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Kelly Be.

Kelly Be.

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Dan W.

Dan W.

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Kelly B.

Kelly B.

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Hire Growth Marketer

Table of contents

Growth marketing is vital for startups and large companies

Every marketing team and manager has faced the challenge of growth. You're firing on all cylinders, you have your traffic acquisition campaigns set up and you're converting at a good clip. And then your CEO comes to you and says - how do we grow? How do we improve our conversions, grow our sales, and scale the business? 

That's the crux of the problem that growth marketing comes to solve. And often you need either an in-house growth marketer or an outside marketing consultant to take a look at your marketing campaigns and discover growth opportunities. 

Growth hacking was particularly popular with early-stage startups back when the term was first coined by Sean Ellis in 2010 but it has benefited companies of all sizes.

It was a response to the notion that marketing was too broad and not based on data. People were complaining about terms like "branding" or "brand marketing" that made marketers sound magicians and weren't focused on actual metrics. 

Larger companies have a different set of challenges and such a diverse channel mix that it's can be even harder to look at the entire funnel. Some brands even set up their own growth team that helps with customer acquisition, conversion rate optimization, setting up A/B tests, and optimizing the user experience along the entire sales funnel. 

What does the growth marketing role entail?

At its core, the goal of any growth marketer is to be responsible for the entire marketing funnel. From awareness and acquisition all the way down to activation, revenue, retention, revenue, and the referral phases.

Traditional marketers always stayed at the surface and were primarily focused on the awareness and user acquisition stages of the growth funnel. 

Source: GrowthHackers

The traditional approach in digital marketing involved launching a marketing campaign and seeing how to optimize it to meet certain KPIs. Growth marketing evolved to include looking at the customer experience throughout the funnel and using specific growth marketing tactics to optimize it.

Growth marketing is a combination of three distinct areas of marketing - creative marketing, software engineering & automation, and data analytics & testing. And the growth mindset is to use these three areas to optimize the entire customer journey.

Source: GrowthWithWard

Here are three main objectives of a growth marketer.

1. Create a better product-market fit

The first important objective is to make sure that there is a product-market fit. That's usually half the battle and if optimized can immediately have an effect on the entire funnel. It sometimes involves changing the entire marketing strategy of the firm, switching to different acquisition channels, or improving the user experience on the site. 

2. Improve your conversion rate

One of the main jobs of a growth marketer is to improve the conversion rate on the website. That includes testing different copy, different designs, adding more social proof, simplifying the checkout process, and optimizing the product and category pages. 

3. Optimize each marketing channel

The last objective of a growth marketer is to optimize each marketing channel you're using. It could be paid social, Google ads, content marketing, social media marketing, or improving your email flows. 

The skills & knowledge that every great growth marketer should have

We've all heard of the T-shaped marketer model but what does it actually mean? A lot of companies expect a marketer to do a variety of jobs and pack all these different marketing disciplines into one job description. A lot of companies want a specialist but end up hiring a generalist. 

That's where the idea of a t-shaped marketer comes in. The best growth marketer needs to have general knowledge about a variety of areas in marketing like email marketing or content marketing, and in-depth knowledge in two main acquisition channels - organic traffic (SEO) and paid advertising. 

Source: DigitalMarketer

Any combination of these marketing skills could make it onto a growth marketer job description. The exact requirements are up to each company.

Hire a growth marketing expert with proven results

Thinking of hiring a growth marketer for your startup? Your marketing manager is overwhelmed and needs an expert to take a look at the entire funnel? Are you disappointed with all the growth marketer candidates you've seen so far and want someone with industry experience? 

You've come to the right place. 

We created Mayple to make the process of finding the perfect marketing talent really easy. We match your business with the ideal growth marketing hire that has a proven success record in your specific industry or niche. It's like having a Head of Growth in your corner. 

Mayple is the best place to find your next growth marketer hire.

Extensive vetting process

Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.

We have 600+ marketing experts that have worked with some of the world's biggest brands. Work with our hand-picked team of ideal candidates and growth marketing freelancers and get the results you've been waiting for. 

Unbiased monitoring

We don’t just your brand with an expert marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas to the experts and do everything we can to make sure you meet your ROI goals.

Full visibility & transparency

One of the greatest challenges of working with digital marketing agencies and growth specialists is that it’s hard to view all the data in one place. This is especially true of a growth strategy that includes many different channels.

Sometimes asking for a better dashboard or a site design change is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier for both the brand and for our conversion rate experts to make the right decisions.

A fraction of the cost of a marketing agency

Marketing agencies often charge an arm and a leg for growth marketing and have a ton of other clients they are servicing. At Mayple, you can get a growth marketer with proven industry experience at a fraction of the cost.

And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.

Hiring growth marketers has never been easier. 

Mayple makes it easy to find the perfect marketer

Our onboarding process is very simple.

No need for a drawn-out interview process. We make the hiring process a cakewalk. 

Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.

Step 2 - we match you with an expert growth marketer.

Step 3 - Mayple’s growth marketing expert presents their marketing plan for your business.

Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.

Want to hire the top growth marketing experts for your business? Get Started Today.

Hiring with Mayple


Vetted and backed by AI tracking


Avg. Growth of 380% in 6 months


Monthly subscription


3 min to marketing brief


1/3rd of typical agency costs


What's the difference between a growth marketer and a growth hacker? 

Growth marketing is a more general term that has to do with a variety of areas of the marketing funnel while growth hacking usually refers to executing a very specific growth tactic to a specific channel. It usually involves a specific segment of the market or audience and has a very specific KPI goal in mind. 

What does a growth marketer do? 

Growth marketers run continuous, iterative tests through the entire customer journey, and use the results to create data-driven strategy updates for each step of the way. Think of them as a CMO-lite, or a modernized highly-technical marketing manager. They often specialize in paid ads and organic traffic but know a lot of other disciplines in marketing. 

When should I hire a growth marketer? 

As early as possible. If you're running a startup then you should hire a growth marketer as soon as you find that product-market fit. This should be someone that is focused full-time on understanding your target audience and testing the best ways to persuade them to purchase your product or service.

If you're a larger company then you should hire a freelance growth marketer when you're stuck with a specific marketing channel or need an expert to look at your entire market strategy and find growth opportunities. 

Is growth marketing the same as performance marketing? 

Nope, performance marketing deals with paid advertising - such as Google ads, Facebook ads, Instagram ads. Growth marketing deals with the entire marketing funnel and seeks to improve the user experience and conversion rates of each specific marketing channel. 

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

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How it works

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Create your marketing brief.

Create brief

Create your marketing brief.

Find a match

Find a match

Meet your perfect marketing team.

Grow your business

Grow your business

Get ongoing monitoring and strategic advice.

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.