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10 Best Amazon Experts to Grow Your Store in 2024

Want to sell more, build customer loyalty, and supercharge your online business? Connect with the best Amazon experts who can help you grow your store with their proven strategies and in-depth knowledge of the platform.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Updated March 30, 2024.

An image depicting the growth of an Amazon store

Intimidated by Amazon's colossal $1 trillion marketplace? Don't panic. You're not the only one! You can work with an Amazon expert to guide you through making it big on Amazon. Here are the 10 best experts to guide you on your journey to improved ROI, increased sales, and a highly optimized Amazon store.

Our top picks for the best Amazon experts

1. Stephen R. - Best overall

2. Barbara H. - Best for unconventional and creative Amazon marketing

3. Stephen H. - Best for Amazon experience in both B2B and B2C

4. Kate H. - Best for SEO and optimization of Amazon listings

5. Solomon K. - Best for leading marketing teams to success

6. Irina B. - Best for consumer insights into Amazon marketing

7. Raja D. - Best for leveraging Amazon's platform tools for campaigns

8. Mick B. - Best for omnichannel performance Amazon marketing

9. Laureen B. - Best for global Amazon marketing with large corporations

10. Nik H. - Best for growth and scalability on Amazon's marketplace



What is an Amazon expert?

An Amazon expert is a professional well-versed in maximizing online sales, optimizing product listings, and navigating the complexities of selling on Amazon's platform. They possess deep knowledge of Amazon's algorithms, marketing strategies, and operational intricacies to help sellers achieve high visibility. They can assist sellers in driving sales and managing various aspects of their online businesses.

What does an Amazon expert do?

Best overall

1


Exceptional
10
a man with sunglasses on taking a selfie

Stephen R.

Amazon store expert

Experience

11+ years


Country

UK


Industry focus

Finance, electronics, automotive, travel

Stephen is an expert performance marketer who has in-depth experience and knowledge in Amazon store marketing and optimization.

  • Amazon Ads
  • Google Ads
  • Facebook Ads
  • Display & Programmatic

As an expert performance marketer, Stephen's proactive approach can significantly expand an Amazon seller's reach and help achieve business objectives across diverse advertising platforms.

Stephen specializes in customer acquisition through digital channels, strategically targeting and converting them into loyal customers. With a strong focus on growth and achieving milestones, he effectively impacts bottom lines.

Best for unconventional and creative Amazon marketing

2


Outstanding
9.9
a black and white photo of a woman

Barbara H.

A data-driven Amazon Ads strategist

Experience

14+ years


Country

Spain


Industry focus

Vitamins & supplments, gaming, baby products, fashion & cosmetics, tax and accounting, consulting services

Barbara, a passionate digital marketer with over a decade of experience, excels as a performance-driven data analyst. She prioritizes thorough research and understanding of her clients' businesses and industries, avoiding generic approaches in favor of tailored strategies for Amazon marketing success.

Barbara's expertise lies in crafting effective advertising strategies from the ground up, customized to meet specific business needs and objectives

  • Marketing strategy
  • Amazon Ads
  • Outbrain / Taboola
  • Google Ads
  • Facebook Ads

Barbara's professional journey showcases her exceptional skills in all aspects of marketing, particularly in the Amazon realm. Her ability to lead the creation of marketing tools and drive successful marketing programs underscores her solid leadership qualities. Additionally, Barbara's educational background has equipped her with strategic marketing insights that she directly applies to her work tasks.

Best for Amazon experience in both B2B and B2C

3


Outstanding
9.8
a man in a plaid shirt is posing for a picture

Stephen H.

Versatile Amazon marketer

Experience

12+ years


Country

USA


Industry focus

Art, home decor, insurance, auto services, fashion, eCommerce, medical care

Stephen, with over a dozen years of experience as a digital marketing expert, specializes in search engine marketing and paid media (SEM/PPC) on Amazon.

  • Google Ads
  • Bing Ads
  • Facebook Ads
  • Amazon advertising
  • Google Shopping

He has successfully worked with both B2C and B2B brands across various industries. Stephen's expertise extends to eCommerce and service-based businesses seeking lead-generation services to boost calls, form fills, and online sales.

As an expert in paid media, he is proficient in working with Amazon, Google and Bing Ads to optimize and drive successful campaigns.

Best for SEO and optimization of Amazon listings

4


Outstanding
9.7
a woman in a black dress posing for a picture

Kate H.

Performance-focused Amazon PPC manager

Experience

20+ years


Country

US


Industry focus

Baby products, health, alcoholic beverages, clothing, CBD, vitamins & supplements, gourmet food

Kate, a diligent and detail-oriented marketing strategist, advocates for a comprehensive approach to enhancing business key performance indicators (KPIs). While adept at campaign creation and optimization, Kate's primary goal is to drive business growth and maximize performance across all digital channels.

  • Amazon Ads
  • Amazon Sponsored Brands
  • Google Shopping
  • Search engine optimization (SEO)
  • Content marketing
  • Marketing strategy

As a valuable asset, Kate excels in PPC and Amazon SEO, content marketing, and digital strategy. Her skill set includes optimizing Amazon product listings, conducting keyword analyses, enhancing conversion funnels on eCommerce platforms, attracting qualified traffic, and elevating branding efforts.

With Kate on your team, you have a versatile expert who can significantly boost your online presence and drive success in various aspects of digital marketing.

Best for leading marketing teams to success

5


Outstanding
9.6
a man with a beard smiling at the camera

Solomon K.

Talented Amazon Ads strategist

Experience

5+ years


Country

US


Industry focus

Bath & body, gardening, home decor, home improvement, clothing, fashion, shoes

Solomon is a seasoned professional with extensive experience in the food and supplements industry, having collaborated with various brands. His expertise spans working closely with internal marketing teams and independently managing Amazon campaigns.

  • Paid management services
  • Amazon marketing
  • Content & copywriting
  • Marketing strategy
  • Search ads

Solomon's proficiency in all aspects of Amazon, including listing optimization, store optimization, and geographic expansions, sets him apart. Notably, he has led Amazon Ads teams, overseeing large-scale operations for multiple brands. Known for his efficiency, creativity, and collaborative nature, Solomon is a valuable asset in elevating brands to new heights.

Solomon's commitment to excellence and innovation is evident in his role at Solomon Solution, where he actively seeks top consultants and experts to join the team. His vision of working with the brightest minds in marketing has translated into remarkable success for a diverse range of clients, from startups to global enterprises.

Best for consumer insights into Amazon marketing

6


Outstanding
9.5
a close up of a woman with long hair

Irina B.

eCommerce manager and Performance Marketer

Experience

10+ years


Country

US


Industry focus

Vitamins & supplements, health & wellness, bath & body, home improvement, fashion, accessories, cosmetics

Irina is a dynamic and enthusiastic marketer driven by a relentless passion for fostering profitable growth. Her unique ability lies in empathizing with target consumers, enabling her to craft strategies that drive sales and ensure a lucrative return on marketing investments, all from a consumer-centric perspective.

  • Amazon marketing
  • Google Shopping
  • Search ads
  • Facebook Ads
  • eCommerce marketing

With a diverse background working with small and large brands, Irina's most recent accomplishment includes spearheading a multinational retailer's comprehensive eCommerce marketing strategy.

Renowned for her exceptional talent and readiness to tackle any challenge, Irina stands out as a valuable asset poised to deliver outstanding results in the ever-evolving landscape of marketing and eCommerce.

Best for leveraging Amazon's platform tools for campaigns

7


Outstanding
9.4
a man wearing glasses and a red sweater

Raja D.

Dedicated Amazon Ads consultant

Experience

12+ years


Country

UK


Industry focus

Home decor, furniture, medication & supplementts, fitness, camping & outdoors, wellness, pets

Raja, an accomplished independent Amazon expert with over a decade of experience, is passionate about delivering exceptional results.

Having worked for several successful digital agencies, Raja brings a wealth of knowledge and expertise to every client's account, enabling them to scale and achieve their business objectives.

  • Amazon store optimization
  • Amazon marketing
  • Social ads
  • Search ads
  • Content

Raja's experience spans various niches, including home decor, outdoors, wellness, pets, and fitness, demonstrating his ability to adapt and excel in different market segments. By increasing advertising budgets and ad spending, he ensures that clients' bottom lines remain unaffected, maximizing the value of their marketing investments.

He has successfully managed a diverse array of marketing projects in the eCommerce realm, showcasing his expertise in optimizing Amazon campaigns to achieve a remarkable 50% improvement in return on ad spend (ROAS) for a brand. Raja's proficiency extends to both Amazon Sponsored Product and Sponsored Brands campaigns, making him a versatile performance marketer.

Best for omnichannel performance Amazon marketing

8


Outstanding
9.3
a man in a blue checkered shirt smiles at the camera

Mick B.

Omnichannel marketing strategist

Experience

15+ years


Country

US


Industry focus

Home decor, wellness, nutrition, fashion, hair & makeup, jewelry, accessories

Mick is a seasoned Strategic Growth Marketing and eCommerce Leader with over a decade and a half of experience in the beauty, fashion/apparel, and health & wellness industries, among others.

His expertise lies in optimizing omnichannel marketing activities, with a particular focus on the intersection of performance marketing, algorithms, conversion optimization, content, and creative content.

  • Social ads
  • Search ads
  • Amazon Ads
  • Marketing strategy
  • Conversion rate optimization (CRO)
  • Influencer marketing

Mick's unique approach to Amazon marketing sets him apart from the norm, as he has also managed social media and influencer teams on organic social and influencer outreach efforts. Furthermore, he has successfully implemented highly successful email content strategies and SMS programs.

Mick's diverse skill set enables him to help brands expand to new channels with a high return on ad spend (ROAS) and increase their customer lifetime value (LTV). His extensive experience in various industries allows him to tailor his strategies to meet the specific needs and goals of each brand, ensuring a successful and sustainable growth trajectory.

Best for global Amazon marketing with large corporations

9


Outstanding
9.2
a woman in a white suit smiling at the camera

Laureen B.

Versatile growth manager and performance marketer

Experience

12+ years


Country

Canada


Industry focus

Tech, automotive, fashion, makeup, gaming, banking, photography, music, events, travel, home decor, accessories

Laureen is a proactive, data-driven growth marketer with a decade of hands-on experience in crafting advertising performance strategies across a wide spectrum of 360 paid channels and platforms.

Her versatile background includes working both in-house (with startups and public companies) and at agencies, catering to a diverse range of business models such as B2C, D2C, B2B, P2P, eCommerce, marketplace, and subscription-based enterprises.

  • Amazon marketing
  • Social ads
  • Growth hacking
  • Marketing strategy

Laureen has successfully scaled global campaigns exceeding $10 million for renowned brands like Turo, Shutterstock, HelloFresh, Best Buy, WestJet, Telus, and L’Oréal.

With a wealth of experience targeting over 20 countries in various advertising campaigns across multiple platforms, Laureen's expertise extends to Apple Search Ads, Bing Ads, YouTube Ads, and more. She possesses the ability to analyze the bigger picture and develop holistic strategies that encompass all facets of advertising efforts.

Laureen's strategic approach and proven track record make her a valuable asset in driving impactful results for businesses seeking comprehensive and effective marketing solutions.

Best for growth and scalability on Amazon's marketplace

10


Outstanding
9.1
a man in a tuxedo smiles at the camera

Nik H.

Entrepreneurial Amazon advertising expert

Experience

9+ years


Country

US


Industry focus

Vitamins & supplements, vision care, nutrition, camping, outdoors, sports, fitness, food & beverages, pets

Nik, the founder and scale master of eCommerce brand Vitafive, has transformed his own business into a multiple 7-figure success.

Nik is selective about the brands he works with, preferring those that possess a unique proposition, strong branding, and a reasonable price point.

  • Amazon marketing
  • Amazon PPC
  • Google Shopping
  • Social ads
  • Search ads
  • Conversion rate optimization (CRO)

Nik's impressive portfolio is a testament to his ability to achieve outstanding results for Amazon brands. He has significantly reduced the advertising cost of sale (ACOS) for one brand from a staggering 150% to a manageable 28% within just 3 weeks.

Moreover, he has successfully grown some brands from $100,000 to $500,000 per month. Nik's talent lies in identifying strategies that improve conversion rates and then strategically doubling down on them to maximize results.

He has demonstrated remarkable results in elevating Amazon performance, taking a brand from $20,000 to $84,000 within a mere 3 months. Recognizing the potential in helping others, Nik now focuses on assisting brands looking to either scale or cut costs on Amazon.



There are many things that an Amazon marketing expert could help you with. What exactly that is depends on your niche, the scope of the project, and your marketing budget. Here are some of the main aspects of Amazon that they could handle:

Amazon Advertising

Amazon Ads are the bread and butter of many Amazon experts and Amazon marketing agencies. Over 50% of all Amazon sellers spend more than $40,000 monthly on ads. The big spend is partly due to the wide range of ads the Amazon platform offers. Amazon advertising includes product ads, display ads, video ads, Amazon PPC ads, and even sponsored brand campaigns.

Pro tip: work with an experienced right Amazon PPC expert to scale your campaigns the right way.

Amazon SEO

Like every platform, Amazon has its own algorithm and a wide variety of ranking factors that influence the visibility of your product listings. Many niches are seasonal, so it can get more complex than regular website optimization. Hiring an Amazon advertising expert will help improve SEO rankings and conversion rates.



Listing management & optimization

Besides Amazon SEO, you also need to optimize your Amazon listings. That includes the design of your images, videos, and sections and making sure that you provide all the needed info for your customers. First impressions count, and your listings must look their best on the search results and your store pages.

Product research & fulfillment

Another aspect of an Amazon expert's job is to find the next product your business should sell. This involves a lot of research into the latest Amazon trends and the A/B testing of different products. Fulfillment is another crucial aspect. Many brands ship their products via Amazon FBA to significantly improve shipping and delivery times.

Account management

Last but not least, some Amazon consultants also deal with the day-to-day operations of Amazon stores. This can include things like:

  • Processing returns & refunds
  • Dealing with Amazon's customer service team
  • Troubleshooting suspensions and warnings
  • Setting up Amazon FBA and other fulfillment methods
  • Setting up your Amazon Seller Central account

An Amazon expert needs to know how to improve organic search rankings, run ads, optimize listings, properly set up your Amazon Seller Central, and troubleshoot various operational issues as they come up. Wow, that's a lot. And there are a whole lot of skills required to manage all of that.

But the last thing you want is to hire an Amazon virtual assistant to try to save some marketing dollars only to find out that they don't have the expertise to increase your sales. You need to hire an Amazon expert who can get your product visibility up, has hands-on experience with Amazon Ads, can create a marketing plan, and can help you reach your long-term goals.

Questions to ask your Amazon expert before you hire them

  • Do you charge an hourly rate or a monthly fee?
  • How much experience do you have with Amazon Seller Central? 
  • What should we improve on our product listings? Our product photography? Content?
  • How would you improve our organic rankings? 
  • What other advanced tools would you use to improve our sales?
  • How much experience do you have with Amazon Ads? And which ones? Amazon DSP? Sponsored Products? Sponsored Brands?
  • Would you handle our customer care and returns? 
  • When market trends change what do you do?
  • What makes you unique from other service providers?

FAQs

How do you hire an Amazon expert?

The best way to hire an Amazon expert is through Mayple. We have a community of 600+ vetted experts that have proven experience and results driving revenue for similar brands in your niche.

You don't need to spend hours and hours listening to sales pitches, looking through candidates, and verifying the authenticity of their reviews. With Mayple, you get a short list of hand-picked experts that check all the right boxes and can actually scale your business.

Can I hire someone to set up my Amazon seller account?

Yes, you can hire someone to manage your Amazon seller account. You don't have to do it all yourself. There are a ton of experts and Amazon agencies that could help you set up your account and manage the mundane aspects of the business.

What are the top must-have skills for Amazon experts?

There a ton of general digital marketing skils and Amazon-specific experience that's required to grow your online presence and sales on the platform. These skills include:

  • PPC: You need an Amazon PPC expert with proven results for similar products to run effective ads.
  • Copywriting: Good copywriting by expert copywriters across all listings and campaigns is essential to convert Amazon customers.
  • Competitive analysis: Frequent competitor analysis using analytics and research tools is crucial to keep pace in Amazon's highly competitive marketplace.
  • Content creation: An Amazon marketing expert may need versatile content skills for affiliate pages, blogging and influencers.
  • Customer service: Strong customer service skills are vital for an Amazon expert handling operational issues.

What does an Amazon expert do?

An Amazon marketing expert handles various crucial tasks, depending on your niche, project scope and budget. Key responsibilities can include:

  • Running Amazon Advertising campaigns like product, display and video ads to drive sales through Amazon PPC (Sponsored Products and Sponsored Brands)
  • Improving organic rankings by optimizing SEO factors across product listings, product descriptions, product images, tags, and store pages
  • Amazon listing optimization - enhancing listing design and content so first impressions entice customers to purchase
  • Researching trends to identify top-selling products and handling fulfillment via Amazon FBA
  • Managing day-to-day store operations like processing returns, liaising with Amazon support, preventing account suspensions, configuring fulfillment and building customer relationships

A knowledgeable Amazon expert will use their advertising, SEO, listing optimization, product research and operational skills to boost your store's sales and growth.



Hire an Amazon Ads expert with data-backed results

Choosing the right Amazon Ads expert can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven Amazon Ads pros. Their dedication to improving your ROAS and increasing your ROI lands them the title of Amazon Ads expert with us.