There are several ways that you could make a chatbot.
It’s really easy.
They have a lot of templates that you could use to set up automatic messages and flows.
And the best part is that they are built for eCommerce.
Here is a step-by-step tutorial for building a chatbot with Chatfuel.
1. First, register for a free account.
2. Second, you can either create a bot from scratch or use a template. For first-time bot builders, we recommend picking a template. Chatfuel has over 100 templates to choose from.
Here’s what you will see when you select a template:
3. Fill out the main sections or components of the template such as - the main menu, about us, etc.
4. Then finalize some of the flows and types of user questions you would want your bot to answer.
5. Launch your bot.
Manychat is a great bot platform that has some really unique features for marketers - like chatbot landing pages.
1. Click on “Get Started Free”.
2. Sign in with your Facebook account and grant Manychat permission to manage your pages.
3. Connect a page that you want to use.
4. Click on Main Menu.
5. Create the main blocks of the chatbot (welcome message, default reply, keywords, and sequences).
6. Launch your bot.
Octane AI is a chatbot tool that’s specifically built for Shopify stores. So if your eCommerce store runs on Shopify, this is the tool you should check out.
1. Head over to Octane AI
2. Click on Get Started
3. Login to your Shopify Store
4. Connect your Facebook Page
5. Connect your Facebook ads account
6. Set up your automatic responses - go to “Customer Care” and set up your smart responses.
7. Click on Pop-ups to set up any pop-ups you might want for your eCommerce store
And that’s basically it, you’re all set.
Now, what if you want to get something already pre-made?
That’s when you need a chatbot template.
If you have something specific in mind, then you can buy a template.
Let’s say you want to have a fitness business, then you can buy a template that will have all the features you need.
Botmakers has a bunch of chatbot templates that you could choose from.
Here’s an example of a chatbot template for the fashion industry:
You could also have a chatbot agency to make a chatbot for you.
This is for large brands that have the budget and want to save on time and human resources.
There are hundreds of chatbot agencies out there and you can find most of them on Clutch.
One prominent one is called the Bot Marketing Agency
Their pricing ranges from $1,000 to $2,500 per bot.
And the best part is that they can build a bot for you on a specific platform - like MobileMonkey, Chatfuel, or ManyChat - and when it’s all built, your marketing team can use the platform to continue to A/B test and optimize.
Now, you’re probably wondering - how do I choose the best chatbot platform?
Each one offers different advanced features.
Let’s cover a few.
Here are some of the top advanced chatbot features you might need to consider before picking the best chatbot tool or platform.
It’s really important to have a CRM integration. This is especially crucial when you are using your bot to gather leads and funnel them into the right hands.
It’s a really good practice to ask your chat subscribers for their emails. That way you can communicate with them on more than one channel. So make sure that your chat tool connects to the major email providers.
Your chatbot tool might not have all the integrations that you are looking for, in that case, make sure that it can connect to Zapier or Integromat. These are tools that let you connect any 2 software together.
We’ve covered templates earlier in the post, but depending on your needs it might be useful to make sure that your chatbot platform or tool offers the right templates for you.
Chatfuel is most known for having a comprehensive template library.
Make sure that your chatbot platform has a coupon feature. This is where you could create dynamic coupons, and straight in the tool, instead of manually creating them inside your store.
Here’s an example from Recart.
Cart abandonment flows are a huge source of sales for any channel, especially chatbots. So make sure that your tool has a simple way to create and optimize a cart abandonment flow.
There are a ton of different social media platforms where you can use chatbots.
Here’s a short list:
And each one comes with its audience, best practices, and use cases.
So make sure whatever tool you go with, that it can help you create a chatbot on as many social media platforms as needed.
You may find that you will need several chatbot plugins for different platforms, and that’s something you need to take into consideration.
So what did we cover?
We covered a step-by-step on how to make a chatbot using the following tools:
We talked about buying your own chatbot template, and covered hiring a chatbot agency to build one for you.
We then focused on advanced chatbot features such as - integrations, cart abandonment, coupon creation, and compatibility with social media platforms.
In the next sections we will cover the top chatbot marketing strategies.
What is a chatbot? What are the benefits? Why do you need to build one for your eCommerce store? Read the post to find out.
Here are the top chatbot marketing strategies + examples + tools + and techniques to help you grow this into a viable marketing channel for your business.