Imagine going into your favorite neighborhood store, where everyone knows your name and your order, only to find the nice people behind the counter have completely forgotten who you are. 

It stings, right? It also makes you not want to go back! 

That's similar to what happens when you don't have a customer relationship management (CRM) software to help you keep track of your customers. No matter what business you run or what size it may be, a CRM tool helps you stay on top of your customer data, contributing to email marketing that works, a sales process that feels truly personal, and support that connects with your customers. 

And if you're in the market for an affordable, efficient, and perfectly integrated CRM, Mailchimp's set of tools might be just what you need. Keep reading to see why. 

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What is a CRM software?

A CRM software is a tool that helps your business manage your relationships with your customers. Teams use CRMs to track interactions, data, and notes about current customers or potential ones. 

By serving as a comprehensive database, customer relationship management software stores vital customer information such as contact details, communication history, purchase behavior, and preferences. This centralized hub facilitates better understanding and customer engagement, resulting in improved customer loyalty and business growth.

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