10 Best Omnichannel Marketers to Hire in 2024
Explore the role of an omnichannel marketer in fostering stronger relationships and brand success across multiple platforms.
Updated March 3, 2024.
Have you ever felt bombarded by a brand across channels? As consumers, we’ve all dealt with disjointed marketing overload. But done right, omnichannel campaigns lead to seamless, rewarding customer experiences. The key is strategic alignment behind the scenes. Skilled omnichannel marketers precisely direct unified campaigns across touchpoints—not just plastering logos everywhere.
When marketers build immersive brand worlds, customers take notice. We feel "gotten" instead of constantly sold to, forming meaningful relationships with brands we trust—friendly interactions replace chaotic cross-channel bombardment. And for brands, omnichannel success makes good business sense. So, next time you notice a competitor seamlessly connecting with customers across platforms, it’s time to hire an expert omnichannel marketer to coordinate your multi-channel marketing.
Our picks for the best omnichannel marketers
1. Boris L. - Best overall
2. David D. - Best for ROI-focused omnichannel marketing
3. Brenton T. - Best for CPO and CPM omnichannel solutions
4. Daniel M. - Best for high-value omnichannel projects
5. Dillon Z. - Best for omnichannel marketing in SaaS
6. Dvora P. - Best for international omnichannel marketing
7. Jesus N. - Best for omnichannel strategies in large corps
8. Katia G. - Best for omnichannel marketing in education and technology
9. Kevin E. - Best for identifying KPIs in omnichannel strategies
10. Stephen H. - Best for lead generation in eCommerce industries
What is an omnichannel marketer?
An omnichannel marketer is a marketing professional who plans and executes marketing strategies that provide integrated, seamless experiences across multiple channels. This includes digital channels, such as email campaigns and social media platforms, as well as offline techniques like in-store promotional strategies or direct marketing.
Each of these channels represents critical customer touchpoints that guide shoppers on a journey toward making a purchase. An omnichannel marketer can create a unified marketing approach that increases customer satisfaction and conversion rates by ensuring that all touchpoints are aligned in their messaging, promotions, and brand voice.
1
Boris L.
Omnichannel marketing expert
Experience
15+ years
Country
Australia
Industry focus
Automotive | Beaty | Electronics | Finance | Food & drink | Gaming | Health & wellnedd | Home & garden | Pets | Real estate | Sports & fitness | Technology | Travel
Brief overview
Digital Marketing all-rounder with 15 years’ experience, including 9 years building and leading high-performance digital marketing teams, with a Performance Media focus.
Specialties
- Omnichannel marketing
- Facebook Ads
- Google Ads
- Instagram Ads
- YouTube Ads
- Google Shopping
Why hire Boris?
Boris is a veteran SME in key digital marketing channels, covering areas such as SEO, email marketing, eCommerce, and more. His experience with omnichannel marketing and using analytics to drive conversions is a winning suite of skills.
2
David D.
Freelance omnichannel marketer
Experience
8+ years
Country
USA
Industry focus
Technology | Art & entertainment | Health & wellness | Finance
Brief overview
Results driven digital marketer with years of experience running 6 figures in ad spend per month across software, biotech, cybersecurity, and legal lead generation.
Specialties
- Google Ads
- Facebook Ads
- Instagram Ads
- YouTube Ads
- LinkedIn Ads
- Omnichannel strategies
Why hire David?
David consistently brings a high ROI for his clients through omnichannel projects and strategies.
He works closely with clients at Google Headquarters, having executive strategy sessions with the Google team in order to rapidly expand on Search and Display.
3
Brenton T.
Omnichannel marketing professional
Experience
8+ years
Country
USA
Industry focus
Technology | Professional services | Food & drink | Home & garden
Brief overview
MBA graduate with experience in paid search, paid social, SEO, and organic social media for various B2C and B2B products and services.
Specialties
- Google Ads
- Google Shopping
- YouTube Ads
- Bing Ads
- SEO
- Omnichannel marketing
Why hire Brenton?
Brenton has a dynamic field of expertise in ROAS, CPO and CPM, with proven success in developing valuable and effective omnichannel marketing solutions.
4
Daniel M.
Omnichannel strategy expert
Experience
8+ years
Country
Israel
Industry focus
Professional services | Omnichannel marketing
Brief overview
Daniel is a PPC enthusiast and B2B ads expert with experience working not only for established businesses, but startups as well.
Specialties
- Search ads
- LinkedIn Ads
- X Ads
- Taboola
- Outbrain
- Reddit Ads
- PPC
Why hire Daniel?
Daniel has proven his track record with projects valued in the hundreds of thousands of dollars, with over 8 years of omnichannel marketing dedication behind his name.
5
Dillon Z.
Omnichannel marketing professional
Experience
10+ years
Country
Canada
Industry focus
Education | Art & entertainment | Food & drink | Health & wellness | Community | Sports & outdoors | Style & fashion | Technology
Brief overview
Experienced omnichannel digital marketer specializing in improving technical marketing strategies for businesses.
Specialties
- Facebook Ads
- Google Ads
- Instagram Ads
- Google Shopping
- YouTube Ads
- Omnichannel marketing
Why hire Dillon?
Dillon has an array of skills and experience with SaaS for B2B, PPC for D2C, eCommerce, email marketing, SEO, and more omnichannel strategies, working with all sizes of clients in many industries.
6
Dvora P.
Freelance omnichannel marketer
Experience
8+ years
Country
Israel
Industry focus
Finance | Gaming Beauty | Education | Health & wellness | Nonprofit & government | Home & garden | Real estate | Technology
Brief overview
Dvora is an omnichannel SEO and PPC specialist, experienced in international B2B, tech, and startup marketing.
Specialties
- SEO
- Google Ads
- Taboola
- Outbrain
- Omnichannel marketing strategy
- Google Shopping
- Social ads
Why hire Dvora?
With experience across the board in omnichannel digital marketing, from planning and execution of campaigns to the results they achieve, Dvora is a business resource who is passionate about helping you reach your goals.
7
Jesus N.
Omnichannel freelance marketer
Experience
12+ years
Country
Spain
Industry focus
Nonprofit & government | Travel | Technology | Style & fashion | Sports & fitness | Education | Finance | Health & wellness | Real estate
Brief overview
Jesus is a paid media expert specializing in lead generation for clients ranging from startups in B2B to global brands and establishments like Vodafone, Real Madrid, and the University of Miami.
Specialties
- Social ads
- Google Ads
- Omnichannel strategies
- Bing Ads
- YouTube Ads
Why hire Jesus?
Jesus has a track record covering over $50 million in ad spend to date, with experience working with new businesses and startups right up to Fortune 500 companies.
8
Katia G.
Expert tech omnichannel marketer
Experience
8+ years
Country
Spain
Industry focus
Education | Professional services | Technology
Brief overview
Katia is a PPC, SEO, and omnichannel content marketing specialist for SaaS, forming CMO-leading growth strategies for subscription-based businesses.
Specialties
- Google Ads
- Social ads
- Omnichannel marketing strategy
- Tracking and implementation
- SEO
- Content
Why hire Katia?
Katia's approach is a deep understanding of customers, their needs, and the value they seek, which drives her omnichannel marketing strategies to benefit your business and campaign success.
9
Kevin E.
Omnichannel marketing pro
Experience
7+ years
Country
France
Industry focus
Art & entertainment
Brief overview
Kevin is a marketing freelancer specializing in Google Ads and Facebook Ads, targeting French- and English-speaking markets, building campaigns and optimizations for B2B and B2C clients.
Specialties
- Social ads
- Google Ads
- Omnichannel marketing tactics
- Google Shopping
Why hire Kevin?
Kevin is an omnichannel marketer with multi-lingual expertise in all manner of networks, from eCommerce to brand awareness, lead generation to funnel strategies, and more. His KPI expertise covers CPM, CPL, ROAS, and CPI.
10
Stephen H.
Lead-gen omnichannel expert
Experience
12+ years
Country
USA
Industry focus
Home & garden | Health & wellness | Art & entertainment | Technology | Finance | Automotive | Electronics | Beauty & fashion
Brief overview
Stephen is an omnichannel digital marketing expert with a focus on search engine marketing (SEM) and paid marketing like PPC.
Specialties
- Tracking implementation
- Amazon PPC
- Google Shopping
- Omnichannel marketing
- Google Ads
Why hire Stephen?
Stephen is skilled in working with eCommerce and service-based businesses looking for lead generation, and marketing optimization to drive conversions and increase sales.
He uses omnichannel venues to increase target reach, and maximize your returns on investment and ad spend.
What does an omnichannel marketing expert do?
An omnichannel strategist must have a deep understanding of multiple online channels and how to apply these learnings in ways that can be personalized to individual customers. They are responsible for mapping the customer journey, identifying which traditional and digital marketing channels customers interact with, and ensuring that messaging stays aligned with your core values.
This idea of meeting customers where they are separates an omnichannel marketing strategy from conventional multichannel marketing. A multichannel approach seeks to put messaging in as many places as possible rather than offering a personalized customer experience tailored to the individual consumer. To make this happen, omnichannel marketers also need to know how to leverage digital technology to optimize the management of their channels and increase customer acquisition.
Customer journey mapping
Knowing how customers navigate your brand ecosystem is essential to design an effective omnichannel strategy. This means understanding:
- Which channels are helping consumers discover your brand
- How a customer interaction on one channel feeds into another
- Any common pain points that shoppers encounter
- Where/how shoppers are converting
- Which channel(s) provide the biggest stream of revenue
Mapping out the customer journey and distinct customer personas enables you to identify and analyze every key touchpoint, from the moment of brand discovery to when a purchase is made. This is important to help your brand meet shopper expectations better and differentiate itself from competitors.
Identifying and optimizing marketing channels
Rather than maintaining a presence in each and every marketing channel, an omnichannel strategy requires identifying which channels are the best fit for customer preferences and shopping behaviors.
For example, if your brand primarily targets a Gen Z audience, a strong social media preference is vital to building and cementing strong customer relationships. Email marketing, meanwhile, is less likely to be of interest to this particular customer base.
Once you've identified your channels, omnichannel marketing consultants will work to improve engagement with potential customers. This process may include refining your content strategy, boosting spending, increasing community engagement, and setting key metrics to measure success.
Marketing tech stack analysis
Even with an entire marketing team behind you, creating positive brand experiences across multiple is hard work. This is why you need to streamline the management of your channels by having the right toolkit.
An omnichannel marketer can optimize your tech stack through their experience of the unique demands of your marketing channels. Social media management software, for example, will help you manage your online presence across channels from one convenient place. Suppose this is integrated with a more general project management tool like Hubspot. In that case, this also ensures that information is automatically updated across multiple platforms, freeing cross-functional teams to work on more creative projects.
Brand and messaging strategy
Your messaging and brand voice must be aligned across channels and provide an integrated experience for a truly unified marketing approach. If existing or potential customers encounter conflicting information or impressions of your brand, this undermines brand trust and can affect customer retention.
In practice, omnichannel marketing consultants will oversee the creation and refinement of brand messaging over time to ensure it provides relevant, personalized customer experiences. This process involves customer data collection, behavioral segmentation, designing channel-specific brand guidelines, and omnichannel data analysis.
Marketing automation
As campaigns and planning grow more complex, automation has become increasingly important to execute omnichannel strategies effectively. By automating workflows where possible, omnichannel marketing professionals can focus more on creative initiatives while refining digital experiences and improving the overall effectiveness of campaigns.
As well as reducing time-intensive, manual tasks like scheduling social media posts and sending emails, automation software helps to enhance personalization by segmenting shoppers based on behavior, preferences, and A/B testing. These automated workflows identify and nurture leads through targeted messaging, which leads to higher conversions.
How much does it cost to hire an omnichannel expert?
The cost of hiring an omnichannel expert depends on several factors, including:
- Whether you're hiring an in-house position or a consultant
- Years of experience
- Industry/niche
- The scope of responsibilities
A full-time omnichannel marketer can earn between $60,000 - $120,000 per year, depending on their experience and seniority. The range for independent omnichannel consultants also varies, with marketers making between $50 - $400 per hour.
Strategies for working with omnichannel specialists
Base all your decisions on data
Data-driven marketing is crucial with any strategy, but especially in omnichannel. With so many moving pieces, your omnichannel strategy needs to rely on one source of truth to keep messaging consistent. Customer data collection should take place across every channel to help you understand the user experience and where you can provide more relevant offers and content.
Without data, it's impossible to understand consumer behavior and what drives customers to take certain actions. It's worth noting that less than 40% of companies are gathering or using first-party data effectively; by providing omnichannel specialists with this information from the outset, you will see measurable results much faster.
Align with your various departments
Omnichannel marketing efforts never take place in isolation; a cohesive marketing approach requires aligned teams such as Content Creation, Sales, Customer Success, and Analytics. If the idea of a unified brand experience doesn't apply to your whole organization, inconsistencies can add friction to the customer experience.
For example, if your customer service team has access to a log of recent customer interactions but your sales team does not, this can cause problems when a customer is handed over to another team. When there's no paper trail for your sales team to follow, this can result in duplicate activities during the lead nurturing process that could push away potential customers.
Conduct customer research
To create personalized experiences that inspire customer loyalty, your business needs deep insight into who your target audience is and how you can solve their pain points.
If you're considering launching a new product or expanding into a new digital marketing channel, getting your customers' opinion should be your first point of call. Some ways to conduct customer research include:
- Email surveys
- In-app NPS surveys
- Contact forms
- Social media listening
How to hire the perfect omnichannel expert
Keen on hiring an omnichannel marketing specialist? Here's how to do it successfully:
Pick your goals
Before you bring an omnichannel marketer into your organization, you should have a clear set of objectives for what you want to achieve with your omnichannel strategy. Otherwise, knowing whether you're hiring the right professional for your needs is difficult.
For example, if one of your omnichannel marketing goals is to boost customer retention, you should look for someone who is an expert in building cross-channel retention marketing campaigns. Creating a list of short-term, medium-term, and long-term goals is a good idea for clarity.
Write a job description
Once you have a clear set of goals, you need to create a job description outlining the full scope of the role and the successful candidate's responsibilities. A job description should be comprehensive and include the following:
- Job title
- A brief summary of the role
- Key responsibilities/tasks
- Relevant long-term metrics/goals
- Required qualifications/industry experience
- Information about the company/culture
Ask your network
Your professional network is a goldmine of recommendations for omnichannel marketing professionals, especially when they can back this up with the direct experience of working with an individual. If industry experience is essential for your marketing role, focus on asking your contacts in this space if they know anyone suitable. This will help you zero in on high-value candidates who tick all the boxes rather than fishing in the dark on job sites.
Find and hire the perfect omnichannel marketer through Mayple
Trying to find an omnichannel marketing expert independently can be time-consuming and stressful, especially when you're already tasked with running a business. If you don't have much time to hire marketing professionals, knowing what you should be looking for in your ideal candidate can be challenging - and if a candidate is everything they seem.
Instead, consider leveraging a purpose-built platform like Mayple to connect with top marketing talent you can trust to deliver. Our AI-powered algorithm uses 50+ factors to match your business with the right marketing professional to achieve your goals and grow your business.
![What is Search Advertising? How it Works + Top Strategies [{year}]](https://entail.mayple.com/en-assets/mayple/fit-in/280x280/638732b583274122cec48920_Searchadvertising1_2c169e8895eac118ec84d7b2f7255908_2000-1699775632632.jpg)
