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Top 10 Brand Managers to Hire in 2024

Stand out from the crowd by hiring a professional to elevate your branding and brand management in 2024.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Updated March 1, 2024.

a man sitting at a desk using a laptop computer

Does your branding currently feel disjointed? Are customers confused about what makes you different? An experienced brand manager connects these dots. They ensure your visual identity and communications strategy authentically match your culture, synchronizing branding across all touchpoints to make you memorable amid marketplace noise.

Without focused expertise, business owners struggle to build brands that truly reflect their values and offerings. Messaging gets fragmented across departments while platforms lack alignment, letting competitors steal the spotlight. Investing in dedicated leadership cements your unique position. Here are 10 excellent brand managers to strengthen your offering and presence.

Our top picks for the best brand managers

1. Mick B. - Best overall

2. Brad J. - Best for social site brand management

3. Anthony K. - Best for app-related brand management

4. Yuri P. - Best for eCommerce brand management

5. Michael K. - Best for paid search brand management

6. David D. - Best for high ROAS brand management

7. Dorian R. - Best for web platform brand management

8. Nicolas G. - Best for B2C brand management

9. Alex M. - Best for brand management in lifestyle industries

10. Aristide B. - Best omnichannel brand management



What is a brand manager?

A brand manager is a marketing professional responsible for developing and maintaining a brand's identity, image, and reputation. They oversee all aspects of a brand, from advertising and marketing campaigns to product design and packaging. Brand managers ensure that a brand is consistent across all channels and touchpoints and resonates with the target audience.

Best overall

1


Exceptional
10
a man in a blue checkered shirt smiles at the camera

Mick B.

Expert brand manager

Experience

15+ years


Country

USA


Industry focus

Beauty | Health & wellness | Home & garden | Style & fashion | Techniology | Food & drink

Brief overview

Mick is a strategic growth marketing and eCommerce leader with 15+ years of experience in various industries. He helps small and large brands optimize omnichannel marketing activities with a special focus on finding opportunities at the intersection of performance marketing, algorithms, conversion optimization, content, and creatives.

Specialties

  • Branding and brand management
  • Amazon PPC
  • CMO
  • Amazon marketing
  • Google Ads
  • Marketing strategy
  • Growth hacking

Why hire Mick?

Mick is top of the class when it comes to brand management and uses his array of omnichannel marketing and analytical skills to level brands up to roaring heights. He has worked with Fortune 500 companies but also has experience in small enterprises and startups.

Best for social site brand management

2


Outstanding
9.9
Brad Johnson

Brad J.

Freelance brand management

Experience

12+ years


Country

USA


Industry focus

Education | Home & garden | Real estate | Beauty | Finance | Sports &Outdoors | Travel | Technology

Brad has a degree in marketing and is dedicated to helping any size of business with their ad strategies and creating a compelling brand image, from large corporations to small mom and pop shops.

  • Adroll
  • Bing Ads
  • Demand side platform
  • Email marketing
  • Brand management
  • Tracking implementation
  • Outbrain

Brad grows ideas through his education, experience, and innovation, leveraging his talent to build executable programs to benefit his clients for years to come. His experience in marketing is vast, holding weight to his achievements in marketing.

Best for app-related brand management

3


Outstanding
9.8
Anthony K

Anthony K.

Brand and marketing expert

Experience

8+ years


Country

USA


Industry focus

Automotive | Finance | Technology | Travel | Home & garden | Food & drink | Education | Nonprofit & government | Art & entertainment

Anthony is a growth marketing lead at CashApp, owning a $30+ million paid media budget across brand marketing, management, and acquisition.

  • Google Ads
  • Brand management and branding
  • Growth hacking
  • App store optimization
  • TikTok Ads
  • Apple Search Ads
  • YouTube Ads

Anthony drives growth through tailored marketing tactics, advertising strategies, and campaigns. He has worked with paid acquisition teams at global brands like Uber and Spotify, attesting to his marketing skills.

Best for eCommerce brand management

4


Outstanding
9.6
Yuri Podolsky

Yuri P.

Pro branding manager

Experience

7+ years


Country

Brazil


Industry focus

Health & wellness | Professional services | Finance | Food & drink | Education

Yuri, a certified product expert of Google Ads, uses an emphasis on strategy in his successful marketing career, with extensive experience in digital campaigns, product development, and eCommerce marketing.

  • Brand management
  • Facebook Ads
  • Affiliate marketing
  • Outbrain
  • Influencer marketing
  • Email marketing
  • YouTube Ads

Yuri is always motivated by challenges and strives to exceed the expectations of a company's objective and surpass client satisfaction.

Best for paid search brand management

5


Outstanding
9.6
a man in a blue shirt is smiling

Michael K.

Advanced brand and ad management

Experience

12+ years


Country

USA


Industry focus

Automotive

Michael has over 12 years of digital marketing experience and a strong analytics background. He has a proven ability to drive efficient growth through creative solutions. He has held multiple manager positions and led cross-functional teams as a marketing director.

  • YouTube Ads
  • Branding
  • Brand management
  • Bing Ads
  • Yahoo Gemini
  • Pinterest Ads
  • Google Shopping

Michael's experience with full-cycle campaign management, including planning, implementation, optimization, and post-mortem analysis, has him striving to be ahead of industry trends and always iterating strategy for improved results.

Best for high ROAS brand management

6


Outstanding
9.5
a man taking a selfie in front of a body of water

David D.

Experienced brand marketer and manager

Experience

8+ years


Country

USA


Industry focus

Art & entertainment | Finance | Technology | Finance

Results-driven digital marketer with years of experience running 6 figures in ad spend per month across software, biotech, cybersecurity, and legal lead generation.

    • Google Ads
    • Facebook Ads
    • Instagram Ads
    • YouTube Ads
    • LinkedIn Ads

David consistently brings a high ROI for his clients and projects. He works closely with clients at Google Headquarters, having executive strategy sessions with the Google team in order to rapidly expand on Search and Display.

Best for web platform brand management

7


Very Poor
1
a black and white photo of a man in a suit holding a microphone

Dorian R.

Specialist freelance brand strategist

Experience

8+ years


Country

Canada


Industry focus

Food & drink | Health & wellness | Travel | Art & entertainment | Style & fashion | Education | Nonprofit & government | Finance | Sports, outdoors & fitness | Home & garden

Through seamless UI/UX, delightful inbound marketing, and proven PPC strategies, Dorian engages audiences in a perfectly tailored advertising journey, improving brand value until viewers become customers.

  • Branding
  • Web design
  • Creative design
  • Google Ads
  • Google Shopping
  • SMM
  • SEO

Dorian's skills in branding, web design, and creative design, among others, make him a great fit for getting started on your branding journey or revitalizing your existing look and feel. He has strong storytelling abilities, a deep understanding of analytics, and a customer-centric approach to everything he does.

Best for B2C brand management

8


Outstanding
9.3
a man with a camera strap around his neck

Nicolas G.

Freelance brand manager

Experience

8+ years


Country

Japan


Industry focus

Technology | Professional services

Nicolas is a B2C marketer with dynamic skills in various fields of expertise and types of marketing. He has held multiple manager roles and successfully led marketing efforts.

  • Google Shopping
  • SEO
  • Branding
  • Copywriting
  • Marketing strategy
  • SMM
  • Web development
  • Community management

Nicolas knows how to find just the right fit for your business and marketing needs. He has extensive experience conducting marketing analytics, competitive analysis, getting customer insights, and expanding to international consumer markets. He is an all-in-one marketer here to propel your journey in advertising and branding.

Best for brand management in lifestyle industries

9


Outstanding
9.2
Alex M Icon

Alex M.

Brand management professional

Experience

8+ years


Country

USA


Industry focus

Finance | Art & entertainment | Style & fashion

Alex is an accomplished leader with extensive marketing experience, including brand, acquisition and growth marketing. He pays close attention to customer touch points and consumer insights, and employs strategic thinking to create a powerful brand strategy.

    • Facebook Ads
    • Google Ads
    • Instagram Ads
    • Google Shopping
    • YouTube Ads
    • X Ads
    • Email marketing
    • Marketing strategy
    • Tracking implementation

Alex has expert-level knowledge of marketing strategy and performance marketing. Relevant success stories include working with Bloomberg Media, growing their subscription business from $4 million to $100 million.

Best omnichannel brand management

10


Outstanding
9.1
a man standing in the middle of a desert

Aristide B.

Specialist brand manager and marketer

Experience

8+ years


Country

Canada


Industry focus

Beauty | Professional services | Art & entertainment | Home & garden | Style & fashion | Pets | Sport, outdoors & fitness | Real estate | Finance | Baby | Food & drink | Health & wellness

Aristide likes to be someone you can rely on for work but also brutal honesty, open communication, and exciting ideas, bringing inspiration, innovation & creativity to all things marketing.

  • Facebook Ads
  • Branding
  • Brand management
  • Google Ads
  • Content
  • Google Shopping

Aristide is an expert at paid advertising, social media management & conversion rate optimization for eCommerce brands. He has extensive experience studying market trends, optimizing marketing budgets, and growing brands in competitive markets.



Why hire a brand manager?

There are several reasons why a brand manager is a valuable asset to any business. Here are some of the key benefits a brand manager may offer you:

Helps with overall conversion

A brand manager can help increase conversions by creating a consistent brand message that resonates with the target audience. By understanding the brand's unique selling proposition, they can develop marketing campaigns highlighting its strengths and differentiating it from competitors. This can lead to higher conversion rates and increased revenue.

Helps with messaging consistency

A brand manager ensures that a brand's message is consistent across all channels, including social media, advertising, and packaging. This consistency helps build brand awareness and trust with consumers. It also ensures that your customers receive a clear message about your brand and its values, which can help to establish a loyal customer base.

Helps you get closer to your target audience

A brand strategist is responsible for understanding the target audience and creating campaigns that resonate with them. By understanding the target audience's needs, wants, and pain points, they can develop campaigns that speak directly to them. This can help businesses build a loyal customer base and increase revenue.

When to hire a brand manager?

Knowing when to hire a brand manager is crucial. Here are some scenarios where hiring a brand marketer could be beneficial:

When you start a business

Starting a business is challenging, and having a brand manager on board from the beginning can help set the tone for the brand. A brand manager can help develop the brand's identity and create marketing campaigns that resonate with the target audience.

When you pivot a business

If your business is going through a significant change, such as a rebrand, a brand manager can help ensure the brand remains consistent throughout the transition. They can help develop messaging that explains the change to customers and ensures that the brand's identity remains intact.

To attract younger audiences

If you're looking to target younger generations, hiring a brand manager can ensure your brand resonates with this demographic. They can help develop campaigns and messaging that speak directly to younger audiences and build brand loyalty.

When launching a new product

Launching a new product is an exciting time for any business, but can also be challenging. A brand manager can help ensure that the new product aligns with the brand's identity and develop campaigns that highlight the product's unique selling proposition.

When your business doesn't meet customer expectations

If customers don't perceive your business in the way you'd like, hiring a brand manager can help. They can help develop campaigns and messaging that address misconceptions and create a positive brand perception and a better customer experience.

3 Skills every brand manager should have

Brand managers should have the following skills: 

  • Analysis skills - conducting research to create the ideal customer persona, studying existing marketing channels and advertising campaigns to get a picture of what aspects of the brand are misaligned using a data-driven approach.
  • Project management skills - branding campaigns and product launches have a lot of moving parts and a good senior brand marketer should be able to delegate and execute every aspect of the campaign.
  • Excellent communication skills - every successful brand manager should be able to communicate with the internal marketing team, marketing agencies, and any external stakeholders, and build strong relationships and collaborations. They should have incredible verbal communication skills as well as writing skills.
  • Marketing chops - a good branding manager should be a well-versed marketer. They should know which market strategies work to attract potential customers, which marketing materials should be created. They should know social media platforms, promotional activities, and marketing tools like the back of their hand.

Questions to ask in the hiring process

  • What is your marketing experience?
  • Can you tell us of a marketing initiative you created that yielded great results for a brand?
  • How do you collaborate with marketing managers to ensure brand consistency across different channels?
  • How do you keep track of consumer trends - and how do you incorporate them into your strategy?
  • How do you measure the success of marketing campaigns?
  • Do you have previous experience in our industry?

Hire a vetted brand manager to kickstart your goals

Effective brand management is essential for shaping public perception, building brand loyalty, and increasing the perceived value of your product or company. A stand-out brand is a powerful asset that can differentiate your business from competitors and attract and retain customers.

Secure the success of your brand by hiring a top-tier brand manager. They'll have the expertise to develop and execute strategies that enhance your brand's image and reputation. Mayple offers a network of highly skilled brand managers who can provide the specialized knowledge and experience to take your brand to the next level.



FAQs

What is a brand manager vs. a marketing manager?

A brand manager is responsible for creating the brand itself - the brand identity and brand guidelines. A marketing manager handles marketing channels (like advertising, content marketing, and social media marketing) that promote the brand and generate brand engagement. 

What is the average salary of a brand manager?

The average brand manager's salary is somewhere between $80k and $140k per year. With Mayple you get to work with an expert with proven experience, no commitment, and flexible monthly plans, for a fraction of the cost.

How do I find a brand manager? 

You can always do the work yourself - speak with existing brand managers, ask your network, reach out on online communities. Or you can hire through Mayple where you know you are hiring a vetted expert with proven experience and a successful track record in your niche.