPC consultant to help businesses maximize their online reach.

Specialties

  • SEO
  • Google Ads
  • Bing Ads
  • PPC

Why hire Matthew?

Matthew is a skilled marketer who is able to dedicate himself to helping your business growth and scalability, in various industries and over a dynamic range of channels.

Best for content creation and web optimization

2


Outstanding
9.9
a woman in a black dress posing for a picture

Kate H.

Strategic marketing freelancer

Experience

8+ years


Country

USA


Industry focus

Baby | Food & drink | Pets | Beauty | Style & fashion | Health & wellness

Hard-working, detail-oriented marketing strategist who believes in taking a holistic approach to improving business KPIs. Kate believes campaign creation and optimization are just a piece of the larger objective to assist business growth and ensure maximum performance across all digital channels.

      • Adroll
      • Social ads
      • Tracking and implementation
      • Campaign management
      • Marketing strategy
      • Google Shopping

Kate was hired by an investment VC firm with the goal of enhancing EBITA and building a robust, year-round customer base to increase the appeal of the formerly family-owned business for potential resale.

In her role as the principal marketing strategist, she managed tasks such as website wireframe design, content creation, site optimization, and digital campaign supervision.

Best for marketing using holistic strategies

3


Outstanding
9.8
a man with sunglasses on taking a selfie

Maxime G.

Freelance marketing consultant

Experience

8+ years


Country

Belgium


Industry focus

Travel | Health & wellness | Education | Gaming | Finance | Food & drink | Stye & fashion

Maxime is a freelance marketer with a passion for CRO, helping businesses in both B2B and B2C industries achieve great marketing results using holistic tactics.

    • Search ads
    • Social ads
    • Google Shopping
    • SEO
    • SMM
    • CRO

Maxime provides more than just strong Digital Marketing skills. He guides clients through their projects with a holistic approach and expert advice.

His goal is to assist clients in investing their money wisely by targeting the right media and audience. If Maxime isn't convinced about a client's approach or the expected results, he communicates openly and collaborates to find a solution.

Best for online marketing strategies in eCommerce

4


a man standing in front of a wall with graffiti

Hisham K.

Pro marketing consultant

Experience

10+ years


Country

Australia


Industry focus

Beauty | Style & fashion | Health & wellness | Professional services | Nonprofit & government

Hisham has been working with eCommerce brands for 10+ years and also operates a number of his own eCommerce brands. He's a Google Ads, Facebook Ads, CRO & Strategy expert.

      • Google Ads
      • Google Shopping
      • eCommerce
      • Facebook Ads
      • YouTube Ads

Hisham excels in comprehending both digital and business solutions. He frequently collaborates with clients to develop diverse solutions to address overarching business challenges affecting their growth. In roles such as Principal Consultant for marketing teams, he takes the lead in steering their strategies to successful outcomes.

Best for optimizing Amazon product pages and PPC

5


Outstanding
9.6
Howard Standring

Howard S.

Transformative freelance adviser

Experience

16+ years


Country

UK


Industry focus

Pets | Beauty | Healthy & wellness | Sports, outdoors & fitness

Howard has been immersed in online marketing since 2008 and has dedicated the past six years to serving as a full-time media buyer and marketing consultant. His primary expertise lies in collaborating with e-commerce brands to efficiently acquire new customers through profitable means, utilizing paid advertising channels.

    • Facebook Ads
    • Google Ads
    • Google Shopping
    • Tracking and implementation
    • YouTube Ads
    • Instagram Ads

Howard initially focused on driving customer acquisition through paid ads, primarily on Google and Facebook. He also played a crucial role in crafting a comprehensive digital marketing strategy, incorporating elements such as email marketing, content marketing, influencer outreach, and conversion rate optimization.

Moreover, he contributed to setting up and optimizing Amazon product pages and PPC campaigns, resulting in a remarkable 100% increase in sales within three months.

Best for focusing on user acquisition and retention

6


Outstanding
9.5
Bing Han

Bing H.

Strategic freelance marketer

Experience

10+ years


Country

USA


Industry focus

Technology | Beauty | Automotive | Home & garden | Sports, outdoors & fitness | Food & drink

Bing boasts over 10 years of growth marketing experience, dedicated to helping clients drive sales and retention.

Passionate about growth strategies, Bing leverages data analytics to inform marketing directions and develop creative campaigns.

  • CRO
  • Marketing strategy
  • Tracking and implementation
  • CMO
  • Google Ads
  • Bing Ads

Bing's key specialties include user acquisition and retention, paid search optimization, SEO, conversion rate optimization, web and product analytics, marketing automation (email), and content marketing. This is a winning recipe for advertising success.

Best for omnichannel SMM

7


Outstanding
9.4
a man with a beard and a black shirt

Michael K.

Agile marketing freelance specialist

Experience

8+ years


Country

USA


Industry focus

Beauty | Electronics | Automotive | Finance | Education | Pets | Food & drink

With 13 years of expertise in a digital-first approach, Michael prioritizes defined processes, frameworks, and foundational strategies proven to generate revenue as a freelance marketer and consultant.

    • Search ads
    • Social ads
    • Branding
    • Freelance consulting
    • Adroll
    • Google Shopping

With a wealth of experience as a marketer and consultant, Michael emphasizes a partnership-driven approach. Acknowledging the distinctiveness of each business, he crafts personalized marketing and advertising strategies tailored to your specific goals and key performance indicators (KPIs).

Best for email marketing and ad campaigns

8


Outstanding
9.3
a woman with long brown hair smiling at the camera

Kathryn L.

Innovative freelance consultant and strategist

Experience

10+ years


Country

USA


Industry focus

Professional services | Nonprofit & government

For over a decade, Kathryn has been instrumental in crafting data-driven strategic consulting and marketing solutions for political campaigns, nonprofits, and corporations across the United States.

  • Marketing strategy
  • Public relations
  • Email marketing
  • Content
  • Google Ads

Kathryn's extensive background includes overseeing numerous successful polling and data initiatives, alongside a myriad of earned and digital media endeavors.

These efforts encompass a spectrum of activities, from managing email campaigns and social media programs to executing advertising campaigns with remarkable success.

Best for high-budget targeted marketing

9


Outstanding
9.2
a man with dreadlocks sitting on a couch

Tony H.

Growth-focused freelance consultant

Experience

8+ years


Country

USA


Industry focus

Art & entertainment | Food & drink | Home & garden

Tony is a certified Google advertiser with a wealth of experience in pay-per-click advertising and SEO.

    • Google Ads
    • Google Shopping
    • YouTube Ads
    • PPC
    • SEO
    • Freelance marketing and consulting

Overseeing a diverse portfolio, Tony has effectively managed over 60 clients, from start-ups to national businesses, entrepreneurs, and personal brands.

Tony's expertise spans various contexts, having worked in both agency and freelance consulting capacities. He is adept at managing budgets of all sizes, ranging from as modest as $200 per month to exceeding $9 million per month.

Best for data-driven ad strategies

10


Outstanding
9.1
a close up of a person with a beard

Pouria N.

Marketing solutions freelance consultant

Experience

5+ years


Country

USA


Industry focus

Automotive | Finance | Health & wellness | Technology | Travel | Home & garden

Pouria assures satisfaction with his work, backed by over 5 years of dedicated passion for paid media. His professional journey includes collaborating with esteemed brands and agencies across the United States.

  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • LinkedIn Ads
  • YouTube Ads
  • Bing Ads

Pouria's approach is characterized by a strong emphasis on data-driven insights and creative thinking. Beyond his expertise in various channels and platforms, his creative capability and strategic marketing approach consistently deliver impactful results for his clients.



Types of services offered by freelance consultants

There are multiple types of services offered by freelance consultants in different areas of business. Some of the most widespread ones include

Marketing

Marketing freelance consultants provide services that help businesses communicate their message to the right people, engage them in a relationship with the company's products/ services, and convert them into customers. They typically help build a marketing strategy, design and execute campaigns, create content, manage social media accounts, run SEO activities, develop new products/ services, and ensure their clients have a strong online presence. 

Sales

Sales consultants are experts in the field of sales and help businesses maximize their revenues. They may provide consulting services such as developing sales strategies, negotiating contracts, creating sales presentations, and training staff on best practices on how to convert potential clients into actual clients. 

Operations

Operations consultants are experts in running businesses from an operational and/or administrative perspective. Freelance consultants in this area provide services to businesses such as process optimization, cost reduction strategies, and implementation of new technologies.

Management

Sometimes, businesses need a hand in ensuring effective management and business strategy. Management consultants in this field help businesses with issues such as team building, leadership development, and organizational strategy and restructuring. Sometimes, they also act as strategy consultants to help businesses create high-level business plans and select the right growth tactics.

Finance

Finance freelance consultants provide services such as creating financial strategies, managing, developing risk management plans, and streamlining operations. They can help businesses streamline their cash flow, achieve a healthier financial position, and better manage their debt.

Human Resources

Human resources consultants provide services such as recruitment and selection, compensation and benefits reviews, employee relations, and compliance with legal regulations. Businesses bring in an HR consultant when they need to deal with matters such as hiring, training, employee relations and engagement, or compliance.

IT and Technology

Digitization, cybersecurity, and implementing new technologies are all areas where businesses may need help. IT and technology freelance consultants provide services such as setting up networks, developing apps and websites, providing data analysis and insights, and more.



What skills should freelance consultants have?

When looking for a freelance business consultant, make sure they have the following skills:

Communication

Your consultant needs to be able to work with different stakeholders and types of business leaders and effectively convey their ideas clearly and concisely. They should be able to communicate efficiently, both in writing and in person. Furthermore, if you run a hybrid or remote company, you should make sure your consultant knows how to communicate digitally (and in asynchronous ways too, if that is the case).

Analytical Thinking

A consultant should be able to interpret data, draw meaningful conclusions from it, and use it to inform their decisions. They should be able to analyze and interpret information quickly, identify patterns and relationships, and develop problem-solving strategies.

Problem-solving

Freelance consultants must be able to identify and resolve problems quickly, efficiently, and with minimal disruption to your business operations. They should be able to think on their feet and come up with creative solutions to complex problems.

Excellent knowledge of their specialty

Your consultant should have a strong and up-to-date understanding of their specialty. They should be able to identify trends, developments, and new methods that could benefit your business.

Industry knowledge

Your consultant should have an in-depth understanding of your industry and the challenges it faces. This would enable them to provide you with well-researched, market-ready solutions to the problems your business is facing. They also need to be on top of the latest business trends in their specific area of expertise so they can adapt your business to rising challenges. 

Analytical skills

Good analytical skills are essential for consultants. They should be able to sift through data and information quickly, identify patterns and relationships, analyze data, draw conclusions, and create strategic and tactical plans for your company.

Adaptability

Your consultant must be able to adapt to changing conditions and circumstances quickly and efficiently. They should be able to adjust their strategies and plans quickly, depending on the situation.

Leadership qualities

Your consultant should have strong leadership qualities that enable them to manage teams, organize projects, and successfully complete tasks. They should be able to motivate others and foster a working environment where everyone can work together to achieve desired goals.

Independent thinking

Your consultant should be able to think independently and offer creative solutions. They need to have the ability to make decisions that are in the best interest of your business, even when under pressure.

Tech stack knowledge

Every industry and area has its own tech stack. Your consultant should be adept at using the best and latest technology in the industry and be able to offer solutions that can help you stay ahead of the competition.

Benefits of hiring a freelance consultant

While hiring consultants may not be right for every business, there are plenty of advantages to doing so:

Saving time

Consultants are fast. They can usually come in and offer solutions quickly, with minimal disruption to your operations. The reason behind this is that it's likely they're already highly familiar with your industry and technology stack.

Saving money

Good consultants don't come cheap, no matter their area of expertise. However, compared to hiring a full-time employee, consultants will save you money in the long run. They find better, quicker solutions, and they are usually on call on an as-needed basis (as opposed to having to pay a salary for a senior position, every month.)

And even though they may not be there for you full-time, consultants are still very dedicated to their freelance clients—particularly since their activity will be analyzed according to specific key performance indicators. 

Staying on top of the latest trends

Consultants are constantly staying up-to-date on the latest trends and developments in their field. They have to, as their entire business depends on it. This means you can benefit from their knowledge, giving your business a competitive edge.

Tapping into experience and expertise

Your consultant will come with extensive experience and expertise. They have seen it all and can offer you invaluable advice and insights on tackling problems. This experience can be invaluable for businesses in any industry.

How to hire freelance consultants

There are many ways to hire freelance consultants. Some of the most popular ones include:

Freelance boards

Freelance platforms like UpWork, Fiverr, and Guru provide businesses with an array of freelancers in every area, for every budget, and at different levels of experience. However, finding good consultants in the ocean of service providers on these sites can feel like trying to find a needle in a haystack—so if you're pushed for time, these sites may not be for you.

Referrals

Asking peers for recommendations is one of the best ways to find a consultant. Not only are you more likely to get someone reliable, but it will also save you time. Do keep in mind, however, that this may not always be a great solution, as your peers may not have recommendations at the moment (or their recommendations may not be available for new projects).

Mayple

If you want to hire a freelance business consultant with a proven track record of success—and if you want to do it quickly, contact Mayple. We only work with vetted professionals who can prove their previous success and have hands-on experience in your preferred industry. Let's chat and we'll match you with the best option for your business!