This is a story that is taking shape globally and impacting citizens and consumers. It’s changing the employment world and is boosting the power of communities and knowledge.
Hierarchical organizational structures were about centralizing knowledge and power. Therefore, their employees could only express their value within the confines of their role.
Dedicated teams began taking form the moment organizations understood that people can express their value in goal-orientated teams. Employees could now be part of professional based teams (like marketing) or project-based teams.
Today’s dynamic working environment has encouraged more organizations to work with agile teams focused on business goals. Top talents are now offering their professional services as independent freelancers, where they can design and structure their own professional development and workstyle.
Broad knowledge distribution has created a new generation of talent/freelancers who want to work in a more dynamic and creative environment. It’s opened up the possibility for the most efficient work structure- distributed teams. This model fits in perfectly with the new reality where value is created by knowledge and not by assets or brands.
Big money gives access to top talents, high-quality technology and large advertising budgets. This way, big spenders always stay at the top. Small and medium-sized businesses stay behind because they lack the knowledge to manage digital marketing talents themselves. They lack access to talented professionals and never-ending advertising budgets.
We have a leading role in solving the challenges small and medium businesses meet in today's marketing industry. We believe our unbiased approach will help businesses achieve greater value from their digital marketing efforts, and as our customers grow— we grow.
This is our core asset as a company. Our high-level professionalism is achieved through a thorough filtering process of our experts, AI tech that supports our matchmaking algorithm and our quality assurance, high service level and know-how in the field.
In a world of distributed knowledge and open markets, trust and the human touch have become a rare asset. We’re here to restore businesses trust and confidence in the digital marketing industry— by taking businesses hand in hand to success.
We empower and help marketing professionals reach their full potential by offering them access to the best tech tools, better opportunities and a community of top experts.
Using our data-driven technology and advanced tools, marketers can excel in performance and value and we can assure SMB’s get high-end digital marketing services and results—just like the big performing brands.