Top 10 Social Media Experts to Grow Your Presence in 2024
Drive more business with social media content that aligns with your brand and sells.
Updated April 4, 2024.
In the digital world, staying ahead of the curve requires a constant flow of fresh, engaging content. Social media posts, blog articles, website copy—the list goes on, and the pressure to stay top-of-mind is relentless. So, what happens when you don't have the time or resources to tackle it all yourself?
Enter the digital media freelancer. These skilled individuals offer a diverse range of expertise, from masterful copywriting and captivating designs to effective social media strategies and insightful data analytics. The right social media expert can help you stay on top of your social media content, ensuring you resonate with your audience and fuel your brand's success.
Our top picks of the best digital media freelancers
1. Sherisse W. - Best overall
2. Oded L. - Best for improving digital strategy
3. Mark S. - Best for targeted paid ads media
4. Pawel K. - Best for B2B media
5. Nicolas G. - Best for B2C media
6. Audrey M. - Best for KPI-driven media
7. Alexander C. - Best for eCommerce brands
8. Ben T. - Best for mobile apps
9. David D. - Best for optimizing email media
10. Todd C. - Best for smaller budgets
What is a digital media freelancer?
A digital media freelancer is a self-employed professional who offers marketing and content creation expertise to clients on a project-by-project basis, often working remotely. Think of them as independent specialists who help businesses enhance their online presence.
They can specialize in various areas, such as:
- Creating engaging content (including text, videos, visuals, design)
- Executing marketing campaigns (including social media, online communities, targeted campaigns, and SEO)
- Developing an overall strategy and providing valuable guidance
1
Sherisse W.
Social media expert
Experience
9+ years
Country
US
Industry focus
Art & entertainment | Technology | Professional services | Food & drink | Health & wellness
Brief overview
Sherisse is an experienced digital marketer who specializes in developing content strategies and optimizing content across marketing channels, including social media, email, blogs, and printed materials.
Specialties
- Content
- Social media management
- Email marketing
- Marketing strategy
- Design
- Google Ads
- Facebook Ads
- Instagram Ads
Why hire Sherisse?
With over 9 years of experience crafting impactful content across various channels, Sherisse stands out as the top choice for your digital media needs. Her proven track record in client satisfaction, combined with expertise in B2B social media and health tech, makes her a versatile asset. Sherisse's relentless pursuit of excellence, honed through agency experience and mastery of social media tools, guarantees she stays ahead of the curve. Her meticulous attention to detail, collaborative spirit, and unwavering work ethic solidify her as the definitive choice to elevate your digital media presence.
2
Oded L.
Social media & digital strategy expert
Experience
10+ years
Country
IL
Industry focus
Electronics | Health & wellness | Professional services | Home & garden
Brief overview
Oded is the owner of Livne Digital, a digital marketing agency that offers SEO, PPC, and social media services. Oded is also a digital marketing lecturer at HackerU.
Specialties
- SEO
- Blogging
- Social media management
- Facebook Ads
- Google Ads
- Instagram Ads
- Taboola
- Outbrain
Why hire Oded?
Oded brings a unique blend of SEO and blogging expertise to the table. He crafts bespoke SEO strategies and uses his storytelling skills to create compelling blogs that not only boost website rankings but also engage audiences. Oded ensures companies dominate the digital landscape with his tailored campaigns and SEO mastery.
3
Mark S.
Paid ads specialist
Experience
8+ years
Country
US
Industry focus
Art & entertainment | Finance | Style & fashion | Health & wellness | Electronics
Brief overview
Hailing from Brooklyn, NYC, Mark embarked on a unique journey into the world of marketing. His entry point came at a boutique full-service agency in Manhattan, where he began his career managing over $10 million in ad spend across a diverse portfolio of over 60 clients. This experience proved invaluable, providing him with the foundation to strategize, create, and manage impactful advertising programs for clients spanning a wide range of industries.
Specialties
- Copywriting
- Tracking implementation
- Facebook Ads
- Google Ads
- Bing Ads
- Instagram Ads
- LinkedIn Ads
- Pinterest Ads
- YouTube Ads
- TikTok Ads
- Snapchat Ads
Why hire Mark?
From Brooklyn to boardrooms, Mark's copywriting magic and paid ads expertise captivate audiences. He weaves compelling stories for ads and meticulously tracks and optimizes campaigns across platforms like Facebook, Google, Instagram, and more. He doesn't just help you stay on top of content, he helps you stay ahead of the competition through the power of paid advertising.
4
Pawel K.
B2B digital media expert
Experience
15+ years
Country
PL
Industry focus
Electronics
Brief overview
Driven by a passion for technology, space, and science, Pawel leverages his diverse skillset in digital marketing, paid ads, social media, and website development to execute strategic campaigns across various industries. His experience includes implementing SEO strategies, content management, and leading projects from conception to completion.
Specialties
- Content
- Marketing strategy
- Web design
- Web development
- SEO
- Google Ads
- Facebook Ads
- Quora Ads
- VK Ads
- Tracking implementation
Why hire Pawel?
Pawel is your one-stop shop for B2B digital success. He crafts compelling content, marketing strategies, and websites that drive engagement and growth. His expertise in paid ads and social media ensures your message reaches the right B2B audience. Don't just stay on top of content, excel in the digital landscape with Pawel.
5
Nicolas G.
B2C marketing professional
Experience
8+ years
Country
JP
Industry focus
Professional services | Technology
Brief overview
Nicolas is a permanent resident of Japan and is fluent in Japanese, English, and Spanish. His expertise lies in digital marketing, automation, team and project management, front-end development (TypeScript, React), and writing. He's passionate about creating efficient, scalable solutions to help businesses achieve their goals and deliver exceptional customer experiences.
Specialties
- Content
- Copywriting
- Marketing strategy
- Social media management
- Community management
- Email marketing
- Chatbot marketing
- Web design
- Web development
- Google Ads
- Facebook Ads
- Branding
Why hire Nicolas?
Nicolas is an expert in helping B2C companies create engaging content, strategic marketing campaigns, and beautiful websites. He focuses on driving audience engagement, sales growth, and building brand loyalty. His social media expertise and paid advertising skills ensure your message reaches the ideal B2C customer.
6
Audrey M.
Professional digital marketer
Experience
10+ years
Country
US
Industry focus
Education | Style & fashion
Brief overview
Audrey is a professional digital marketer with over 10 years of experience in the retail and higher education verticals. Getting the best campaign performance and exceeding KPIs is what drives her every day.
Specialties
- Content
- Google Ads
- Google Shopping
- YouTube Ads
- Yahoo Gemini
Why hire Audrey?
Audrey's 10+ years of experience drive exceptional results for brands in retail and higher education. Her meticulous content creation and KPI focus keep your content relevant, impactful, and driving growth. From coining catchy copy for Warby Parker to exceeding sales goals at L.L.Bean, Audrey's proven track record ensures your brand stays ahead of the digital curve.
7
Alexander C.
eCommerce marketing expert
Experience
7+ years
Country
AU
Industry focus
Sports, outdoors & fitness | Electronics | Travel | Style & fashion | Education | Health & wellness | Home & garden | Professional services
Brief overview
As the Head of Paid Search at one of Australia's top digital marketing agencies, Alexander leverages his 7+ years of Google Ads expertise to craft winning strategies and deliver high-performing campaigns. Over the years, he's been instrumental in the growth of hundreds of businesses, from small and medium enterprises (SMEs) to major eCommerce brands across diverse industries. Alexander's success is evidenced by his work with renowned clients like Hermès (AUS & NZ), Forcast, Arjo, and Bisley Workwear.
Specialties
- Content
- Design
- Web design
- Google Ads
- Google Shopping
- Tracking implementation
Why hire Alexander?
Alexander, a seasoned marketer in Google Ads, helps eCommerce brands soar. He's driven growth and profitability for brands like Hermès by crafting engaging content, designing effective landing pages, and mastering Google Ads & Shopping. With relentless tracking and analysis, he ensures every dollar spent leads to success.
8
Ben T.
PPC & app installation expert
Experience
8+ years
Country
US
Industry focus
Finance | Health & wellness | Style & fashion | Technology | Sports, outdoors & fitness
Brief overview
A passionate and results-oriented digital marketing professional, Ben specializes in putting impactful paid search and app install campaigns together. His expertise lies in leveraging data-driven insights and the latest industry trends to drive exceptional results for clients across diverse sectors. He currently manages the global paid search initiatives for the Google app in 50+ countries.
Specialties
- Content
- Mobile apps
- Web design
- Google Ads
- Google Shopping
- Bing Ads
- YouTube Ads
Why hire Ben?
Ben offers unmatched expertise to enhance mobile app presence and boost user acquisition. Spearheading global paid search efforts for the Google app, Ben's campaigns drive substantial installs and elevate user acquisition to unprecedented levels. His mastery spans PPC, content, and web design, ensuring each campaign optimizes success. Ben's meticulous approach guarantees maximum impact and ROI, resonating with audiences and achieving marketing goals.
9
David D.
Email marketing expert
Experience
9+ years
Country
US
Industry focus
Art & entertainment | Real estate | Beauty | Automotive | Baby | Electronics | Education | Finance | Food & drink
Brief overview
David is an omnichannel digital marketer with deep expertise in email, SMS, paid SEM, SEO, and affiliate marketing.
Specialties
- Content
- Email marketing
- SMS marketing
- Branding
- Community management
- CRM implementation
- Web design & development
- Growth hacking
- Google Ads
- Facebook Ads
Why hire David?
David's more than just a freelancer—he's an omnichannel expert with a deep understanding of email marketing. He looks closely into every interaction point to uncover opportunities, then compiles gripping email and SMS campaigns that have helped clients achieve significant revenue growth. He also masterfully integrates other channels for outstanding results, like a 50% net revenue increase for one client within just 6 months!
10
Todd C.
Freelance marketing expert
Experience
10+ years
Country
US
Industry focus
Art & entertainment | Automotive | Education | Finance | Food & drink | Health & wellness | Sports, outdoors & fitness | Electronics | Beauty
Brief overview
Todd is an all-in-one digital marketer that will help grow your business. His expertise includes B2C & B2B, paid search, social media, display, email marketing, video, CTV, programmatic, CRM, and web admin.
Specialties
- Content
- Web design
- CRM implementation
- Google Ads
- Facebook Ads
- Bing Ads
- Instagram Ads
- YouTube Ads
Why hire Todd?
Todd is a digital media expert committed to helping brands develop strategic content and achieve growth while adhering to budget constraints (big or small). He restructures paid campaigns for efficient targeting, maximizing the reach of each dollar spent. He also meticulously sets up accounts for comprehensive data analysis, allowing for continuous optimization and improvement.
What does a social media freelancer do?
A digital media freelancer leverages various online channels to help businesses achieve their marketing goals. They undertake several key tasks, including:
Developing and implementing digital marketing strategies
Digital media freelancers work closely with marketing managers and business owners to create comprehensive strategies tailored to the business's objectives. They identify target audiences, define key performance indicators (KPIs), and outline effective tactics to reach and engage potential customers.
Managing social media presence
Digital media freelancers excel in creating engaging content, scheduling posts, and managing social media accounts across platforms like Facebook, Instagram, and LinkedIn. They use their expertise to build a strong social media presence, foster meaningful interactions with the target audience, and drive brand awareness.
Conducting market research and audience analysis
Digital media freelancers conduct thorough market research and audience analysis to ensure successful digital marketing campaigns. They gather insights about consumer preferences, behavior, and trends to inform content creation, ad targeting, and overall campaign strategies.
Creating and optimizing digital content
Content is king in the digital realm, and digital media freelancers are skilled in crafting compelling and relevant content for websites, blog posts, social media posts, and other digital platforms. They understand how to create content marketing strategies for their target audiences, optimize content for search engines, increase organic visibility, and engage users through valuable information and storytelling.
Managing digital advertising campaigns
Digital marketers possess expertise in managing and optimizing digital advertising campaigns, such as Google Ads, Facebook Ads, and display advertising. They set campaign objectives, target specific demographics, monitor performance metrics, and make data-driven adjustments to maximize ROI.
Analyzing and reporting on campaign performance
Digital media freelancers use analytics tools to monitor campaign performance, track key metrics, and generate comprehensive reports. They provide valuable insights into the effectiveness of your marketing strategies, identify improvement areas, and make data-backed recommendations to drive better results.
Why hire a social media specialist?
When it comes to navigating the digital landscape, hiring a digital media specialist can offer numerous benefits for marketing managers and business owners:
Expertise and industry knowledge
Digital media specialists possess a deep understanding of the digital marketing ecosystem. They stay up to date with the latest trends, algorithms, and best practices, allowing them to implement strategies that align with industry standards and deliver optimal results.
Time and resource optimization
Outsourcing digital media responsibilities to a freelancer saves time and resources for marketing managers and business owners. Instead of juggling multiple tasks, they can focus on core business activities while entrusting digital marketing efforts to an experienced professional.
Access to a diverse skill set
Digital media specialists bring a diverse skill set, including proficiency in content creation, social media management, advertising, analytics, and more. Their versatile expertise enables them to handle various aspects of digital marketing, providing comprehensive solutions for businesses.
Fresh perspective and creativity
Working with a digital marketer consultant injects fresh perspectives and innovative ideas into marketing strategies. They can bring creative solutions to the table, helping businesses stand out in a crowded digital landscape and captivate their target audience.
Cost-effectiveness
Hiring a digital media freelancer can be a cost-effective solution compared to hiring a full-time employee. Freelancers often offer flexible pricing models, allowing businesses to scale their digital marketing efforts based on their specific needs and budgets.
How much does a social media specialist cost?
The cost of hiring a digital media specialist can vary depending on several factors, including their experience, skill set, geographic location, and the project scope. Social media marketers may charge an hourly rate ($50 to $150 on average) or a fixed fee for specific services or projects. At Mayple, for example, digital marketing services start at $1,800/ month (with the cost depending on your requirements and the digital marketer's experience).
Top 10 skills a social media specialist should have
To excel in the field of digital media, a specialist should possess a range of essential digital marketing skills:
1. Proficiency in digital advertising platforms
A good digital media specialist has excellent advertising skills. This means they should have expertise in various digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. They should understand the intricacies of each platform and know how to optimize campaigns for maximum reach and conversions.
2. Content marketing and copywriting
Strong writing skills are crucial for a digital media specialist. They must create engaging and persuasive content across different channels while maintaining brand consistency and tone of voice. Even if your digital marketer isn't the one creating your content and copy, they still need to know how to collaborate and communicate with writers to ensure quality and accuracy.
3. Social media management
A digital media specialist should be proficient in social media management, including:
- Creating compelling content
- Engaging with the audience
- Monitoring social media metrics
- Staying updated with the latest social media trends
Just like content marketing, your digital media specialist may not act as a full-time social media manager, but they need to know how to collaborate with your social media marketing specialist to devise campaigns that attract, entice, and convert.
4. Data analysis and interpretation
Analytical skills are essential for a digital marketing consultant to evaluate campaign performance and make data-driven decisions. They should derive insights from analytics tools and translate them into actionable strategies that increase your business's online presence.
5. Search engine optimization (SEO)
A solid understanding of SEO principles is vital for a freelance digital media specialist. They should know how to optimize content, conduct keyword research, and improve website visibility in search engine rankings.
6. Design and multimedia skills
Proficiency in graphic design tools and multimedia content creation is advantageous for a digital media specialist. They need to create visually appealing graphics, videos, and other multimedia assets to enhance digital marketing campaigns.
7. Project management
Strong project management skills enable a digital media specialist to plan, execute, and monitor campaigns effectively. They should be able to manage timelines, resources, and stakeholders to ensure successful project delivery.
8. Collaboration and communication
A digital marketing manager should possess excellent communication skills to collaborate with internal teams, clients, and external partners. Effective communication ensures smooth project coordination within your digital marketing team and helps you align your digital marketing projects with your business goals.
9. Adaptability and continuous learning
Given the dynamic nature of digital media, a specialist should be adaptable and open to learning new tools, platforms, and strategies. They must stay updated with industry trends and proactively seek opportunities for professional growth.
10. Problem-solving and creativity
A digital media specialist should be a creative problem solver who can think critically, identify challenges, and devise innovative solutions to attract potential clients and move your business objectives forward.
Questions to ask a freelance digital media expert when hiring them
If you have a shortlist of candidates but aren't sure what to ask freelance marketers to gauge their suitability, here's a list of questions to get started:
1. Background and experience
- Why did you choose to become a digital marketing freelancer?
- Do you have experience working with or in digital marketing agencies?
- What are the types of clients you usually work with?
- Have you ever provided services to clients in our industry?
- Which area of online marketing do you excel at?
- Have you ever run affiliate marketing campaigns?
- What is the largest marketing budget you've ever worked with?
2. Skills and expertise
- What kind of tools do you use on a daily basis?
- Can you give us an example of a successful campaign you built?
- In your opinion, what is the most suitable social media channel for our business?
- Have you ever built a social media strategy with paid ads?
- Can you give us examples of happy clients you've worked with in the past?
3. Client management and strategy
- What are your favorite digital marketing channels, and why?
- Can you tell us about one of your favorite client projects?
- How do you make sure you fill the pipeline with prospective clients?
- How do you suggest we nurture leads so they become clients?
- How do you leverage current clients to adjust campaigns?
- What are your methods for encouraging client feedback?
- How do you handle negative client feedback?
How to hire a digital media specialist
When it comes to hiring a digital media specialist, there are several methods you can consider:
- Freelance platforms: Upwork, Freelancer, and Fiverr provide a vast pool of digital media specialists. You can browse through profiles, check ratings and reviews, and communicate with potential candidates to find the right fit for your project.
- Referrals: Recommendations from industry peers, colleagues, or trusted sources can be an effective way to find reliable digital media specialists, as they give you insight into the freelancer's work ethic, expertise, and professionalism.
- Job boards: Posting job listings on specialized job boards or online communities for digital marketing professionals can help you attract qualified candidates actively looking for opportunities.
- Social media: You can use social media platforms like LinkedIn to connect with digital media specialists. Engage in relevant industry discussions, join professional groups, and leverage your network to identify potential freelancers.
Find them on Mayple
We connect businesses with vetted digital marketing freelancers in a matter of days. All you have to do is contact us, and we'll find a digital marketing expert who fits your requirements and has a proven track record of success in your industry.
Where social media comes alive
This list offered a glimpse into the diverse world of digital media freelancers who can elevate your game on social. But remember, the right freelancer for you extends beyond names and profiles. It's about finding someone who aligns with your brand voice, understands your target audience, and possesses the passion and creativity to bring your vision to life.
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