Top 10 Web Analytics Freelancers to Hire for Data-Driven Success
Drive meaningful insights from your data, optimize your SEO, and win over the competition.
Published March 16, 2024.
With expert guidance, companies can make data-driven choices that improve user experiences, increase conversions, and ultimately boost revenue and profitability. The ability to accurately measure, analyze, and act upon website and marketing data can be the difference between business success and stagnation.
Companies leveraging their data effectively to drive decision-making and optimize their online presence gain a significant competitive edge. However, harnessing the true power of data is often easier said than done. Enter the web analytics freelancer.
Our picks for the top web analytics freelancers
1. Anthony K. - Best overall
2. Dillon Z. - Best for web analysis in D2C eCommerce and B2B SaaS
3. Jake M. - Best for analytics in eCommerce brands
4. Kate H. - Best for web analytics through tracking implementation
5. Lara B. - Best for analytics that drives audience targeting
6. Boris L. - Best for measuring SaaS analytics in multiple industries
7. Justin G. - Best for high-budget PPC campaign analysis
8. Daniel M. - Best for analytics in startups focused on growth
9. Mateusz S. - Best for KPI focus in analytics
10. Elyasaf H. - Best for analytics in campaign management and optimization
What is a web analytics freelancer?
A web analytics freelancer is an independent consultant who specializes in measuring, analyzing, and interpreting data related to website traffic and user behavior. Their expertise lies in leveraging web analytics tools and techniques to provide valuable insights that can inform data-driven business decisions.
By working with a skilled web analytics freelancer, businesses can gain a deeper understanding of their online presence, user behavior, and the performance of their digital initiatives – ultimately enabling them to make more informed, data-driven decisions that drive growth and success.
1
Anthony K.
Freelance web analytics professional
Experience
8+ years
Country
USA
Industry focus
Electronics | Health & wellness | Travel | Home & garden | Style & fashion
Brief overview
Anthony is a Growth Marketing Lead at Cash App, where he manages a $30M+ paid media budget across various channels, such as brand marketing and acquisition. He has extensive web analytics knowledge, and experience in paid acquisition teams at Via, Spotify, Uber, and several startups.
Specialties
- Web analytics
- App store optimization
- Social ads
- Search ads
Why hire Anthony?
Anthony's skills in web analytics are particularly noteworthy, as he is adept at analyzing data to optimize campaigns and drive results.
His expertise also lies in his ability to drive growth marketing strategies and manage campaigns with a wide range of channel experience, including Google Ads, Snapchat, Facebook/Instagram, TikTok, and CTV.
2
Dillon Z.
Expert web analysis and marketing freelancer
Experience
10+ years
Country
Canada
Industry focus
Style & fashion | Education| Food & drink | Art & entertainment | Health & wellness | Sports, outdoors & fitness
Brief overview
Dillon is an experienced digital marketer with a focus on enhancing businesses' technical digital marketing capabilities. With over 10 years of experience, Dillon specializes in PPC/SEM, analytics, and reporting, particularly in the realms of D2C eCommerce and B2B SaaS.
Specialties
- Search ads
- Social ads
- Web analysis
- Google Shopping
Why hire Dillon?
While his core competency lies in PPC, he also possesses extensive experience in SEO and Email Marketing. Dillon's expertise in web analytics stands out, as he excels in leveraging data to optimize campaigns and drive measurable results for businesses seeking to enhance their online presence.
3
Jake M.
eCommerce and web analysis expert
Experience
7+ years
Country
USA
Industry focus
Health & wellness | Style & fashion | Technology | Home & garden | Finance
Brief overview
Jake is a resident growth and digital marketing expert with a strong focus on lead generation and eCommerce strategy. With over 7 years of experience in startups and small to medium businesses, Jake has a proven track record in using platforms such as Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, SEO, and funnel conversion rate optimization to drive business growth.
Specialties
- Social media content
- Social ads
- Search ads
Why hire Jake?
Jake's expertise extends to digital analytics, where he excels in analyzing data to optimize strategies for maximum impact. He has co-founded three companies and built their online and media presence, showcasing his entrepreneurial spirit and hands-on experience in building successful ventures.
4
Kate H.
Tracking and analytics specialist freelancer
Experience
8+ years
Country
USA
Industry focus
Beauty | Professional services | Pets | Health & wellness | Style & fashion
Brief overview
Kate is a diligent and detail-oriented marketing strategist who advocates for a holistic approach to enhancing business KPIs.
Specialties
- Tracking implementation
- Web analysis
- Marketing strategy
- Social ads
- Search ads
- Outbrain
- Taboola
- Amazon PPC
Why hire Kate?
While adept at campaign creation and optimization, Kate's focus extends beyond these tasks to encompass a broader objective of driving business growth and maximizing performance across all digital channels through tracking and web analysis.
Her strategic mindset allows her to see the bigger picture and implement comprehensive strategies aligning with business goals, ensuring a well-rounded approach to achieving success in digital marketing.
5
Lara B.
Web analytics freelance pro
Experience
8+ years
Country
USA
Industry focus
Sports, outdoors & fitness | Social & community | Nonprofit & government | Art & entertainment | Beauty
Brief overview
Lara, a seasoned marketer with over a decade of experience, is passionate about leveraging data, creativity, and a drive for success in her work.
Specialties
- Social ads
- Google Ads
- Tracking implementation
- Google Shopping
Why hire Lara?
Specializing in digital advertising, eCommerce, and analytics, Lara excels in crafting campaigns that engage audiences and drive conversions. Her unique blend of analytical skills and creative flair enables her to develop strategies that are not only impactful but also optimized for maximum performance and results.
6
Boris L.
SaaS marketing and analytics expert
Experience
15+ years
Country
Australia
Industry focus
Health & wellness | Automotive | Education | Food & drink | Gaming | Sports, outdoors & fitness | Real estate | Style & faschion | Technology | Travel
Brief overview
Boris is a digital marketing all-rounder with 15 years of experience under his belt, including 9 years of building and leading high-performance digital marketing teams. With a focus on Performance Media, Boris is a seasoned expert in key digital marketing channels such as Paid Social, SEM, and Programmatic.
Specialties
- Web analytics
- Tracking implementation
- Social ads
- Search ads
- Google Shopping
Why hire Boris?
Boris's expertise extends beyond these paid media to include SEO, email marketing, eCommerce, omnichannel marketing, web analytics, CRO, content, and website design.
His extensive experience and versatile skill set make him a valuable asset in the ever-evolving landscape of SaaS marketing, where he is dedicated to helping businesses navigate the challenges of economic uncertainty, sophisticated competitors, and accelerating technological disruption.
7
Justin G.
PPC guru and web analytics freelancer
Experience
15+ years
Country
USA
Industry focus
Automotive | Professional services | Real estate | Health & wellness | Finance | Style & fashion
Brief overview
Justin, a well-versed digital marketing expert with over 15 years of experience, specializes in Paid Media, focusing on areas such as Pay-Per-Click/Search Engine Marketing, social advertising, Search Ads, website analytics, and Landing Page Optimization.
Specialties
- Social ads
- Search ads
- Google Shopping
- Analytics
Why hire Justin?
What sets Justin apart is his unique approach that focuses on driving traffic to websites and emphasizes post-click actions to ensure maximum ROI. With a proven track record of managing budgets up to $10MM/year, Justin's expertise lies in optimizing campaigns for conversions and delivering tangible results for businesses.
8
Daniel M.
Growth-focused analytics freelancer
Experience
8+ years
Country
UK
Industry focus
Gaming | Social & community | Professional services | Finance | Education | Art & entertainment | Technology
Brief overview
Daniel is a growth marketing expert dedicated to helping startups achieve ambitious goals through a data-driven, first-principles approach.
Specialties
- Amazon PPC
- Google Shopping
- Social ads
- Search ads
Why hire Daniel?
With a wealth of experience collaborating with some of the world's fastest-growing startups and companies, Daniel brings a deep understanding of effective strategies that drive success.
By leveraging his expertise in growth marketing, Daniel empowers startups to make informed decisions based on data insights, enabling them to navigate challenges and capitalize on opportunities for sustainable growth and success.
9
Mateusz S.
Web analytics and marketing freelance expert
Experience
8+ years
Country
USA
Industry focus
Art & entertainment | Finance | Education | Gaming | Technology | Health & wellness | Food & drink | Home & garden | Beauty
Brief overview
Mateusz is a marketing expert and trendy growth-focused pro. His commitment to adapting to changes reflects a forward-thinking mindset aimed at future-proofing digital measurement strategies for sustained success in an environment where traditional methods are evolving.
Specialties
- Growth hacking
- Analytics
- Social ads
- Search ads
- Marketing strategy
Why hire Mateusz?
Mateusz approaches his clients and projects as partnerships, aligning goals, objectives, and KPIs with the internal team. Emphasizing the importance of measurement and data in the evolving landscape of privacy and cookies, Mateusz prioritizes establishing a unified source of truth to make informed decisions.
This proactive approach ensures that all necessary data is available to drive effective strategies and achieve optimal results in digital marketing engagements. The upcoming shift to a post-cookie era necessitates a focus on identity solutions, consumer privacy, and first-party data to navigate the changing advertising landscape successfully
10
Elyasaf H.
Freelance campaign manager and web analyst
Experience
8+ years
Country
Israel
Industry focus
Finance | Home & garden| Automotive | Travel
Brief overview
Elyasaf is an experienced Campaign Manager and Media Analyst in the marketing and advertising industry.
Specialties
- Outbrain
- Taboola
- Social ads
- Search ads
- Web analytics
Why hire Elyasaf?
With a professional background that includes expertise in platforms like Facebook, Google Ads, GTM, Google Analytics, Outbrain, Taboola, and more, Elyasaf excels in managing campaigns and analyzing media performance to drive successful outcomes for clients and projects.
His proficiency in utilizing a range of digital marketing tools and platforms underscores his ability to optimize strategies and deliver results that align with clients' goals and objectives.
What does a web analytics freelance expert do?
A web analytics expert (sometimes called a digital analyst or web analyst) uses data analytics, measured with tools like Google Analytics, to find issues with a website's design and content, aiming to increase website traffic, improve user experience, and improve conversion rates.
Hiring a web analytics freelancer can be extremely profitable and helpful for pretty much all business owners, regardless of industry, business size, or specific business goals. Some of the tasks a web analytics expert performs include:
Monthly reporting
Web analytics and data go hand in hand. You can't have one without the other, and a web analytics expert must ensure that website data is collected accurately. As part of their tasks, they will review regular reports, look for any discrepancies, and make sure that the data is up to date.
Once the data is collected and verified, the web analytics expert will put it all in an easy-to-read report, frequently in some visual format, which they will present to the other marketing team members and company leadership.
To do all this, a web analytics expert needs good analytical skills and in-depth knowledge of working with Google Analytics, Google Search Console, and various Google Ads and eCommerce analytics tools.
Audit existing Google Analytics accounts
Google Analytics experts will also review and audit existing Google Analytics accounts. They will look for any setup mistakes, errors, or issues that could be hindering the website's performance. They will also review goals and objectives to make sure they are set up correctly and accurately representing user actions.
Integrations
A web analytics expert must also have extensive experience with various integrations, like integrating Google Analytics with Adwords or setting up Facebook and X (formerly Twitter) ads. They will also need to set up various tracking codes and pixels and any other integrations or customizations that the website may require, so they can track data across different channels and ensure the accuracy of their custom reports.
Tracking setup
Setting up accurate tracking for a website is essential to gain an understanding of user behavior. A web analytics expert must set up both event tracking and conversion tracking to measure the website’s success. They will also need to ensure that all tracking codes are implemented and functioning properly.
Technical tagging and GTM setup
To get the most out of data analytics and run successful, data-driven digital marketing campaigns, web analytics experts must also be familiar with technical tagging, cross-domain tracking, and Google Tag Manager (GTM). They must set up tags to track user activities, such as page views, video views, and other interactions. A web analytics expert will also know how to use different pixels (such as Facebook, Twitter, and LinkedIn) to track user activity.
In addition to these hard skills, your Google Analytics expert/web analytics freelancer should also possess a series of soft skills that make them easy to work with and efficient. For instance, excellent communication skills are essential as your web analyst needs to collaborate with multiple members of your marketing team to ensure the success of your campaigns and the accurate reporting of all the data that comes from these campaigns (which will consequently help you make better business decisions going forward.)
How has the role changed since GA4 and the iOS 15 changes?
Google Analytics 4 (GA4) is the latest version of Google Analytics. With this new version, many web analytics experts will need to become familiar with the new features, set it up correctly, and ensure all metrics are tracked accurately.
For instance, one of the differences between GA4 and Universal Analytics (UA) is that Universal Analytics tracks screen views separately for mobile in dedicated properties, while GA4 combines web and app data in a single property. When comparing pageview metrics between the two, consider the extra app traffic if you're monitoring both web and app data in your GA4 property.
Similarly, Apple's iOS 14.5 update has caused several changes to how data can be tracked (particularly data used in programmatic advertising.) More specifically, Apple's new “Hide My Email”, “Mail Privacy Protection,” and “iCloud Private Relay” features give iOS14.5 users more control as to what kind of data can be collected (and thus, what kind of information marketers can use.)
In this context, web analytics experts will need to be familiar with these changes and how they can impact the data being collected.
Questions to ask your web analytics freelancer when hiring them
Not sure what to ask your web analytics expert during the recruitment process? Here are some ideas to inspire you when looking for a skilled freelancer:
- How do you track key performance indicators for digital marketing campaigns across multiple tools?
- How would you rate your collaboration skills?
- Would you consider you have strong communication skills?
- How do you help support the content strategy with data?
- Have you ever correlated data on social media platforms with website conversions?
- In your opinion, what is the best tool to track Google Adwords performance?
- What could high bounce rates indicate?
- What are some of the skills that make you an ideal candidate?
- Do you have experience with SEO tracking and ad reporting?
- When it comes to the monitoring of user behavior, what tools would you recommend?
- What is your previous experience in Analytics setup for a brand new website?
- Do you have experience working with a wider range of analytics tools simultaneously to correlate and verify data across different platforms?
- What is your experience with campaign setup?
- Can you share examples of successful lead-generation campaigns you've managed before?
- Do you have experience in tracking analytics for social media campaigns too?
- When creating campaigns, what is the first thing you do to make sure they're tracked correctly?
- What are some essential updates on campaign progress you make for your clients on a regular basis?
- Have you ever created custom reports for various digital marketing platforms?
How to hire the perfect web analyst
There are many ways to hire a good web analyst. Some of the most popular ones include:
Job boards
Job boards like Glassdoor and Indeed are some places to find web analytics experts. The upside is that everyone knows these sites, so you're likely to receive a lot of applications. The downside? You may get applications from people who are not qualified, so you will need to spend time sifting through the applications to find your ideal candidate.
Freelancer sites
Freelance platforms like Upwork, Fiverr, and Toptal are great resources for finding web analysts. These sites allow you to quickly find people who are likely qualified for the job. However, you will also have to sift through many applications, and not all of them may be from people with enough experience for your needs.
Freelance sites also allow you to recruit without posting a job, but just as in the case of job boards, you may receive applications from people who are not qualified for the position or who don't have actually proven experience in your specific industry.
Referrals
One of the easiest ways to make sure you hire someone who is qualified for the job is to get a referral from someone you trust. A referral can be from an industry colleague, a friend, or even a former employee can save you time and energy, as you already know the person the web analytics expert worked for before, and you have their honest opinion.
The downside to referrals is that finding someone right for you may take longer, especially if the recommended experts are unavailable right now.
Hire trusted web analytics freelancers from our network
Want to hire a vetted web analytics expert as quickly as possible? Hire with Mayple! We have a network of qualified experts who are ready to help you track, analyze, and optimize your website. Plus, we'll match you with the right person, with the ideal skills and experience, in a matter of days.
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