What is a creative agency?
A Creative agency is a type of digital marketing agency that specializes in graphic design, website design, and branding for your marketing campaigns. It can provide strategy services (branding strategy, content strategy, digital strategy), content creation (blogs, video content, copywriting, ads, creative assets), PR, influencer marketing, and branding services (packaging design, logos, branding design, web design).
What are the roles that a creative agency would have?
Creative agencies tend to get complex because they deal with so many different things. There are a wide variety of roles in a creative team such as a creative director, copywriters, editors, videographers, graphic designers, PR experts, and much more. There is a lot of technical expertise and a variety of digital solutions mixed in there.
What's the difference between a creative agency and other agencies?
A creative agency could offer a wide range of services that would overlap with other agencies.
Here's a quick breakdown.
Digital agency - focused on digital marketing strategy, particularly demand generation.
Digital design agency - offers visual design services for a variety of visual mediums including.
Creative advertising agency - offers a variety of advertising services including creating and managing advertising campaigns on social media, marketplaces, or search engines. This could include A/B testing and optimizing each advertising campaign or providing consulting services on the account.
SEO agency - provides a variety of search marketing strategies to increase organic traffic and search rankings.
Influencer marketing agency - connects brands with influencers and manages th influencer campaigns on numerous platforms.
Social media marketing agency - manages all the social media campaigns including content creation, user experiences and interactions.
How can a creative agency help your brand?
There are several reasons why it's a really good idea to work with a creative agency.
Get a fresh perspective
It's really easy to get biased by your own opinions and all the things you've already tried in the past. Sometimes it's helpful to get a new pair of eyes on your project. If you're running ads and all your A/B test results are inconclusive maybe it's time to work with a creative ad agency that can use creative strategies to completely transform the digital experiences of your audiences.
Higher quality work
Be honest, you may not have the best talent for every single project you want to execute. Creative branding agencies have so much talent on one team. You could have the best graphic designers, mobile applications experts, and video editors that could really deliver a much better quality of work than your own in-house team.
Another benefit of working with a creative agency is that you could get your project done and delivered much quicker than if you would be doing it on your own. Especially if you are working with a smaller or boutique agency. Larger agencies usually take much longer and have much more moving parts. Sometimes it's worth it to work with a creative marketing agency that's much more agile.
Connection to a network of creators
You don't have to live in San Francisco to meet the best influencers and content creators for your business. Every full-service creative agency or advertising agency would have a network of creators they work with. Some of the biggest companies that are active on social media like National Geographic and American Express have been working with influencer agencies for years.
How to find the best creative agency for your business?
Check their expertise
Do they have the branding expertise that you need for your business? What type of branding assets are they most experienced with? Each branding firm is going to have a different set of expertise. You need to know which channels they are experienced in and what their strengths and weaknesses are.
Ask about their past successes
Make sure that they have a proven track record in your specific niche. Have they worked with other companies in your industry? Get a shortlist of companies they've worked with and the results they've achieved.
Get a sense of the team
Who on their team will you be working with? What kind of expertise do they have on their team? What's the process from ideation to execution?