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10 Best eCommerce Consultants to Hire for Improving Campaigns in 2024

Discover how the right eCommerce consultant can help you avoid costly mistakes and improve your focus on growth.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Published February 24, 2024.

a man and two women looking at a laptop

Getting your business noticed among all the noise is a massive challenge. You have to get smart about things like SEO, paid advertising, email marketing, social media, influencer marketing, and so much more. Creating high-quality content to attract visitors and nurture leads is a full-time job in itself.

If your marketing tasks start piling up and you're feeling overwhelmed, it may be time to bring in an experienced eCommerce consultant to help lighten the load. A good consultant can be an enormous asset in optimizing your online presence and driving more sales.

Our picks for the best eCommerce consultants

1. Pawel J. - Best overall

2. Andrew D. - Best for tactical eCommerce marketing measures

3. Derek V. - Best for strategic marketing development

4. Stephen H. - Best for lead-generation and optimization

5. Brenton T. - Best for paid search eCommerce services

6. Kevin E. - Best for eCommerce in arts and entertainment industries

7. John M. - Best for focusing on social ads in eCommerce strategies

8. Hisham K. - Best for CRO in eCommerce marketing

9. Boris L. - Best for omnichannel eCommerce consulting

10. Daniel S. - Best for B2B sales in eCommerce

ÔĽŅ

What's an eCommerce consultant? 

An eCommerce consultant is a third-party expert specializing in helping eCommerce businesses improve their conversion rates, marketing strategies, and overall eCommerce performance.

eCommerce consultants have a deep understanding of different facets of eCommerce marketing. This includes website design and user experience (UX), product selection, pricing strategies, digital marketing, search engine optimization, customer experience, and more.

An experienced consultant can help both emerging and established eCommerce brands improve their operation and increase revenue continuously. With global eCommerce sales set to reach $8.1 trillion U.S. dollars per year by 2026, hiring a consultant can help you take a bigger slice of the pie.

Best overall

1


Exceptional
10
a man in a suit and tie looking at the camera

Pawel J.

Expert eCommerce consultant

Experience

10+ years


Country

Poland


Industry focus

Education | Electronics | Automotive | Home & garden | Style & fashion

Brief overview

Experienced digital marketing and SEM/PPC performance professional with over 10 years of global experience focused on lead generation, ROAS, and ROI.

Specialties

  • eCommerce
  • Social ads
  • Google Shopping
  • Marketing strategy
  • Tracking and implementation

Why hire Pawel?

Pawel boasts extensive experience acquired from collaborating with eCommerce, education, and SaaS clientele, including renowned brands such as Nestle, Land Rover, Jaguar, Ford, LG, and various other bespoke entities, demonstrating a solid track record.

Best for tactical eCommerce marketing measures

2


Outstanding
9.9
a man wearing glasses and a brown sweater

Andrew D.

eCommerce solutions professional

Experience

8+ years


Country

USA


Industry focus

Technology | Style & fashion | Beauty | Health & wellness

Thanks to a robust Google Shopping strategy, Andrew achieved an exceptionally high Return on Ad Spend (ROAS) for the months of April and May. Additionally, he successfully scaled to a monthly spend of over $250k on Facebook while maintaining a ROAS of over 4x post the IOS 14 update, thanks to rigorous creative testing.

    • Search Ads
    • Social Ads
    • eCommerce
    • Outbrain
    • Google Shopping

Through strategic measures on Google, Andrew decreased the Cost Per Acquisition (CPA) by 56% by implementing a strict negative keyword strategy and streamlining the account structure. This simplified structure enabled the algorithm to optimize more efficiently on high-converting keywords.

Best for strategic marketing development

3


Outstanding
9.8
a close up of a person with a beard

Derek V.

Digital commerce specialist

Experience

8+ years


Country

USA


Industry focus

Technology | Health & wellness | Beauty | Baby | Real estate | Social & community

Derek is a performance-based digital marketer with extensive SEO and eCommerce experience, Google and FB expertise, and a marketing auditor.

    • SEO
    • eCommerce
    • Google Ads
    • Google Shopping
    • Instagram Ads

Derek meticulously developed and executed a comprehensive digital marketing strategy, focusing on ranking highly competitive keywords, enhancing website UX for improved conversion rates, and leveraging paid media channels, including Google Ads, Shopping, Facebook, and influencer partnerships to drive substantial sales growth.

His approach involved targeting high search volume, low keyword difficulty keywords, enhancing topical relevancy, and employing advanced ad targeting techniques such as interest targeting and lookalike audiences to enhance ROAS.

Best for lead-generation and optimization

4


Outstanding
9.6
a man in a plaid shirt is posing for a picture

Stephen H.

eCommerce and marketing professional

Experience

12+ years


Country

USA


Industry focus

Health & wellness | Art & entertainment | Technology | Finance | Automotive | Electronics | Beauty & fashion

Stephen is a digital marketing expert with a focus on search engine marketing (SEM) and paid marketing like PPC.

    • Tracking implementation
    • Amazon PPC
    • Google Shopping
    • YouTube Ads
    • Bing Ads
    • Google Ads
    • eCommerce

Stephen is skilled in working with eCommerce and service-based businesses looking for lead generation, and marketing optimization to drive conversions and increase sales.

Best for paid search eCommerce services

5


Outstanding
9.6
a man in a suit and tie standing in front of a car

Brenton T.

Freelance eCommerce expert

Experience

8+ years


Country

USA


Industry focus

Technology | Professional services | Food & drink | Home & garden

MBA graduate with experience in paid search, paid social, SEO, and organic social media for various B2C and B2B products and services.

    • Google Ads
    • Google Shopping
    • YouTube Ads
    • Bing Ads
    • SEO
    • eCommerce

Brenton has a dynamic field of expertise in ROAS, CPO and CPM, with proven success in developing valuable and effective marketing solutions.

Best for eCommerce in arts and entertainment industries

6


Outstanding
9.5
a close up of a person near a brick wall

Kevin E.

eCommerce consultant and strategist

Experience

7+ years


Country

France


Industry focus

Art & entertainment

ÔĽŅ

Kevin is a seasoned marketing freelancer with expertise in crafting search and social ads tailored for both French and English markets. He excels in optimizing ad strategies for B2B and B2C clients, ensuring maximum effectiveness.

      • Facebook Ads
      • Google Ads
      • Google Shopping
      • eCommerce
      • Instagram Ads
      • Bing Ads
      • YouTube Ads

Kevin is a marketer proficient in multiple languages, adept across various networks including eCommerce and brand awareness, as well as specializing in lead generation and funnel strategies. He possesses expertise in key performance indicators such as CPM, CPL, ROAS, and CPI.

Best for focusing on social ads in eCommerce strategies

7


Outstanding
9.4
John Macintosh

John M.

Digital marketing and eCommerce pro

Experience

20+ years


Country

Canada


Industry focus

Health & wellness | Home & garden | Real estate | Beauty | Technology | Style & fashion

John is a results-driven digital expert and serial entrepreneur with a wealth of experience spanning over 20 years in SaaS, CPG, Retail, Consumer Services, and B2B sectors.

    • Facebook Ads
    • Branding
    • Brand management
    • Email targeting
    • Google Ads
    • Content
    • Google Shopping

John is adept at crafting and implementing digital strategies and paid campaigns across a variety of platforms, including Google Ads, YouTube, Facebook, Instagram, TikTok, LinkedIn, and Programmatic, for personal ventures, clients, and agencies alike.

Best for CRO in eCommerce marketing

8


Outstanding
9.3
a man standing in front of a wall with graffiti

Hisham K.

Strategic eCommerce consultant

Experience

10+ years


Country

Australia


Industry focus

Beauty | Style & fashion | Health & wellness | Professional services | Nonprofit & government

Hisham has been working with eCommerce brands for 10+ years and also operates a number of his own eCommerce brands. He's a Google Ads, Facebook Ads, CRO & Strategy expert.

ÔĽŅ

  • Google Ads
  • Google Shopping
  • eCommerce
  • Facebook Ads
  • YouTube Ads

Hisham's strength is his understanding of both digital and business solutions. He often works with clients to build out various solutions to broader business challenges impacting their growth. He has lead roles like that of Principal Consultant for marketing teams, leading their strategies through to success.

Best for omnichannel eCommerce consulting

9


Outstanding
9.2
Boris B ICON

Boris L.

Online commerce campaigns consultant

Experience

15+ years


Country

Australia


Industry focus

Travel | Beaty | Style & fashion | Finance | Health & wellness | Gaming | Automotive

Boris is a digital marketing professional with 15 years of comprehensive experience. This includes nine years devoted to cultivating and guiding high-performing digital marketing teams, emphasizing Performance Media.

    • Social Ads
    • Google Ads
    • Google Shopping
    • eCommerce

Boris is a seasoned SME (Subject Matter Expert) in pivotal digital marketing channels like Paid Social, SEM, and Programmatic. He possesses a broad skill set, denoted as "T-shaped" expertise, spanning domains such as SEO, email marketing, eCommerce, omnichannel strategies, analytics, conversion rate optimization (CRO), content creation, and website management.

Best for B2B sales in eCommerce

10


Outstanding
9.1
a man in a suit smiling at the camera

Daniel S.

eCommerce marketing solutions pro

Experience

8+ years


Country

USA


Industry focus

Professional services | Food & drink | Technology | Pets | Electronics | Sports, outdoors & fitness

Daniel brings a unique perspective to digital marketing and ad attribution with a four-year tenure at Google. As a licensed attorney in two states, he has pursued a non-traditional path to develop his expertise in marketing and client growth. Daniel is enthusiastic about leveraging his diverse background and experience to support your digital strategy and measurement requirements.

  • Google Ads
  • Google Shopping
  • YouTube Ads
  • Bing Ads
  • eCommerce

Daniel spearheaded the enhancement of conversion tracking touchpoints to provide deeper insights into B2B client sales paths.

In Google Search, he implemented a tiered targeting strategy based on user intent, focusing on queries with high purchase intent and crafting tailored "high intent" campaigns targeting users searching for "graphic design courses".

ÔĽŅ

What does an eCommerce consultant do? 

The responsibilities of an eCommerce consultant depend on their level of expertise and what industries they work with. For example, some eCommerce freelancers will have extensive experience in back-end inventory management, while others will focus on helping online stores improve their shopping experience.

They can offer you firsthand knowledge of what does and doesn't work to optimize different eCommerce business models. A good consultant is there to help you avoid costly mistakes so you can focus on business growth.

Common eCommerce consultant responsibilities include:

  • Analyzing eCommerce websites/shopping cart configuration/marketing and identifying areas for improvement.
  • Conducting market research and¬†competitor analysis¬†to identify opportunities for business growth.
  • Providing guidance on technology and integrations.
  • Helping clients establish more¬†streamlined fulfillment and shipping processesÔĽŅ
  • Tracking and analyzing data related to website traffic, conversions, customer behavior, and other key performance indicators.

Let's dive into some more specific eCommerce consulting services that brands usually hire consultants for:

Conversion rate optimization

The success of an online business comes down to the outcome of its customer acquisition efforts. According to eConsultancy, only 22% of eCommerce businesses are satisfied with their current conversion rate.

If your conversion rate has plateaued or decreased, an eCommerce consultant well-versed in conversion optimization can assist you in identifying the causes.

For example, if your product listing pages have poor engagement, an expert may recommend optimizing your product descriptions and imagery and improving page load speeds.

Advertising and marketing strategy

Consumers are driven to online shopping via a range of marketing channels, including paid ads, organic search, email, and social media platforms. According to Gartner, marketing costs an average of 9.5% of company revenue.

Identifying which channels are bearing fruit and which are costing you valuable spend is the domain of an eCommerce marketing consultant, who can monitor campaigns and recommend adjustments to boost engagement and market share.

Product catalog management

Not every product is going to sell like hotcakes. Keeping a hold of inventory that's not selling or is selling too slowly to cover storage fees is very costly to a company's bottom line.

A common online project for an eCommerce expert is to analyze a business's catalog to determine which SKUs are selling well and which should be culled. Based on this information, they can also recommend new products that are likely to perform strongly.

How much does it cost to hire an eCommerce consultant?

The cost to hire an eCommerce consultant depends on a number of factors, including:

  • Their level of experience
  • Where they are based
  • The number of consulting services required
  • The scope of the project
  • The industry/niche

As a rule of thumb, eCommerce consulting costs range from $25-50 per hour at the bottom end, up to $300 per hour for highly experienced consultants with a deep knowledge of your industry.

However, consulting fees will vary significantly based on your specific needs and preferences. Complex eCommerce strategies that take several months to implement will cost your business at the higher end of that price range.

Moreover, a U.S.-based consultant, for example, will likely cost more than someone who is based overseas. This may be a good way to save money, but you need to consider the value of having your expert close at hand to meet with you in person. 

How to hire the perfect eCommerce consultant 

You've decided to hire an eCommerce consultant. But how should you go about finding the ideal person for your business needs? It starts by narrowing down what you're looking for:

Pick your goals

Your business goals will determine almost everything about hiring a consultant, including the expertise you require, how much it's likely to cost, and your metrics for measuring success.

So, before you start looking for the right candidate, you need to determine what exactly you're hoping to achieve.

For example, if your business is looking to migrate to cloud-based eCommerce platforms, you should look for a consultant with direct experience in digital adoption, as well as strong organizational skills.

Decide on the role and scope

Every online project carries the risk of 'scope creep', where additional tasks or requirements blow out a budget and completion timeline. To avoid this, most e-commerce consultants require a business to outline the scope of a project and what services they require well in advance of starting work.

Remember: no business consultant can single-handedly turn your operation around. Keeping the scope of your project narrow and well-defined gives you much better odds of achieving a good outcome in the areas that matter most.

Determine your budget

While it may be tempting to hire the cheapest person you can find, this could easily cost you in the form of unmet deadlines or poor results. Depending on the scope of your project and the number of consultancy services you require, you might not have much leeway over the size of your budget.

Factors that influence your budget include the length of the contract, the scope of the project, and the resources required to complete the project.

Create a job description

Creating a job description for an eCommerce consultant requires you to outline the duties, responsibilities, and skills required for the position. Even if you aren't posting this description on regular job sites and are recruiting via your network, a description will give you a useful resource to keep your recruiting efforts on track.

A job description should include:

  • An outline of your company/product
  • A brief description of the scope/timeline of the project
  • A list of key stakeholders/in-house teams your expert will be working with
  • A list of key responsibilities
  • The skills/qualifications required

Reach out to your network

A first-hand testimonial from someone you trust is worth more than a dozen online testimonials that are difficult to verify. Reaching out to your industry contacts is a great way to find candidates with the right industry and business experience for your brand.

Platforms such as LinkedIn offer an easy way to reach out to your network and get useful recommendations rather than contacting your connections one at a time. 

Look at their previous work

Asking for case studies or work samples is probably the most important step in the process. It's essential to check their track record. If you're looking at working with a consulting agency, they should have a portfolio of work they can make available to you during the vetting process. You should also reach out to their past clients.

Make sure they have expertise in your niche

You can hire a consultant with decades of experience and proven results but if they don't have much first-hand experience working in your industry, they could achieve far less than a less-experienced consultant who has built their consulting service around your niche.

And that could be the difference-maker. A strategy that works well for one industry will not necessarily work well for another, so you need to be certain that your expert can design a tailored approach to achieve your goals.

¬Ľ Want to skip the learning curve? Looking to hire in 72 hours?¬†Get started here.

5 Questions to ask an eCommerce consultant 

Once you reach the interview stage, certain questions should be asked to determine whether a potential candidate is the right fit for their needs. Here are the top 5 questions to add to your interview process:

  • How much experience do you have in my industry? Experience within your niche is a vital quality for any eCommerce expert. Ask your interviewee for examples of past clients in your industry they have worked with and how they have helped them succeed.
  • How do you prefer to work with clients? eCommerce consultants need to keep you updated on the progress of an online project and whether any changes are going to impact your business. Asking each candidate about their processes for keeping you in the loop offers a great opportunity to assess their communication skills.
  • Where would you focus your efforts to help us achieve our business goals? Asking them to provide a brief outline of how they would run your project is a great way to determine their experience and management style. This should give you confidence that they understand your business and can provide a tailored strategy to meet your objectives.
  • How do you stay up to date with the latest trends/strategies in eCommerce? It is important to assess whether the marketer has their finger on the pulse of what's happening in the eCommerce space. Having an expert who knows what trends will shape your business is vital to achieving your goals.
  • What is your approach to working with internal teams? Most external hires need to collaborate regularly with in-house teams in order to access support and drive projects forward. This can be a common sticking point, so it's a good idea to ask how they ensure these relationships remain productive.

Hire the perfect eCommerce consultant with Mayple

It's easy for businesses to get cynical about so-called "eCommerce experts" who promise a lot but deliver little. This is why having the right support and recruiting experience at your fingertips is so important.

Mayple has years of experience matching businesses with hand-picked experts with proven track records in conversion optimization, SEO, digital marketing strategy, and more so you can find a trustworthy partner and achieve better business growth.

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FAQs

What should you look for in an eCommerce consultant?

In addition to experience in creating effective strategies for your industry or niche, you should look for an eCommerce consultant with strong interpersonal skills and communication skills so they can work effectively with your team.

When does it make sense to hire an eCommerce consultant?

It makes sense to hire an eCommerce consultant if you're launching a new sales channel or product offering, trying to accelerate business growth, or changing technology platforms. An experienced marketer can ensure your project keeps moving and isn't bogged down by internal struggles with bandwidth.

Where do you search for eCommerce consultants?

You can search for eCommerce consultants via your personal and professional networks, as well as through industry or business groups in your area. If you're going to make cold searches for a consultant, consider platforms like LinkedIn rather than Google.

Are eCommerce consultants expensive?

The cost of an eCommerce consultant usually varies from $25-$300 per hour. The exact figure will depend on their years of experience, the scope of the project, and what skills are required.

Can I hire an eCommerce consultant from an agency?

Businesses can hire eCommerce consultants either from an agency or independently. If you haven't hired an eCommerce expert before, you may find it easier to work with a platform like Mayple to find the perfect fit.

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