What does a CRM tool do?

A CRM tool helps you collect, store, and organize customer data but also automates tasks like lead tracking, task assignments, and appointment scheduling. Most CRMs come with automation features, which foster consistency and save valuable time for sales and customer service teams.

Also, the abundance of data stored in a CRM helps teams make better decisions and uncover improvement opportunities in pretty much every department – from how marketers reach their target audience, to how sales teams move through their sales process. 

Finally, the built-in analytics and reporting capabilities CRMs have help managers get an overview of customer actions and trends to gain crucial insights into customer behavior.

‍