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6 Best Email List Building Services: Build a List From Scratch

Looking to build your email list? Try these vetted email marketing services in 2023.

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By Sandra Stepan
Michelle Meyer editor profile picture
Edited by Michelle Meyer

Updated December 27, 2023.


Building an email list is a must—not a plus—in the current digital marketing landscape. It's a direct and cost-effective way to engage with your audience, nurture leads, and convert them into loyal customers. Email list building services make it all a breeze, from collecting emails to sorting and sending the right messages. Let's dive into the world of email list building and discover the best services to help you grow your list from scratch, including:

Best email list building services at a glance

1. Pixated - Best overall

2. SnapAdvantage - Best for building an email list through social media

3. HiFlyer Digital - Best for building an email list through SMS

4. HubSpot - Best all-in-one digital marketing solution

5. Taken Digital - Best for data-driven email list building

6. The Email Marketers - Best for driving substantial revenue from email lists

What are email list building services?

Email list building services help businesses like yours collect and manage the email addresses of potential customers. You can use them to create enticing offers or incentives encouraging people to subscribe to your email list. Once you've got those email addresses, these services help you organize them, segment your audience, and send tailored messages.

Growing an email list can significantly transform an eCommerce brand. Not only is email marketing a direct line of communication with potential customers, but it can also help you solidify relationships with existing customers, increase brand loyalty, and drive repeat purchases.

» How do you collect email addresses? Try one of these email capture landing pages


a screenshot of Pixated Agency website

Build sustainable and scalable growth

Pixated is a paid media and web design agency with a robust email marketing arm, taking care of everything from your audience segmentation to your automations. They provide specialist services to startups, SMEs, and brands that want to increase ROI from online channels.

Pixated has vast experience in list building, focusing on key metrics like Revenue Per Email and Subscriber, as evidenced by their impressive track record. This includes increasing D2C sales by 40% while reducing costs by 30%. Plus, they’re committed to aligning email campaigns with your brand identity, making them a top partner in everything email.

  • List building tools - Opt-in forms, lead magnets, social media, landing pages
  • Segmentation capabilities - Demographic, behavioral, engagement, custom
  • Automation - Sequence builds

Comprehensive email list building strategy

Results-driven metrics

Automated sequence builds

Brand alignment

In-house expertise

No clear pricing info available


Cover image for SnapAdvantage

Social media marketing you can measure

Brief overview

SnapAdvantage is a digital marketing service that effortlessly blends social media, text, and email marketing to give you a competitive advantage.

Why we chose SnapAdvantage

SnapAdvantage holistically blends AI and human expertise, offering data-driven analytics at a granular level. This means they give you an email list building strategy that works, from influencer marketing and user-generated content to brand management.

  • List building tools - Combines email with text and social media marketing
  • Segmentation capabilities - Over 50+ data points
  • Automation - Machine learning, vetting content creators

Pros and cons

Data-driven email list building strategies

Access to expert content creators

Responsive brand management

Dynamic email and text marketing campaigns

No immediate pricing information on the website


a man holding a tablet next to a book

Transform one-time buyers into lifetime customers

HiFlyer Digital is an email and SMS marketing agency that specializes in helping brands maximize their revenue from email and SMS subscribers. They use strategies employed by top eCommerce brands to transform potential customers into long-term customers, ultimately saving time and effort for businesses.

HiFlyer Digital boasts a seasoned team of email marketing experts skilled in deploying advanced strategies. Their expertise extends to subscriber transformation, unlocking optimal lead conversion, and meticulously optimizing advertising spend to fuel your campaign's success.

  • List building tools - Combines email with SMS marketing
  • Segmentation capabilities - Granular customer lists
  • Automation - Welcome series, workflows

Email marketing expertise

Personalized strategies based on your business

Free email marketing audit

A/B testing and machine learning

Pricing plans not clearly available on the website


Cover image for HubSpot

Your complete CRM platform

HubSpot is an all-in-one marketing and customer relationship management (CRM) platform that offers a comprehensive suite of tools for businesses. It includes features for email marketing, sales automation, analytics, and more, making it a valuable resource for organizations seeking to streamline their marketing, sales, and customer engagement efforts in one platform.

HubSpot stands out for its exceptional email list building capabilities. Its in-depth analytics provide comprehensive data for effective list management, while its advanced sales automation and diverse email templates make it an ideal choice for businesses looking to segment their audience and optimize email campaigns.

  • List building tools - Templates, AI content writer
  • Segmentation capabilities - Demographics, customer actions
  • Automation - Workflow, lead nurturing

Comprehensive analytics

Advanced email automation capabilities

Variety of email templates

HubSpot is less hands-on, making it less suitable for beginners


Taken Digital Cover Image

Data-driven email marketing

With over 15 years of consulting and marketing experience, Taken Digital helps eCommerce Shopify stores profitably scale to 8 figures by developing email marketing strategies and implementing them successfully.

Taken Digital's data-driven approach means they specialize in crafting customized email lists that prioritize impact and profitability. Their commitment to understanding your unique business needs and assembling a specialist team gives you confidence in their ability to deliver results.

  • List building tools - Email capture forms, lead magnets
  • Segmentation capabilities - Demographic, event-based
  • Automation - Behavioral triggers, personalization

Data-driven precision

Customized strategies

Focus on meaningful results

Specialist team

Might be less suitable for non-Shopify stores


a screenshot of The Email Marketers website

Increase revenue and loyalty

The Email Marketers works to grow your revenue and customer lifetime value while building deep, connected relationships with your customers through email marketing.

The Email Marketers boasts exceptional email list building capabilities, as evidenced by their impressive results, personalized approach, and comprehensive suite of services. Their ability to understand your brand, nurture your email lists, and share knowledge ensures effective email marketing and growth in customer engagement.

  • List building tools - Opt-in forms, landing pages, SMS
  • Segmentation capabilities - Demographic, geographic, behavior
  • Automation - Workflow, lifecycle

Personalized approach

Lifecycle automations

Creative design & copywriting

Focuses on email & SMS only, so might not be best if you’re looking for extra services

How to maximize subscriber growth with an email list building service

  • Offer irresistible incentives Offering freebies in exchange for sign-ups, or sneak previews and waitlist access for upcoming products, can be highly enticing. Prioritize providing valuable content, discounts, or exclusive access that your target audience genuinely desires.
  • Optimize sign-up forms Create user-friendly and engaging sign-up forms that make it easy for visitors to subscribe. Keep them simple, with minimal required fields, to reduce barriers and increase conversion rates.
  • A/B testing Continuously test and refine your sign-up incentives and forms to determine what resonates most with your audience. A/B testing can help you find the winning formula.
  • Segmentation Segment your subscribers based on their interests, behaviors, or demographics. This allows you to send targeted and personalized content and, ultimately, increase engagement.
  • Automation Implement automation workflows to nurture leads and maintain consistent communication with your subscribers. Constantly providing value to your subscribers will help to keep your brand top of mind while fostering long-term loyalty.
  • Promotion Promote your email list across various channels, including social media, your website, and even in your physical store, if applicable.

Build and grow your email list

Businesses that choose to grow their lists simply win. So don't be afraid to dive in and start experimenting with different options. The main thing is to start building your list today. With the right strategies, you can grow a valuable and engaged subscriber base that will fuel your business's success. If you need help actually using a service, Mayple can match you with an email marketing expert today.

Meet the experts

Our methodology: How we reviewed the best email list building services

To find the best email marketing options, we compared several key factors, including:

  • Email expertise (specifically email list building services)
  • Types of email list building features (opt-in forms, analytics, drip vs nurture campaigns, etc.)
  • Price, affordability, and plans (custom vs. monthly pricing, overall cost)
  • Level of difficulty (beginner vs. advanced)
  • Integration ability and automation