Top 10 Social Media Content Freelancers to Hire in 2024
Build a social media presence to challenge them all by hiring the best social media content freelancers available.
Published March 17, 2024.
Social media platforms have empowered individuals and businesses alike to reach vast audiences, build brand awareness, and engage with their target markets in ways that were previously unimaginable. Platforms like Facebook, Instagram, Twitter, and LinkedIn have transformed the way we communicate, connect, and consume information, and serve as a lucrative marketing tool for businesses, big and small alike.
Our picks for the top social media content freelancers
1. Kathryn L. - Best overall
2. Irina B. - Best for profitable growth through social media content
3. Wladislaw S. - Best for leveraging SEA with social media
4. Sandra S. - Best for Best for social media campaigns covering eCommerce
5. Chris W. - Best for customer acquisition optimization with SMM
6. Matthew C. - Best for combining SMM with email and SMS marketing
7. Brenton T. - Best for B2B and B2C social content and advertising
8. Oded L. - Best for web promotions through social content
9. Daniel J. - Best for data and analytics proficiency in social media
10. Stephen R. - Best for leveraging social media content with PPC ads
What is a social media content freelancer?
A social media content freelancer is a marketing expert who specializes in creating and publishing content specifically for your brand’s social media platforms.
In reality, a social media content freelancer is your creative powerhouse that crafts irresistible converting content that not only makes your brand pop and dance in the digital jungle party but turns your timid audience into raving fans ready to whip out their cards and buy.
1
Kathryn L.
Social media content freelancer
Experience
10+ years
Country
USA
Industry focus
Professional services | Nonprofit and government
Brief overview
For over a decade, Kathryn has developed data-driven strategic consulting and marketing solutions for political campaigns, nonprofits, and corporations throughout the United States.
Specialties
- Marketing strategy
- Public relations
- Email marketing
- Social media content creation
- Social ads
- Search ads
Why hire Kathryn?
Kathryn's past experiences include managing dozens of successful polling & data programs, as well as numerous earned & digital media efforts - including email campaigns, social media programs, & advertising efforts. She created a lead-gen business development program for BlueSkin Solutions via Hubspot to help the owner better track and follow up with new and existing leads.
Kathryn also helped design and operate a monthly newsletter and ongoing social media marketing efforts to keep BlueSkin Solutions' efforts in the public eye.
2
Irina B.
Pro social media content creator
Experience
8+ years
Country
USA
Industry focus
Style & fashion | Beauty | Food & drink | Home & garden | Health & wellness
Brief overview
Irina is a high-energy, passionate marketer obsessed with driving profitable growth. Her superpower is being able to put herself into the target consumer's shoes and understand how to create a strategy to drive sales and increase growth.
Specialties
- Search ads
- Social ads
- Social media content
- Google Shopping
- Growth hacking
Why hire Irina?
Irina has driven profitable growth, surpassing prior benchmarks by over 150%. Irina achieved this by gradually scaling and splitting out the campaigns and ad groups on a very granular level and focusing on different product categories individually.
She created a campaign that would target hair salon owners on social media - specifically, offering a trial-sized product at no cost in exchange for information on them, their business, and the products they buy for the business. Irina has worked on both Google and Facebook ads.
3
Wladislaw S.
Expert social media marketer
Experience
8+ years
Country
Germany
Industry focus
Electronics | Finance | Travel | Professional services | Health & wellness | Home & garden
Brief overview
Wladislaw is an experienced Digital Marketing Specialist with a portfolio of over 150 marketing projects.
Specialties
- Social media content
- Social ads
- Search ads
Why hire Wladislaw?
Wladislaw has worked for a variety of different marketing and advertising agencies. He is skilled in Search Engine Marketing (SEM), Digital Strategy, Social Media Advertising, and eCommerce.
He is a strong marketing professional with a wide range of strategic social media marketing and analytics know-how.
4
Sandra S.
Social media content freelance guru
Experience
15+ years
Country
Australia
Industry focus
Technology | Professional services | Beauty | Art & entertainment | Finance
Brief overview
Sandra's passion is helping businesses grow and succeed by leveraging high-performing digital marketing that is done right, with creativity and integrity. As the owner of a 7-figure eCommerce business and with many other ventures created, she understands the challenges business owners face in their aggressive growth journey and what it takes to build a sustainable business.
Specialties
- Growth hacking
- Community management
- Copywriting
- Email marketing
- Social media content
- Social ads
- Search ads
- Public relations
Why hire Sandra?
Sandra's expertise is in digital marketing, her entrepreneurial background with her own successful eCommerce business, and her passion for leveraging creative digital marketing strategies to drive growth. Her first-hand experience as a business owner gives her insights into companies' growth challenges and gives her fantastic leverage when it comes to her own clients.
5
Chris W.
Creative social media content freelancer
Experience
8+ years
Country
UK
Industry focus
Automotive | Style & fashion | Real estate | Technology | Travel | Gaming
Brief overview
For the last 8 years, Chris has grown startups, scale-ups, and businesses. His work starts with comprehensive customer research to uncover pain points for the brand. His talent is to drive revenue growth, and lower customer acquisition costs through conversion rate optimization and digital marketing campaigns.
Specialties
- Social ads
- Search ads
- Growth hacking
- Marketing strategy
- Social media content
- CRO
Why hire Chris?
Chris runs a growth marketing strategy across multiple channels. He also sets up and optimizes acquisition campaigns on Facebook, Google, and YouTube with the goal of driving better performance.
Chris has expertise in identifying customer insights, developing marketing strategies for growth, and managing paid acquisition campaigns across major digital channels.
6
Matthew C.
Experienced social media content creator
Experience
20+ years
Country
USA
Industry focus
Health & wellness | Automotive | Education | Food & drink | Nonprofit & government | Sports, outdoors & fitness
Brief overview
Matthew has always had a passion for the evolving world of technology and enjoys learning about new trends. He has over 20 years of social and email marketing experience which has allowed him to work with a variety of industries and a strong focus on social media content.
Specialties
- Email marketing
- SMS marketing
- SMM & content
- Social ads
- Search ads
- Web design
Why hire Matthew?
Matthew built a brand-new eCommerce website and created brand marketing assets for email, social media, and the website. He saw an increase in online revenue and email/SMS contacts. Matthew increased revenue through email/SMS campaigns and workflows.
He generated new leads by auditing the digital presence, and created a social media plan for new customers and an email schedule for active clients.
7
Brenton T.
Social media content marketer
Experience
8+ years
Country
USA
Industry focus
Technology | Professional services | Food & drink | Home & garden
Brief overview
Brenton is an MBA graduate with experience in paid search, paid social, SEO, and organic social media for various B2C and B2B products and services. He has proven success in developing valuable and effective marketing solutions.
Specialties
- Social ads
- Search ads
- Social media content
- SEO
Why hire Brenton?
Brenton develops digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, book reservations, and eCommerce revenue across 8 different brands. In addition, he has also helped improve their technical SEO.
Implementing SEO best practices generated a 15% increase in website traffic for the brands. Brenton helped set up remarketing audiences for their brand to drive more conversions.
8
Oded L.
Pro social media content freelancer
Experience
8+ years
Country
Israel
Industry focus
Home & garden | Health & wellness | Professional services | Electronics
Brief overview
Oded is a Digital Marketing Lecturer at HackerU and the owner of Livne Digital - a Digital Marketing Agency. He provides SEO, PPC, and Social Media services.
Specialties
- Amazon PPC
- Google Shopping
- Social ads
- Search ads
Why hire Oded?
Oded specializes in B2B and B2C marketing, running successful advertising campaigns for startups and eCommerce brands, and SMM.
9
Daniel J.
Social media content freelance expert
Experience
8+ years
Country
UK
Industry focus
Art & entertainment | Finance | Education | Gaming | Technology
Brief overview
Daniel helps startups achieve ambitious goals using growth marketing through a data-driven, first-principles approach. With extensive experience working with the world's fastest-growing startups and companies, he knows what works.
Specialties
- Social media content
- Social ads
- Search ads
- Marketing strategy
- Taboola
Why hire Daniel?
Daniel helps startups achieve ambitious growth goals through a comprehensive, data-driven approach to marketing. His process begins with fundamentals like customer persona research, jobs-to-be-done modeling, and setting up experimentation frameworks. From there, Daniel and his team generate a series of experiments to test different messaging, creativity, and audiences across multiple channels.
Daniel's strategies blend organic and paid acquisition methods, leveraging tactics like content marketing, influencer partnerships, paid advertising on platforms like Google and Facebook/Instagram, SEO optimization, and activating existing customer networks.
10
Stephen R.
Freelance social media content marketer
Experience
8+ years
Country
UK
Industry focus
Finance | Electronics | Automotive | Travel
Brief overview
Stephen specializes in acquiring customers through digital channels, finding them in the right place at the right time, and converting them into valuable lifelong customers.
His focus has always been on growth - reaching that next milestone and directly impacting bottom lines. Stephen is an expert in pay-per-click (PPC) and social media advertising.
Specialties
- Outbrain
- Taboola
- Amazon PPC
- Social ads
- Search ads
- Marketing strategy
Why hire Stephen?
Stephen set up and optimized the shopping feed in Google Merchant Centre for Google Ads. His strategy was to use Google Ads for the Shopping channel and any retargeting.
His focus and experience with social media content is extensive and creative, making Stephen a winner for any SMM strategy.
What does a social media content freelancer do?
A lot goes into a social media freelancer’s repertoire of tasks.
At first glance, it may seem like your social media content freelancer sprinkles digital fairy dust on your brand’s social profiles, however, creating scroll-stopping delights that leave your audience wanting more requires mastery in many areas.
Specifically, a social media content expert handles:
- Social media channel and campaign management, overseeing your brand’s social media channels and accounts on an ongoing basis
- Content creation, specifically producing engaging and informative content, including text, photos, and videos
- Community management, keeping your audience engaged
- Social Ads and A-Z advertising management, including targeting and budgeting
- Influencer partnerships, identifying, negotiating, and managing influencer and content creator campaigns
- In between, a lot of strategy development, content writing, research, and analytics.
Content creation
A successful social media marketing strategy starts with a great content strategy 0 so your social media manager should have plenty of experience in this area. With consumers’ attention decreasing every year, building high-quality, engaging, and relevant content is your best bet to win and stay ahead of the curve in the social media wilderness. Collecting all the bananas, if you will.
That means your content needs to be strategic, well-thought-out, easy to execute, and aligned with your overall business goals.
That’s where your expert social media freelancer comes in. Before they sharpen their quill, they need to charter the terrain and craft your social media battle plan.
Your expert starts the content creation process by planning an editorial calendar for 3-12 months. This editorial calendar should align with all of your marketing initiatives and goals and should include an outline of holidays your business observes, promotions, launches, partnerships, and everything else important happening in your brand’s very active social life. Then, they plan their social media posts with a content calendar that specifies exactly what will be posted on each social media platform.
Once all of that is set and designed, your social media content expert can unleash their creativity and start creating striking content for your brand. This content usually comprises an eclectic collection of text, photos, and video content. Most social media content experts can create their own content from inception to perfection, and some will work with your (or their) design team.
Finally, they create the content’s captions. While the visual component of your social media content creation is critical in grabbing attention and stopping the scroll, your social posts’ captions will get the curious Georges to take some action on your social profiles. Your content captions are responsible for converting lurkers into action-takers by reinforcing the message you’re trying to convey, telling a story, and providing value and relevance.
Platform-specific publishing
Each social media platform boasts its own digital tribe. They all have unique audiences, and they require different approaches to content marketing. For example, your Facebook page or Facebook group will have a mature audience that wants longer videos. Your TikTok account will have the trendsetter Gen Z that wants to partake in the latest viral song stitches. And the list goes on.
Your social media content expert will create slightly different content for each platform you want to publish to align with its audience and stay relevant.
Community management
Aside from creating high-quality and engaging content, your content expert strategically builds online audiences for your brand. That means they help you build a healthy base of loyal fans, ready to vouch for you and refer you to friends and family and, of course, shop with you.
Social media engagement extends beyond the number of Instagram followers you have or the number of likes you’ve accumulated on your business’s Facebook page. It does, of course, have a bearing on how a potential customer perceives your business, but how you’re engaging with your fans is what’s going to force people to pay attention.
If followers comment on your posts saying how much they love your content, products, or services, new visitors are naturally inclined to think that if other people enjoy working with you, they will too.
Examples of social media growth activities:
- Use relevant hashtags that rank your content
- Host giveaways and contests
- Launch fun games and activities like quizzes
- Share user-generated content
- Partner with industry partners that serve the same target audience with complementary products
Campaign management
Your social media marketing deserves to be treated like the dazzling star it is, shining alongside every other marketing branch in your company. That means embracing the magic of campaigns.
Social media campaign management involves planning, executing, monitoring, and optimizing social media marketing campaigns to reach specific goals. It's a harmonious dance of tasks and resources to ensure your campaign's success across the vast social media landscape. The ultimate quest? Boost brand awareness, generate leads, drive sales, or captivate your target audience like never before.
The reason why it’s so essential to work in campaigns is that mechanical posting and monitoring do just that – posting. Your social media marketing is a powerhouse that needs to be harnessed properly. It has to have a strategy and a specific goal in mind.
Social ads
But gone are the days when sharing a picture of a model wearing your product – or, better, a simple quote on an inspirational background – resulted in dozens of followers, awareness, and engagement. Compared to the competitiveness in the social media landscape today, that kind of social media management seemed borderline magical.
These days, social ads are a necessity in your social media strategy today. Organic content alone doesn’t work anymore, but social media advertising is your key to unlocking the full potential of your content, and while it may feel like a “pay to play” game, it can help you achieve a lot when executed correctly. Here’s why:
- Better targeting: social media platforms have access to a wealth of data points, enabling them to effectively target the demographic you desire for your campaigns. This ensures your ads reach the most relevant audience for your specific products
- Cost-effectiveness: social media platforms allow you to maintain control over your ad spending, helping you protect your investment and achieve the right return on investment (ROI)
- Measurability: social media platforms provide extensive analytics and reports, empowering you to track your campaigns' performances and make informed, data-driven decisions
By harnessing the power of social media advertising, you can elevate your marketing strategy and achieve impressive results. So, embrace ads instead of fearing them.
Influencer partnership
Influencer Marketing certainly isn’t the new kid on the block, but it does pack a punch for most brands in 2023. And it’s here to stay.
In that case, Influencer Marketing is a type of social media marketing that involves product placements and endorsements by influencers and content creators in exchange for monetary or product payment.
A lot goes into managing a successful influencer campaign.
Some say it is an art form, and some consider it science, but all know it starts with defining your campaign goals and budget. Your social media expert will collaborate with you to pinpoint your objectives—whether you're seeking captivating content for ad creatives or aiming for a successful product launch that drives sales. This information shapes your budget and the type of influencer best suited for the job. Macro influencers, for instance, excel at generating sales and buzz for launches, while micro-influencers are great for content creation.
Selecting the right influencers is crucial, and your social media expert will meticulously research and vet potential collaborators using influencer tools. The goal is to ensure that each influencer's values align with your brand and that their target audience matches yours, whether you need a micro or macro influencer.
Once the perfect influencers are identified, your social media expert will reach out to them often through a platform and orchestrate the entire collaboration. From crafting agreements to coordinating content, they've got you covered, setting the stage for a show-stopping influencer campaign.
It doesn’t stop there, however. Your social media expert will also negotiate the campaign's terms on your behalf and create a comprehensive agreement. This agreement serves as the foundation for a successful partnership and covers a variety of aspects, including:
- Number of content pieces to be produced
- Specific content types and optimal platforms
- Products offered in return
- Monetary compensation, if applicable
- Brand ambassador link and/or unique code
- Brand ambassador terms
- Expected product shipment timeline
- Expected content creation timeline
- Expected content posting timeline
- Any other details relevant to the transaction
Lastly, your social media expert will set up tracking and analytics to measure the campaign's success. The primary metrics monitored include direct sales, clicks, and impressions. Beyond these key performance indicators, they will also evaluate the influencers' overall performance and whether you should partner up with them again in the future.
Social Media Marketing services for small business
Do small businesses need social media marketing? The short answer is “yes!”. However, the extent of services required may vary. Here's why your small business needs social media:
Social Media increases your brand awareness
Considering a few very compelling statistics from Hootsuite:
- 81% of people use Instagram to research products and services (Hootsuite)
- In 2021, one-third of Facebook’s users purchased a product on the platform, a number that’s expected to grow over the next few years (Insider Intelligence)
- 59% of US adults use Instagram daily
- 50% of Instagram users say that they’ve visited a brand’s website after viewing their Stories
- People around the world spend an average of 19.7 hours per month using Facebook
Your potential clients are on social media, which means you must also be. When you establish a good presence on your social media accounts and share good, informational content, you can continuously reach a wider audience, get more people to discover your brand, and stand out in the crowded marketplace.
Social media helps your SEO
Social networks hold a lot of power in ranking and visibility. Keeping your social media profiles active enables you to dominate as many keywords related to your business and products as possible.
What makes social media for small businesses different
Businesses and brands of different sizes have different needs. Here's how social media marketing differs for large and small businesses:
- Budget and resources: while large businesses typically have bigger marketing budgets, allowing them to invest more in advertising, content creation, and advanced marketing tools, small businesses, on the other hand, often work with limited budgets and need to be more strategic and resourceful in their social media efforts.
- Brand recognition: big businesses usually benefit from established brand recognition, making it easier for them to attract and retain followers on social media accounts. Small businesses may need to invest more time and effort in building their brand identity and raising awareness.
- Agility and adaptability: small businesses can be more agile and adaptable in their social media marketing, making it easier for them to experiment with new approaches, respond to trends, and engage with their audience. Large businesses may have more rigid processes and slower decision-making due to their size and structure.
- Customer engagement: small businesses can leverage their close-knit communities and personal connections to foster genuine relationships with their audience on social media. Large businesses may struggle to maintain the same level of personalization and may need to rely more on automation and customer segmentation.
Social media marketing audit
Know where you are to know where you are going. That’s as relevant in the jungle playground as it is in the digital marketplace.
Before you start your social media strategy, you need a social media audit.
Once you are ready to work with a social media marketing expert, they will start your social media content with an audit. They will systematically assess your online presence, strategy, and performance across various platforms. Their goal is to identify strengths, weaknesses, and opportunities for improvement.
Here's an overview of what a social media expert will typically do during an audit:
- Review your profiles and branding, and evaluate the consistency and completeness of your social media profiles, ensuring that your branding aligns with your overall brand identity
- Analyze your content, assess the quality, consistency, and relevance of your content, and identify top-performing content and areas for improvement.
- Examine posting frequency and schedule to determine the optimal posting times to maximize engagement based on your specific audience.
- Conduct audience analysis and pay attention to demographics, interests, and behaviors, ensuring your content resonates with your target audience and identifying opportunities for growth.
- Evaluate engagement metrics, such as likes, comments, shares, and saves, to understand how well your content resonates with your audience.
- Audit paid advertising, including targeting, ad creatives, budget, and performance metrics, identifying opportunities for optimization and increased ROI.
- Perform competitor analysis, identifying areas where you excel and opportunities to outperform your competitors.
- Evaluate hashtags and keywords, as well as recommend strategies for improved visibility and reach.
- Monitor social listening and sentiment by analyzing mentions, conversations, and sentiment around your brand's social media presence and identifying areas for improvement and opportunities for engagement.
- Align with goals and KPIs, ensuring that your social media marketing efforts align with your overall business objectives and help you set clear, measurable, and achievable goals.
After completing the audit, the social media expert will provide a detailed report, including actionable recommendations and insights to help you refine your social media strategy, optimize your content, and improve your overall performance.
While small and big businesses can benefit from social media marketing, their approaches will differ based on their unique goals, resources, and audiences. Each business should tailor its social media strategy to its specific needs and context to maximize results.
Most importantly, you should work with a digital media freelancer who has experience with businesses like yours.
Hire the best social media content freelancers through Mayple
For businesses and marketers, social media has emerged as a powerful tool for promoting products, services, and brand identity. With billions of active users across various platforms, social media offers an unprecedented opportunity to connect with potential customers, understand their preferences, and tailor marketing strategies accordingly.
Mayple has vetted hundreds of online marketing experts, among them some very talented social media content freelancers. Through carefully crafted content, businesses like yours can create engaging narratives, foster brand loyalty, and drive conversions with the help of these trusted pros.
FAQs
How much should a social media freelancer charge?
Generally, a social media freelancer's hourly rate ranges between $14 and $35/ hour, but prices may go up according to a wide range of factors, including their experience, the type of project they're engaged in, their track record of success, and whether they run ads or not.
How much does it cost to get one social media post?
Content creation can range from $100 to $435 per post or video. However, how much one social media post costs depends on the specific social media marketer you work with, their experience, and the type of social media post you need.
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