What does an Instagram agency do?
An Instagram agency will manage everything from posting content to scheduling influencer campaigns. They are also responsible for creating a content strategy and executing it through paid and organic campaigns, including managing ad accounts and budgets.
Usually, it's a social media agency that has specific experience marketing to your target audience on Instagram. They have mastered this social channel and offer it as a standalone service.
Who uses Instagram agencies?
Instagram agencies are ideal for businesses whose target audience hangs out on the social media platform and they just don’t have the time or resources to run their own social media accounts. They may need help with setting up the overall digital strategy with graphic design or video production of specific posts or running influencer marketing campaigns from start to finish.
Are there disadvantages to hiring an Instagram agency?
There are definitely advantages to outsourcing social media activities. An agency can save you valuable time and money, and help you stay focused on growing your business. But there are also some things to consider when choosing an agency:
It’s important to find someone who understands your brand and audience. If you already know exactly what kind of content works well for your business, then you shouldn’t need an agency to tell you. You should always check references before signing a contract. Ask about past clients, and ask for testimonials.
Is it worth paying an agency to manage my Instagram account?
That depends on the size of your business, your marketing goals, and the success you're seeing on Instagram. it also depends on whether your ideal audience hangs out on the social media platform and whether there's an opportunity there to grow your business.
If the answer is yes to some of those questions then for sure it would benefit you to work with an Instagram agency to handle the channel for you. A professional team of experts can take care of all of your social media activities while saving you time and energy.
The number one mistake when hiring an Instagram marketing agency
Business owners think that just because an advertising agency has done Instagram ads they can handle the entire channel. But there is a lot that comes into play on Instagram. The right agency needs to have experience with:
- Running successful campaigns with micro-influencers
- Know the right social media strategies to execute for your business
- Creating organic content and social media campaigns with high engagement rates
- Running Instagram advertising
- Finding the right influencers using influencer platforms
- Using platform analytics to A/B test different types of content
- Creating the right video content in different formats (stories, reels)
Hire the best Instagram agency with Mayple
Here at Mayple, we have over 600 marketing experts and social media marketing agencies that we match with brands like yours. We make sure they have a track record in your industry and would be a perfect fit for your team. Tired of mediocracy? Want to grow your reach and sell more products on Instagram? Get started today!