Seakura Case Study

Seakura: More Clicks for Lower Cost

Read how Mayple helps Seakura, a seaweed-based nutrition supplement brand, get more traffic and sales for a lower cost.

DOWNLOAD TEMPLATE
Table of contents:

Background

Seakura sells seaweed-based nutrition supplements. The brand promotes its dietary supplements through Facebook Ads and Google Display Network. Since their products are not an impulsive purchase but rather a researched decision, we suggested they add content marketing to their sales funnel through Taboola to increase awareness. Thus, indirectly lowering the cost of CPC’s and increasing awareness for their target audiences.

Fun fact: Seakura's seaweeds are grown on land, to protect the ocean environment. How cool is that, ah?

seakura seeweed is grown on land greenhouses lush
Seakura, growing seaweed on land

Challenge 

The actual CPCs (cost per click) they were getting with Facebook Ads and Google Ads meant their digital activity was non-profitable (negative ROI).

What we did

We created a set of different native content campaigns aligned with Taboola’s best practices - One campaign per article divided by device and even by OS in order to have more control and better optimize CPCs which were the client’s main KPI.

We performed ongoing optimization of the best performing Ads, and bid adjustment by site based on CTR and CPC while excluding sites that were not effective. All this with a rigorous A/B testing approach on ads (Titles and Thumbnails).

Campaigns were targeted to custom-audiences created from their website and from the Seakura’s CRM system.

For articles on Seakura’s website, optimization was based on website-based events for interactions such as scrolling and time-on-site.

Seakura's seaweed-based nutrition supplements seakura sea of life
Seakura's seaweed-based nutrition supplements

Results (before / after)

Within the first month, CPCs (cost per click) were cut by 2.3 and by the second month, CPCs were 4 times less. Starting CPC was 0.78$ for a CTR (click-through rate)of 0.12% (vCTR - viewable click-through rate - of 0.43%) and we managed to lower CPC to 0.19$ for a CTR 0.36% (vCTR of 0.81%).

Before: Fewer clicks for a higher cost

mayple case study seakura before and after ads ppc campaign results

After: More clicks for lower cost

mayple case study seakura more clicks for less cost

[Add Banner Here]

Author

Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

No items found.

Seakura: More Clicks for Lower Cost

Read how Mayple helps Seakura, a seaweed-based nutrition supplement brand, get more traffic and sales for a lower cost.

No items found.

Background

Seakura sells seaweed-based nutrition supplements. The brand promotes its dietary supplements through Facebook Ads and Google Display Network. Since their products are not an impulsive purchase but rather a researched decision, we suggested they add content marketing to their sales funnel through Taboola to increase awareness. Thus, indirectly lowering the cost of CPC’s and increasing awareness for their target audiences.

Fun fact: Seakura's seaweeds are grown on land, to protect the ocean environment. How cool is that, ah?

seakura seeweed is grown on land greenhouses lush
Seakura, growing seaweed on land

Challenge 

The actual CPCs (cost per click) they were getting with Facebook Ads and Google Ads meant their digital activity was non-profitable (negative ROI).

What we did

We created a set of different native content campaigns aligned with Taboola’s best practices - One campaign per article divided by device and even by OS in order to have more control and better optimize CPCs which were the client’s main KPI.

We performed ongoing optimization of the best performing Ads, and bid adjustment by site based on CTR and CPC while excluding sites that were not effective. All this with a rigorous A/B testing approach on ads (Titles and Thumbnails).

Campaigns were targeted to custom-audiences created from their website and from the Seakura’s CRM system.

For articles on Seakura’s website, optimization was based on website-based events for interactions such as scrolling and time-on-site.

Seakura's seaweed-based nutrition supplements seakura sea of life
Seakura's seaweed-based nutrition supplements

Results (before / after)

Within the first month, CPCs (cost per click) were cut by 2.3 and by the second month, CPCs were 4 times less. Starting CPC was 0.78$ for a CTR (click-through rate)of 0.12% (vCTR - viewable click-through rate - of 0.43%) and we managed to lower CPC to 0.19$ for a CTR 0.36% (vCTR of 0.81%).

Before: Fewer clicks for a higher cost

mayple case study seakura before and after ads ppc campaign results

After: More clicks for lower cost

mayple case study seakura more clicks for less cost

[Add Banner Here]

Browse Agencies by Expertise

Seakura: More Clicks for Lower Cost

Read how Mayple helps Seakura, a seaweed-based nutrition supplement brand, get more traffic and sales for a lower cost.

Background

Seakura sells seaweed-based nutrition supplements. The brand promotes its dietary supplements through Facebook Ads and Google Display Network. Since their products are not an impulsive purchase but rather a researched decision, we suggested they add content marketing to their sales funnel through Taboola to increase awareness. Thus, indirectly lowering the cost of CPC’s and increasing awareness for their target audiences.

Fun fact: Seakura's seaweeds are grown on land, to protect the ocean environment. How cool is that, ah?

seakura seeweed is grown on land greenhouses lush
Seakura, growing seaweed on land

Challenge 

The actual CPCs (cost per click) they were getting with Facebook Ads and Google Ads meant their digital activity was non-profitable (negative ROI).

What we did

We created a set of different native content campaigns aligned with Taboola’s best practices - One campaign per article divided by device and even by OS in order to have more control and better optimize CPCs which were the client’s main KPI.

We performed ongoing optimization of the best performing Ads, and bid adjustment by site based on CTR and CPC while excluding sites that were not effective. All this with a rigorous A/B testing approach on ads (Titles and Thumbnails).

Campaigns were targeted to custom-audiences created from their website and from the Seakura’s CRM system.

For articles on Seakura’s website, optimization was based on website-based events for interactions such as scrolling and time-on-site.

Seakura's seaweed-based nutrition supplements seakura sea of life
Seakura's seaweed-based nutrition supplements

Results (before / after)

Within the first month, CPCs (cost per click) were cut by 2.3 and by the second month, CPCs were 4 times less. Starting CPC was 0.78$ for a CTR (click-through rate)of 0.12% (vCTR - viewable click-through rate - of 0.43%) and we managed to lower CPC to 0.19$ for a CTR 0.36% (vCTR of 0.81%).

Before: Fewer clicks for a higher cost

mayple case study seakura before and after ads ppc campaign results

After: More clicks for lower cost

mayple case study seakura more clicks for less cost

[Add Banner Here]

No items found.
No items found.


|

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Top brands trust our marketers

prev
next

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Marija Todorovic

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Brenna Kleiman

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Katrina Julia

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Limor Gurevich

Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.

Jamie Simoni

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Angel Djambazov

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Igor Zvagelsky

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Roman Hotsiak

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Dhariana Lozano

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Jay Neyer

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Jason Hui

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Dan Ware

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Deepak Shukla

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Hire Seakura: More Clicks for Lower Cost

Table of contents

Hiring with Mayple

Reliable

Vetted and backed by AI tracking

Scalable

Avg. Growth of 380% in 6 months

Flexible

Monthly subscription

Easy

3 min to marketing brief

Affordable

1/3rd of typical agency costs

FAQ

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Explore Our Services

How it works

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Create your marketing brief.

Create brief

Create your marketing brief.

Find a match

Find a match

Meet your perfect marketing team.

Grow your business

Grow your business

Get ongoing monitoring and strategic advice.

Find the Perfect Marketer
Get started

Hire top vetted marketers

Talk to an expert