Chatbots quickly gained popularity because they provide this incredibly personal way of communicating with your leads and customers. Chatbots are very versatile and can fit in a number of aspects of your overall marketing strategy.
You can chatbots to get more leads, increase your site conversions, distribute & promote your content better and delight your existing customers.
Let’s cover a few ways that you can use chatbots to increase your eCommerce sales.
The first way to use chatbots is to get more leads.
You can do this by using a simple welcome popup with a chatbot lead form in it.
After they are subscribers you can always ask for their email and get them connected to two channels of communication.
Another really cool strategy is to display a 2-step popup. One that asks for an email subscription and then brings them to subscribe to the chatbot.
Here’s a famous example from the marketing wiz Andrew Warner.
He’s got a 2-step popup.
Here’s the first part:
It first asks the user to subscribe using their email.
And then it displays the Messenger part of the popup sequence:
Another great way to use a chatbot is through Messenger ads.
Facebook launched this feature back in 2017 and it was met with some skepticism.
Since then, the number of Messenger users grew to over 1.2 billion in April (just 3 months after the launch of the ads feature).
Messenger ads are now widely used by eCommerce brands and studies show that they work really well. On average, they can reduce the cost per lead by 30x-50x, compared to regular Facebook display ads (MobileMonkey).
Here’s an example from I Am Pop.
The ad looks like a regular chat message, and once the user clicks on the “Yes!” button then they get sent another message and get entered into the flow.
A great strategy is to build lookalike audiences and then target them with these ads.
Anyone that interacts with the Messenger ad gets into the chat subscription list and adds another lead to your funnel!
You can also use a chatbot to get more eyeballs on your content and get more conversions from it.
You can use Manychat to create a Messenger landing page.
Then write a quick post on social media that leads users to the Manychat landing page that you’ve created.
Then, every time you send out your newsletter, send a chat message to your entire list and see your traffic skyrocket.
This provides a much more engaging way for your audience to view your content.
Does chatbot marketing still seem complicated?
Here’s a super simple strategy that Blush and Bar used to get 11,000 new subscribers on Messenger, which lead them to make $39,000 in sales.
Blush and Bar is a unique jewelry brand.
All their jewelry is handmade (they make it all in-house) and they offer a lifetime warranty on everything.
Yeah, you read that correctly. Wow.
And the best part, all their stuff is super affordable, around $59-99 per ring.
They were struggling with getting leads on their site until they tried using a chatbot.
Here’s what they did.
They first launched a Messenger popup for mobile and desktop.
And you know how much we love wheels, they used the “flywheel” popup design from Recart:
Then they powered up a really simple conversational flow.
Once the user subscribed, they were sent a few automated follow-up messages.
Here’s their flow:
If you notice, one of the first messages asked for an email.
Once the user put in their email they were sent to Klaviyo, where the brand could target them with their promotional email campaigns.
Brilliant but simple.
If you’d like to learn more, we’ve got a really great video for you.
Here’s a great video from Larry Kim, CEO of the chatbot platform MobileMonkey, where he goes over some of the best chatbot strategies for marketers.
Manychat has this incredible feature where you can automate the chatbot responses based on specific keywords that the customer uses.
1. when a user uses the words “unsubscribe” or “stop” they are automatically removed from your chatbot subscribers list.
2. Set up keywords like “demo” or “how does this work” to trigger a chatbot sales flow or to display your sales team's Calendly link.
Here’s a great video from Manychat where they explain how to set up keyword triggers for automated chatbot flows:
3. Set up a cart abandonment flow. Here’s an example from Fletcher Goods.
4. Customer feedback and reviews - create automatic flows to get your customers to review your products.
Walletly is a brilliant tool that lets you send mobile push notifications to your users' mobile wallets.
You can use Walletly to send your users:
You can also target your users by their location using iBeacon technology. So if you are selling event tickets, you can send push notifications to users that are within a certain radius of your event’s location and get much better results.
In the food industry, we see a lot of companies switching to selling online, yet offering customers an option to pick up their food.
With so many food businesses switching to delivery or pick up only, it’s crucial to have this option available for your customers.
First, set up your bot to be able to lead a user through check out.
Most chatbot tools have integration with the large eCommerce platforms out there, so that shouldn’t be a problem.
Then, set up an automatic flow with a “smart delay” that prompts the user to come pick up their order when it’s done.
Here’s an example of curbside pick up flow from Manychat:
You can also connect Google Maps to your chatbot so that the customer could get directions to your store.
These are just some of the amazing things you can do with chatbots.
Here are the strategies that we mentioned:
1. Get more leads
2. Use Messenger Ads
3. Boost your content views and conversions
4. Blush and Bar’s Secret Strategy
5. Chatbot Automation
6. Use Walletly for coupons & mobile sales
7. Set up curbside pick up
The main thing is to build a chatbot that’s useful to the customer, saves you time, and enhances the experience of your brand.
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