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Top 10 Email Experts to Hire for Optimized Email Deliverability

Avoid spam filters by hiring an email delivery expert. They optimize your campaigns and systems to ensure that your messaging gets to the right place each time.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Published February 20, 2024.

a woman sitting at a table using a laptop computer

In July 2021, the global daily spam email volume reached a high of almost 283 billion, from a total send rate of 336.4 billion. This is a spam deliverability rate of 84%, a statistic you don't want in your quest to drive marketing through emails.

Deliverability refers to the rate at which your sent emails arrive in subscribers' inboxes rather than getting blocked by spam filters or landing in the junk folder. Optimizing your email deliverability through an expert evaluation of your campaigns and processes may lead to higher inbox placement rates.

Our top picks for the best experts to hire for email deliverability

1. Alex M. - Best overall

2. Brad J. - Best for targeted email campaign deliverability

3. David D. - Best for high-volume email deliverability

4. John M. - Best for email deliverability in lifestyle-based industries

5. Kathryn L. - Best for delivering government/nonprofit email success

6. Matthew C. - Best for personalized email deliverability improvement

7. Aristide B. - Best for optimizing CRO through emails

8. Mateusz S. - Best for deliverability through data and analytics

9. Limor G. - Best for multi-channel email campaign performance

10. Dorian R. - Best for creative email campaigns and brand revitalization



What does an email deliverability consultant do?

An email deliverability consultant will help you and your team follow email best practices and provide a customized plan to help you reach your email goals. Through audits and maintenance, an email deliverability expert can help you ensure every one of your emails gets through the mailbox providers (and doesn't land in spam folders.)

Best overall

1


Exceptional
10
Alex M Icon

Alex M.

Email deliverability expert

Experience

8+ years


Country

USA


Industry focus

Finance | Art & entertainment | Style & fashion

Alex is an accomplished leader with extensive marketing experience, including brand, acquisition and growth marketing. His knowledge on email deliverability success is a win for any business.

  • Email deliverability and marketing
  • Social ads
  • Google Shopping
  • Marketing strategy
  • Tracking and implementation

Alex has overseen marketing budgets as big as $50M and had a team of 22 direct reports. He successfully increased sales by 300% for an up-and-coming brand with his email marketing strategies.

Best for targeted email campaign deliverability

2


Outstanding
9.9
Brad Johnson

Brad J.

Professional email freelancer

Experience

12+ years


Country

USA


Industry focus

Education | Home & garden | Real estate | Beauty | Finance | Sports &Outdoors | Travel | Technology

Brad has a degree in marketing and is dedicated to helping any size of business with their email ad strategies, from large corporations to small mom and pop shops.

  • Email optimization
  • Bing Ads
  • Demand side platform
  • Email marketing
  • Brand management
  • Tracking implementation
  • Outbrain

Brad grows ideas through his education, experience, and innovation, leveraging his talent to build email campaigns and programs to benefit his clients for years to come. His experience in marketing is vast, holding weight to his track record of achievements.

Best for high-volume email deliverability

3


Outstanding
9.8
a man taking a selfie in front of a body of water

David D.

Email strategy and optimization pro

Experience

8+ years


Country

USA


Industry focus

Technology | Art & entertainment | Health & wellness | Finance

David is a results driven digital marketer with years of experience running 6 figures in ad spend per month across software, biotech, cybersecurity, and legal lead generation.

    • Email strategy
    • Google Ads
    • Facebook Ads
    • Instagram Ads
    • YouTube Ads
    • LinkedIn Ads

David consistently brings a high ROI for his clients' email ad campaigns. He works closely with clients at Google Headquarters, having executive strategy sessions with the Google team in order to rapidly expand on Search and Display, which shows his dedication to your marketing success.

Best for email deliverability in lifestyle-based industries

4


Outstanding
9.8
John Macintosh

John M.

Email deliverability professional

Experience

20+ years


Country

Canada


Industry focus

Health & wellness | Food & drink | Home & garden | Real estate | Style & fashion | Beauty

John is a results-motivated digital expert and serial entrepreneur with over 20 years of working in SaaS , CPG , retail, consumer services and B2B, experienced in developing and deploying digital strategies and paid digital campaigns on verious platforms.

  • Email marketing
  • Email deliverability optimization
  • Google Ads
  • Social ads
  • Programmatic

John built a strategy to build clients' online presence with pool and spa owners around a full marketing funnel using Google, Facebook/Instagram and YouTube, showcasing prominent NPI members and telling their stories to payroll professionals, accounting, and HR professionals with an omni-digital approach.

Best for delivering government/nonprofit email success

5


Outstanding
9.6
a woman with long brown hair smiling at the camera

Kathryn L.

Advanced email strategist

Experience

11+ years


Country

USA


Industry focus

Professional services | Nonprofit & government

For more than a decade, Kathryn developed data-driven strategic consulting and marketing solutions for political campaigns, nonprofits, and corporations throughout the United States.

Past experience includes managing dozens of successful polling & data programs and numerous earned & digital media efforts - including email campaigns, social media programs, & advertising efforts.

  • Marketing strategy
  • Email deliverability
  • Public relations
  • Email marketing
  • Content
  • Google Ads

Kathryn created a lead-gen business development program for BlueSkin Solutions via Hubspot to help the owner better track and follow up with new and existing leads. She also helped design and operate a monthly newsletter and ongoing social media marketing efforts to keep BlueSkin Solutions' efforts in the public eye.

Best for personalized email deliverability improvement

6


Outstanding
9.5
a man with a beard and glasses smiling

Matthew C.

Experienced email deliverability pro

Experience

20+ years


Country

USA


Industry focus

Art & entertainment | Automotive | Education | Food & drink | Health & wellness | Sports, outdoors & fitness

Matthew has always had a passion for the evolving world of technology and enjoys learning about new trends.

He has over 20 years of email marketing experience in various industries,

    • Email marketing and strategy
    • SMS marketing
    • Web design
    • Google Ads
    • Facebook Ads

Matthew achieved building a brand-new eCommerce website, and created brand marketing assets for email, social media, and website, which saw an increase in online revenue and email/sms contacts for a large client.

Best for optimizing CRO through emails

7


Outstanding
9.4
a man standing in the middle of a desert

Aristide B.

Specialist freelance email strategist

Experience

8+ years


Country

Canada


Industry focus

Food & drink | Health & wellness | Travel | Art & entertainment | Style & fashion | Education

Aristide likes to be someone you can rely on for work but also brutal honesty, open communication, and exciting ideas, bringing inspiration, innovation & creativity to all things email marketing related.

    • Facebook Ads
    • Branding
    • Brand management
    • Email targeting
    • Google Ads
    • Content
    • Google Shopping

Aristide is an expert at paid advertising, social media management & conversion rate optimization for eCommerce brands, with extensive knowledge of optimizing targeted email ad campaigns.

Best for deliverability through data and analytics

8


Outstanding
9.3
Mateusz S Icon

Mateusz S.

Experienced email ad manager

Experience

8+ years


Country

USA


Industry focus

Beauty | Electronics | Education | Finance | Food & drink | Gaming | Health & wellness

Mateusz sees all his clients & projects as partnerships & so he works with the same goals, objectives, and KPIs as the internal team. He believes measurement & data are super important within the ever-changing landscape of privacy & cookies, thus it is the first and most important step of any engagement for him.

  • Social ads
  • Email marketing and optimization
  • Growth hacking
  • Google Shopping
  • Search ads

Mateusz was able to scale a single location team entertainment experience to $2.5MM ARR within a client's location #1 to kickstart the growth they needed to raise capital to open location #2.

The better the data, the better the match rate, the lower the cost per CPM at auction, Mateusz believes.

Best for multi-channel email campaign performance

9


Outstanding
9.2
Limor Gurevich

Limor G.

Email management professional

Experience

9+ years


Country

Israel


Industry focus

Travel | Beaty | Style & fashion | Finance | Health & wellness

Limor is a Media VP, SEM expert, and PPC campaign manager with over 9 years of experience leading digital marketing campaigns for companies across diverse industries.

    • Email delivery optimization
    • Search ads
    • Social ads
    • Amazon PPC
    • Taboola
    • Outbrain

Limor has led media and marketing strategies for major brands and is an expert in media analysis, certified in Google AdWords, and experienced in all programmatic platforms.

She has created 5 automatic email flows for clients: new clients welcome, social share and reviews, upsell and cross-sell, birthday email, and abandoned cart check, with 4 flows on MailChimp for return clients, abandoned cart, volume discount, and refer a friend.

Best for creative email campaigns and brand revitalization

10


Outstanding
9.1
a black and white photo of a man in a suit holding a microphone

Dorian R.

Email deliverability freelancer

Experience

8+ years


Country

Canada


Industry focus

Art & entertainment | Style & fashion | Sport, outdoors & fitness | Food & drink | Health & wellness

Dorian excels through seamless UI/UX, delightful inbound marketing, and proven PPC strategies, engaging audiences in a perfectly tailored advertising journey, and improving brand value until viewers become customers.

  • Design
  • Branding
  • SEO
  • SMM
  • Email marketing
  • Google Shopping

Dorian started with a whole website redesign, creating better UI/UX and optimizing for conversions, then tackled the social media, email strategy, and the type of visuals and creatives for a client which has turned their entire ad game around.



Hiring an email deliverability specialist will help you improve your email marketing metrics, from your spam rates to your complaint rates, clickthrough rates, and inbox delivery rates. 

Types of email deliverability experts

There are multiple types of email deliverability specialists, and knowing them will help you hire someone who will actually help you improve your email performance. 

Agencies and consultancies

Agencies focusing on email deliverability services are an excellent choice for very large enterprises, where email audits and strategic plans can take months to put together.

Experts (freelancers)

Hiring an email deliverability freelancer can help you achieve great results in a short amount of time - and usually at a much lower cost. These professionals usually specialize in one area, including reputation management, deliverability audits and more.

Working for email-sending services

Some email-sending services will also have in-house deliverability assistants ready to help you out. This is a good option for minor issues, but if you're having consistent, serious deliverability problems, it's better to hire a dedicated expert to work with your business.

What can’t an email deliverability expert do?

There is some misunderstanding on what email deliverability consultants can and cannot do, so here's a list of things your email deliverability expert won't be able to help with:

Influence ISPs directly

ISPs (Internet Service Providers) are the ultimate gatekeepers to your inbox. No matter how good your email deliverability consultant is, they cannot directly impact ISP decisions. So, for example, if an ISP is blocking emails from your email domain, there’s only so much a consultant can do to help with that outcome.

Influence third-parties

A consultant in email deliverability can help you manage your relationships with third-party providers, such as MailChimp or Constant Contact. They can also provide you with strategic guidance on a lot of matters connected to the deliverability of your email marketing campaigns. However, they cannot directly influence their decisions and actions.

Trick receiving servers

Contrary to what some may believe, a deliverability expert cannot "trick" receiving servers into accepting your emails if your domain is blocked. The consultant can, however, do everything in their power to help you make sure you follow email best practices that prevent servers from blocking your domain.

Make blacklist providers never list you

Unfortunately, no email deliverability consultant can make sure that a blacklist provider never lists your domain. What the consultant can do is help you avoid triggering any of the blacklist provider’s criteria that can lead to the listing.

Do your maintenance job

No email deliverability consultant can do the maintenance work for you. These consultants can provide guidance and expertise to point you in the right direction, and they can send you comprehensive monthly reports on your spam rates and email deliverability rates, but you must do the work yourself.

Tell you what your next campaign should be like

While they may be experts in email best practices, email deliverability freelancer won't build actual email programs and email campaigns for you. That's an email marketer's job - and while the two specialties may sometimes intersect, they are most certainly not the same.

How much does an email deliverability consultant cost?

Generally, the cost of hiring an email deliverability consultant can get as high as $100/ hour (or more.) However, this may depend on a variety of factors, such as their experience, track record of success, and so on. 

What to ask your email deliverability consultant?

Not sure what to ask your email deliverability expert when hiring them? These questions could guide you to learn more about your candidates and make the right decision:

  • Do we have a good sending reputation?
  • Are we on a blacklist?
  • Are our email deliverability metrics correct?
  • How can we build our sending reputation?
  • What, in your opinion, are the most important ways to avoid high bounce rates and improve deliverability rates? 
  • What, in your opinion, are the top three most common deliverability issues? 
  • How can you help us improve our sender reputation? 
  • How can you help us make sure our cold emails get delivered?

Hire a vetted email expert through Mayple

Find an email marketing specialist to help you scrub your send list, weeding out inactive or unengaged subscribers. They'll also help you adopt email content best practices, like relevant subject lines and preview text, to avoid common red flags.

Need to find an expert in a hurry? Mayple only works with vetted specialists, allowing you to hire one that fits your business needs and industry in a matter of days. Let us match you with the best email deliverability expert on our database to get your results out of the trash and into the inbox!