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Amazon PPC Expert

Looking for the best person to manage your amazon account? Look no further, find the perfect candidate through Mayple.

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Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

What is an Amazon PPC Expert?

An Amazon PPC expert specializes in creating and managing Amazon PPC campaigns. Their job includes managing bids, keyword research, audience targeting, optimizing campaign structure, tracking metrics, and conversion optimization. 

 

What is a PPC expert? 

A PPC expert is a person that deals with online advertising on many different platforms. It could be Amazon but it could also be Google, Facebook, Bing, and even Pinterest. They are responsible for creating and managing online advertising campaigns and ensuring the maximum return on investment possible.

What does an Amazon PPC expert do? 

An Amazon PPC specialist creates and manages advertising campaigns, monitors their performance, optimizes the ads copy and creatives, and creates bidding strategies to ultimately increase the eCommerce sales for Amazon sellers.

What are the 3 types of Amazon PPC ads? 

The three most common types of Amazon PPC ads are - Sponsored Products ads, Sponsored Brands ads, and Product Display ads. Each one has its merits and often different ad management agencies or Amazon PPC specialists work on different ad types.

What skills are required for PPC? 

The top 9 skills to become a PPC expert in 2023 are: 

  • Time management
  • Data analytics
  • Technical skills
  • Creativity
  • Love for learning new things
  • Understanding customer intent
  • Communication 
  • Ability to adapt to changes
  • Passion for experimentation

What are the roles and responsibilities of a PPC? 

The role of a PPC specialist includes - managing a wide variety of advertising campaigns across many different platforms and digital channels, optimizing campaigns on both the ad-group level as well as the ad campaign level, targeting relevant audiences, analyzing trends, and executing data-driven strategies to grow sales.

How do I succeed with Amazon PPC?

Here are some of the most effective strategies to create successful ad campaigns:

  1. Use negative keywords
  2. Bid on branded keywords
  3. Turn off low-performing campaigns
  4. Structure your campaigns the right way
  5. Use automatic campaigns 
  6. Monitor your performance on a daily basis
  7. Use broad match keywords for brand awareness campaigns
  8. Use phrase match or exact match keywords for bottom-of-the-funnel campaigns
  9. Launch Sponsored Brands campaigns

Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now
Table of contents

Amazon PPC Expert

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FAQs

What is an Amazon PPC Expert?

An Amazon PPC expert specializes in creating and managing Amazon PPC campaigns. Their job includes managing bids, keyword research, audience targeting, optimizing campaign structure, tracking metrics, and conversion optimization. 

 

What is a PPC expert? 

A PPC expert is a person that deals with online advertising on many different platforms. It could be Amazon but it could also be Google, Facebook, Bing, and even Pinterest. They are responsible for creating and managing online advertising campaigns and ensuring the maximum return on investment possible.

What does an Amazon PPC expert do? 

An Amazon PPC specialist creates and manages advertising campaigns, monitors their performance, optimizes the ads copy and creatives, and creates bidding strategies to ultimately increase the eCommerce sales for Amazon sellers.

What are the 3 types of Amazon PPC ads? 

The three most common types of Amazon PPC ads are - Sponsored Products ads, Sponsored Brands ads, and Product Display ads. Each one has its merits and often different ad management agencies or Amazon PPC specialists work on different ad types.

What skills are required for PPC? 

The top 9 skills to become a PPC expert in 2023 are: 

  • Time management
  • Data analytics
  • Technical skills
  • Creativity
  • Love for learning new things
  • Understanding customer intent
  • Communication 
  • Ability to adapt to changes
  • Passion for experimentation

What are the roles and responsibilities of a PPC? 

The role of a PPC specialist includes - managing a wide variety of advertising campaigns across many different platforms and digital channels, optimizing campaigns on both the ad-group level as well as the ad campaign level, targeting relevant audiences, analyzing trends, and executing data-driven strategies to grow sales.

How do I succeed with Amazon PPC?

Here are some of the most effective strategies to create successful ad campaigns:

  1. Use negative keywords
  2. Bid on branded keywords
  3. Turn off low-performing campaigns
  4. Structure your campaigns the right way
  5. Use automatic campaigns 
  6. Monitor your performance on a daily basis
  7. Use broad match keywords for brand awareness campaigns
  8. Use phrase match or exact match keywords for bottom-of-the-funnel campaigns
  9. Launch Sponsored Brands campaigns

Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now

Hire the Top Amazon PPC Experts

Looking for the best person to manage your amazon account? Look no further, find the perfect candidate through Mayple.

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Amazon PPC Expert

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Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Marija T.

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Katrina J.

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Dan W.

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Jay N.

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Deepak S.

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Jason H.

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Dhariana L.

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Jamie S.

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Angel D.

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Roman H.

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Brenna K.

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Igor Z.

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Hire Amazon PPC Expert

Table of contents

Why have an expert work on your Amazon Ads? 

Amazon presents an incredible opportunity for eCommerce brands. The platform is responsible for more than 40% of all online sales in the US and it's expected to surpass Walmart as the world's largest retailer (CNBC).

Marketers are spending more money than ever on Amazon advertising. Just look at these stats: 

  • Marketers are spending 165% more on Amazon Sponsored Products ads
  • 34% of advertisers plan on increasing Amazon ad spending
  • Amazon Ads convert at more than three times the rate of Google Shopping ads

The Amazon advertising platform is complex and has a lot of products and the right Amazon PPC specialist needs to know how to use it to scale your business. Here are a few reasons why you shouldn't be attempting Amazon Ads alone (or at home 😋).

Amazon PPC is a specialized skill

Every ad platform is different and there are definitely nuances, skills, and expert specialties that you want your expert to have. Amazon Ads are not the same as Google Ads (even though they share a lot of the same advertising principles), so a Google Ads Expert that's never worked with Amazon before is not going to be the best fit for your project.

Amazon PPC experts have experience using the right tools

If you want to run your advertising campaigns correctly you need to use the right tools and Amazon experts should certainly know of the best ones. These can be tools that help automate keyword research, find negative keywords, manage bids better, and A/B test campaigns. 

Save time and ad budgets by working with the right experts

Don't waste your time working with beginners. There's a huge learning curve with any marketing discipline and if you work with an advertising agency or expert from the get-go you can save thousands of dollars and scale your brand much faster. An experienced Amazon marketer that has proven experience in your niche knows the best strategies, campaign types, and bid optimizations you should start with. 

So skip the learning curve, and come meet your hand-picked vetted expert on Mayple's platform!

What does an Amazon PPC expert do exactly?

Creates a marketing strategy

The first thing that any good Amazon PPC expert should do is create a marketing strategy for the channel. They should establish your goals, pick the marketing budget for each campaign or ad set, and decide on the types of PPC campaigns you should be running. They should also project the kind of results that you should expect in the long run (3-6-12 months of running ads). 

Conducts keyword research

Another super critical aspect of Amazon Ads is keyword research. Like any platform, your campaign budget could get wasted on a bunch of unrelated search queries. So as an Amazon seller, you have to constantly look at your keyword lists, stay on top of seasonal trends and holidays, and constantly optimize your advertising cost.

Creates and manages your campaigns

Now comes the heavy lifting. The right campaign and account structure is critical to your success. I remember when I worked at a 7-figure eCommerce brand, our Amazon ads team would spend hours debating about campaign setup. And that's not even the bulk of the work.

The most time-consuming aspect of this is managing the campaigns. Your Amazon PPC agency or expert has to constantly monitor your keyword bids, tweak your daily budgets, and optimize your return on investment. They need to study that real-time data like their job depends on it (because it does). 

Designs branding and product photography

An advertising specialist needs to have a knack for design, and that's true for any platform. They need to know which creatives perform best and what images should be displayed on the product listings. They need to know how to direct designers to create the best work for each campaign. 

Competitor analysis

Competitor analysis is another important part of Amazon Ads expert’s job. They must analyze the competition in order to identify the best keywords and ad placements for their clients’ campaigns.

This involves researching competitors’ products, pricing, and marketing strategies in order to gain a better understanding of the target market. Competitor analysis also helps identify potential opportunities that can help get an edge over the competition.

A/B testing

A/B testing is essential for any PPC marketing campaign, especially on Amazon. This involves running multiple versions of the ad and tracking the results in order to identify which version performs best.

Search engine optimization

SEO is usually an organic marketing channel but it's closely linked to Amazon Advertising. The same keyword research that goes into your ad campaigns can help you improve your organic product listings. 

The right Amazon Ads expert can help translate that research into actionable insights that improve your rankings and impact your ad campaigns.

Types of Amazon PPC campaigns

Amazon PPC experts can help businesses create and manage a variety of campaigns to reach their goals. These include sponsored product ads, sponsored brand ads, and sponsored display.

Sponsored products 

Sponsored products ads are the most common ad type on Amazon. They let you feature a specific product on either the search results page or a specific product details page. They can be either manual or automated.

Sponsored brands

Sponsored brand ads are those banners that appear above the search results. They have maximum visibility and are difficult to get right. You can use them to promote either your brand or a specific product.

Sponsored brands can be used to target customers who have already shown an interest in a particular product or category, as well as those who may not be aware of the business’s offerings. 

Sponsored display

Sponsored display ads are a type of Amazon PPC that is displayed on other websites (outside of Amazon). They are similar to native advertising for Google Ads and get displayed on blogs, social media platforms, and online publications. They're great for remarketing and bringing interested customers back to your Amazon listings.

6 essential skills that every Amazon PPC expert must have

Looking for the right expert? Here are the top skills they need to have. 

Good communication

Communication is key with Amazon ads because there are so many moving parts. There's the brand's marketing team, graphic designers, and the people in charge of the Amazon accounts, and a lot of little details are needed for every campaign to come out just right. 

Knowledge of the latest trends

You can use all the best practices for your campaigns but if you don't leverage the latest trends then you're going to lose out to other advertisers. Trends can be seasonal like launching campaigns for the holiday season and various times of the year. They could also be around new features available on Amazon like Amazon posts and video ads or industry trends like working with influencers.

Analytics and love for data

Your Amazon PPC specialist needs to love data. They need to have it for breakfast with their cereal and go to sleep with it under their pillow. They should know pivot tables like the back of their hand and be able to do magic with Excel. 

Time management and organization

Managing PPC requires juggling a lot of things at once. You got advertising budgets, campaign strategy, product launches, marketing goals, and all of it has to be prioritized. The right marketer is able to manage their time and stay super organized.

Knowledge of PPC tools

The industry is changing all the time and in order for your marketer to stay relevant they have to use the latest tools and trends to continue reaching your target audience. A lot of these tools help Amazon marketing experts to automate repetitive tasks and save hours every week. So if your expert isn't up to date with these tools they're likely very ineffective.

Proven experience in your niche

Last but not least, your expert needs to have proven experience working with similar brands in your niche. And that's pretty hard to find. Luckily for you, Mayple has a community of 600+ vetted experts that we hand-pick for your specific project. We can find you an expert with a proven success record in your niche in no time. Get started today!

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Hire Amazon PPC Expert

Why have an expert work on your Amazon Ads? 

Amazon presents an incredible opportunity for eCommerce brands. The platform is responsible for more than 40% of all online sales in the US and it's expected to surpass Walmart as the world's largest retailer (CNBC).

Marketers are spending more money than ever on Amazon advertising. Just look at these stats: 

  • Marketers are spending 165% more on Amazon Sponsored Products ads
  • 34% of advertisers plan on increasing Amazon ad spending
  • Amazon Ads convert at more than three times the rate of Google Shopping ads

The Amazon advertising platform is complex and has a lot of products and the right Amazon PPC specialist needs to know how to use it to scale your business. Here are a few reasons why you shouldn't be attempting Amazon Ads alone (or at home 😋).

Amazon PPC is a specialized skill

Every ad platform is different and there are definitely nuances, skills, and expert specialties that you want your expert to have. Amazon Ads are not the same as Google Ads (even though they share a lot of the same advertising principles), so a Google Ads Expert that's never worked with Amazon before is not going to be the best fit for your project.

Amazon PPC experts have experience using the right tools

If you want to run your advertising campaigns correctly you need to use the right tools and Amazon experts should certainly know of the best ones. These can be tools that help automate keyword research, find negative keywords, manage bids better, and A/B test campaigns. 

Save time and ad budgets by working with the right experts

Don't waste your time working with beginners. There's a huge learning curve with any marketing discipline and if you work with an advertising agency or expert from the get-go you can save thousands of dollars and scale your brand much faster. An experienced Amazon marketer that has proven experience in your niche knows the best strategies, campaign types, and bid optimizations you should start with. 

So skip the learning curve, and come meet your hand-picked vetted expert on Mayple's platform!

What does an Amazon PPC expert do exactly?

Creates a marketing strategy

The first thing that any good Amazon PPC expert should do is create a marketing strategy for the channel. They should establish your goals, pick the marketing budget for each campaign or ad set, and decide on the types of PPC campaigns you should be running. They should also project the kind of results that you should expect in the long run (3-6-12 months of running ads). 

Conducts keyword research

Another super critical aspect of Amazon Ads is keyword research. Like any platform, your campaign budget could get wasted on a bunch of unrelated search queries. So as an Amazon seller, you have to constantly look at your keyword lists, stay on top of seasonal trends and holidays, and constantly optimize your advertising cost.

Creates and manages your campaigns

Now comes the heavy lifting. The right campaign and account structure is critical to your success. I remember when I worked at a 7-figure eCommerce brand, our Amazon ads team would spend hours debating about campaign setup. And that's not even the bulk of the work.

The most time-consuming aspect of this is managing the campaigns. Your Amazon PPC agency or expert has to constantly monitor your keyword bids, tweak your daily budgets, and optimize your return on investment. They need to study that real-time data like their job depends on it (because it does). 

Designs branding and product photography

An advertising specialist needs to have a knack for design, and that's true for any platform. They need to know which creatives perform best and what images should be displayed on the product listings. They need to know how to direct designers to create the best work for each campaign. 

Competitor analysis

Competitor analysis is another important part of Amazon Ads expert’s job. They must analyze the competition in order to identify the best keywords and ad placements for their clients’ campaigns.

This involves researching competitors’ products, pricing, and marketing strategies in order to gain a better understanding of the target market. Competitor analysis also helps identify potential opportunities that can help get an edge over the competition.

A/B testing

A/B testing is essential for any PPC marketing campaign, especially on Amazon. This involves running multiple versions of the ad and tracking the results in order to identify which version performs best.

Search engine optimization

SEO is usually an organic marketing channel but it's closely linked to Amazon Advertising. The same keyword research that goes into your ad campaigns can help you improve your organic product listings. 

The right Amazon Ads expert can help translate that research into actionable insights that improve your rankings and impact your ad campaigns.

Types of Amazon PPC campaigns

Amazon PPC experts can help businesses create and manage a variety of campaigns to reach their goals. These include sponsored product ads, sponsored brand ads, and sponsored display.

Sponsored products 

Sponsored products ads are the most common ad type on Amazon. They let you feature a specific product on either the search results page or a specific product details page. They can be either manual or automated.

Sponsored brands

Sponsored brand ads are those banners that appear above the search results. They have maximum visibility and are difficult to get right. You can use them to promote either your brand or a specific product.

Sponsored brands can be used to target customers who have already shown an interest in a particular product or category, as well as those who may not be aware of the business’s offerings. 

Sponsored display

Sponsored display ads are a type of Amazon PPC that is displayed on other websites (outside of Amazon). They are similar to native advertising for Google Ads and get displayed on blogs, social media platforms, and online publications. They're great for remarketing and bringing interested customers back to your Amazon listings.

6 essential skills that every Amazon PPC expert must have

Looking for the right expert? Here are the top skills they need to have. 

Good communication

Communication is key with Amazon ads because there are so many moving parts. There's the brand's marketing team, graphic designers, and the people in charge of the Amazon accounts, and a lot of little details are needed for every campaign to come out just right. 

Knowledge of the latest trends

You can use all the best practices for your campaigns but if you don't leverage the latest trends then you're going to lose out to other advertisers. Trends can be seasonal like launching campaigns for the holiday season and various times of the year. They could also be around new features available on Amazon like Amazon posts and video ads or industry trends like working with influencers.

Analytics and love for data

Your Amazon PPC specialist needs to love data. They need to have it for breakfast with their cereal and go to sleep with it under their pillow. They should know pivot tables like the back of their hand and be able to do magic with Excel. 

Time management and organization

Managing PPC requires juggling a lot of things at once. You got advertising budgets, campaign strategy, product launches, marketing goals, and all of it has to be prioritized. The right marketer is able to manage their time and stay super organized.

Knowledge of PPC tools

The industry is changing all the time and in order for your marketer to stay relevant they have to use the latest tools and trends to continue reaching your target audience. A lot of these tools help Amazon marketing experts to automate repetitive tasks and save hours every week. So if your expert isn't up to date with these tools they're likely very ineffective.

Proven experience in your niche

Last but not least, your expert needs to have proven experience working with similar brands in your niche. And that's pretty hard to find. Luckily for you, Mayple has a community of 600+ vetted experts that we hand-pick for your specific project. We can find you an expert with a proven success record in your niche in no time. Get started today!

FAQs

What is an Amazon PPC Expert?

An Amazon PPC expert specializes in creating and managing Amazon PPC campaigns. Their job includes managing bids, keyword research, audience targeting, optimizing campaign structure, tracking metrics, and conversion optimization. 

 

What is a PPC expert? 

A PPC expert is a person that deals with online advertising on many different platforms. It could be Amazon but it could also be Google, Facebook, Bing, and even Pinterest. They are responsible for creating and managing online advertising campaigns and ensuring the maximum return on investment possible.

What does an Amazon PPC expert do? 

An Amazon PPC specialist creates and manages advertising campaigns, monitors their performance, optimizes the ads copy and creatives, and creates bidding strategies to ultimately increase the eCommerce sales for Amazon sellers.

What are the 3 types of Amazon PPC ads? 

The three most common types of Amazon PPC ads are - Sponsored Products ads, Sponsored Brands ads, and Product Display ads. Each one has its merits and often different ad management agencies or Amazon PPC specialists work on different ad types.

What skills are required for PPC? 

The top 9 skills to become a PPC expert in 2023 are: 

  • Time management
  • Data analytics
  • Technical skills
  • Creativity
  • Love for learning new things
  • Understanding customer intent
  • Communication 
  • Ability to adapt to changes
  • Passion for experimentation

What are the roles and responsibilities of a PPC? 

The role of a PPC specialist includes - managing a wide variety of advertising campaigns across many different platforms and digital channels, optimizing campaigns on both the ad-group level as well as the ad campaign level, targeting relevant audiences, analyzing trends, and executing data-driven strategies to grow sales.

How do I succeed with Amazon PPC?

Here are some of the most effective strategies to create successful ad campaigns:

  1. Use negative keywords
  2. Bid on branded keywords
  3. Turn off low-performing campaigns
  4. Structure your campaigns the right way
  5. Use automatic campaigns 
  6. Monitor your performance on a daily basis
  7. Use broad match keywords for brand awareness campaigns
  8. Use phrase match or exact match keywords for bottom-of-the-funnel campaigns
  9. Launch Sponsored Brands campaigns

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Stephanie B.
4.9/5

They care and really listen to our needs as a company and continue to set calls to discuss future projects they can help with. Their customer service has been top notch

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Jordan R
4.9/5

They didn't stop until they found the right candidate for me. The best part is your aren't charged anything until you approve your expert.

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Nikolaus B.
4.9/5

Having the whole bureaucratic setup part handled in Mayple. It’s now a very simple process, which traditionally took multiple phone calls and numerous emails.

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Elhanan B.
4.9/5

Once we started working together, it was wonderful to sort of sit back and let the magic happen. We were able to see in real-time what was working and wasn’t, and Mayple offered optimization suggestions as well.

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Keith L.
4.9/5

Mayple connected me with a great marketing partner

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Yusuf U.
4.9/5

Mayple gave us access to top-performing PPC talent in our competitive market so we didn't waste time shopping around.

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Katia G.
4.9/5

We love the transparency. We can always keep an eye on how our campaigns in real-time. no more waiting around for a lengthy monthly report which is hard to understand.

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3

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