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Keyword Research Framework: How I went from 0 to 1.5M visits/month

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I absolutely love SEO! It's one of the MOST reliable marketing channels for a startup. I've used SEO to grow my startups to 1.5M visitors every month and $3M in revenue. Entirely bootstrapped :)

But SEO requires you to invest heavily in terms of time & money. And you need to have patience to see the results. It's a marathon, not a sprint.

So, it's key that you have robust SEO processes to drive your growth. Today, I will be sharing the SEO frameworks I used to grow my startups and focus on the keyword research part of SEO.

Let's dive in!

But first, why should you care about SEO?

SEO can be your biggest organic channel. 5.6 billion searches take place on Google every single day! So, Google search can be a key channel to bring relevant visitors to your website and then convert them into paying customers.

Here are just a few reasons you should invest in search engine optimization this year:

1. Search has huge potential

Search isn’t going anywhere. 5.6 billion searches per day translate to 2 trillion searches every year, and that's a huge audience to present your product to. If you're not serious about SEO, you're missing out on so many potential customers.

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][orange]

2. Searchers have high Intent

Every search on Google is performed with a specific intent. In SEO terms, we call it 'searcher intent' and it's classified into different types like informational, commercial, transactional, etc.

For example, when you search for 'Nike shoes', it's likely that you want to buy Nike shoes (commercial intent). Whereas when you search for 'do Nike shoes last long?', you want information on the specific topic (informational intent).

As a business owner, you can create content to target these specific audience segments based on their intent and get highly relevant customers into your marketing funnel.

3. Inbound traffic

With SEO, your users will organically find you on search engines. Unlike sales or outbound marketing, you don't have to constantly nudge your potential customers to buy from you.

Instead, you provide value by creating quality, useful content and Google does the job of sending users to your product or website.

4. Search traffic is evergreen

A tweet may do well for a few hours, and a LinkedIn post may do well for a few days at max. But an article that ranks on Google can bring you consistent traffic for 12-24 months and beyond.

Of course, you still need to update the content periodically and signal the freshness of content to Google. But the maintenance effort is minimal.

With SEO, if you invest heavily upfront and then periodically update your content, you can reap the benefits of consistent traffic forever.

How I grew my startups to 1.5M visits/mo with SEO

I have bootstrapped my startups to $3M in revenue over 5 years, and SEO has been a key growth driver for us.

My primary startup, Flexiple, gets ~600,000 organic clicks every month.

flexiple-traffic

And, my second startup, Remote Tools, gets ~800,000 organic clicks every month.

remote-tools-traffic

Finally, my most recent startup, Buildd, is just picking pace and gets ~30,000 organic clicks every month.

buildd-traffic-numbers

All of these numbers look great on paper, but it took us years of experimentation & hard work across all areas of SEO to crack these results.

To quickly summarise the areas we cracked:

1. Domain Authority: We realized early on that domain authority is key to rankings on SEO. So, we doubled down on authentic link-building for our websites and we now have a link-building engine that helps us consistently build links for my startups.

2. Keyword Research: We built our own keyword research process that helps us identify topics we can write pieces of content on, such that there's a high chance to beat our competitors.

3. Internal Linking: Internal linking is one of the most powerful yet ignored aspects of SEO. The great thing is that it's entirely in your own control. So, we have devised our own mini frameworks to effectively create content hubs or semantic content networks on our websites.

4. Analysis & content refreshes: At the scale of 1.5M visits/month, we need an effective framework to regularly track metrics for our existing & new content. We track numbers in an automated fashion using Google Data Studio (using Google Search Console & Google Analytics as data sources), and have triggers for updating & optimizing old content.

So let’s talk about keyword research.

Keyword research: the most critical part of your SEO process

When we first worked on content marketing, we focused entirely on writing quality. We wrote informative blog posts without doing any research about topics or keywords. Our naive assumption back then was that users would somehow stumble upon our content and be floored by the quality.

You would have easily guessed the result - ZERO users, tons of wasted effort & money.

So, if you want Google to rank your website for specific queries and send users to your pages, you need to extensively research keywords & topics.

The good news is that we have been doing this for 3+ years now and you can build upon our well-tested knowledge to find relevant keywords for yourself.

In the following sections, I will focus on and dive deep into our very own effective keyword research process.

My 7-step keyword research process for SEO

The most important thing to remember in SEO is that the search results page is your battleground and you need to beat your competitors i.e. outrank or replace the already ranking websites.

The following framework will help you find a goldmine of lucrative, low-competition keywords.

I ran a website & newsletter around remote working for 3 years. So I will take the example of 'remote working' as a business area to show how the keyword research method works.

Step 1: Come up with seed keywords

The first step is to come up with your seed keywords. These are keywords, topics, or even broad themes related to your startup or business. They are the ones you already know or have read about.

Make a list of all the terms or topics relevant to your business

Let’s take 'remote working', the top seed keywords I can think of are the following:

  • remote work
  • work from home
  • digital nomad
  • backpacking
  • telecommuting
  • asynchronous communication

If you can't come up with seed keywords on your own, you can look at your competitors you know and see what topics they write pieces of content on.

For our example, I know that websites for remote working jobs are my top competitors and they write pieces of content on topics like "remote work jobs", "remote team culture" etc. All of these topics can be added to our seed keywords list.

Step 2: Search for keywords on Wikipedia & Quora

Wikipedia is a storehouse of information and even Google uses Wikipedia data on a lot of search results.

So, Wikipedia is a great place to find out what additional topics you can write about in your niche or business area.

Let's head over to the Wikipedia page for 'remote work' and look at the table of contents.

wikipedia-table-of-contents-toc

You can see that the table of content for a single page gives us so many target keywords and topic ideas.

  • Benefits of remote working
  • Drawbacks of remote working
  • Environmental benefits of remote working
  • Mental health effects of remote working
  • Remote work during Covid-19

... and the list goes on.

Similarly, Quora is another great place to know what information real users are seeking.

When I search for 'remote work' on Quora, these are the common questions that pop up.

remote-work-questions-on-quora

And, here are some keywords you can immediately identify:

  • List of remote work tools
  • Best remote working tools
  • Is remote working good?
  • Will big companies embrace remote working?

When you click on a question, you will see a bunch of related questions for even more ideas for potential keywords.

Step 3: Use a keyword research tool

Till now, we were mostly searching for ideas and using our own intuition & logic to identify topics.

It's now time to use the power of SEO tools to expand our initial list exponentially!

I've personally used Ahrefs all along and found it to be an excellent tool. But there are other helpful tools available as well like SEMRush. Google also has its own tool, Google Keyword Planner, which gives you a range for traffic potential for any keyword.

Let's head over to the "keyword explorer" on Ahrefs and enter the list of seed keywords we found.

ahrefs-keyword-research

After you hit submit or search, you'll see all the metrics for the keywords you entered.

ahrefs-matching-terms-related

Next, you can use either 'matching terms' or 'related terms'.

Matching terms: This gives you all the keywords that match at least one of the phrases from your list. For example, "best remote jobs" is shown as a matching term because "remote jobs" was part of our seed keywords list.

Related terms: This gives you all the keywords that are related to your seed keyword list. These keywords may or may not contain any of the initial phrases you entered. For example, "amazon jobs" & "monster jobs" are shown as related terms to "remote jobs".

I recommend using 'matching terms' first, and then trying 'related terms' in the second iteration of this process.

So, after using 'matching terms', we get a huge list of 360,000+ keywords to play with!

ahrefs-matching-terms

Step 4: Filter for keyword difficulty

Now, it's time to narrow down to the best keywords from this list.

There are a couple of things you can do next:

1. Filter for low difficulty

All SEO tools have their own metric to indicate keyword difficulty or KD. KD is basically a heuristic that indicates how easy or tough it is for any website to rank on search engines. So, high-KD keywords will have the highest competition.

If you're just starting out with SEO, I'd recommend choosing a KD of 10 or 20 to start with. This will give you keywords with the lowest competition.

After applying the filter of KD<20, our list of 360,000+ keywords is drastically reduced to less than 18,000 keywords.

ahrefs-keyword-difficulty

2. Identify themes or groups of keywords

You can manually sift through the list and try to identify patterns among the keywords.

For example, I can see that the list contains a lot of keywords with the pattern "work from home jobs <location>" or "remote jobs <location>" (eg. remote jobs san diego).

ahrefs-keyword-pattern

Step 5: Filter for search volume

We will now further narrow down the list of keywords using the monthly keyword search volume.

There are two ways to go about this:

1. Low to medium search volume

For keywords with low to medium search volume (eg. <=100 on Ahrefs), search engines are more open to experimenting with the ranking results. So, it's faster to rank for such keywords vs. high-volume keywords.

Google doesn't reveal this officially, but there's anecdotal evidence online and I've observed this personally as well.

So, if you're just starting with a new website or business, you can filter for low to medium search volume so that you see results faster. Such keywords are also called long-tail keywords.

2. High search volume

On the contrary, if you have an established business or a website with moderate to high authority (eg. >30 DR), you should target high-volume keywords.

When you publish content around a high-volume keyword and optimize it correctly, search engines will automatically rank you for a bunch of related secondary keywords.

Step 6: Manually check if the search intent aligns

This is a key step in the process and requires manual effort again.

Search intent is by far the most critical aspect when you write SEO focussed content. For example, if the top-ranking pages for "work from home jobs" are actual job listing websites, you will not rank well if you write a regular blog post.

Search intent tells you the user's intention behind searching for a particular keyword.

There are 4 types of search intent:

  • Informational intent — the user wants to gain information about something (eg — "what is a marketing consultant", "why should I hire a digital marketing agency”)
  • Commercial investigation intent— the user is searching for information with the intent to buy a product or service. (eg — "best accounting software")
  • Transactional or purchase intent — the user actually wants to buy a product or service. (eg — "Mailchimp coupon" or "men's Nike air max 270")
  • Navigational intent — the user wants to go to a particular website or page. (eg — "youtube.com")

Every search query or keyword has a particular user intent associated with it and it’s important to design the page (and the content) to align with that intent.

That’s why you should manually check the top ten search results for:

  • Search intent — informational, commercial investigation, transactional, navigational
  • Type of content— blog posts, eCommerce pages, landing pages, company website
  • Format — listicles, tutorials, opinion pieces, how-to’s

Step 7: Check website authority for top 10 results

As I said earlier, the Google search results page is your battleground and your aim is to kick out & replace one of the top 10 results.

The domain authority is a good proxy to know whether you can achieve this. If there are one or more websites in the top ten results that have a lower authority than your website, it's likely that you can outrank them.

Here's how you can do this:

1. Take your list of keywords and export the SERP data from Ahrefs.

ahrefs-serps

2. Once you have the CSV with all ranking results, use a simple formula in Google sheets or Excel to find out the number of ranking websites that have a lower authority than your website. You can then sort the results in descending order based on this metric.

Your sheet should look like this:

ahrefs-keyword-domain-rating

Leverage your keyword goldmine

Now that you've your goldmine of keywords, your next step should be to prepare a content strategy that involves your content calendar, planning & designing your web pages, and internal linking & distribution.

While keyword research is one of the most crucial parts of the SEO strategy, you still need to cover all other areas to get results. It's also key to understand that a key success metric from your SEO efforts shouldn’t just be the traffic you get to your website.

Your content should also bring you qualified leads and paying customers. For that, you need to focus equally on conversion rates. Need help applying this framework? Find the perfect SEO consultant for your business through Mayple!

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][blue]

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Table of contents

Keyword Research Framework: How I went from 0 to 1.5M visits/month

DOWNLOAD TEMPLATE

Skip to What You Need

I absolutely love SEO! It's one of the MOST reliable marketing channels for a startup. I've used SEO to grow my startups to 1.5M visitors every month and $3M in revenue. Entirely bootstrapped :)

But SEO requires you to invest heavily in terms of time & money. And you need to have patience to see the results. It's a marathon, not a sprint.

So, it's key that you have robust SEO processes to drive your growth. Today, I will be sharing the SEO frameworks I used to grow my startups and focus on the keyword research part of SEO.

Let's dive in!

But first, why should you care about SEO?

SEO can be your biggest organic channel. 5.6 billion searches take place on Google every single day! So, Google search can be a key channel to bring relevant visitors to your website and then convert them into paying customers.

Here are just a few reasons you should invest in search engine optimization this year:

1. Search has huge potential

Search isn’t going anywhere. 5.6 billion searches per day translate to 2 trillion searches every year, and that's a huge audience to present your product to. If you're not serious about SEO, you're missing out on so many potential customers.

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][orange]

2. Searchers have high Intent

Every search on Google is performed with a specific intent. In SEO terms, we call it 'searcher intent' and it's classified into different types like informational, commercial, transactional, etc.

For example, when you search for 'Nike shoes', it's likely that you want to buy Nike shoes (commercial intent). Whereas when you search for 'do Nike shoes last long?', you want information on the specific topic (informational intent).

As a business owner, you can create content to target these specific audience segments based on their intent and get highly relevant customers into your marketing funnel.

3. Inbound traffic

With SEO, your users will organically find you on search engines. Unlike sales or outbound marketing, you don't have to constantly nudge your potential customers to buy from you.

Instead, you provide value by creating quality, useful content and Google does the job of sending users to your product or website.

4. Search traffic is evergreen

A tweet may do well for a few hours, and a LinkedIn post may do well for a few days at max. But an article that ranks on Google can bring you consistent traffic for 12-24 months and beyond.

Of course, you still need to update the content periodically and signal the freshness of content to Google. But the maintenance effort is minimal.

With SEO, if you invest heavily upfront and then periodically update your content, you can reap the benefits of consistent traffic forever.

How I grew my startups to 1.5M visits/mo with SEO

I have bootstrapped my startups to $3M in revenue over 5 years, and SEO has been a key growth driver for us.

My primary startup, Flexiple, gets ~600,000 organic clicks every month.

flexiple-traffic

And, my second startup, Remote Tools, gets ~800,000 organic clicks every month.

remote-tools-traffic

Finally, my most recent startup, Buildd, is just picking pace and gets ~30,000 organic clicks every month.

buildd-traffic-numbers

All of these numbers look great on paper, but it took us years of experimentation & hard work across all areas of SEO to crack these results.

To quickly summarise the areas we cracked:

1. Domain Authority: We realized early on that domain authority is key to rankings on SEO. So, we doubled down on authentic link-building for our websites and we now have a link-building engine that helps us consistently build links for my startups.

2. Keyword Research: We built our own keyword research process that helps us identify topics we can write pieces of content on, such that there's a high chance to beat our competitors.

3. Internal Linking: Internal linking is one of the most powerful yet ignored aspects of SEO. The great thing is that it's entirely in your own control. So, we have devised our own mini frameworks to effectively create content hubs or semantic content networks on our websites.

4. Analysis & content refreshes: At the scale of 1.5M visits/month, we need an effective framework to regularly track metrics for our existing & new content. We track numbers in an automated fashion using Google Data Studio (using Google Search Console & Google Analytics as data sources), and have triggers for updating & optimizing old content.

So let’s talk about keyword research.

Keyword research: the most critical part of your SEO process

When we first worked on content marketing, we focused entirely on writing quality. We wrote informative blog posts without doing any research about topics or keywords. Our naive assumption back then was that users would somehow stumble upon our content and be floored by the quality.

You would have easily guessed the result - ZERO users, tons of wasted effort & money.

So, if you want Google to rank your website for specific queries and send users to your pages, you need to extensively research keywords & topics.

The good news is that we have been doing this for 3+ years now and you can build upon our well-tested knowledge to find relevant keywords for yourself.

In the following sections, I will focus on and dive deep into our very own effective keyword research process.

My 7-step keyword research process for SEO

The most important thing to remember in SEO is that the search results page is your battleground and you need to beat your competitors i.e. outrank or replace the already ranking websites.

The following framework will help you find a goldmine of lucrative, low-competition keywords.

I ran a website & newsletter around remote working for 3 years. So I will take the example of 'remote working' as a business area to show how the keyword research method works.

Step 1: Come up with seed keywords

The first step is to come up with your seed keywords. These are keywords, topics, or even broad themes related to your startup or business. They are the ones you already know or have read about.

Make a list of all the terms or topics relevant to your business

Let’s take 'remote working', the top seed keywords I can think of are the following:

  • remote work
  • work from home
  • digital nomad
  • backpacking
  • telecommuting
  • asynchronous communication

If you can't come up with seed keywords on your own, you can look at your competitors you know and see what topics they write pieces of content on.

For our example, I know that websites for remote working jobs are my top competitors and they write pieces of content on topics like "remote work jobs", "remote team culture" etc. All of these topics can be added to our seed keywords list.

Step 2: Search for keywords on Wikipedia & Quora

Wikipedia is a storehouse of information and even Google uses Wikipedia data on a lot of search results.

So, Wikipedia is a great place to find out what additional topics you can write about in your niche or business area.

Let's head over to the Wikipedia page for 'remote work' and look at the table of contents.

wikipedia-table-of-contents-toc

You can see that the table of content for a single page gives us so many target keywords and topic ideas.

  • Benefits of remote working
  • Drawbacks of remote working
  • Environmental benefits of remote working
  • Mental health effects of remote working
  • Remote work during Covid-19

... and the list goes on.

Similarly, Quora is another great place to know what information real users are seeking.

When I search for 'remote work' on Quora, these are the common questions that pop up.

remote-work-questions-on-quora

And, here are some keywords you can immediately identify:

  • List of remote work tools
  • Best remote working tools
  • Is remote working good?
  • Will big companies embrace remote working?

When you click on a question, you will see a bunch of related questions for even more ideas for potential keywords.

Step 3: Use a keyword research tool

Till now, we were mostly searching for ideas and using our own intuition & logic to identify topics.

It's now time to use the power of SEO tools to expand our initial list exponentially!

I've personally used Ahrefs all along and found it to be an excellent tool. But there are other helpful tools available as well like SEMRush. Google also has its own tool, Google Keyword Planner, which gives you a range for traffic potential for any keyword.

Let's head over to the "keyword explorer" on Ahrefs and enter the list of seed keywords we found.

ahrefs-keyword-research

After you hit submit or search, you'll see all the metrics for the keywords you entered.

ahrefs-matching-terms-related

Next, you can use either 'matching terms' or 'related terms'.

Matching terms: This gives you all the keywords that match at least one of the phrases from your list. For example, "best remote jobs" is shown as a matching term because "remote jobs" was part of our seed keywords list.

Related terms: This gives you all the keywords that are related to your seed keyword list. These keywords may or may not contain any of the initial phrases you entered. For example, "amazon jobs" & "monster jobs" are shown as related terms to "remote jobs".

I recommend using 'matching terms' first, and then trying 'related terms' in the second iteration of this process.

So, after using 'matching terms', we get a huge list of 360,000+ keywords to play with!

ahrefs-matching-terms

Step 4: Filter for keyword difficulty

Now, it's time to narrow down to the best keywords from this list.

There are a couple of things you can do next:

1. Filter for low difficulty

All SEO tools have their own metric to indicate keyword difficulty or KD. KD is basically a heuristic that indicates how easy or tough it is for any website to rank on search engines. So, high-KD keywords will have the highest competition.

If you're just starting out with SEO, I'd recommend choosing a KD of 10 or 20 to start with. This will give you keywords with the lowest competition.

After applying the filter of KD<20, our list of 360,000+ keywords is drastically reduced to less than 18,000 keywords.

ahrefs-keyword-difficulty

2. Identify themes or groups of keywords

You can manually sift through the list and try to identify patterns among the keywords.

For example, I can see that the list contains a lot of keywords with the pattern "work from home jobs <location>" or "remote jobs <location>" (eg. remote jobs san diego).

ahrefs-keyword-pattern

Step 5: Filter for search volume

We will now further narrow down the list of keywords using the monthly keyword search volume.

There are two ways to go about this:

1. Low to medium search volume

For keywords with low to medium search volume (eg. <=100 on Ahrefs), search engines are more open to experimenting with the ranking results. So, it's faster to rank for such keywords vs. high-volume keywords.

Google doesn't reveal this officially, but there's anecdotal evidence online and I've observed this personally as well.

So, if you're just starting with a new website or business, you can filter for low to medium search volume so that you see results faster. Such keywords are also called long-tail keywords.

2. High search volume

On the contrary, if you have an established business or a website with moderate to high authority (eg. >30 DR), you should target high-volume keywords.

When you publish content around a high-volume keyword and optimize it correctly, search engines will automatically rank you for a bunch of related secondary keywords.

Step 6: Manually check if the search intent aligns

This is a key step in the process and requires manual effort again.

Search intent is by far the most critical aspect when you write SEO focussed content. For example, if the top-ranking pages for "work from home jobs" are actual job listing websites, you will not rank well if you write a regular blog post.

Search intent tells you the user's intention behind searching for a particular keyword.

There are 4 types of search intent:

  • Informational intent — the user wants to gain information about something (eg — "what is a marketing consultant", "why should I hire a digital marketing agency”)
  • Commercial investigation intent— the user is searching for information with the intent to buy a product or service. (eg — "best accounting software")
  • Transactional or purchase intent — the user actually wants to buy a product or service. (eg — "Mailchimp coupon" or "men's Nike air max 270")
  • Navigational intent — the user wants to go to a particular website or page. (eg — "youtube.com")

Every search query or keyword has a particular user intent associated with it and it’s important to design the page (and the content) to align with that intent.

That’s why you should manually check the top ten search results for:

  • Search intent — informational, commercial investigation, transactional, navigational
  • Type of content— blog posts, eCommerce pages, landing pages, company website
  • Format — listicles, tutorials, opinion pieces, how-to’s

Step 7: Check website authority for top 10 results

As I said earlier, the Google search results page is your battleground and your aim is to kick out & replace one of the top 10 results.

The domain authority is a good proxy to know whether you can achieve this. If there are one or more websites in the top ten results that have a lower authority than your website, it's likely that you can outrank them.

Here's how you can do this:

1. Take your list of keywords and export the SERP data from Ahrefs.

ahrefs-serps

2. Once you have the CSV with all ranking results, use a simple formula in Google sheets or Excel to find out the number of ranking websites that have a lower authority than your website. You can then sort the results in descending order based on this metric.

Your sheet should look like this:

ahrefs-keyword-domain-rating

Leverage your keyword goldmine

Now that you've your goldmine of keywords, your next step should be to prepare a content strategy that involves your content calendar, planning & designing your web pages, and internal linking & distribution.

While keyword research is one of the most crucial parts of the SEO strategy, you still need to cover all other areas to get results. It's also key to understand that a key success metric from your SEO efforts shouldn’t just be the traffic you get to your website.

Your content should also bring you qualified leads and paying customers. For that, you need to focus equally on conversion rates. Need help applying this framework? Find the perfect SEO consultant for your business through Mayple!

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][blue]

No items found.

FAQs

No items found.
Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now

Keyword Research Framework: How I went from 0 to 1.5M visits/month

Get my 7-step keyword research framework - how to get the right list of keywords, which tools to use, and where to get all your related keywords and phrases.

No items found.

I absolutely love SEO! It's one of the MOST reliable marketing channels for a startup. I've used SEO to grow my startups to 1.5M visitors every month and $3M in revenue. Entirely bootstrapped :)

But SEO requires you to invest heavily in terms of time & money. And you need to have patience to see the results. It's a marathon, not a sprint.

So, it's key that you have robust SEO processes to drive your growth. Today, I will be sharing the SEO frameworks I used to grow my startups and focus on the keyword research part of SEO.

Let's dive in!

But first, why should you care about SEO?

SEO can be your biggest organic channel. 5.6 billion searches take place on Google every single day! So, Google search can be a key channel to bring relevant visitors to your website and then convert them into paying customers.

Here are just a few reasons you should invest in search engine optimization this year:

1. Search has huge potential

Search isn’t going anywhere. 5.6 billion searches per day translate to 2 trillion searches every year, and that's a huge audience to present your product to. If you're not serious about SEO, you're missing out on so many potential customers.

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][orange]

2. Searchers have high Intent

Every search on Google is performed with a specific intent. In SEO terms, we call it 'searcher intent' and it's classified into different types like informational, commercial, transactional, etc.

For example, when you search for 'Nike shoes', it's likely that you want to buy Nike shoes (commercial intent). Whereas when you search for 'do Nike shoes last long?', you want information on the specific topic (informational intent).

As a business owner, you can create content to target these specific audience segments based on their intent and get highly relevant customers into your marketing funnel.

3. Inbound traffic

With SEO, your users will organically find you on search engines. Unlike sales or outbound marketing, you don't have to constantly nudge your potential customers to buy from you.

Instead, you provide value by creating quality, useful content and Google does the job of sending users to your product or website.

4. Search traffic is evergreen

A tweet may do well for a few hours, and a LinkedIn post may do well for a few days at max. But an article that ranks on Google can bring you consistent traffic for 12-24 months and beyond.

Of course, you still need to update the content periodically and signal the freshness of content to Google. But the maintenance effort is minimal.

With SEO, if you invest heavily upfront and then periodically update your content, you can reap the benefits of consistent traffic forever.

How I grew my startups to 1.5M visits/mo with SEO

I have bootstrapped my startups to $3M in revenue over 5 years, and SEO has been a key growth driver for us.

My primary startup, Flexiple, gets ~600,000 organic clicks every month.

flexiple-traffic

And, my second startup, Remote Tools, gets ~800,000 organic clicks every month.

remote-tools-traffic

Finally, my most recent startup, Buildd, is just picking pace and gets ~30,000 organic clicks every month.

buildd-traffic-numbers

All of these numbers look great on paper, but it took us years of experimentation & hard work across all areas of SEO to crack these results.

To quickly summarise the areas we cracked:

1. Domain Authority: We realized early on that domain authority is key to rankings on SEO. So, we doubled down on authentic link-building for our websites and we now have a link-building engine that helps us consistently build links for my startups.

2. Keyword Research: We built our own keyword research process that helps us identify topics we can write pieces of content on, such that there's a high chance to beat our competitors.

3. Internal Linking: Internal linking is one of the most powerful yet ignored aspects of SEO. The great thing is that it's entirely in your own control. So, we have devised our own mini frameworks to effectively create content hubs or semantic content networks on our websites.

4. Analysis & content refreshes: At the scale of 1.5M visits/month, we need an effective framework to regularly track metrics for our existing & new content. We track numbers in an automated fashion using Google Data Studio (using Google Search Console & Google Analytics as data sources), and have triggers for updating & optimizing old content.

So let’s talk about keyword research.

Keyword research: the most critical part of your SEO process

When we first worked on content marketing, we focused entirely on writing quality. We wrote informative blog posts without doing any research about topics or keywords. Our naive assumption back then was that users would somehow stumble upon our content and be floored by the quality.

You would have easily guessed the result - ZERO users, tons of wasted effort & money.

So, if you want Google to rank your website for specific queries and send users to your pages, you need to extensively research keywords & topics.

The good news is that we have been doing this for 3+ years now and you can build upon our well-tested knowledge to find relevant keywords for yourself.

In the following sections, I will focus on and dive deep into our very own effective keyword research process.

My 7-step keyword research process for SEO

The most important thing to remember in SEO is that the search results page is your battleground and you need to beat your competitors i.e. outrank or replace the already ranking websites.

The following framework will help you find a goldmine of lucrative, low-competition keywords.

I ran a website & newsletter around remote working for 3 years. So I will take the example of 'remote working' as a business area to show how the keyword research method works.

Step 1: Come up with seed keywords

The first step is to come up with your seed keywords. These are keywords, topics, or even broad themes related to your startup or business. They are the ones you already know or have read about.

Make a list of all the terms or topics relevant to your business

Let’s take 'remote working', the top seed keywords I can think of are the following:

  • remote work
  • work from home
  • digital nomad
  • backpacking
  • telecommuting
  • asynchronous communication

If you can't come up with seed keywords on your own, you can look at your competitors you know and see what topics they write pieces of content on.

For our example, I know that websites for remote working jobs are my top competitors and they write pieces of content on topics like "remote work jobs", "remote team culture" etc. All of these topics can be added to our seed keywords list.

Step 2: Search for keywords on Wikipedia & Quora

Wikipedia is a storehouse of information and even Google uses Wikipedia data on a lot of search results.

So, Wikipedia is a great place to find out what additional topics you can write about in your niche or business area.

Let's head over to the Wikipedia page for 'remote work' and look at the table of contents.

wikipedia-table-of-contents-toc

You can see that the table of content for a single page gives us so many target keywords and topic ideas.

  • Benefits of remote working
  • Drawbacks of remote working
  • Environmental benefits of remote working
  • Mental health effects of remote working
  • Remote work during Covid-19

... and the list goes on.

Similarly, Quora is another great place to know what information real users are seeking.

When I search for 'remote work' on Quora, these are the common questions that pop up.

remote-work-questions-on-quora

And, here are some keywords you can immediately identify:

  • List of remote work tools
  • Best remote working tools
  • Is remote working good?
  • Will big companies embrace remote working?

When you click on a question, you will see a bunch of related questions for even more ideas for potential keywords.

Step 3: Use a keyword research tool

Till now, we were mostly searching for ideas and using our own intuition & logic to identify topics.

It's now time to use the power of SEO tools to expand our initial list exponentially!

I've personally used Ahrefs all along and found it to be an excellent tool. But there are other helpful tools available as well like SEMRush. Google also has its own tool, Google Keyword Planner, which gives you a range for traffic potential for any keyword.

Let's head over to the "keyword explorer" on Ahrefs and enter the list of seed keywords we found.

ahrefs-keyword-research

After you hit submit or search, you'll see all the metrics for the keywords you entered.

ahrefs-matching-terms-related

Next, you can use either 'matching terms' or 'related terms'.

Matching terms: This gives you all the keywords that match at least one of the phrases from your list. For example, "best remote jobs" is shown as a matching term because "remote jobs" was part of our seed keywords list.

Related terms: This gives you all the keywords that are related to your seed keyword list. These keywords may or may not contain any of the initial phrases you entered. For example, "amazon jobs" & "monster jobs" are shown as related terms to "remote jobs".

I recommend using 'matching terms' first, and then trying 'related terms' in the second iteration of this process.

So, after using 'matching terms', we get a huge list of 360,000+ keywords to play with!

ahrefs-matching-terms

Step 4: Filter for keyword difficulty

Now, it's time to narrow down to the best keywords from this list.

There are a couple of things you can do next:

1. Filter for low difficulty

All SEO tools have their own metric to indicate keyword difficulty or KD. KD is basically a heuristic that indicates how easy or tough it is for any website to rank on search engines. So, high-KD keywords will have the highest competition.

If you're just starting out with SEO, I'd recommend choosing a KD of 10 or 20 to start with. This will give you keywords with the lowest competition.

After applying the filter of KD<20, our list of 360,000+ keywords is drastically reduced to less than 18,000 keywords.

ahrefs-keyword-difficulty

2. Identify themes or groups of keywords

You can manually sift through the list and try to identify patterns among the keywords.

For example, I can see that the list contains a lot of keywords with the pattern "work from home jobs <location>" or "remote jobs <location>" (eg. remote jobs san diego).

ahrefs-keyword-pattern

Step 5: Filter for search volume

We will now further narrow down the list of keywords using the monthly keyword search volume.

There are two ways to go about this:

1. Low to medium search volume

For keywords with low to medium search volume (eg. <=100 on Ahrefs), search engines are more open to experimenting with the ranking results. So, it's faster to rank for such keywords vs. high-volume keywords.

Google doesn't reveal this officially, but there's anecdotal evidence online and I've observed this personally as well.

So, if you're just starting with a new website or business, you can filter for low to medium search volume so that you see results faster. Such keywords are also called long-tail keywords.

2. High search volume

On the contrary, if you have an established business or a website with moderate to high authority (eg. >30 DR), you should target high-volume keywords.

When you publish content around a high-volume keyword and optimize it correctly, search engines will automatically rank you for a bunch of related secondary keywords.

Step 6: Manually check if the search intent aligns

This is a key step in the process and requires manual effort again.

Search intent is by far the most critical aspect when you write SEO focussed content. For example, if the top-ranking pages for "work from home jobs" are actual job listing websites, you will not rank well if you write a regular blog post.

Search intent tells you the user's intention behind searching for a particular keyword.

There are 4 types of search intent:

  • Informational intent — the user wants to gain information about something (eg — "what is a marketing consultant", "why should I hire a digital marketing agency”)
  • Commercial investigation intent— the user is searching for information with the intent to buy a product or service. (eg — "best accounting software")
  • Transactional or purchase intent — the user actually wants to buy a product or service. (eg — "Mailchimp coupon" or "men's Nike air max 270")
  • Navigational intent — the user wants to go to a particular website or page. (eg — "youtube.com")

Every search query or keyword has a particular user intent associated with it and it’s important to design the page (and the content) to align with that intent.

That’s why you should manually check the top ten search results for:

  • Search intent — informational, commercial investigation, transactional, navigational
  • Type of content— blog posts, eCommerce pages, landing pages, company website
  • Format — listicles, tutorials, opinion pieces, how-to’s

Step 7: Check website authority for top 10 results

As I said earlier, the Google search results page is your battleground and your aim is to kick out & replace one of the top 10 results.

The domain authority is a good proxy to know whether you can achieve this. If there are one or more websites in the top ten results that have a lower authority than your website, it's likely that you can outrank them.

Here's how you can do this:

1. Take your list of keywords and export the SERP data from Ahrefs.

ahrefs-serps

2. Once you have the CSV with all ranking results, use a simple formula in Google sheets or Excel to find out the number of ranking websites that have a lower authority than your website. You can then sort the results in descending order based on this metric.

Your sheet should look like this:

ahrefs-keyword-domain-rating

Leverage your keyword goldmine

Now that you've your goldmine of keywords, your next step should be to prepare a content strategy that involves your content calendar, planning & designing your web pages, and internal linking & distribution.

While keyword research is one of the most crucial parts of the SEO strategy, you still need to cover all other areas to get results. It's also key to understand that a key success metric from your SEO efforts shouldn’t just be the traffic you get to your website.

Your content should also bring you qualified leads and paying customers. For that, you need to focus equally on conversion rates. Need help applying this framework? Find the perfect SEO consultant for your business through Mayple!

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][blue]

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Keyword Research Framework: How I went from 0 to 1.5M visits/month

Get my 7-step keyword research framework - how to get the right list of keywords, which tools to use, and where to get all your related keywords and phrases.

I absolutely love SEO! It's one of the MOST reliable marketing channels for a startup. I've used SEO to grow my startups to 1.5M visitors every month and $3M in revenue. Entirely bootstrapped :)

But SEO requires you to invest heavily in terms of time & money. And you need to have patience to see the results. It's a marathon, not a sprint.

So, it's key that you have robust SEO processes to drive your growth. Today, I will be sharing the SEO frameworks I used to grow my startups and focus on the keyword research part of SEO.

Let's dive in!

But first, why should you care about SEO?

SEO can be your biggest organic channel. 5.6 billion searches take place on Google every single day! So, Google search can be a key channel to bring relevant visitors to your website and then convert them into paying customers.

Here are just a few reasons you should invest in search engine optimization this year:

1. Search has huge potential

Search isn’t going anywhere. 5.6 billion searches per day translate to 2 trillion searches every year, and that's a huge audience to present your product to. If you're not serious about SEO, you're missing out on so many potential customers.

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][orange]

2. Searchers have high Intent

Every search on Google is performed with a specific intent. In SEO terms, we call it 'searcher intent' and it's classified into different types like informational, commercial, transactional, etc.

For example, when you search for 'Nike shoes', it's likely that you want to buy Nike shoes (commercial intent). Whereas when you search for 'do Nike shoes last long?', you want information on the specific topic (informational intent).

As a business owner, you can create content to target these specific audience segments based on their intent and get highly relevant customers into your marketing funnel.

3. Inbound traffic

With SEO, your users will organically find you on search engines. Unlike sales or outbound marketing, you don't have to constantly nudge your potential customers to buy from you.

Instead, you provide value by creating quality, useful content and Google does the job of sending users to your product or website.

4. Search traffic is evergreen

A tweet may do well for a few hours, and a LinkedIn post may do well for a few days at max. But an article that ranks on Google can bring you consistent traffic for 12-24 months and beyond.

Of course, you still need to update the content periodically and signal the freshness of content to Google. But the maintenance effort is minimal.

With SEO, if you invest heavily upfront and then periodically update your content, you can reap the benefits of consistent traffic forever.

How I grew my startups to 1.5M visits/mo with SEO

I have bootstrapped my startups to $3M in revenue over 5 years, and SEO has been a key growth driver for us.

My primary startup, Flexiple, gets ~600,000 organic clicks every month.

flexiple-traffic

And, my second startup, Remote Tools, gets ~800,000 organic clicks every month.

remote-tools-traffic

Finally, my most recent startup, Buildd, is just picking pace and gets ~30,000 organic clicks every month.

buildd-traffic-numbers

All of these numbers look great on paper, but it took us years of experimentation & hard work across all areas of SEO to crack these results.

To quickly summarise the areas we cracked:

1. Domain Authority: We realized early on that domain authority is key to rankings on SEO. So, we doubled down on authentic link-building for our websites and we now have a link-building engine that helps us consistently build links for my startups.

2. Keyword Research: We built our own keyword research process that helps us identify topics we can write pieces of content on, such that there's a high chance to beat our competitors.

3. Internal Linking: Internal linking is one of the most powerful yet ignored aspects of SEO. The great thing is that it's entirely in your own control. So, we have devised our own mini frameworks to effectively create content hubs or semantic content networks on our websites.

4. Analysis & content refreshes: At the scale of 1.5M visits/month, we need an effective framework to regularly track metrics for our existing & new content. We track numbers in an automated fashion using Google Data Studio (using Google Search Console & Google Analytics as data sources), and have triggers for updating & optimizing old content.

So let’s talk about keyword research.

Keyword research: the most critical part of your SEO process

When we first worked on content marketing, we focused entirely on writing quality. We wrote informative blog posts without doing any research about topics or keywords. Our naive assumption back then was that users would somehow stumble upon our content and be floored by the quality.

You would have easily guessed the result - ZERO users, tons of wasted effort & money.

So, if you want Google to rank your website for specific queries and send users to your pages, you need to extensively research keywords & topics.

The good news is that we have been doing this for 3+ years now and you can build upon our well-tested knowledge to find relevant keywords for yourself.

In the following sections, I will focus on and dive deep into our very own effective keyword research process.

My 7-step keyword research process for SEO

The most important thing to remember in SEO is that the search results page is your battleground and you need to beat your competitors i.e. outrank or replace the already ranking websites.

The following framework will help you find a goldmine of lucrative, low-competition keywords.

I ran a website & newsletter around remote working for 3 years. So I will take the example of 'remote working' as a business area to show how the keyword research method works.

Step 1: Come up with seed keywords

The first step is to come up with your seed keywords. These are keywords, topics, or even broad themes related to your startup or business. They are the ones you already know or have read about.

Make a list of all the terms or topics relevant to your business

Let’s take 'remote working', the top seed keywords I can think of are the following:

  • remote work
  • work from home
  • digital nomad
  • backpacking
  • telecommuting
  • asynchronous communication

If you can't come up with seed keywords on your own, you can look at your competitors you know and see what topics they write pieces of content on.

For our example, I know that websites for remote working jobs are my top competitors and they write pieces of content on topics like "remote work jobs", "remote team culture" etc. All of these topics can be added to our seed keywords list.

Step 2: Search for keywords on Wikipedia & Quora

Wikipedia is a storehouse of information and even Google uses Wikipedia data on a lot of search results.

So, Wikipedia is a great place to find out what additional topics you can write about in your niche or business area.

Let's head over to the Wikipedia page for 'remote work' and look at the table of contents.

wikipedia-table-of-contents-toc

You can see that the table of content for a single page gives us so many target keywords and topic ideas.

  • Benefits of remote working
  • Drawbacks of remote working
  • Environmental benefits of remote working
  • Mental health effects of remote working
  • Remote work during Covid-19

... and the list goes on.

Similarly, Quora is another great place to know what information real users are seeking.

When I search for 'remote work' on Quora, these are the common questions that pop up.

remote-work-questions-on-quora

And, here are some keywords you can immediately identify:

  • List of remote work tools
  • Best remote working tools
  • Is remote working good?
  • Will big companies embrace remote working?

When you click on a question, you will see a bunch of related questions for even more ideas for potential keywords.

Step 3: Use a keyword research tool

Till now, we were mostly searching for ideas and using our own intuition & logic to identify topics.

It's now time to use the power of SEO tools to expand our initial list exponentially!

I've personally used Ahrefs all along and found it to be an excellent tool. But there are other helpful tools available as well like SEMRush. Google also has its own tool, Google Keyword Planner, which gives you a range for traffic potential for any keyword.

Let's head over to the "keyword explorer" on Ahrefs and enter the list of seed keywords we found.

ahrefs-keyword-research

After you hit submit or search, you'll see all the metrics for the keywords you entered.

ahrefs-matching-terms-related

Next, you can use either 'matching terms' or 'related terms'.

Matching terms: This gives you all the keywords that match at least one of the phrases from your list. For example, "best remote jobs" is shown as a matching term because "remote jobs" was part of our seed keywords list.

Related terms: This gives you all the keywords that are related to your seed keyword list. These keywords may or may not contain any of the initial phrases you entered. For example, "amazon jobs" & "monster jobs" are shown as related terms to "remote jobs".

I recommend using 'matching terms' first, and then trying 'related terms' in the second iteration of this process.

So, after using 'matching terms', we get a huge list of 360,000+ keywords to play with!

ahrefs-matching-terms

Step 4: Filter for keyword difficulty

Now, it's time to narrow down to the best keywords from this list.

There are a couple of things you can do next:

1. Filter for low difficulty

All SEO tools have their own metric to indicate keyword difficulty or KD. KD is basically a heuristic that indicates how easy or tough it is for any website to rank on search engines. So, high-KD keywords will have the highest competition.

If you're just starting out with SEO, I'd recommend choosing a KD of 10 or 20 to start with. This will give you keywords with the lowest competition.

After applying the filter of KD<20, our list of 360,000+ keywords is drastically reduced to less than 18,000 keywords.

ahrefs-keyword-difficulty

2. Identify themes or groups of keywords

You can manually sift through the list and try to identify patterns among the keywords.

For example, I can see that the list contains a lot of keywords with the pattern "work from home jobs <location>" or "remote jobs <location>" (eg. remote jobs san diego).

ahrefs-keyword-pattern

Step 5: Filter for search volume

We will now further narrow down the list of keywords using the monthly keyword search volume.

There are two ways to go about this:

1. Low to medium search volume

For keywords with low to medium search volume (eg. <=100 on Ahrefs), search engines are more open to experimenting with the ranking results. So, it's faster to rank for such keywords vs. high-volume keywords.

Google doesn't reveal this officially, but there's anecdotal evidence online and I've observed this personally as well.

So, if you're just starting with a new website or business, you can filter for low to medium search volume so that you see results faster. Such keywords are also called long-tail keywords.

2. High search volume

On the contrary, if you have an established business or a website with moderate to high authority (eg. >30 DR), you should target high-volume keywords.

When you publish content around a high-volume keyword and optimize it correctly, search engines will automatically rank you for a bunch of related secondary keywords.

Step 6: Manually check if the search intent aligns

This is a key step in the process and requires manual effort again.

Search intent is by far the most critical aspect when you write SEO focussed content. For example, if the top-ranking pages for "work from home jobs" are actual job listing websites, you will not rank well if you write a regular blog post.

Search intent tells you the user's intention behind searching for a particular keyword.

There are 4 types of search intent:

  • Informational intent — the user wants to gain information about something (eg — "what is a marketing consultant", "why should I hire a digital marketing agency”)
  • Commercial investigation intent— the user is searching for information with the intent to buy a product or service. (eg — "best accounting software")
  • Transactional or purchase intent — the user actually wants to buy a product or service. (eg — "Mailchimp coupon" or "men's Nike air max 270")
  • Navigational intent — the user wants to go to a particular website or page. (eg — "youtube.com")

Every search query or keyword has a particular user intent associated with it and it’s important to design the page (and the content) to align with that intent.

That’s why you should manually check the top ten search results for:

  • Search intent — informational, commercial investigation, transactional, navigational
  • Type of content— blog posts, eCommerce pages, landing pages, company website
  • Format — listicles, tutorials, opinion pieces, how-to’s

Step 7: Check website authority for top 10 results

As I said earlier, the Google search results page is your battleground and your aim is to kick out & replace one of the top 10 results.

The domain authority is a good proxy to know whether you can achieve this. If there are one or more websites in the top ten results that have a lower authority than your website, it's likely that you can outrank them.

Here's how you can do this:

1. Take your list of keywords and export the SERP data from Ahrefs.

ahrefs-serps

2. Once you have the CSV with all ranking results, use a simple formula in Google sheets or Excel to find out the number of ranking websites that have a lower authority than your website. You can then sort the results in descending order based on this metric.

Your sheet should look like this:

ahrefs-keyword-domain-rating

Leverage your keyword goldmine

Now that you've your goldmine of keywords, your next step should be to prepare a content strategy that involves your content calendar, planning & designing your web pages, and internal linking & distribution.

While keyword research is one of the most crucial parts of the SEO strategy, you still need to cover all other areas to get results. It's also key to understand that a key success metric from your SEO efforts shouldn’t just be the traffic you get to your website.

Your content should also bring you qualified leads and paying customers. For that, you need to focus equally on conversion rates. Need help applying this framework? Find the perfect SEO consultant for your business through Mayple!

[Banner][Looking for a Top-Notch SEO Export?][Find Them on Mayple. Hand-picked vetted experts, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-keyword-research-framework][blue]

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Jamie S.

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Jay N.

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Roman H.

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

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Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Deepak S.

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Dan W.

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Katrina J.

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

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Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Jason H.

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Dhariana L.

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Brenna K.

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Igor Z.

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Marija T.

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Angel D.

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

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2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Our Customers
Love Us

From SMBs to Fortune 500s, Here’s Why Businesses Choose Mayple

 

You can't get this level of service and care anywhere else. It makes my work much more effective.

Roee Arbel, Co-founder, CoreMasters
 

Mayple was able to help us choose the best marketer for our project. All the marketers are hand-picked and vetted by Mayple.

Deborah Herbet
 

Mayple truly restored my trust in digital marketing again.  I got the best PPC expert I've ever worked with.

Nicholas Taylor
 

Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I'm trying to do with my business.

Nicole Davies
Nitzan L.
4.9/5

I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager - Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional.

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Melaina B.
4.9/5

It was great getting industry knowledge from experienced professionals. We feel like we gained a ton of insight and created actionable plans to move forward with our strategy.

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Stephanie B.
4.9/5

They care and really listen to our needs as a company and continue to set calls to discuss future projects they can help with. Their customer service has been top notch

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Jordan R
4.9/5

They didn't stop until they found the right candidate for me. The best part is your aren't charged anything until you approve your expert.

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Nikolaus B.
4.9/5

Having the whole bureaucratic setup part handled in Mayple. It’s now a very simple process, which traditionally took multiple phone calls and numerous emails.

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Elhanan B.
4.9/5

Once we started working together, it was wonderful to sort of sit back and let the magic happen. We were able to see in real-time what was working and wasn’t, and Mayple offered optimization suggestions as well.

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Keith L.
4.9/5

Mayple connected me with a great marketing partner

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Yusuf U.
4.9/5

Mayple gave us access to top-performing PPC talent in our competitive market so we didn't waste time shopping around.

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Katia G.
4.9/5

We love the transparency. We can always keep an eye on how our campaigns in real-time. no more waiting around for a lengthy monthly report which is hard to understand.

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Find the Perfect Marketer For Your Project

Our easy-to-use platform can help you find the perfect marketer, with proven experience in your niche, and a successful track record. Skip the learning curve, no interviews, no headaches.

Create your marketing brief.

Tell us about your business

Answer a few basic questions.

Find a match

Find your marketer

Our AI picks the top 3 experts you should talk to in our community.

Grow your business

Launch your project

Start working together, and scale your business like never before. The relief is real.

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Find the Perfect Marketer
Get started

Thanks for checking out our blog.
I'm sure you're having a blast (I'm a bit biased, I wrote most of it..) Want to improve your marketing results though?
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