What does an Amazon agency do?
An Amazon marketing agency's main task is to help brands increase their sales on Amazon. That can break down into several different digital marketing services.
Ad creation & campaign management
There are agencies that deal with Amazon PPC and manage the various advertising campaigns for the brand (sponsored products or sponsored brand campaigns). These Amazon companies would manage your ad spend, keep tabs on your advertising performance through a dashboard and make sure your budget is spent efficiently. They would monitor your ads and make sure they are delivering the results you expect.
Audit & Optimization
There are some agencies that also audit the account and help with conversion optimization on the brand's store page. Some agencies deal with what's known as Amazon SEO - helping optimize product listings to rank higher in the organic search results. After all, Amazon is one giant search engine and it comes with its own set of search engine optimization strategies to get your products to appear in the product search.
Some agencies act like eCommerce managers and manage the channel. They take care of the fulfillment, and customer service, make sure the customers leave product reviews and open tickets with Amazon's support team.
Reporting & Analytics
It's also really important to stay on top of your data and see how well each tactic is working. You can create custom reports or view insights like your click-through rate and conversion rate of each marketing campaign. A really good Amazon advertising agency would catch problems from the data and optimize your product ads accordingly.
Why use an Amazon marketing agency?
Amazon is one of the world's largest marketplace with over 197 million monthly visitors, 6.3 million sellers, and more than 310 million active users overall. It's a world onto itself. There are a lot of digital marketing strategies and tactics that e-commerce brands need to master to really grow their customer base on the platform.
And a brand may already be using a bunch of other channels - like Google Shopping, social media advertising, or running display ads on Google - and may not have the resources or the experience to really optimize their marketing efforts on Amazon. Their in-house team is busy working on their other marketing channels.
That's where a brand should reach out and find an Amazon agency that specializes in the platform and can offer the right advertising services and amazon seller central management. The right strategic approach could bring a lot of additional revenue on Amazon, you just have to know what you're doing. That's why you need an expert agency to show you the way.
Questions to ask your Amazon agency
- Have you worked with other brands in our niche? What were your results?
- What services do you offer? Advertising management? Product optimizations?
- Which strategies would you recommend based on our business goals?
- Have you worked with similar ad budgets?
- What is your approach to bid optimization?
- What's your percentage of success at getting us to the buy box?
- Would you create Amazon posts for us?
- Do you have an in-house creative team? Or would you need us to have a designer to create product images?
- Do you have content writers on your team that would optimize each product description or would we need to have an in-house writer?
- What is your combined experience on the platform?
- Which key performance indicators (KPIs) would you be tracking?
- How often would you report your results? And how often would we have meetings?
Hire the perfect Amazon marketing agency with Mayple
Looking for the right agency to hire? Look no further. We have over 600+ vetted marketing experts and agencies that have a successful track record. They regularly achieve above-benchmark results in each industry and can help take your Amazon account to new heights. It's a super simple process.
We match you with the best brand based on a variety of criteria, they write out a detailed marketing strategy for your business and start executing. We also provide a dashboard with all the data and a dedicated Mayple rep to help you strategize and launch new channels. What are you waiting for? Get started today!