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ChatGPT Marketing: 5 Best Prompts for Successful Email Campaigns

Adeel Qayum writer profile photo
By Adeel Qayum
Joel Taylor editor profile picture
Edited by Joel Taylor

Updated January 18, 2024.


In 2021, AI in marketing was estimated to generate $15.8 billion in revenue—and that's expected to skyrocket to $107.5 billion by 2028. So, how can you leverage the growing trend? One way is to use the power of ChatGPT to improve your email marketing campaigns.

One of the key benefits of ChatGPT email marketing is its ability to create engaging content in a matter of seconds. While the output may not be perfect every time, it can spark your creativity and guide you down the path to creating great emails.

Prompt #1: Personalized product recommendations

Any marketer can tell you that personalization is a non-negotiable element of any marketing campaign. This is especially true in e-commerce, where strategic and effective product recommendations can dramatically increase revenue. While there are plenty of product recommendation tools out there, they may be a bit too expensive or complicated for some brands.

Here are some prompt ideas

  • Generate outdoor sports equipment recommendations for a user who has bought waterproof hiking boots and a backpack online. They have a passion for outdoor activities and want more gear for their adventures.
  • Recommend products for someone who shops for groceries online. They like to eat healthy, but they have a sweet tooth.
  • Craft 3 personalized home décor product recommendations targeting a user who has recently bought home furniture and décor items from my e-commerce store. The user is interested in interior design and has a modern and minimalist style.

Here's ChatGPT's response to the last one

a screenshot of a page describing the different types of text

Prompt #2: Irresistible subject lines

Subject lines are another critical element of a strong marketing campaign as they can boost your open rates, leading to more conversions and revenue. After all, you can't get sales if nobody ever opens the email.

Here are some prompt ideas

  • Provide a few email subject lines for a 3-day flash sale on diamond jewelry. Create a sense of urgency to get customers to buy now.
  • Generate 20 email subject lines for people who just bought a new laptop and are looking for the best accessories.
  • Give me 5 subject line ideas for an email marketing campaign targeting men aged 18-35 who are looking to buy protein supplements to build muscle.

Here's ChatGPT's response to the last one

a screenshot of a web page with a text description

Prompt #3: Compelling storytelling for brand engagement

Storytelling is more than just a marketing strategy. It's a way to showcase who you are as a brand and what you stand for. Most importantly, it's a way to build strong, meaningful emotional connections with your audience to generate trust and loyalty.

Here are some prompt ideas

  • Write a quick introduction email for new subscribers to the email list of my company HappyToes, a shoe brand that uses light & breathable materials built to last 10 years.
  • Generate an email newsletter telling a story about my family's 100-year-old tomato sauce recipe and the quality customers will get when they buy it.
  • Create a short brand narrative for a new children's clothing e-commerce company dedicated to using sustainable, ethical practices.

Here's ChatGPT's response to the last one

a screenshot of a text description for a website

Prompt #4: Interactive content for enhanced engagement

In an ever more competitive market, your emails have to do more than just inform—they must grab attention and keep it. There's genuine excitement about dynamic email additions that give the reader some control. With ChatGPT, you can dive into an array of interactive options like brain-teasing trivia, polls, or surveys.

Here are some prompt ideas

  • Think of a poll targeting thriller movie aficionados: Which movie ending left them on the edge of their seats?
  • Design a trivia challenge all about world-famous landmarks? A dream for those with itchy feet.
  • Design a survey designed for sneaker enthusiasts to identify the most coveted sneaker releases of the past ten years.

Here's ChatGPT's response to the last one

a screenshot of a survey form with a question

Pro tip: Sprinkle your personality into your content with emojis. 🌟 They're known to elevate interactivity but also leave a lasting impression on your audience. 💌🎉

Prompt #5: craft persuasive calls-to-action (CTAs)

Nothing seals the deal quite like a strong, persuasive CTA. In fact, a CTA can be the difference between the customer clicking through to your website and deleting the email without ever opening it. ChatGPT can help you generate CTAs that boost your conversion rates and increase your bottom line.

Here are some prompt ideas

  • Create 20 ideas for email marketing CTA buttons to get users to buy an eyeshadow palette for green eyes.
  • Craft some CTAs to encourage small dog owners to switch pet food brands to a holistic, clean dry food for their pets.
  • Help me generate a compelling call-to-action for my email campaign, encouraging customers to click through to my website and buy tech accessories for our Black Friday sale.

Here's ChatGPT's response to the last one

two screenshots of a website with a question

Enhance your ChatGPT marketing strategies with a Mayple Expert

While ChatGPT can provide an amazing springboard to jumpstart your campaigns, chances are your first results won't be exactly what you're looking for. This is why many brands use ChatGPT primarily as a form of inspiration and optimize the content based on their unique needs and goals.

If you need some help in this area, we can connect you with skilled marketing experts who can fine-tune your content to ensure that it resonates with your audience and boosts your revenue.

» Want to use AI for other channels? Here's how to use ChatGPT for your advertising.

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