Why should you work with a Shopify agency?
Shopify is the largest eCommerce platform in the world. There are over 1.75 million merchants that sell on Shopify and 1.59 million live online stores. The platform has the most apps, plugins, and integrations that can really help propel each eCommerce business forward.
The problem is it takes a long time to figure out which apps and growth strategies to use. Best practices change based on industry and it could take an eCommerce business months of testing and iterating to nail the user experience and hit their business objectives. That's why it's often better to work with a full-service eCommerce agency that specializes in Shopify marketing and development to be able to scale your business quicker.
What does a Shopify agency do?
There are several things that digital agencies do for online stores.
Development and design
Shopify agencies usually have dev experts that can do custom development to create eCommerce websites from scratch or to develop custom pages. Larger brands create mobile apps that connect with their eCommerce store so they often require app development experts to create those complex integrations.
Shopify agencies cover a variety of areas within marketing. They could conduct CRO campaigns to improve the user experience and pick better app integrations, which would lead to an increase in conversion rates. They may also conduct email marketing, SMS marketing, create and improve the digital strategy, connect new sales channels, expand to new online marketplaces,
Then there's the third type of eCommerce agency that helps manage fulfillment, operations, and the various sales channels the brand has. For example, a brand may sell on several marketplaces like Amazon, eBay, or Walmart, and the digital agency would be in charge of responding to all customer questions, handling tickets, fulfilling all of the orders on time, and running marketing promotions on each marketplace. All in all, they make sure that each customer has an amazing experience and that it leads to business growth.
What's a Shopify Plus Partner?
A Shopify Partner is an agency that is certified by the eCommerce platform to have specific expertise. These are the agencies that Shopify deems the most credible and experienced to help eCommerce stores grow. There's also a partnership program component in which Shopify agencies could earn money by upgrading existing merchants to Shopify Plus, selling apps on the Shopify store, and referring new clients through an affiliate link.
Find a Shopify marketing partner you could trust
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